{"id":4899,"date":"2025-12-18T00:39:24","date_gmt":"2025-12-17T16:39:24","guid":{"rendered":"https:\/\/moresourcing.com\/how-procter-gamble-uses-ai-to-unlock-new-insights-from-data\/"},"modified":"2025-12-18T00:39:24","modified_gmt":"2025-12-17T16:39:24","slug":"how-procter-gamble-uses-ai-to-unlock-new-insights-from-data","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/es\/how-procter-gamble-uses-ai-to-unlock-new-insights-from-data\/","title":{"rendered":"C\u00f3mo Procter &amp; Gamble utiliza la IA para obtener nuevos conocimientos a partir de los datos"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"article-left-col\">\n<section class=\"article-topics\">\n<h4 class=\"article-topics__title\">Temas<\/h4>\n<\/section>\n<section class=\"article-section\">\n<h4 class=\"article-section__title\">La IA en acci\u00f3n<\/h4>\n<p>\n            Esta serie de columnas examina los mayores retos en materia de datos y an\u00e1lisis a los que se enfrentan las empresas modernas y profundiza en casos de \u00e9xito que pueden ayudar a otras organizaciones a acelerar su progreso en IA.        <\/p>\n<p>        <a href=\"https:\/\/sloanreview.mit.edu\/series\/ai-in-action\/\" class=\"article-section__link\"><\/p>\n<p>           M\u00e1s de esta serie<br \/>\n                      <\/a><\/p>\n<\/section><\/div>\n<aside class=\"article-ad ad-300  ad-300x250 ad-desktop\">\n<\/aside>\n<aside class=\"article-ad ad-300  ad-300x250 ad-mobile\">\n<\/aside>\n<figure class=\"article-inline\">\n<img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" alt=\"\" class=\"wp-image-124610\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/12\/How-Procter-Gamble-Uses-AI-to-Unlock-New-Insights.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-435x290.jpg 435w\" data-lazy-sizes=\"(max-width: 1290px) 100vw, 1290px\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/12\/How-Procter-Gamble-Uses-AI-to-Unlock-New-Insights.jpg\"\/><img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/12\/How-Procter-Gamble-Uses-AI-to-Unlock-New-Insights.jpg\" alt=\"\" class=\"wp-image-124610\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/12\/How-Procter-Gamble-Uses-AI-to-Unlock-New-Insights.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-435x290.jpg 435w\" sizes=\"(max-width: 1290px) 100vw, 1290px\"\/><figcaption>\n<p class=\"attribution\">Carolyn Geason-Beissel\/MIT SMR | Getty Images<\/p>\n<\/figcaption><\/figure>\n<div class=\"article-summary\"><strong class=\"article-summary__strong\">Resumen: <\/strong><\/p>\n<p>Procter &amp; Gamble, la potencia de bienes de consumo, ha sido pionera en el uso de an\u00e1lisis para comprender el comportamiento de los clientes y en c\u00f3mo comparte datos en toda la organizaci\u00f3n global.<\/p>\n<\/div>\n<p><span class=\"smr-leadin\">Pocas organizaciones pueden reclamar leg\u00edtimamente<\/span> haber estado realizando investigaciones anal\u00edticas durante m\u00e1s de un siglo. <\/p>\n<p>P&amp;G tambi\u00e9n fue pionera en la creaci\u00f3n de datos comunes en una organizaci\u00f3n global, estableciendo un gran grupo de profesionales anal\u00edticos y luego incluy\u00e9ndolos en unidades de negocios. <\/p>\n<p>Para saber qu\u00e9 est\u00e1 haciendo P&amp;G con la inteligencia artificial, hablamos con Jeff Goldman, vicepresidente de ciencia de datos empresariales y l\u00edder de iniciativas de inteligencia artificial empresarial de la empresa. <a href=\"https:\/\/hbr.org\/2013\/04\/how-p-and-g-presents-data\" target=\"_blank\" rel=\"noopener noreferrer\">enfoque innovador para la visualizaci\u00f3n anal\u00edtica<\/a> en P&amp;G a trav\u00e9s de una iniciativa llamada Business Sphere. <\/p>\n<p>Como dijo Goldman, la orientaci\u00f3n centenaria hacia los datos y el an\u00e1lisis a\u00fan prevalece.<\/p>\n<h3>La 'f\u00e1brica de IA' de P&amp;G<\/h3>\n<p>Alrededor de 2021, Goldman y sus colegas observaron que la IA desempe\u00f1aba un papel cada vez m\u00e1s estrat\u00e9gico en el negocio de P&amp;G.  <\/p>\n<p>Para acelerar la creaci\u00f3n de modelos de IA, P&amp;G desarroll\u00f3 una capacidad que llama \u201cf\u00e1brica de IA\u201d. <a href=\"https:\/\/www.metisstrategy.com\/interview\/seth-cohen-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">episodio de podcast<\/a> a principios de este a\u00f1o: \"Lo bueno de un enfoque de f\u00e1brica de IA es que es una plataforma que permite a las personas acceder instant\u00e1neamente a los datos dentro del repositorio de datos, pero tambi\u00e9n acceso instant\u00e1neo a los algoritmos de IA y los modelos generativos. Por lo tanto, un desarrollador pasa mucho menos tiempo preocup\u00e1ndose por '\u00bfC\u00f3mo puedo escalarlo?', porque eso viene listo para usar\".<\/p>\n<div class=\"callout-pullquote callout-pullquote--no-quote callout-pullquote--long\" data-aos-duration=\"900\" data-aos-anchor-placement=\"bottom-bottom\" data-aos-easing=\"ease-out-back\" data-aos=\"fade-up\">\n<p class=\"callout-pullquote__quote\">\n\t\t\t\t\tEl cuestionario basado en inteligencia artificial de Pampers My Perfect Fit proporciona recomendaciones sobre el ajuste del pa\u00f1al con una precisi\u00f3n del 90 %.\n\t\t\t\t\t<\/p>\n<\/div>\n<p>Goldman dijo que la f\u00e1brica de IA reduce el tiempo de implementaci\u00f3n del modelo en aproximadamente seis meses. <\/p>\n<p>Las capacidades de la f\u00e1brica de IA facilitan la prueba de diferentes versiones de modelos para requisitos comerciales espec\u00edficos.<\/p>\n<h3>Productos de IA generativa y agente de P&amp;G<\/h3>\n<p>Goldman se\u00f1al\u00f3 que un enorme porcentaje del valor proviene y seguir\u00e1 viniendo de <a href=\"https:\/\/hbr.org\/2024\/12\/how-gen-ai-and-analytical-ai-differ-and-when-to-use-each\" target=\"_blank\" rel=\"noopener noreferrer\">IA anal\u00edtica<\/a>, citando casos de uso relacionados con la gesti\u00f3n de la cadena de suministro y la toma de decisiones en los medios.<\/p>\n<div class=\"callout-pullquote callout-pullquote--no-quote\" data-aos-duration=\"900\" data-aos-anchor-placement=\"bottom-bottom\" data-aos-easing=\"ease-out-back\" data-aos=\"fade-new-left\">\n<p class=\"callout-pullquote__quote\">\n\t\t\t\t\tEl uso de la IA por parte de P&amp;G ha ayudado a romper los silos funcionales entre los profesionales de I+D y comerciales.\n\t\t\t\t\t<\/p>\n<\/div>\n<p>Si bien los productos de IA generativa de P&amp;G se centran en la productividad personal, la empresa est\u00e1 igualmente interesada en casos de uso que puedan escalar directamente a los procesos de negocio. <a href=\"https:\/\/us.pg.com\/blogs\/keys-to-successful-digital-transformation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Proyecto genio<\/a>, que sintetiza informaci\u00f3n de art\u00edculos y documentos de ayuda para brindar informaci\u00f3n a m\u00e1s de 800 representantes de servicio al cliente, lo que reduce en gran medida el tiempo de procesamiento de preguntas.<\/p>\n<p>P&amp;G se ha centrado durante mucho tiempo en brindar f\u00e1cil acceso a datos sobre el desempe\u00f1o de diferentes aspectos del negocio. <a href=\"https:\/\/www.forbes.com\/sites\/peterhigh\/2025\/05\/27\/pgs-cio-seth-cohen-shares-a-blueprint-for-leading-with-technology\/\" target=\"_blank\" rel=\"noopener noreferrer\">en un art\u00edculo<\/a> A principios de este a\u00f1o, \"\u00bfPor qu\u00e9 deber\u00eda necesitar un panel cuando puede hablar con sus datos?\"\u00a0 <\/p>\n<p>Los experimentos de P&amp;G con IA agente se han centrado en una serie de pilotos para determinar d\u00f3nde se puede emplear la tecnolog\u00eda de manera m\u00e1s efectiva. <\/p>\n<aside class=\"article-ad ad-300  ad-300x600 ad-desktop\">\n<\/aside>\n<aside class=\"article-ad ad-300  ad-300x250 ad-mobile\">\n<\/aside>\n<h3>I+D mejorada a trav\u00e9s de la IA<\/h3>\n<p>La organizaci\u00f3n de ciencia de datos e inteligencia artificial de Goldman tiene una s\u00f3lida asociaci\u00f3n con la funci\u00f3n de I+D de P&amp;G.