{"id":3048,"date":"2025-09-08T18:46:04","date_gmt":"2025-09-08T10:46:04","guid":{"rendered":"https:\/\/moresourcing.com\/how-the-eus-taxonomy-combats-greenwashing\/"},"modified":"2025-09-08T18:46:04","modified_gmt":"2025-09-08T10:46:04","slug":"how-the-eus-taxonomy-combats-greenwashing","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/es\/how-the-eus-taxonomy-combats-greenwashing\/","title":{"rendered":"La taxonom\u00eda de la UE contra el lavado verde"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"article-left-col\">\n<section class=\"article-topics\">\n<h4 class=\"article-topics__title\">Temas<\/h4>\n<\/section>\n<section class=\"article-section\">\n<h4 class=\"article-section__title\">Fronteras<\/h4>\n<p>\n            En <cite>MIT SMR<\/cite> iniciativa que explora c\u00f3mo la tecnolog\u00eda est\u00e1 reconfigurando la pr\u00e1ctica de la gesti\u00f3n.        <\/p>\n<p>        <a href=\"https:\/\/sloanreview.mit.edu\/big-ideas\/frontiers\/\" class=\"article-section__link\"><\/p>\n<p>           M\u00e1s de esta serie<br \/>\n                      <\/a><\/p>\n<\/section><\/div>\n<figure class=\"article-inline\">\n<img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" alt=\"\" class=\"wp-image-122260\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/How-the-EUs-Taxonomy-Combats-Greenwashing.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Tomlinson-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Tomlinson-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Tomlinson-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Tomlinson-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Tomlinson-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Tomlinson-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Tomlinson-1290x860-1-435x290.jpg 435w\" data-lazy-sizes=\"(max-width: 1290px) 100vw, 1290px\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/How-the-EUs-Taxonomy-Combats-Greenwashing.jpg\"\/><img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/How-the-EUs-Taxonomy-Combats-Greenwashing.jpg\" alt=\"\" class=\"wp-image-122260\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/How-the-EUs-Taxonomy-Combats-Greenwashing.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Tomlinson-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Tomlinson-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Tomlinson-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Tomlinson-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Tomlinson-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Tomlinson-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Tomlinson-1290x860-1-435x290.jpg 435w\" sizes=\"(max-width: 1290px) 100vw, 1290px\"\/><figcaption>\n<p class=\"attribution\">Alex Nabaum\/theispot.com<\/p>\n<\/figcaption><\/figure>\n<div class=\"article-summary\"><strong class=\"article-summary__strong\">Resumen: <\/strong><\/p>\n<p>El Green Deal europeo, lanzado en 2019, incluye los objetivos de alcanzar emisiones netas cero en la Uni\u00f3n Europea para 2050 y ayudar a los mercados de capitales a identificar objetivos de inversi\u00f3n sostenibles. A tal fin, se ha desarrollado un sistema de clasificaci\u00f3n de actividades empresariales sostenibles para determinar si las empresas sujetas a los requisitos de informaci\u00f3n del Green Deal cumplen sus criterios de referencia. M\u00e1s empresas mundiales con operaciones en la UE estar\u00e1n sujetas a la taxonom\u00eda en solo dos a\u00f1os.