{"id":3142,"date":"2025-09-13T19:28:20","date_gmt":"2025-09-13T11:28:20","guid":{"rendered":"https:\/\/moresourcing.com\/leaders-at-all-levels-how-bayer-simplified-to-unleash-innovation\/"},"modified":"2025-09-13T19:28:20","modified_gmt":"2025-09-13T11:28:20","slug":"lideres-a-todos-los-niveles-como-bayer-simplifico-para-dar-rienda-suelta-a-la-innovacion","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/es\/lideres-a-todos-los-niveles-como-bayer-simplifico-para-dar-rienda-suelta-a-la-innovacion\/","title":{"rendered":"C\u00f3mo Bayer simplific\u00f3 para dar rienda suelta a la innovaci\u00f3n"},"content":{"rendered":"<p><\/p>\n<div>\n<p>\u00bfQu\u00e9 ocurri\u00f3 cuando el gigante farmac\u00e9utico Bayer simplific\u00f3 radicalmente su estructura de gesti\u00f3n y dio a los equipos la posibilidad de poner en marcha nuevas ideas? Por ejemplo, un equipo de Bayer sac\u00f3 al mercado un medicamento de mil millones de d\u00f3lares un a\u00f1o antes de lo habitual.<\/p>\n<p>En este episodio de <cite>L\u00edderes de todos los niveles<\/cite>Descubra c\u00f3mo esta empresa de 90.000 empleados transform\u00f3 su cultura, marcada por la jerarqu\u00eda y la burocracia, en otra que el catalizador jefe Michael Lurie denomina Dynamic Shared Ownership (DSO), un modelo en el que miles de equipos emprendedores funcionan como startups internas autogestionadas. Cuando se implant\u00f3 la DSO, los niveles de gesti\u00f3n pasaron de 13 a s\u00f3lo tres en algunas \u00e1reas. La empresa tambi\u00e9n abandon\u00f3 los presupuestos anuales en favor de la transferencia din\u00e1mica de recursos a los equipos que crean m\u00e1s valor.<\/p>\n<p>Entre los consejos de Lurie para otros l\u00edderes que quieran potenciar los equipos de la organizaci\u00f3n:<\/p>\n<ul>\n<li>Cree una visi\u00f3n aspiracional que resuene en la gente lo suficiente como para justificar el esfuerzo de cambio.<\/li>\n<li>Dar a los equipos poder real. Los equipos de Bayer trabajan en ciclos de 90 d\u00edas centrados en los resultados, no en los KPI.<\/li>\n<li>Transformar a los l\u00edderes en lo que Bayer denomina VACC: visionarios, arquitectos, catalizadores y entrenadores, que capaciten a los empleados en lugar de controlarlos.<\/li>\n<\/ul>\n<p>Lo m\u00e1s importante, sugiere Lurie, es que los directivos reconozcan a los empleados como \"adultos plenamente formados\" en los que se puede confiar para que dise\u00f1en su propio futuro. Por ejemplo, cuando se reestructur\u00f3 la unidad de I+D de Bayer dedicada a las ciencias de los cultivos, no s\u00f3lo se redujo el n\u00famero de directivos de 150 a 25, sino que los distintos equipos de la unidad crearon una forma de trabajar interfuncional centrada en el cliente y el producto.<\/p>\n<p>\"Probablemente tengas m\u00e1s libertad de la que crees\", afirma Lurie. Empieza a experimentar dentro de tu equipo y c\u00e9ntrate en crear valor para los clientes.<\/p>\n<p>Escuche a las presentadoras Kate W. Isaacs y Michele Zanini indagar en c\u00f3mo Lurie y otros l\u00edderes de Bayer cambiaron el enfoque de los empleados de \"lo que espera su jefe\" a la creaci\u00f3n de valor y la innovaci\u00f3n.<\/p>\n<h5>Cr\u00e9ditos del v\u00eddeo<\/h5>\n<p><strong>Michael Lurie<\/strong> es jefe de catalizadores de Bayer AG.<\/p>\n<p><strong>Kate W. Isaacs<\/strong> es profesor titular en la Sloan School of Management del MIT.<\/p>\n<p><strong>Michele Zanini<\/strong> es director del MLab y coautor del <cite>Wall Street Journal<\/cite> bestseller <cite>Humanocracia<\/cite> (Harvard Business Review Press, 2020).<\/p>\n<p><strong>M. Shawn Read<\/strong> es el editor multimedia de <cite>MIT Sloan Management Review<\/cite>.<\/p>\n<aside class=\"article-ad ad-300  ad-300x250 ad-desktop\">\n<\/aside>\n<aside class=\"article-ad ad-300  ad-300x250 ad-mobile\">\n<\/aside><\/div>\n<p>#Bayer #Simplified #Unleash #Innovation<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 ocurri\u00f3 cuando el gigante farmac\u00e9utico Bayer simplific\u00f3 radicalmente su estructura de gesti\u00f3n y dio a los equipos la posibilidad de poner en marcha nuevas ideas? En un solo ejemplo, un equipo de producto de Bayer sac\u00f3 al mercado un medicamento de mil millones de d\u00f3lares un a\u00f1o antes de lo habitual. En este episodio de L\u00edderes a todos los niveles, descubra c\u00f3mo esta empresa de 90.000 empleados transform\u00f3 su [...]<\/p>","protected":false},"author":1,"featured_media":3143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Bayer Simplified to Unleash Innovation - MORE SOURCING LTD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moresourcing.com\/es\/lideres-a-todos-los-niveles-como-bayer-simplifico-para-dar-rienda-suelta-a-la-innovacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Bayer Simplified to Unleash Innovation\" \/>\n<meta property=\"og:description\" content=\"What happened when pharma giant Bayer radically simplified its management structure and empowered teams to run with new ideas? 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