{"version":"1.0","provider_name":"MORE SOURCING LTD","provider_url":"https:\/\/moresourcing.com\/en","author_name":"MS","author_url":"https:\/\/moresourcing.com\/en\/author\/moresourcing\/","title":"How AI Is Threatening Platforms\u2019 Revenue Streams","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"Q8r0NhSrSS\"><a href=\"https:\/\/moresourcing.com\/en\/how-ai-is-threatening-platforms-revenue-streams\/\">How AI Is Threatening Platforms\u2019 Revenue Streams<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/moresourcing.com\/en\/how-ai-is-threatening-platforms-revenue-streams\/embed\/#?secret=Q8r0NhSrSS\" width=\"600\" height=\"338\" title=\"&#8220;How AI Is Threatening Platforms\u2019 Revenue Streams&#8221; &#8212; MORE SOURCING LTD\" data-secret=\"Q8r0NhSrSS\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/moresourcing.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/04\/Apr26_09_GabrielMasel.jpg","thumbnail_width":1200,"thumbnail_height":675,"description":"Digital platforms have long dominated the economy by capturing attention, data, and transactions\u2014but that model is now under direct threat. As consumers increasingly delegate decisions to AI agents, the core assumptions underpinning platform economics begin to collapse. AI agents compare options instantly, optimize for value, and execute transactions without ever engaging with platform interfaces. The result is \u201czero-click commerce,\u201d which undermines advertising, the primary revenue engine of companies like Google, Meta, and Amazon. They also break down ecosystem lock-in, drive transaction fees toward zero by enabling seamless cross-platform comparison, and render subscription models less effective by ignoring behavioral biases. Most critically, they outperform platform personalization by drawing on a far richer, cross-context understanding of user intent. Moving forward, competitive advantage will shift from owning user interfaces to being selected by AI agents. Companies that fail to redesign their business models, data strategies, and technology stacks for an agent-first world risk rapid and irreversible decline."}