\n
Makeda George sale de una tienda Mixue en el centro de Brooklyn, Nueva York, con un t\u00e9 de burbujas en la mano mientras se abre paso entre una multitud de adolescentes. La residente local dice que estaba ansiosa por probar la marca despu\u00e9s de notar un aumento de nuevos locales abiertos en los \u00faltimos meses.<\/p>\n
\u00abDecid\u00ed probar el t\u00e9 de burbujas. Estaba bueno\u00bb, dijo, a\u00f1adiendo que no sab\u00eda que era una cadena de bebidas china, pero supuso que era asi\u00e1tica por la marca.<\/p>\n
\u00abPor donde vayas, en cada rinc\u00f3n, en cada recoveco, los ves aparecer\u00bb.<\/p>\n
En toda la ciudad de Nueva York y m\u00e1s all\u00e1, una nueva ola de cadenas de bebidas se est\u00e1 expandiendo r\u00e1pidamente, ofreciendo productos a base de t\u00e9, sabores \u00fanicos y una est\u00e9tica de dise\u00f1o distinta a la de marcas estadounidenses tradicionales como Starbucks.<\/p>\n
Los nuevos participantes comparten una historia de origen diferente: todas son marcas fundadas por chinos que expanden su huella cultural.<\/p>\n
A pocos kil\u00f3metros de distancia, en Sunset Park, el barrio chino m\u00e1s grande de Brooklyn, HeyTea ha adoptado una est\u00e9tica chino-moderna m\u00e1s elegante con pantallas de pedidos digitales, una marca minimalista y bebidas cuidadosamente estilizadas, incluidos t\u00e9s con jazm\u00edn.<\/p>\n
Y al otro lado de la ciudad, en una ubicaci\u00f3n de Mixue en el barrio chino de Manhattan, clientes sedientos esperan bebidas como t\u00e9 con leche de oolong primaveral, haciendo pedidos en pantallas de autoservicio bajo la mirada de la mascota de la cadena: un mu\u00f1eco de nieve con un helado cuya cara est\u00e1 estampada por toda la tienda. La alegre canci\u00f3n tem\u00e1tica de Mixue suena en bucle.<\/p>\n<\/div>\n
#Chinese #drink #chains #testing #limits #soft #power<\/p>","protected":false},"excerpt":{"rendered":"
Makeda George sale de una tienda Mixue en el centro de Brooklyn, Nueva York, con un t\u00e9 de burbujas en la mano mientras se abre paso entre una multitud de adolescentes. La residente local dice que estaba ansiosa por probar la marca despu\u00e9s de notar un aumento de nuevos locales abiertos en los \u00faltimos meses. \u00abDecid\u00ed probar el t\u00e9 de burbujas. […]<\/p>","protected":false},"author":1,"featured_media":7747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-7746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-news"],"acf":[],"yoast_head":"\n
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