{"id":6673,"date":"2026-04-01T20:20:46","date_gmt":"2026-04-01T12:20:46","guid":{"rendered":"https:\/\/moresourcing.com\/the-best-customers-to-study-when-scaling-into-a-new-market\/"},"modified":"2026-04-01T20:20:46","modified_gmt":"2026-04-01T12:20:46","slug":"the-best-customers-to-study-when-scaling-into-a-new-market","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/es\/the-best-customers-to-study-when-scaling-into-a-new-market\/","title":{"rendered":"The Best Customers to Study When Scaling Into a New Market"},"content":{"rendered":"<p><\/p>\n<div>\n<aside class=\"article-ad ad-300  ad-300x250 ad-desktop\">\n<\/aside>\n<aside class=\"article-ad ad-300  ad-300x250 ad-mobile\">\n<\/aside>\n<figure class=\"article-inline\">\n<img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" alt=\"\" class=\"wp-image-126267\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/04\/The-Best-Customers-to-Study-When-Scaling-Into-a-New.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/03\/Wright-1290x860e-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/03\/Wright-1290x860e-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/03\/Wright-1290x860e-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/03\/Wright-1290x860e-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/03\/Wright-1290x860e-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/03\/Wright-1290x860e-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/03\/Wright-1290x860e-435x290.jpg 435w\" data-lazy-sizes=\"(max-width: 1290px) 100vw, 1290px\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/04\/The-Best-Customers-to-Study-When-Scaling-Into-a-New.jpg\"\/><img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/04\/The-Best-Customers-to-Study-When-Scaling-Into-a-New.jpg\" alt=\"\" class=\"wp-image-126267\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/04\/The-Best-Customers-to-Study-When-Scaling-Into-a-New.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/03\/Wright-1290x860e-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/03\/Wright-1290x860e-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/03\/Wright-1290x860e-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/03\/Wright-1290x860e-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/03\/Wright-1290x860e-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/03\/Wright-1290x860e-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/03\/Wright-1290x860e-435x290.jpg 435w\" sizes=\"(max-width: 1290px) 100vw, 1290px\"\/><figcaption>\n<p class=\"attribution\">Carolyn Geason-Beissel\/MIT SMR | Getty Images<\/p>\n<\/figcaption><\/figure>\n<div class=\"article-summary\"><strong class=\"article-summary__strong\">Resumen: <\/strong><\/p>\n<p>Companies trying to scale tech products know the hard truth: An offering that connects with people in one environment may fail in another. How can you avoid such an outcome? Leaders must learn quickly and iterate on products using lessons from their organization\u2019s earliest customers in a new market, but they often undervalue the strategic choice of <em>which<\/em> early customers to prioritize. Learn from new research that shows how to choose, and real-world examples illustrating the approach in action.<\/p>\n<\/div>\n<p><span class=\"smr-leadin\">For tech companies worldwide<\/span>, expanding into a new market is both a rite of passage and a moment of truth. It represents the transition from early promise to meaningful scale \u2014 an opportunity to increase revenue, signal growth potential to investors, and unlock powerful sources of differentiation, such as network effects and economies of scale. <\/p>\n<p>But for every company that expands successfully, many more struggle. Some push into new geographies or industry segments only to stall; others retreat quietly, having learned \u2014 too late \u2014 that the customers they thought they understood weren\u2019t the customers who would ultimately drive growth.<\/p>\n<p>Expansion is hard, not only because new markets differ but because the assumptions guiding early choices often travel poorly across borders, industries, or segments. A product that resonates with users in one environment may fall flat in another, even when the differences seem minor on the surface. Many companies do not have the luxury of long research cycles or deep field teams. Instead, they learn fast, often improvisationally and typically through their earliest customers, their beachhead market. <\/p>\n<p>These first users shape a company\u2019s understanding of demand in the target market. But despite these users\u2019 centrality, executives often overlook the strategic choice of <em>which<\/em> early adopters to prioritize. Many leaders assume that early users should come from familiar markets, such as the company\u2019s headquarters country. Others assume that successful expansion requires an immediate leap into the target market, however unfamiliar. Both approaches can work \u2014 and both can fail. The real challenge is choosing the right one.