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How to Recognize When Your Customers Want You to Act

During the past decade, companies have invested heavily in becoming customer centric. Digital platforms now generate continuous streams of reviews, feature requests, support conversations, and community discussions that firms use to identify new ideas, prioritize product changes, and guide the timing of innovation. AI-powered analytics and translation tools allow companies to process feedback from customers […]

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Stop Prompting AI. Start Directing It

Research Feature Conversational AI speeds up familiar work. Configuring AI to interrogate your data — what the authors call directing intelligence — surfaces insights that familiar ways of working tend to miss. Jennifer Sloan and Vern L. Glaser August 05, 2026 Reading Time: 19 min  James Yang/theispot.com Summary: While conversational generative AI can be used […]

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A New Way to Measure Customer Referrals

<p>Im dieswöchigen <em>The Insider</em> newsletter, managing editor Gretchen Gavett covers why referrals deserve more strategic attention, why job-hopping employees may be undervalued hires, and what leaders are learning about AI&#8217;s real impact.</p> #Measure #Customer #Referrals

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