{"id":8060,"date":"2026-06-23T20:12:09","date_gmt":"2026-06-23T12:12:09","guid":{"rendered":"https:\/\/moresourcing.com\/three-approaches-to-measuring-and-managing-ai-roi\/"},"modified":"2026-06-23T20:12:09","modified_gmt":"2026-06-23T12:12:09","slug":"three-approaches-to-measuring-and-managing-ai-roi","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/en\/three-approaches-to-measuring-and-managing-ai-roi\/","title":{"rendered":"Three Approaches to Measuring and Managing AI ROI"},"content":{"rendered":"<p><\/p>\n<div>\n<aside class=\"article-ad ad-300  ad-300x250 ad-desktop\">\n<\/aside>\n<aside class=\"article-ad ad-300  ad-300x250 ad-mobile\">\n<\/aside>\n<figure class=\"article-inline\">\n<img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" alt=\"\" class=\"wp-image-127800\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Three-Approaches-to-Measuring-and-Managing-AI-ROI.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-435x290.jpg 435w\" data-lazy-sizes=\"(max-width: 1290px) 100vw, 1290px\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Three-Approaches-to-Measuring-and-Managing-AI-ROI.jpg\"\/><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Three-Approaches-to-Measuring-and-Managing-AI-ROI.jpg\" alt=\"\" class=\"wp-image-127800\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Three-Approaches-to-Measuring-and-Managing-AI-ROI.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-435x290.jpg 435w\" sizes=\"(max-width: 1290px) 100vw, 1290px\"\/><figcaption>\n<p class=\"attribution\">Matt Harrison Clough\/Ikon Images<\/p>\n<\/figcaption><\/figure>\n<div class=\"article-summary\"><strong class=\"article-summary__strong\">Summary: <\/strong><\/p>\n<p>Many leaders and companies fail to effectively track and grow the returns that their artificial intelligence investments yield. The three approaches that emerged from recent research reflect practical ways businesses can do better. By assessing your organization\u2019s current level of maturity, you can see what\u2019s missing and what steps you need to move forward. Learn how to effectively translate AI activity into business value.<\/p>\n<\/div>\n<p><span class=\"smr-leadin\">After several years<\/span> of AI experiments and pilot initiatives, a crucial question remains open for most companies: How much of a return \u2014 and what kinds of returns \u2014 are we getting from all of this AI investment? To many executives, AI ROI still often feels more like art than science: elusive, imprecise, and industry-dependent.<\/p>\n<p>Surveys and benchmarks paint a confusing picture about current returns. Much of the guidance also remains focused on measuring inputs \u2014 encouraging organizations to invest, experiment, and build capabilities (\u201cYou should invest in \u2026\u201d) \u2014 rather than on outputs and how to assess impact (\u201cHere\u2019s how to measure results\u201d). Today, few companies apply the same financial discipline to artificial intelligence as they would to a new factory or piece of machinery.<\/p>\n<p>Our interviews with more than 30 CEOs and senior leaders across various industries confirm that measuring AI ROI is anything but standard practice: Two companies making nearly identical investments may define success in entirely different ways. Yet companies that fail to identify an explicit approach to AI ROI \u2014 or that simply roll out generic AI tools and hope for productivity gains \u2014 rarely realize credible, lasting returns.<\/p>\n<p>ROI measurement differs by the type of AI technology being used. <a href=\"https:\/\/sloanreview.mit.edu\/article\/when-to-use-genai-versus-predictive-ai\/\">Analytical AI projects<\/a>, which are typically based on established machine learning techniques like prediction and optimization, often produce more directly attributable financial returns but tend to be applied to targeted, well-defined use cases. Generative AI, in contrast, is broadly applicable, given its ability to perform a range of knowledge work tasks previously done by humans. A GenAI tool often creates improvements in speed, quality, or volume of work, requiring deliberate translation into financial impact. And some companies combine both analytical and generative AI solutions in a customized manner.<\/p>\n<p>AI ROI also depends heavily on industry context. In the consumer goods sector, companies streamline their supply chains by using analytical AI, enhancing demand responsiveness. A B2B marketing agency using generative AI may focus instead on creative throughput and ideation, proposal win rates, or lead conversions \u2014 a different definition of \u201creturn.\u201d<\/p>\n<h3>Three Pathways to Tangible AI ROI<\/h3>\n<p>Based on our interviews with executives, we identified three practical approaches to measure and manage AI ROI. These approaches reflect a range of AI maturity levels among companies, and varying strategic intents.<\/p>\n<div class=\"article-authors\" id=\"article-authors\">\n<h4 class=\"article-authors__title\">About the Authors<\/h4>\n<div class=\"article-authors__bio\">\n<p>Mika Ruokonen is industry professor of AI in business at LUT University\u2019s LUT Business School in Finland. Paavo Ritala is professor of strategy and innovation at LUT Business School, LUT University, Finland.<\/p>\n<\/div><\/div>\n<div class=\"article-doi\">\n    <a href=\"https:\/\/doi.org\/10.63383\/zjUZ1824\" target=\"_blank\" class=\"article-doi__number\">https:\/\/doi.org\/10.63383\/zjUZ1824<\/a>\n<\/div>\n<\/div>\n<p>#Approaches #Measuring #Managing #ROI<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Matt Harrison Clough\/Ikon Images Summary: Many leaders and companies fail to effectively track and grow the returns that their artificial intelligence investments yield. The three approaches that emerged from recent research reflect practical ways businesses can do better. By assessing your organization\u2019s current level of maturity, you can see what\u2019s missing and what steps you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-8060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Three Approaches to Measuring and Managing AI ROI - MORE SOURCING LTD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moresourcing.com\/en\/three-approaches-to-measuring-and-managing-ai-roi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three Approaches to Measuring and Managing AI ROI\" \/>\n<meta property=\"og:description\" content=\"Matt Harrison Clough\/Ikon Images Summary: Many leaders and companies fail to effectively track and grow the returns that their artificial intelligence investments yield. 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