{"id":8060,"date":"2026-06-23T20:12:09","date_gmt":"2026-06-23T12:12:09","guid":{"rendered":"https:\/\/moresourcing.com\/three-approaches-to-measuring-and-managing-ai-roi\/"},"modified":"2026-06-23T20:12:09","modified_gmt":"2026-06-23T12:12:09","slug":"three-approaches-to-measuring-and-managing-ai-roi","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/es\/three-approaches-to-measuring-and-managing-ai-roi\/","title":{"rendered":"Tres enfoques para medir y gestionar el ROI de la IA"},"content":{"rendered":"<p><\/p>\n<div>\n<aside class=\"article-ad ad-300  ad-300x250 ad-desktop\">\n<\/aside>\n<aside class=\"article-ad ad-300  ad-300x250 ad-mobile\">\n<\/aside>\n<figure class=\"article-inline\">\n<img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" alt=\"\" class=\"wp-image-127800\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Three-Approaches-to-Measuring-and-Managing-AI-ROI.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-435x290.jpg 435w\" data-lazy-sizes=\"(max-width: 1290px) 100vw, 1290px\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Three-Approaches-to-Measuring-and-Managing-AI-ROI.jpg\"\/><img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Three-Approaches-to-Measuring-and-Managing-AI-ROI.jpg\" alt=\"\" class=\"wp-image-127800\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Three-Approaches-to-Measuring-and-Managing-AI-ROI.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-435x290.jpg 435w\" sizes=\"(max-width: 1290px) 100vw, 1290px\"\/><figcaption>\n<p class=\"attribution\">Im\u00e1genes de Matt Harrison Clough\/Ikon<\/p>\n<\/figcaption><\/figure>\n<div class=\"article-summary\"><strong class=\"article-summary__strong\">Resumen: <\/strong><\/p>\n<p>Muchos l\u00edderes y empresas no logran rastrear y aumentar eficazmente los rendimientos que generan sus inversiones en inteligencia artificial. Los tres enfoques que surgieron de investigaciones recientes reflejan formas pr\u00e1cticas en que las empresas pueden mejorar. Al evaluar el nivel actual de madurez de tu organizaci\u00f3n, puedes ver qu\u00e9 falta y qu\u00e9 pasos necesitas para avanzar. Aprende c\u00f3mo traducir eficazmente la actividad de IA en valor empresarial.<\/p>\n<\/div>\n<p><span class=\"smr-leadin\">Despu\u00e9s de varios a\u00f1os<\/span> de experimentos e iniciativas piloto de IA, una pregunta crucial sigue abierta para la mayor\u00eda de las empresas: \u00bfCu\u00e1nto retorno \u2014y qu\u00e9 tipo de retornos\u2014 estamos obteniendo de toda esta inversi\u00f3n en IA? Para muchos ejecutivos, el ROI de la IA a menudo sigue sinti\u00e9ndose m\u00e1s como un arte que como una ciencia: esquivo, impreciso y dependiente de la industria.<\/p>\n<p>Las encuestas y los puntos de referencia pintan un panorama confuso sobre los retornos actuales. Gran parte de la orientaci\u00f3n tambi\u00e9n sigue centrada en medir los insumos \u2014alentando a las organizaciones a invertir, experimentar y desarrollar capacidades (\u201cDeber\u00edas invertir en...\u201d)\u2014 en lugar de en los resultados y c\u00f3mo evaluar el impacto (\u201cAs\u00ed es como se miden los resultados\u201d). Hoy en d\u00eda, pocas empresas aplican la misma disciplina financiera a la inteligencia artificial que a una nueva f\u00e1brica o maquinaria.<\/p>\n<p>Nuestras entrevistas con m\u00e1s de 30 CEOs y altos directivos de diversas industrias confirman que medir el ROI de la IA est\u00e1 lejos de ser una pr\u00e1ctica est\u00e1ndar: Dos empresas que realizan inversiones casi id\u00e9nticas pueden definir el \u00e9xito de maneras completamente diferentes. Sin embargo, las empresas que no logran identificar un enfoque expl\u00edcito para el ROI de la IA \u2014o que simplemente implementan herramientas gen\u00e9ricas de IA y esperan ganancias de productividad\u2014 rara vez obtienen retornos cre\u00edbles y duraderos.