<\/p>\n<p>Junto con TI, la organizaci\u00f3n de I+D est\u00e1 probando nuevas formas de trabajar utilizando IA generativa. <a href=\"http:\/\/dx.doi.org\/10.2139\/ssrn.5188231\" target=\"_blank\" rel=\"noopener noreferrer\">formas en que la IA funciona como un \"compa\u00f1ero de equipo cibern\u00e9tico\".<\/a> Involucr\u00f3 a 776 profesionales comerciales y de I+D a quienes se les asign\u00f3 el uso de IA generativa, ya sea de forma individual o en equipos, para abordar problemas reales de los consumidores en cuatro unidades de negocio con o sin IA generativa.<\/p>\n<h3>Creaci\u00f3n de capacidades de IA humana<\/h3>\n<p>P&amp;G se ha centrado durante mucho tiempo en desarrollar capacidades humanas en datos, an\u00e1lisis e inteligencia artificial.<\/p>\n<p>Adem\u00e1s, P&amp;G comenz\u00f3 a ofrecer su programa de certificaci\u00f3n Friends of Data Science hace varios a\u00f1os. <\/p>\n<p>\"Una organizaci\u00f3n digitalmente reticente dificulta la introducci\u00f3n de nuevas capacidades\", dijo Cohen. <\/p>\n<aside class=\"article-ad ad-300  ad-300x250 ad-desktop\">\n<\/aside>\n<aside class=\"article-ad ad-300  ad-300x250 ad-mobile\">\n<\/aside>\n<div class=\"article-left-col--footer\">\n<section class=\"article-topics\">\n<h4 class=\"article-topics__title\">Temas<\/h4>\n<\/section>\n<section class=\"article-section\">\n<h4 class=\"article-section__title\">La IA en acci\u00f3n<\/h4>\n<p>\n            Esta serie de columnas examina los mayores retos en materia de datos y an\u00e1lisis a los que se enfrentan las empresas modernas y profundiza en casos de \u00e9xito que pueden ayudar a otras organizaciones a acelerar su progreso en IA.        <\/p>\n<p>        <a href=\"https:\/\/sloanreview.mit.edu\/series\/ai-in-action\/\" class=\"article-section__link\"><\/p>\n<p>           M\u00e1s de esta serie<br \/>\n                      <\/a><\/p>\n<\/section><\/div>\n<div class=\"article-authors\" id=\"article-authors\">\n<h4 class=\"article-authors__title\">Sobre los autores<\/h4>\n<div class=\"article-authors__bio\">\n<p>Thomas H. Davenport (<a href=\"https:\/\/x.com\/tdav\" target=\"_blank\">@tdav<\/a>) es el Profesor Distinguido del Presidente de Tecnolog\u00eda y Gesti\u00f3n de la Informaci\u00f3n y director de la facultad del Instituto Metropoulos de Tecnolog\u00eda y Emprendimiento en Babson College, y miembro de la Iniciativa del MIT sobre Econom\u00eda Digital. <cite>La nueva ciencia de las relaciones con los clientes: cumplir la promesa uno a uno con IA<\/cite> (Wiley, 2025). Randy Bean (<a href=\"https:\/\/x.com\/RandyBeanNVP\" target=\"_blank\">@randybeannvp<\/a>) lleva m\u00e1s de cuatro d\u00e9cadas asesorando a organizaciones de la lista Fortune 1000 sobre liderazgo en datos e IA. Es autor de<cite>Fracasa r\u00e1pido, aprende m\u00e1s r\u00e1pido: Lecciones sobre liderazgo basado en datos en la era de la disrupci\u00f3n, el Big Data y la IA<\/cite> (Wiley, 2021).<\/p>\n<\/div><\/div>\n<\/div>\n<p>#Procter #Gamble #Desbloquear #Insights #Datos<\/p>","protected":false},"excerpt":{"rendered":"<p>Temas IA en acci\u00f3n Esta serie de columnas analiza los mayores desaf\u00edos de an\u00e1lisis y datos que enfrentan las empresas modernas y profundiza en casos de uso exitosos que pueden ayudar a otras organizaciones a acelerar su progreso en IA.<\/p>","protected":false},"author":1,"featured_media":4900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-4899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Procter &amp; Gamble Uses AI to Unlock New Insights From Data - MORE SOURCING LTD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moresourcing.com\/es\/how-procter-gamble-uses-ai-to-unlock-new-insights-from-data\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Procter &amp; Gamble Uses AI to Unlock New Insights From Data\" \/>\n<meta property=\"og:description\" content=\"Topics AI in Action This column series looks at the biggest data and analytics challenges facing modern companies and dives deep into successful use cases that can help other organizations accelerate their AI progress. 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