{"id":7690,"date":"2026-06-03T00:43:53","date_gmt":"2026-06-02T16:43:53","guid":{"rendered":"https:\/\/moresourcing.com\/how-nespresso-builds-sustainability-into-its-business-model\/"},"modified":"2026-06-03T00:43:53","modified_gmt":"2026-06-02T16:43:53","slug":"how-nespresso-builds-sustainability-into-its-business-model","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/ar\/how-nespresso-builds-sustainability-into-its-business-model\/","title":{"rendered":"\u0643\u064a\u0641 \u062a\u062f\u0645\u062c \u0646\u064a\u0633\u0628\u0631\u0633\u0648 \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0641\u064a \u0646\u0645\u0648\u0630\u062c \u0623\u0639\u0645\u0627\u0644\u0647\u0627"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"article-left-col\">\n<section class=\"article-topics\">\n<h4 class=\"article-topics__title\">\u0627\u0644\u0645\u0648\u0627\u0636\u064a\u0639<\/h4>\n<\/section>\n<section class=\"article-section\">\n<h4 class=\"article-section__title\">\u0627\u0644\u0631\u0627\u062f\u0627\u0631<\/h4>\n<p>\n            \u0631\u0624\u0649 \u0645\u0648\u062c\u0632\u0629 \u062d\u0648\u0644 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0641\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0645\u0646 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0627\u0641\u062a\u062a\u0627\u062d\u064a\u0629 \u0644\u0640 <cite>\u0645\u0631\u0627\u062c\u0639\u0629 \u0633\u0644\u0648\u0646 \u0644\u0644\u0625\u062f\u0627\u0631\u0629 \u0628\u0645\u0639\u0647\u062f \u0645\u0627\u0633\u0627\u062a\u0634\u0648\u0633\u062a\u0633 \u0644\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u0629<\/cite>\u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0641\u0635\u0644\u064a\u0629 \u0627\u0644\u0645\u0637\u0628\u0648\u0639\u0629 \u0627\u0644\u0641\u0635\u0644\u064a\u0629.        <\/p>\n<p>        <a href=\"https:\/\/sloanreview.mit.edu\/series\/radar\/\" class=\"article-section__link\"><\/p>\n<p>           \u0627\u0644\u0645\u0632\u064a\u062f \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0633\u0644\u0633\u0644\u0629<br \/>\n                      <\/a><\/p>\n<\/section><\/div>\n<aside class=\"article-ad ad-300  ad-300x250 ad-desktop\">\n<\/aside>\n<aside class=\"article-ad ad-300  ad-300x250 ad-mobile\">\n<\/aside>\n<figure class=\"article-inline\">\n<img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" alt=\"\" class=\"wp-image-127697\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/How-Nespresso-Builds-Sustainability-Into-Its-Business-Model.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/2026SUMMER_Radar_Interview-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/2026SUMMER_Radar_Interview-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/2026SUMMER_Radar_Interview-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/2026SUMMER_Radar_Interview-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/2026SUMMER_Radar_Interview-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/2026SUMMER_Radar_Interview-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/2026SUMMER_Radar_Interview-1290x860-1-435x290.jpg 435w\" data-lazy-sizes=\"(max-width: 1290px) 100vw, 1290px\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/How-Nespresso-Builds-Sustainability-Into-Its-Business-Model.jpg\"\/><img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/How-Nespresso-Builds-Sustainability-Into-Its-Business-Model.jpg\" alt=\"\" class=\"wp-image-127697\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/How-Nespresso-Builds-Sustainability-Into-Its-Business-Model.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/2026SUMMER_Radar_Interview-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/2026SUMMER_Radar_Interview-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/2026SUMMER_Radar_Interview-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/2026SUMMER_Radar_Interview-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/2026SUMMER_Radar_Interview-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/2026SUMMER_Radar_Interview-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/2026SUMMER_Radar_Interview-1290x860-1-435x290.jpg 435w\" sizes=\"(max-width: 1290px) 100vw, 1290px\"\/><figcaption>\n<p class=\"attribution\">\u0627\u0644\u0635\u0648\u0631\u0629 \u0645\u0642\u062f\u0645\u0629 \u0645\u0646 \u0646\u0633\u062a\u0644\u0647<\/p>\n<\/figcaption><\/figure>\n<div class=\"article-summary\"><strong class=\"article-summary__strong\">\u0627\u0644\u0645\u0644\u062e\u0635: <\/strong><\/p>\n<p>\u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0644\u0634\u0631\u0643\u0629 \u0646\u064a\u0633\u0628\u0631\u0633\u0648 \u0623\u0645\u0631\u064a\u0643\u0627 \u0627\u0644\u0634\u0645\u0627\u0644\u064a\u0629 \u062c\u0627\u0646 \u0643\u0631\u064a\u0633\u062a\u0648\u0641 \u062c\u0648\u0646\u064a\u0646 \u064a\u062c\u0627\u062f\u0644 \u0628\u0623\u0646 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ad-desktop\">\n<\/aside>\n<aside class=\"article-ad ad-300  ad-300x250 ad-mobile\">\n<\/aside>\n<div class=\"article-left-col--footer\">\n<section class=\"article-topics\">\n<h4 class=\"article-topics__title\">\u0627\u0644\u0645\u0648\u0627\u0636\u064a\u0639<\/h4>\n<\/section>\n<section class=\"article-section\">\n<h4 class=\"article-section__title\">\u0627\u0644\u0631\u0627\u062f\u0627\u0631<\/h4>\n<p>\n            \u0631\u0624\u0649 \u0645\u0648\u062c\u0632\u0629 \u062d\u0648\u0644 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0641\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0645\u0646 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0627\u0641\u062a\u062a\u0627\u062d\u064a\u0629 \u0644\u0640 <cite>\u0645\u0631\u0627\u062c\u0639\u0629 \u0633\u0644\u0648\u0646 \u0644\u0644\u0625\u062f\u0627\u0631\u0629 \u0628\u0645\u0639\u0647\u062f \u0645\u0627\u0633\u0627\u062a\u0634\u0648\u0633\u062a\u0633 \u0644\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u0629<\/cite>\u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0641\u0635\u0644\u064a\u0629 \u0627\u0644\u0645\u0637\u0628\u0648\u0639\u0629 \u0627\u0644\u0641\u0635\u0644\u064a\u0629.        <\/p>\n<p>        <a href=\"https:\/\/sloanreview.mit.edu\/series\/radar\/\" class=\"article-section__link\"><\/p>\n<p>           \u0627\u0644\u0645\u0632\u064a\u062f \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0633\u0644\u0633\u0644\u0629<br \/>\n                      <\/a><\/p>\n<\/section><\/div>\n<div class=\"article-authors\" id=\"article-authors\">\n<h4 class=\"article-authors__title\">\u0646\u0628\u0630\u0629 \u0639\u0646 \u0627\u0644\u0643\u0627\u062a\u0628<\/h4>\n<div class=\"article-authors__bio\">\n<p>\u062c\u0627\u0646 \u0643\u0631\u064a\u0633\u062a\u0648\u0641 \u062c\u0648\u0646\u064a\u0646 \u0647\u0648 \u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0644\u0634\u0631\u0643\u0629 \u0646\u064a\u0633\u0628\u0631\u0633\u0648 \u0623\u0645\u0631\u064a\u0643\u0627 \u0627\u0644\u0634\u0645\u0627\u0644\u064a\u0629.<\/p>\n<\/div><\/div>\n<\/div>\n<p>#\u0646\u064a\u0633\u0628\u0631\u0633\u0648 #\u062a\u0628\u0646\u064a #\u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 #\u0641\u064a #\u0646\u0645\u0648\u0630\u062c #\u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0645\u0648\u062c\u0632 \u0631\u0627\u062f\u0627\u0631 \u0627\u0644\u0645\u0648\u0627\u0636\u064a\u0639 \u0631\u0624\u0649 \u0645\u062e\u062a\u0635\u0631\u0629 \u062d\u0648\u0644 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0641\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0645\u0646 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0627\u0641\u062a\u062a\u0627\u062d\u064a\u0629 \u0644\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0645\u0637\u0628\u0648\u0639\u0629 \u0627\u0644\u0641\u0635\u0644\u064a\u0629 \u0644\u0640 MIT Sloan Management Review. \u0627\u0644\u0645\u0632\u064a\u062f \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u0635\u0648\u0631\u0629 \u0645\u0642\u062f\u0645\u0629 \u0645\u0646 \u0646\u0633\u062a\u0644\u0647 \u0645\u0644\u062e\u0635: \u064a\u062c\u0627\u062f\u0644 \u062c\u0627\u0646-\u0643\u0631\u064a\u0633\u062a\u0648\u0641 \u062c\u0627\u0648\u064a\u0646\u060c \u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0644\u0634\u0631\u0643\u0629 \u0646\u064a\u0633\u0628\u0631\u0633\u0648 \u0641\u064a \u0623\u0645\u0631\u064a\u0643\u0627 \u0627\u0644\u0634\u0645\u0627\u0644\u064a\u0629\u060c \u0628\u0623\u0646 \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0648\u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0644\u064a\u0633\u0627 \u0641\u064a \u062d\u0627\u0644\u0629 \u062a\u0648\u062a\u0631 \u2014 \u0628\u0644 \u0647\u0645\u0627 \u0645\u062a\u0634\u0627\u0628\u0643\u0627\u0646. \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u0629\u060c \u064a\u0646\u0627\u0642\u0634 \u0643\u064a\u0641 \u0623\u0646 [&hellip;]<\/p>","protected":false},"author":1,"featured_media":7691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-7690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Nespresso Builds Sustainability Into Its Business Model - MORE SOURCING LTD<\/title>\n<meta name=\"robots\" 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More in this series Photo courtesy of Nestl\u00e9 Summary: Nespresso North America CEO Jean-Christophe Jaunin argues that sustainability and business performance aren\u2019t in tension \u2014 they\u2019re intertwined. 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