<\/p>\n<p>La medici\u00f3n del ROI difiere seg\u00fan el tipo de tecnolog\u00eda de IA que se utiliza. <a href=\"https:\/\/sloanreview.mit.edu\/article\/when-to-use-genai-versus-predictive-ai\/\">Los proyectos de IA anal\u00edtica<\/a>, que generalmente se basan en t\u00e9cnicas establecidas de aprendizaje autom\u00e1tico como la predicci\u00f3n y la optimizaci\u00f3n, a menudo producen retornos financieros m\u00e1s directamente atribuibles, pero tienden a aplicarse a casos de uso espec\u00edficos y bien definidos. La IA generativa, en contraste, es ampliamente aplicable, dada su capacidad para realizar una variedad de tareas de trabajo de conocimiento que antes realizaban los humanos. Una herramienta de IA generativa a menudo crea mejoras en la velocidad, calidad o volumen de trabajo, lo que requiere una traducci\u00f3n deliberada a impacto financiero. Y algunas empresas combinan soluciones de IA anal\u00edtica y generativa de manera personalizada.<\/p>\n<p>El ROI de la IA tambi\u00e9n depende en gran medida del contexto de la industria. En el sector de bienes de consumo, las empresas optimizan sus cadenas de suministro utilizando IA anal\u00edtica, mejorando la capacidad de respuesta a la demanda. Una agencia de marketing B2B que utiliza IA generativa puede centrarse en cambio en el rendimiento creativo y la ideaci\u00f3n, las tasas de \u00e9xito de propuestas o las conversiones de clientes potenciales \u2014una definici\u00f3n diferente de \u201cretorno\u201d.<\/p>\n<h3>Tres caminos hacia un ROI tangible de la IA<\/h3>\n<p>Bas\u00e1ndonos en nuestras entrevistas con ejecutivos, identificamos tres enfoques pr\u00e1cticos para medir y gestionar el ROI de la IA. Estos enfoques reflejan una variedad de niveles de madurez de IA entre las empresas y diferentes intenciones estrat\u00e9gicas.<\/p>\n<div class=\"article-authors\" id=\"article-authors\">\n<h4 class=\"article-authors__title\">Sobre los autores<\/h4>\n<div class=\"article-authors__bio\">\n<p>Mika Ruokonen es profesor de la industria de IA en negocios en la LUT Business School de la Universidad LUT en Finlandia. Paavo Ritala es profesor de estrategia e innovaci\u00f3n en la LUT Business School, Universidad LUT, Finlandia.<\/p>\n<\/div><\/div>\n<div class=\"article-doi\">\n    <a href=\"https:\/\/doi.org\/10.63383\/zjUZ1824\" target=\"_blank\" class=\"article-doi__number\">https:\/\/doi.org\/10.63383\/zjUZ1824<\/a>\n<\/div>\n<\/div>\n<p>#Enfoques #Medici\u00f3n #Gesti\u00f3n #ROI<\/p>","protected":false},"excerpt":{"rendered":"<p>Matt Harrison Clough\/Ikon Images Summary: Many leaders and companies fail to effectively track and grow the returns that their artificial intelligence investments yield. The three approaches that emerged from recent research reflect practical ways businesses can do better. By assessing your organization\u2019s current level of maturity, you can see what\u2019s missing and what steps you [&hellip;]<\/p>","protected":false},"author":1,"featured_media":8061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-8060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Three Approaches to Measuring and Managing AI ROI - MORE SOURCING LTD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moresourcing.com\/es\/three-approaches-to-measuring-and-managing-ai-roi\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three Approaches to Measuring and Managing AI ROI\" \/>\n<meta property=\"og:description\" content=\"Matt Harrison Clough\/Ikon Images Summary: Many leaders and companies fail to effectively track and grow the returns that their artificial intelligence investments yield. 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