{"id":7746,"date":"2026-06-06T00:52:39","date_gmt":"2026-06-05T16:52:39","guid":{"rendered":"https:\/\/moresourcing.com\/how-chinese-drink-chains-are-testing-limits-soft-powerutm_sourcerss_feed\/"},"modified":"2026-06-06T00:52:39","modified_gmt":"2026-06-05T16:52:39","slug":"how-chinese-drink-chains-are-testing-limits-soft-powerutm_sourcerss_feed","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/de\/how-chinese-drink-chains-are-testing-limits-soft-powerutm_sourcerss_feed\/","title":{"rendered":"Wie chinesische Getr\u00e4nkeketten die Grenzen der Soft Power ausloten"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/How-Chinese-drink-chains-are-testing-the-limits-of-soft.jpg\" \/><\/p>\n<div id=\"\">\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Makeda George verl\u00e4sst einen Mixue-Laden in der Innenstadt von Brooklyn, New York, und h\u00e4lt einen Bubble Tea in der Hand, w\u00e4hrend sie sich durch eine Menge Teenager schl\u00e4ngelt. Die Anwohnerin sagt, sie habe die Marke unbedingt ausprobieren wollen, nachdem sie in den letzten Monaten einen Anstieg neuer Filialen bemerkt habe.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">\u201eIch habe beschlossen, den Bubble Tea zu probieren. Er war gut\u201c, sagte sie und f\u00fcgte hinzu, dass sie nicht wusste, dass es sich um eine chinesische Getr\u00e4nkekette handelte, aber aufgrund des Brandings dachte, es sei asiatisch.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">\u201e\u00dcberall, wo man hingeht, in jeder Ecke, in jedem Winkel, sieht man sie pl\u00f6tzlich auftauchen.\u201c<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">In ganz New York City und dar\u00fcber hinaus expandiert eine neue Welle von Getr\u00e4nkeketten rasant und bietet Tee-basierte Angebote, einzigartige Geschmacksrichtungen und eine Design\u00e4sthetik, die sich von amerikanischen Traditionsmarken wie Starbucks unterscheidet.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Die Neueinsteiger haben eine andere Herkunftsgeschichte gemeinsam: Sie sind alle in China gegr\u00fcndete Marken, die ihren kulturellen Fu\u00dfabdruck erweitern.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Ein paar Kilometer entfernt in Sunset Park, Brooklyns gr\u00f6\u00dftem Chinatown, hat HeyTea eine schickere, chinesisch-moderne \u00c4sthetik mit digitalen Bestellbildschirmen, minimalistischer Markenf\u00fchrung und sorgf\u00e4ltig gestalteten Getr\u00e4nken, darunter Jasmin-Tees, \u00fcbernommen.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Und in einem anderen Teil der Stadt, an einem Mixue-Standort in Manhattans Chinatown, warten durstige Kunden auf Getr\u00e4nke wie Fr\u00fchlings-Oolong-Milchtee und bestellen \u00fcber \u201eGrab-and-Go\u201c-Bildschirme unter den Blicken des Maskottchens der Kette: eines Schneemanns, der ein Eis h\u00e4lt und dessen Gesicht \u00fcberall im Laden prangt. Mixues fr\u00f6hlicher Titelsong l\u00e4uft in einer Endlosschleife.<\/p>\n<\/div>\n<p>#Chinesische #Getr\u00e4nkeketten #loten #Grenzen #der #Soft #Power #aus<\/p>","protected":false},"excerpt":{"rendered":"<p>Makeda George steps out of a Mixue store in downtown Brooklyn, New York, clutching a bubble tea as she weaves through a crowd of teenagers. The local resident says she had been eager to try the brand after noticing a surge of new outlets opening in recent months. \u201cI decided to try the bubble tea. [&hellip;]<\/p>","protected":false},"author":1,"featured_media":7747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-7746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Chinese drink chains are testing the limits of soft power - MORE SOURCING LTD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moresourcing.com\/de\/how-chinese-drink-chains-are-testing-limits-soft-powerutm_sourcerss_feed\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Chinese drink chains are testing the limits of soft power\" \/>\n<meta property=\"og:description\" content=\"Makeda George steps out of a Mixue store in downtown Brooklyn, New York, clutching a bubble tea as she weaves through a crowd of teenagers. 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