<\/p>\n<\/div>\n<div class=\"article-narration\">\n<p>    <a href=\"#narration\" id=\"narrationModal\" class=\"j-audio-trigger current-speed\" title=\"La taxonom\u00eda de la UE contra el lavado verde\"><br \/>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"50\" height=\"50\" viewbox=\"0 0 50 50\" fill=\"none\">\n            <g clip-path=\"url(#clip0_2534_8292)\">\n            <g clip-path=\"url(#clip1_2534_8292)\">\n            <path d=\"M25 50C38.8071 50 50 38.8071 50 25C50 11.1929 38.8071 0 25 0C11.1929 0 0 11.1929 0 25C0 38.8071 11.1929 50 25 50Z\" fill=\"#005B9C\"\/>\n            <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M19.985 25.0001V17.0708C19.985 16.5579 20.6336 16.2585 21.1033 16.5547L27.245 20.4252L33.6852 24.4837C34.0849 24.7358 34.0849 25.2645 33.6852 25.5166L27.245 29.5753L21.1033 33.4458C20.6336 33.7418 19.985 33.4423 19.985 32.9294V25.0001Z\" fill=\"white\"\/>\n            <\/g>\n            <\/g>\n            <defs>\n            <clippath id=\"clip0_2534_8292\">\n            <rect width=\"50\" height=\"50\" fill=\"white\"\/>\n            <\/clippath>\n            <clippath id=\"clip1_2534_8292\">\n            <rect width=\"50\" height=\"50\" fill=\"white\"\/>\n            <\/clippath>\n            <\/defs>\n        <\/svg><br \/>\n        <span>Escuche \"C\u00f3mo la taxonom\u00eda de la UE combate el lavado verde\" <span>(12:11)<\/span><\/span><br \/>\n    <\/a><\/p>\n<p>    <audio id=\"narration\" preload=\"none\" title=\"La taxonom\u00eda de la UE contra el lavado verde\"><source src=\"https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/Article-10-Fall-How-the-EUs-Taxonomy-Narrated-Articles-teaser.mp3\" type=\"audio\/mpeg\"><\/source><\/audio><\/p>\n<\/div>\n<p><span class=\"smr-leadin\">A pesar de un reciente<\/span> A pesar de la retracci\u00f3n de las iniciativas corporativas medioambientales, sociales y de gobernanza (ESG), los gestores de activos y las empresas saben que las pr\u00e1cticas empresariales sostenibles son cruciales para reducir el riesgo y aportar valor a los accionistas. Sin embargo, necesitan una forma fiable de saber cu\u00e1ndo las actividades de una empresa son realmente ecol\u00f3gicas y cu\u00e1ndo son sostenibles. <em>lavado verde<\/em> - Afirmar que sus productos, servicios e iniciativas benefician al medio ambiente cuando no es as\u00ed.<\/p>\n<p>Esa pregunta cr\u00edtica -qu\u00e9 es o no ecol\u00f3gico- ha sido dif\u00edcil de responder de forma definitiva y autorizada. Ah\u00ed es donde la <a href=\"https:\/\/finance.ec.europa.eu\/sustainable-finance\/tools-and-standards\/eu-taxonomy-sustainable-activities_en\" target=\"_blank\">taxonom\u00eda<\/a> interviene.<\/p>\n<p>La taxonom\u00eda, introducida en 2020 como parte de la estrategia europea del \"Pacto Verde\" de la UE para lograr la neutralidad clim\u00e1tica de toda la econom\u00eda en 2050, utiliza criterios objetivos, en gran medida basados en la ciencia, para identificar las actividades empresariales sostenibles. Y lo que es m\u00e1s importante, establece la noci\u00f3n de \"verde por ley\": Las empresas no pueden limitarse a afirmar que sus actividades son ecol\u00f3gicas, sino que deben demostrar que cumplen los criterios de referencia aplicables en la UE. Esto puede convertirla en una poderosa salvaguardia contra el \"lavado verde\". Las grandes empresas con operaciones significativas en la UE, entre las que eventualmente se incluir\u00e1n muchas empresas con sede en EE.UU., tienen que informar de sus actividades con arreglo a la taxonom\u00eda.