{"version":"1.0","provider_name":"MORE SOURCING LTD","provider_url":"https:\/\/moresourcing.com\/en","author_name":"MS","author_url":"https:\/\/moresourcing.com\/en\/author\/moresourcing\/","title":"Your Company Needs a Gaming Strategy","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"NwlJn9HlxA\"><a href=\"https:\/\/moresourcing.com\/en\/your-company-needs-a-gaming-strategy\/\">Your Company Needs a Gaming Strategy<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/moresourcing.com\/en\/your-company-needs-a-gaming-strategy\/embed\/#?secret=NwlJn9HlxA\" width=\"600\" height=\"338\" title=\"&#8220;Your Company Needs a Gaming Strategy&#8221; &#8212; MORE SOURCING LTD\" data-secret=\"NwlJn9HlxA\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/moresourcing.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/Sep25_09_-1324664730.jpg","thumbnail_width":1200,"thumbnail_height":675,"description":"The rise of video games as a dominant digital medium has transformed consumer engagement, prompting companies across industries to adopt gaming strategies to connect authentically with modern audiences. This article, which is an excerpt from the book Press Play: Why Every Company Needs a Gaming Strategy \u00a0(Harvard Business Review Press, 2025) , explores how brands leverage gaming platforms to offer personalized, immersive experiences that resonate with consumers\u2019 evolving expectations and behaviors."}