{"version":"1.0","provider_name":"MORE SOURCING LTD","provider_url":"http:\/\/moresourcing.com\/en","author_name":"MS","author_url":"http:\/\/moresourcing.com\/en\/author\/moresourcing\/","title":"Driving Lyft into the Future","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"5fqDOaEdxN\"><a href=\"http:\/\/moresourcing.com\/en\/david-risher-live\/\">Driving Lyft into the Future<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"http:\/\/moresourcing.com\/en\/david-risher-live\/embed\/#?secret=5fqDOaEdxN\" width=\"600\" height=\"338\" title=\"&#8220;Driving Lyft into the Future&#8221; &#8212; MORE SOURCING LTD\" data-secret=\"5fqDOaEdxN\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=http:\/\/moresourcing.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/whiteout.png","thumbnail_width":2000,"thumbnail_height":40,"description":"As the rideshare industry enters a new phase\u2014shaped by autonomous vehicles, AI-driven decision-making, and expanding platform ecosystems\u2014leaders are being forced to rethink not just strategy, but the fundamentals of how value is created. In this HBR Executive Live conversation, Lyft CEO David Risher reflects on what it takes to lead through that kind of transformation. Drawing on lessons from his time at Amazon and Microsoft, Risher describes how he approached turning around a company he believed had \u201clost its way\u201d\u2014starting with a renewed commitment to customer obsession, a sharper strategic focus, and the willingness to make difficult trade-offs."}