{"id":3563,"date":"2025-10-06T22:46:27","date_gmt":"2025-10-06T14:46:27","guid":{"rendered":"https:\/\/moresourcing.com\/business-model-innovation-essentials\/"},"modified":"2025-10-06T22:46:27","modified_gmt":"2025-10-06T14:46:27","slug":"business-model-innovation-essentials","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/ar\/business-model-innovation-essentials\/","title":{"rendered":"\u0627\u0628\u062a\u0643\u0627\u0631 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644: \u0633\u0628\u0639\u0629 \u0623\u0633\u0627\u0633\u064a\u0627\u062a"},"content":{"rendered":"<p><\/p>\n<div>\n<aside class=\"article-ad ad-300  ad-300x250 ad-desktop\">\n<\/aside>\n<aside class=\"article-ad ad-300  ad-300x250 ad-mobile\">\n<\/aside>\n<figure class=\"article-inline\">\n<img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" alt=\"\" class=\"wp-image-123041\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/10\/Business-Model-Innovation-Seven-Essentials.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/09\/Leppanen_Innovate-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/09\/Leppanen_Innovate-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/09\/Leppanen_Innovate-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/09\/Leppanen_Innovate-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/09\/Leppanen_Innovate-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/09\/Leppanen_Innovate-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/09\/Leppanen_Innovate-1290x860-1-435x290.jpg 435w\" data-lazy-sizes=\"(max-width: 1290px) 100vw, 1290px\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/10\/Business-Model-Innovation-Seven-Essentials.jpg\"\/><img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/10\/Business-Model-Innovation-Seven-Essentials.jpg\" alt=\"\" class=\"wp-image-123041\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/10\/Business-Model-Innovation-Seven-Essentials.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/09\/Leppanen_Innovate-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/09\/Leppanen_Innovate-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/09\/Leppanen_Innovate-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/09\/Leppanen_Innovate-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/09\/Leppanen_Innovate-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/09\/Leppanen_Innovate-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/09\/Leppanen_Innovate-1290x860-1-435x290.jpg 435w\" sizes=\"(max-width: 1290px) 100vw, 1290px\"\/><figcaption>\n<p class=\"attribution\">\u0645\u0627\u062a \u0647\u0627\u0631\u064a\u0633\u0648\u0646 \u0643\u0644\u0648\u0641 \/ \u0625\u064a\u0643\u0648\u0646 \u0625\u064a\u0645\u0627\u062c\u064a\u0633<\/p>\n<\/figcaption><\/figure>\n<div class=\"article-summary\"><strong class=\"article-summary__strong\">\u0627\u0644\u0645\u0644\u062e\u0635: <\/strong><\/p>\n<p>\u064a\u0639\u062a\u0642\u062f \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0642\u0627\u062f\u0629 \u0623\u0646 \u0646\u062c\u0627\u062d \u0627\u0628\u062a\u0643\u0627\u0631 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u064a\u0639\u0648\u062f \u0625\u0644\u0649 \u0627\u0644\u062d\u062f\u0627\u062b\u0629.<\/p>\n<\/div>\n<p><span class=\"smr-leadin\">\u0641\u064a \u0639\u0635\u0631 \u062d\u064a\u062b \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631<\/span> \u0645\u0646 \u0627\u0644\u0633\u0647\u0644 \u0639\u0644\u0649 \u0627\u0644\u0642\u0627\u062f\u0629 \u0627\u0644\u0627\u0639\u062a\u0642\u0627\u062f \u0628\u0623\u0646 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062c\u062f\u064a\u062f \u064a\u0633\u0627\u0648\u064a \u062a\u0630\u0643\u0631\u0629 \u0627\u0644\u0646\u062c\u0627\u062d.