{"id":3363,"date":"2025-09-25T21:09:14","date_gmt":"2025-09-25T13:09:14","guid":{"rendered":"https:\/\/moresourcing.com\/reimagining-marketing-strategy-for-the-ai-era\/"},"modified":"2025-09-25T21:09:14","modified_gmt":"2025-09-25T13:09:14","slug":"reimagining-marketing-strategy-for-the-ai-era","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/de\/reimagining-marketing-strategy-for-the-ai-era\/","title":{"rendered":"Neugestaltung der Marketingstrategie f\u00fcr das KI-Zeitalter"},"content":{"rendered":"

<\/p>\n

\n
Verwandte Lekt\u00fcre<\/h5>\n

A. Tomaselli und O.A. MIT Sloan Management Review<\/em>, 19. September 2024.<\/p>\n

A. Gvirtz und O.A. MIT Sloan Management Review<\/em>, 26. Okt. 2023.<\/p>\n<\/div>\n

Viele Marketingleiter erkennen die Chancen des Einsatzes generativer KI f\u00fcr das Marketing, k\u00e4mpfen jedoch mit einer grundlegenden Frage: Wo soll man anfangen?<\/p>\n

Schlie\u00dfen Sie sich Professor Oguz A. Acar vom King\u2019s College London an, einem f\u00fchrenden Experten f\u00fcr KI und Marketinginnovation, der Ihnen einen strategischen Fahrplan f\u00fcr die Neugestaltung Ihres Marketingansatzes im KI-Zeitalter vorlegt.<\/p>\n

\n

\u00dcber die Autoren<\/h4>\n
\n

Oguz A. Acar ist Professor f\u00fcr Marketing und Innovation und Leiter der generativen KI an der King\u2019s Business School am King\u2019s College London sowie Forschungspartner am Laboratory for Innovation Science der Harvard University. MIT Sloan Management Review<\/cite> und Harvard Business Review<\/cite>. MIT Sloan Management Review<\/cite>.<\/p>\n<\/div><\/div>\n

#Marketing #Strategie #\u00c4ra neu denken<\/p>","protected":false},"excerpt":{"rendered":"

Verwandte Lekt\u00fcre A. Tomaselli und O.A.<\/p>","protected":false},"author":1,"featured_media":3364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"\nReimagining Marketing Strategy for the AI Era - MORE SOURCING LTD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moresourcing.com\/de\/reimagining-marketing-strategy-for-the-ai-era\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reimagining Marketing Strategy for the AI Era\" \/>\n<meta property=\"og:description\" content=\"Related Reading A. Tomaselli and O.A. Acar, \u201c,\u201d MIT Sloan Management Review, Sept. 19, 2024. A. Gvirtz and O.A. Acar, \u201c,\u201d MIT Sloan Management Review, Oct. 26, 2023. Many marketing leaders recognize the opportunity of using generative AI for marketing but struggle with a fundamental question: Where to begin? 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