<\/p>\n<p>My <a href=\"https:\/\/doi.org\/10.1287\/orsc.2023.17983\" target=\"_blank\" rel=\"noopener noreferrer\">research<\/a>, which drew on global data on over 1,000 technology startups that was complemented with exploratory interviews and experiments, shows that the decision of which early adopters to target is far more strategic than is commonly appreciated. Early adopters offer information, but that information varies dramatically in its clarity and its relevance. Executives must decide whether to learn from users who are <em>familiar<\/em> \u2014 people whose preferences, norms, and communication patterns can be intuitively understood \u2014 or from <em>target-market<\/em> users, whose preferences match the broader audience the company ultimately wants to reach.<\/p>\n<p>This choice matters because the two groups of people offer different advantages. Familiar users provide <em>clearer<\/em> signals. Executives understand these users better and can interpret their feedback more effectively. <\/p>\n<div class=\"article-authors\" id=\"article-authors\">\n<h4 class=\"article-authors__title\">Sobre el autor<\/h4>\n<div class=\"article-authors__bio\">\n<p>Nataliya Langburd Wright is an assistant professor and a Chazen Senior Scholar at Columbia Business School. <\/p>\n<\/div><\/div>\n<div class=\"article-doi\">\n    <a href=\"https:\/\/doi.org\/10.63383\/XomH4097\" target=\"_blank\" class=\"article-doi__number\">https:\/\/doi.org\/10.63383\/XomH4097<\/a>\n<\/div>\n<\/div>\n<p>#Customers #Study #Scaling #Market<\/p>","protected":false},"excerpt":{"rendered":"<p>Carolyn Geason-Beissel\/MIT SMR | Getty Images Summary: Companies trying to scale tech products know the hard truth: An offering that connects with people in one environment may fail in another. How can you avoid such an outcome? Leaders must learn quickly and iterate on products using lessons from their organization\u2019s earliest customers in a new [&hellip;]<\/p>","protected":false},"author":1,"featured_media":6674,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-6673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Best Customers to Study When Scaling Into a New Market - MORE SOURCING LTD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moresourcing.com\/es\/the-best-customers-to-study-when-scaling-into-a-new-market\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Best Customers to Study When Scaling Into a New Market\" \/>\n<meta property=\"og:description\" content=\"Carolyn Geason-Beissel\/MIT SMR | Getty Images Summary: Companies trying to scale tech products know the hard truth: An offering that connects with people in one environment may fail in another. How can you avoid such an outcome? Leaders must learn quickly and iterate on products using lessons from their organization\u2019s earliest customers in a new [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moresourcing.com\/es\/the-best-customers-to-study-when-scaling-into-a-new-market\/\" \/>\n<meta property=\"og:site_name\" content=\"MORE SOURCING LTD\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-01T12:20:46+00:00\" \/>\n<meta name=\"author\" content=\"MS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"MS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/moresourcing.com\/the-best-customers-to-study-when-scaling-into-a-new-market\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/moresourcing.com\/the-best-customers-to-study-when-scaling-into-a-new-market\/\"},\"author\":{\"name\":\"MS\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69\"},\"headline\":\"The Best Customers to Study When Scaling Into a New Market\",\"datePublished\":\"2026-04-01T12:20:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/moresourcing.com\/the-best-customers-to-study-when-scaling-into-a-new-market\/\"},\"wordCount\":499,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/moresourcing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/moresourcing.com\/the-best-customers-to-study-when-scaling-into-a-new-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/04\/Wright-2400x1260e-1200x630.jpg\",\"articleSection\":[\"Management\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/moresourcing.com\/the-best-customers-to-study-when-scaling-into-a-new-market\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/moresourcing.com\/the-best-customers-to-study-when-scaling-into-a-new-market\/\",\"url\":\"https:\/\/moresourcing.com\/the-best-customers-to-study-when-scaling-into-a-new-market\/\",\"name\":\"The