{"id":3446,"date":"2025-09-30T15:42:24","date_gmt":"2025-09-30T07:42:24","guid":{"rendered":"https:\/\/moresourcing.com\/new-research-shows-how-an-idea-marketplace-can-boost-innovation\/"},"modified":"2025-09-30T15:42:24","modified_gmt":"2025-09-30T07:42:24","slug":"new-research-shows-how-an-idea-marketplace-can-boost-innovation","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/en\/new-research-shows-how-an-idea-marketplace-can-boost-innovation\/","title":{"rendered":"New Research Shows How an \u201cIdea Marketplace\u201d Can Boost Innovation"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"Paragraph_text__yGFNO\" data-first-paragraph=\"true\">Even as the pressure to innovate grows, many companies are finding it <a href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/the-next-innovation-revolution-powered-by-ai\" class=\"ContentLink_anchor__Q6_U6\">harder and more expensive<\/a> to bring new ideas to life. This slowdown is often attributed to <a href=\"https:\/\/news.stanford.edu\/stories\/2017\/09\/stanford-scholars-says-big-ideas-getting-harder-find\" class=\"ContentLink_anchor__Q6_U6\">rising R&amp;D costs<\/a>, longer development timelines, and <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S105905602500437X\" class=\"ContentLink_anchor__Q6_U6\">market uncertainty<\/a>. But <a href=\"https:\/\/www.jstor.org\/stable\/10.7312\/krip18952\" class=\"ContentLink_anchor__Q6_U6\">our research<\/a> shows something different: Many organizations already have the ideas they need. The real challenge is that the systems for surfacing and connecting those ideas\u2014what we call \u201cidea marketplaces\u201d\u2014aren\u2019t working as they should.<\/p>\n<\/div>\n<p><script async=\"\" defer=\"\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#version=v19.2&amp;appId=1761258887507575&amp;xfbml=false&amp;status=true\"><\/script><\/p>\n<p>#Research #Shows #Idea #Marketplace #Boost #Innovation<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even as the pressure to innovate grows, many companies are finding it harder and more expensive to bring new ideas to life. This slowdown is often attributed to rising R&amp;D costs, longer development timelines, and market uncertainty. But our research shows something different: Many organizations already have the ideas they need. The real challenge is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Research Shows How an \u201cIdea Marketplace\u201d Can Boost Innovation - MORE SOURCING LTD<\/title>\n<meta name=\"description\" content=\"Many companies already have the ideas they need to innovate but lack effective systems to surface and connect them. Research shows most employee ideas go unreviewed, leaving major value untapped. Strengthening \u201cidea marketplaces\u201d by streamlining processes, flattening structures, and fostering a culture of idea-sharing can unlock hidden insights, reduce duplication, and turn overlooked ideas into lasting competitive advantage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moresourcing.com\/en\/new-research-shows-how-an-idea-marketplace-can-boost-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Research Shows How an \u201cIdea Marketplace\u201d Can Boost Innovation\" \/>\n<meta property=\"og:description\" content=\"Many companies already have the ideas they need to innovate but lack effective systems to surface and connect them. Research shows most employee ideas go unreviewed, leaving major value untapped. Strengthening \u201cidea marketplaces\u201d by streamlining processes, flattening structures, and fostering a culture of idea-sharing can unlock hidden insights, reduce duplication, and turn overlooked ideas into lasting competitive advantage.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moresourcing.com\/en\/new-research-shows-how-an-idea-marketplace-can-boost-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"MORE SOURCING LTD\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-30T07:42:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/Sep25_27_AndyGoodman.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MS\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/moresourcing.com\/new-research-shows-how-an-idea-marketplace-can-boost-innovation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/moresourcing.com\/new-research-shows-how-an-idea-marketplace-can-boost-innovation\/\"},\"author\":{\"name\":\"MS\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69\"},\"headline\":\"New Research Shows How an \u201cIdea Marketplace\u201d Can Boost Innovation\",\"datePublished\":\"2025-09-30T07:42:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/moresourcing.com\/new-research-shows-how-an-idea-marketplace-can-boost-innovation\/\"},\"wordCount\":93,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/moresourcing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/moresourcing.com\/new-research-shows-how-an-idea-marketplace-can-boost-innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/Sep25_27_AndyGoodman.jpg\",\"articleSection\":[\"Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/moresourcing.com\/new-research-shows-how-an-idea-marketplace-can-boost-innovation\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/moresourcing.com\/new-research-shows-how-an-idea-marketplace-can-boost-innovation\/\",\"url\":\"https:\/\/moresourcing.com\/new-research-shows-how-an-idea-marketplace-can-boost-innovation\/\",\"name\":\"New Research Shows How an \u201cIdea Marketplace\u201d Can Boost Innovation - MORE SOURCING LTD\",\"isPartOf\":{\"@id\":\"https:\/\/moresourcing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/moresourcing.com\/new-research-shows-how-an-idea-marketplace-can-boost-innovation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/moresourcing.com\/new-research-shows-how-an-idea-marketplace-can-boost-innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/Sep25_27_AndyGoodman.jpg\",\"datePublished\":\"2025-09-30T07:42:24+00:00\",\"description\":\"Many companies already have the ideas they need to innovate but lack effective systems to surface and connect them. 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