When we asked leading AI systems—ChatGPT, Claude, and Gemini—for running shoe recommendations, the relatively small brand Brooks appeared reliably. Nike, the world’s largest athletic brand, appeared far less consistently. This pattern reflects a fundamental shift in how brands compete when AI systems mediate product discovery. #Surface #Brand
Cape Verde goalkeeper Vozinha (1) is scored on by Argentina’s Lisandro Martinez during the World Cup round of 32 soccer match between Argentina and Cape Verde in Miami Gardens, Fla., Friday, July 3, 2026. Lynne Sladky/AP hide caption toggle caption Lynne Sladky/AP MIAMI GARDENS, Fla. — All that Vozinha wanted out of this World Cup […]
Companies rarely sell in just one way. Microsoft serves tens of thousands of small customers through digital channels while relying on account teams to manage large enterprise clients. Pfizer promotes mature products through digital engagement while using relationship-led selling for health systems. Most organizations run several go-to-market models simultaneously, each with its own operating process […]
The Russian leader denounced Ukraine’s “imaginary achievements” on the battlefield of late, calling its leaders “play actors.” #Putin #Visits #Battlefield #Vows #Ukraine
<p>Four Seasons CEO Alejandro Reynal tells HBR editor at large Adi Ignatius why the luxury hotel brand hires for attitude over experience.</p> #Seasons #Turns #Recruiting #Competitive #Advantage
The WTO Fish Fund will provide grants to an additional 17 developing and least-developed country (LDC) WTO members to help them implement the WTO Agreement on Fisheries Subsidies, as approved by the WTO Fish Fund Steering Committee at its seventh meeting held on 2 and 3 July. The new grants, totalling nearly USD 2.2 million, […]
“Julie,” the CHRO of a mid-sized media organization, made a decision she called “practically unavoidable.” Facing board pressure to cut costs and show ROI on AI investments, she eliminated her firm’s 200-person analyst associate program—the entry-level cohort that had, for decades, been the company’s primary pipeline for mid-level talent. The savings were immediate. The consequences […]
There will be parades and speeches, fireworks and barbecues, and a healthy dose of patriotism. This Fourth of July, Americans celebrate the 250th anniversary of their country’s independence from the British empire. Many remain unaware of when their continental republic became an empire of its own. Neither will many of them know that at the […]
Uncertainty Surrounding Pharma Tariff Deadlines Pharmaceutical Executive(Feed generated with FetchRSS) #Uncertainty #Surrounding #Pharma #Tariff #Deadlines #Pharmaceutical #Executive
ALISON BEARD: I’m Alison Beard. ADI IGNATIUS: And I’m Adi Ignatius and this is the HBR IdeaCast. ALISON BEARD: Adi, as you know and as anyone who knows me knows, I’m a huge sports fan, NBA, NFL, and of course this summer I’m obsessively watching the World Cup. You? ADI IGNATIUS: Yeah, big time sports […]
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