Best Customers to Study When Scaling Into a New Market - MORE SOURCING LTD\",\"isPartOf\":{\"@id\":\"https:\/\/moresourcing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/moresourcing.com\/the-best-customers-to-study-when-scaling-into-a-new-market\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/moresourcing.com\/the-best-customers-to-study-when-scaling-into-a-new-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/04\/Wright-2400x1260e-1200x630.jpg\",\"datePublished\":\"2026-04-01T12:20:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/moresourcing.com\/the-best-customers-to-study-when-scaling-into-a-new-market\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/moresourcing.com\/the-best-customers-to-study-when-scaling-into-a-new-market\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/moresourcing.com\/the-best-customers-to-study-when-scaling-into-a-new-market\/#primaryimage\",\"url\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/04\/Wright-2400x1260e-1200x630.jpg\",\"contentUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/04\/Wright-2400x1260e-1200x630.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/moresourcing.com\/the-best-customers-to-study-when-scaling-into-a-new-market\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/moresourcing.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Best Customers to Study When Scaling Into a New Market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/moresourcing.com\/#website\",\"url\":\"https:\/\/moresourcing.com\/\",\"name\":\"MORE SOURCING LTD\",\"description\":\"Your Global Trade Experts\",\"publisher\":{\"@id\":\"https:\/\/moresourcing.com\/#organization\"},\"alternateName\":\"MORE SOURCING LTD\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/moresourcing.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/moresourcing.com\/#organization\",\"name\":\"MORE SOURCING LTD\",\"url\":\"https:\/\/moresourcing.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/07\/cropped-cropped-MS-logo-02-scaled-2.png\",\"contentUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/07\/cropped-cropped-MS-logo-02-scaled-2.png\",\"width\":2558,\"height\":1273,\"caption\":\"MORE SOURCING LTD\"},\"image\":{\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/logo\/image\/\"},\"ownershipFundingInfo\":\"https:\/\/moresourcing.com\/about-us\/\",\"ethicsPolicy\":\"https:\/\/moresourcing.com\/service\/\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69\",\"name\":\"MS\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fcff4c53e422761d0d6db624cdaf171933d38385c2c22c13ce39ea3918a9cd66?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fcff4c53e422761d0d6db624cdaf171933d38385c2c22c13ce39ea3918a9cd66?s=96&d=mm&r=g\",\"caption\":\"MS\"},\"sameAs\":[\"https:\/\/moresourcing.com\"],\"url\":\"https:\/\/moresourcing.com\/es\/author\/moresourcing\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Best Customers to Study When Scaling Into a New Market - MORE SOURCING LTD","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/moresourcing.com\/es\/the-best-customers-to-study-when-scaling-into-a-new-market\/","og_locale":"es_ES","og_type":"article","og_title":"The Best Customers to Study When Scaling Into a New Market","og_description":"Carolyn Geason-Beissel\/MIT SMR | Getty Images Summary: Companies trying to scale tech products know the hard truth: An offering that connects with people in one environment may fail in another. How can you avoid such an outcome? Leaders must learn quickly and iterate on products using lessons from their organization\u2019s earliest customers in a new [&hellip;]","og_url":"https:\/\/moresourcing.com\/es\/the-best-customers-to-study-when-scaling-into-a-new-market\/","og_site_name":"MORE SOURCING LTD","article_published_time":"2026-04-01T12:20:46+00:00","author":"MS","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"MS","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/moresourcing.com\/the-best-customers-to-study-when-scaling-into-a-new-market\/#article","isPartOf":{"@id":"https:\/\/moresourcing.com\/the-best-customers-to-study-when-scaling-into-a-new-market\/"},"author":{"name":"MS","@id":"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69"},"headline":"The Best Customers to Study When Scaling Into a New