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To Gain Customer—and Employee—Loyalty, Go Beyond Good Enough

ADI IGNATIUS: I’m Adi Ignatius. ALISON BEARD: I’m Alison Beard, and this is the HBR IdeaCast. ADI IGNATIUS: So Alison, today’s conversation is about customers. We all know it is not enough simply to sell a product. We need something more. We need to delight our customers. We want to create a habit. We want […]

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The Human Side of AI Adoption: Lessons From the Field

Topics Column Our expert columnists offer opinion and analysis on important issues facing modern businesses and managers. More in this series Carolyn Geason-Beissel/MIT SMR Summary: Why does AI adoption lag in some nontech industries? In some industries, people may view AI as gimmicky, too much work, and/or not trustworthy. That’s the human reality facing many […]

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