{"version":"1.0","provider_name":"MORE SOURCING LTD","provider_url":"https:\/\/moresourcing.com\/de","author_name":"MS","author_url":"https:\/\/moresourcing.com\/de\/author\/moresourcing\/","title":"How Gen AI is Disrupting B2B Buying Decisions","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"nmsrsCpCs2\"><a href=\"https:\/\/moresourcing.com\/de\/how-gen-ai-is-disrupting-b2b-buying-decisions\/\">Wie generative KI B2B-Kaufentscheidungen revolutioniert<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/moresourcing.com\/de\/how-gen-ai-is-disrupting-b2b-buying-decisions\/embed\/#?secret=nmsrsCpCs2\" width=\"600\" height=\"338\" title=\"&#8222;How Gen AI is Disrupting B2B Buying Decisions&#8220; &#8211; MORE SOURCING LTD\" data-secret=\"nmsrsCpCs2\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/moresourcing.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Jun26_12_1406018684.jpg","thumbnail_width":1,"thumbnail_height":1,"description":"Generative AI is fundamentally changing B2B buying behavior by shifting discovery, evaluation, and recommendation into AI-mediated environments that companies neither own nor fully understand. In industries such as pharmaceuticals, manufacturing, and banking, AI assistants and procurement systems are increasingly determining which vendors, products, and claims surface during decision-making\u2014often overriding traditional sales, marketing, and relationship-based advantages. To compete effectively, organizations must redesign their go-to-market strategies around \u201cgenerative readiness,\u201d coordinating cross-functional narratives, creating machine-readable content, strengthening credibility signals, and continuously auditing how AI systems represent their brands."}