<\/p>\n<p>\u0648\u062a\u0635\u0628\u062d \u0647\u0630\u0647 \u0627\u0644\u0641\u0643\u0631\u0629 \u0623\u0643\u062b\u0631 \u0625\u0644\u062d\u0627\u062d\u0627 \u0641\u064a \u0623\u0648\u0642\u0627\u062a \u0627\u0644\u0627\u0636\u0637\u0631\u0627\u0628\u0627\u062a \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629. <em>\u0643\u064a\u0641<\/em> \u0625\u0646 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0642\u064a\u0645\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0628\u0646\u0641\u0633 \u0623\u0647\u0645\u064a\u0629 <em>\u0645\u0627\u0630\u0627<\/em> \u062a\u0642\u0648\u0645 \u0628\u062a\u0633\u0644\u064a\u0645. <a href=\"https:\/\/sloanreview.mit.edu\/article\/how-to-scale-genai-in-the-workplace\/\">\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a<\/a>\u0648\u062d\u062a\u0649 \u0625\u0646\u0634\u0627\u0621 \u0642\u064a\u0645\u0629 \u0645\u0634\u062a\u0631\u0643\u0629 \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/p>\n<p>\u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u062a\u0631\u062a\u0643\u0628 \u0623\u062e\u0637\u0627\u0621 \u0639\u0646\u062f \u0627\u0644\u0627\u0646\u062e\u0631\u0627\u0637 \u0641\u064a\u0647\u0627 <a href=\"https:\/\/sloanreview.mit.edu\/tag\/business-model-innovation\/\">\u0627\u0628\u062a\u0643\u0627\u0631 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/a>. <a href=\"https:\/\/doi.org\/10.5465\/amj.2020.0969\" target=\"_blank\">\u062f\u0631\u0627\u0633\u0629 \u0645\u0627 \u064a\u0642\u0631\u0628 \u0645\u0646 300 \u0634\u0631\u0643\u0629 \u062a\u0639\u0645\u0644 \u0628\u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a<\/a> \u0639\u0628\u0631 \u0639\u0635\u0631\u064a\u0646 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u064a\u0646 \u0640\u0640 \u0637\u0641\u0631\u0629 \u0627\u0644\u062f\u0648\u062a \u0643\u0648\u0645 \u0641\u064a \u0623\u0648\u0627\u062e\u0631 \u0627\u0644\u062a\u0633\u0639\u064a\u0646\u064a\u0627\u062a \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0646\u0627\u0636\u062c \u0641\u064a \u0627\u0644\u0639\u0642\u062f \u0627\u0644\u0623\u0648\u0644 \u0645\u0646 \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646 \u0640\u0640 \u0627\u0643\u062a\u0634\u0641\u0646\u0627 \u062d\u0642\u064a\u0642\u0629 \u0623\u0643\u062b\u0631 \u062f\u0642\u0629: \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062c\u062f\u064a\u062f \u0648\u062d\u062f\u0647 \u0644\u0627 \u064a\u0636\u0645\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0639\u0627\u0644\u064a\u060c \u0648\u0644\u0627 \u062d\u062a\u0649 \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u062c\u062f\u064a\u062f\u0629 \u0648\u0645\u062d\u0627\u0637\u0629 \u0628\u0627\u0644\u0636\u062c\u064a\u062c.<\/p>\n<p>\u064a\u064f\u0638\u0647\u0631 \u0628\u062d\u062b\u0646\u0627 \u0623\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0639\u0627\u0644\u064a \u0644\u0627 \u062a\u0633\u0639\u0649 \u0641\u0642\u0637 \u0625\u0644\u0649 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0645\u0646 \u0623\u062c\u0644 \u0645\u0635\u0644\u062d\u062a\u0647\u0627 \u0627\u0644\u062e\u0627\u0635\u0629.