{"version":"1.0","provider_name":"MORE SOURCING LTD","provider_url":"https:\/\/moresourcing.com\/en","author_name":"MS","author_url":"https:\/\/moresourcing.com\/en\/author\/moresourcing\/","title":"Should Your Subscription Business Use Auto-Renew?","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"RocQofNmkx\"><a href=\"https:\/\/moresourcing.com\/en\/should-your-subscription-business-use-auto-renew\/\">Should Your Subscription Business Use Auto-Renew?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/moresourcing.com\/en\/should-your-subscription-business-use-auto-renew\/embed\/#?secret=RocQofNmkx\" width=\"600\" height=\"338\" title=\"&#8220;Should Your Subscription Business Use Auto-Renew?&#8221; &#8212; MORE SOURCING LTD\" data-secret=\"RocQofNmkx\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/moresourcing.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/05\/May26_15_580815527.jpg","thumbnail_width":1200,"thumbnail_height":675,"description":"Subscription businesses obsess over pricing and churn, but the most consequential strategic choice may be far simpler: whether subscriptions auto-renew or auto-cancel. Drawing on a 1.4 million\u2013person field experiment with a major European newspaper, the authors show that while auto-renewal boosts short-term retention, it suppresses trial sign-ups so sharply that auto-cancel ultimately produces more paying subscribers and higher-quality customers over time. The right approach depends on two factors\u2014whether customers are naturally loyal or variety-seeking, and whether a company is an incumbent defending share or a challenger trying to acquire it\u2014making renewal defaults a competitive strategy decision, not merely an operational setting."}