<\/p>\n<p>Dise\u00f1ada principalmente para ofrecer claridad a los mercados de capitales y otros inversores, la taxonom\u00eda establece criterios para la sostenibilidad de m\u00e1s de 150 actividades econ\u00f3micas, como la fabricaci\u00f3n de autom\u00f3viles, el funcionamiento de un centro de datos, la gesti\u00f3n de una planta de tratamiento de aguas o la generaci\u00f3n de electricidad. Plantea a las empresas dos preguntas: \u00bfContribuye alguna de sus actividades a los objetivos de sostenibilidad de la UE? y \u00bfrealiza esas actividades de forma sostenible?<\/p>\n<p>Para ser considerada ecol\u00f3gica con arreglo a la taxonom\u00eda, una actividad tiene que cumplir determinados criterios de referencia que muestren avances hacia los seis objetivos de sostenibilidad del Pacto Verde: (1) mitigaci\u00f3n del cambio clim\u00e1tico y (2) adaptaci\u00f3n, (3) contribuci\u00f3n a una econom\u00eda circular, (4) uso sostenible de los recursos h\u00eddricos y marinos, (5) prevenci\u00f3n y control de la contaminaci\u00f3n, y (6) protecci\u00f3n y restauraci\u00f3n de la biodiversidad de los ecosistemas. Por ejemplo, seg\u00fan los criterios, para ser considerado ecol\u00f3gico, las emisiones de gases de efecto invernadero de un fabricante de cemento no pueden superar un determinado nivel por cada tonelada de cemento producida. La fabricaci\u00f3n de autom\u00f3viles s\u00f3lo se considera ecol\u00f3gica si los veh\u00edculos fabricados no producen emisiones del tubo de escape. En un centro de datos, el potencial de calentamiento global de los refrigerantes utilizados en la refrigeraci\u00f3n no puede superar un determinado nivel.<\/p>\n<p>La taxonom\u00eda no es prescriptiva: no dice lo que las empresas pueden o no pueden hacer. <\/p>\n<div class=\"article-left-col--footer\">\n<section class=\"article-topics\">\n<h4 class=\"article-topics__title\">Temas<\/h4>\n<\/section>\n<section class=\"article-section\">\n<h4 class=\"article-section__title\">Fronteras<\/h4>\n<p>\n            En <cite>MIT SMR<\/cite> iniciativa que explora c\u00f3mo la tecnolog\u00eda est\u00e1 reconfigurando la pr\u00e1ctica de la gesti\u00f3n.        <\/p>\n<p>        <a href=\"https:\/\/sloanreview.mit.edu\/big-ideas\/frontiers\/\" class=\"article-section__link\"><\/p>\n<p>           M\u00e1s de esta serie<br \/>\n                      <\/a><\/p>\n<\/section><\/div>\n<div class=\"article-authors\" id=\"article-authors\">\n<h4 class=\"article-authors__title\">Sobre el autor<\/h4>\n<div class=\"article-authors__bio\">\n<p>Brian Tomlinson es director general de Medio Ambiente, Asuntos Sociales y Gobernanza de Ernst &amp; Young LLP.<\/p>\n<\/div><\/div>\n<\/div>\n<p>#EUs #Taxonom\u00eda #Combates #Lavado verde<\/p>","protected":false},"excerpt":{"rendered":"<p>Temas Fronteras Una iniciativa del MIT SMR que explora c\u00f3mo la tecnolog\u00eda est\u00e1 remodelando la pr\u00e1ctica de la gesti\u00f3n. M\u00e1s en esta serie Alex Nabaum\/theispot.com Resumen: El Pacto Verde Europeo, lanzado en 2019, incluye los objetivos de alcanzar emisiones netas cero en la Uni\u00f3n Europea para 2050 y ayudar a los mercados de capitales a identificar objetivos de inversi\u00f3n sostenibles. Para ello, una clasificaci\u00f3n [...]<\/p>","protected":false},"author":1,"featured_media":3049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How the EU\u2019s Taxonomy Combats Greenwashing - MORE SOURCING LTD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moresourcing.com\/es\/how-the-eus-taxonomy-combats-greenwashing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How the EU\u2019s Taxonomy Combats Greenwashing\" \/>\n<meta property=\"og:description\" content=\"Topics Frontiers An MIT SMR initiative exploring how technology is reshaping the practice of management. 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