Market","datePublished":"2026-04-01T12:20:46+00:00","mainEntityOfPage":{"@id":"https:\/\/moresourcing.com\/the-best-customers-to-study-when-scaling-into-a-new-market\/"},"wordCount":499,"commentCount":0,"publisher":{"@id":"https:\/\/moresourcing.com\/#organization"},"image":{"@id":"https:\/\/moresourcing.com\/the-best-customers-to-study-when-scaling-into-a-new-market\/#primaryimage"},"thumbnailUrl":"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/04\/Wright-2400x1260e-1200x630.jpg","articleSection":["Management"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/moresourcing.com\/the-best-customers-to-study-when-scaling-into-a-new-market\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/moresourcing.com\/the-best-customers-to-study-when-scaling-into-a-new-market\/","url":"https:\/\/moresourcing.com\/the-best-customers-to-study-when-scaling-into-a-new-market\/","name":"The Best Customers to Study When Scaling Into a New Market - MORE SOURCING LTD","isPartOf":{"@id":"https:\/\/moresourcing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/moresourcing.com\/the-best-customers-to-study-when-scaling-into-a-new-market\/#primaryimage"},"image":{"@id":"https:\/\/moresourcing.com\/the-best-customers-to-study-when-scaling-into-a-new-market\/#primaryimage"},"thumbnailUrl":"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/04\/Wright-2400x1260e-1200x630.jpg","datePublished":"2026-04-01T12:20:46+00:00","breadcrumb":{"@id":"https:\/\/moresourcing.com\/the-best-customers-to-study-when-scaling-into-a-new-market\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/moresourcing.com\/the-best-customers-to-study-when-scaling-into-a-new-market\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/moresourcing.com\/the-best-customers-to-study-when-scaling-into-a-new-market\/#primaryimage","url":"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/04\/Wright-2400x1260e-1200x630.jpg","contentUrl":"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/04\/Wright-2400x1260e-1200x630.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/moresourcing.com\/the-best-customers-to-study-when-scaling-into-a-new-market\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/moresourcing.com\/"},{"@type":"ListItem","position":2,"name":"The Best Customers to Study When Scaling Into a New Market"}]},{"@type":"WebSite","@id":"https:\/\/moresourcing.com\/#website","url":"https:\/\/moresourcing.com\/","name":"MORE SOURCING LTD","description":"Sus expertos en comercio mundial","publisher":{"@id":"https:\/\/moresourcing.com\/#organization"},"alternateName":"MORE SOURCING LTD","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/moresourcing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/moresourcing.com\/#organization","name":"MORE SOURCING LTD","url":"https:\/\/moresourcing.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/moresourcing.com\/#\/schema\/logo\/image\/","url":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/07\/cropped-cropped-MS-logo-02-scaled-2.png","contentUrl":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/07\/cropped-cropped-MS-logo-02-scaled-2.png","width":2558,"height":1273,"caption":"MORE SOURCING LTD"},"image":{"@id":"https:\/\/moresourcing.com\/#\/schema\/logo\/image\/"},"ownershipFundingInfo":"https:\/\/moresourcing.com\/about-us\/","ethicsPolicy":"https:\/\/moresourcing.com\/service\/"},{"@type":"Person","@id":"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69","name":"MS","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/moresourcing.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fcff4c53e422761d0d6db624cdaf171933d38385c2c22c13ce39ea3918a9cd66?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fcff4c53e422761d0d6db624cdaf171933d38385c2c22c13ce39ea3918a9cd66?s=96&d=mm&r=g","caption":"MS"},"sameAs":["https:\/\/moresourcing.com"],"url":"https:\/\/moresourcing.com\/es\/author\/moresourcing\/"}]}},"_links":{"self":[{"href":"https:\/\/moresourcing.com\/es\/wp-json\/wp\/v2\/posts\/6673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moresourcing.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moresourcing.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moresourcing.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/moresourcing.com\/es\/wp-json\/wp\/v2\/comments?post=6673"}],"version-history":[{"count":0,"href":"https:\/\/moresourcing.com\/es\/wp-json\/wp\/v2\/posts\/6673\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moresourcing.com\/es\/wp-json\/wp\/v2\/media\/6674"}],"wp:attachment":[{"href":"https:\/\/moresourcing.com\/es\/wp-json\/wp\/v2\/media?parent=6673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moresourcing.com\/es\/wp-json\/wp\/v2\/categories?post=6673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moresourcing.com\/es\/wp-json\/wp\/v2\/tags?post=6673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}