<\/p>\n<h3>\u0627\u0628\u062a\u0643\u0627\u0631 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0641\u064a \u0639\u0635\u0631 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a: \u062d\u0642\u0627\u0626\u0642 \u0644\u0644\u0642\u0627\u062f\u0629<\/h3>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0642\u0627\u062f\u0629 \u0627\u0644\u0630\u064a\u0646 \u064a\u062a\u0637\u0644\u0639\u0648\u0646 \u0625\u0644\u0649 \u0628\u0646\u0627\u0621 \u0646\u0645\u0627\u0630\u062c \u0623\u0639\u0645\u0627\u0644 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u062a\u062c\u0646\u0628 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0641\u064a \u0645\u0633\u0631\u062d \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u060c \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u062f\u0631\u0648\u0633 \u0627\u0644\u0645\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u0646\u062c\u062d\u062a \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0630\u0644\u0643 \u0648\u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u0644\u0645 \u062a\u0641\u0639\u0644 \u0630\u0644\u0643.<\/p>\n<p><strong>1. \u0627\u0644\u062c\u062f\u0629 \u062a\u0643\u0648\u0646 \u0642\u0648\u064a\u0629 \u0639\u0646\u062f\u0645\u0627 \u062a\u0642\u062a\u0631\u0646 \u0628\u0627\u0644\u0627\u0646\u0636\u0628\u0627\u0637 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a.<\/strong> \u0623\u0639\u0627\u062f\u062a Spotify \u062a\u0639\u0631\u064a\u0641 \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0645\u0648\u0633\u064a\u0642\u0649 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0646\u0645\u0648\u0630\u062c \u0623\u0639\u0645\u0627\u0644 \u062c\u062f\u064a\u062f: \u0627\u0644\u0628\u062b \u063a\u064a\u0631 \u0627\u0644\u0645\u062d\u062f\u0648\u062f \u0639\u0628\u0631 \u0645\u0646\u0635\u0629 freemium. <\/p>\n<div class=\"article-authors\" id=\"article-authors\">\n<h4 class=\"article-authors__title\">\u0646\u0628\u0630\u0629 \u0639\u0646 \u0627\u0644\u0645\u0624\u0644\u0641\u064a\u0646<\/h4>\n<div class=\"article-authors__bio\">\n<p>\u0628\u064a\u062a\u0631\u064a \u0644\u064a\u0628\u0627\u0646\u0646 \u0647\u0648 \u0623\u0633\u062a\u0627\u0630 \u0645\u0633\u0627\u0639\u062f \u0644\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u0643\u0644\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0628\u062c\u0627\u0645\u0639\u0629 IE.<\/p>\n<\/div><\/div>\n<\/div>\n<p>#\u0646\u0645\u0648\u0630\u062c #\u0627\u0644\u0623\u0639\u0645\u0627\u0644 #\u0623\u0633\u0627\u0633\u064a\u0627\u062a #\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0645\u0627\u062a \u0647\u0627\u0631\u064a\u0633\u0648\u0646 \u0643\u0644\u0648\u0641 \/ \u0625\u064a\u0643\u0648\u0646 \u0625\u064a\u0645\u062c\u0632 \u0645\u0644\u062e\u0635: \u064a\u0639\u062a\u0642\u062f \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0642\u0627\u062f\u0629 \u0623\u0646 \u0646\u062c\u0627\u062d \u0627\u0628\u062a\u0643\u0627\u0631 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u064a\u0639\u0648\u062f \u0625\u0644\u0649 \u0627\u0644\u062d\u062f\u0627\u062b\u0629.<\/p>","protected":false},"author":1,"featured_media":3564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Model Innovation: Seven Essentials - MORE SOURCING LTD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moresourcing.com\/ar\/business-model-innovation-essentials\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Model Innovation: Seven Essentials\" \/>\n<meta property=\"og:description\" content=\"Matt Harrison Clough \/ Ikon Images Summary: Many leaders believe that business model innovation success comes down to novelty. But research on 300 companies across two eras \u2014 the 1990s dot-com boom and the mature digital economy of the 2010s \u2014 reveals that this perception is wrong. Novel business models alone don\u2019t guarantee high performance. 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