{"id":2895,"date":"2025-09-04T12:48:49","date_gmt":"2025-09-04T04:48:49","guid":{"rendered":"https:\/\/moresourcing.com\/three-ways-brands-can-combat-information-overload-and-skepticism\/"},"modified":"2025-09-04T12:48:49","modified_gmt":"2025-09-04T04:48:49","slug":"trois-moyens-pour-les-marques-de-lutter-contre-la-surcharge-dinformations-et-le-scepticisme","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/fr\/trois-moyens-pour-les-marques-de-lutter-contre-la-surcharge-dinformations-et-le-scepticisme\/","title":{"rendered":"Trois moyens pour les marques de lutter contre la surcharge d'informations et le scepticisme"},"content":{"rendered":"<p><\/p>\n<div>\n<aside class=\"article-ad ad-300  ad-300x250 ad-desktop\">\n<\/aside>\n<aside class=\"article-ad ad-300  ad-300x250 ad-mobile\">\n<\/aside>\n<figure class=\"article-inline\">\n<img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" alt=\"\" class=\"wp-image-122458\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/Three-Ways.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/Aaker-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/Aaker-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/Aaker-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/Aaker-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/Aaker-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/Aaker-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/Aaker-1290x860-1-435x290.jpg 435w\" data-lazy-sizes=\"(max-width: 1290px) 100vw, 1290px\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/Three-Ways.jpg\"\/><img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/Three-Ways.jpg\" alt=\"\" class=\"wp-image-122458\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/Three-Ways.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/Aaker-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/Aaker-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/Aaker-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/Aaker-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/Aaker-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/Aaker-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/Aaker-1290x860-1-435x290.jpg 435w\" sizes=\"(max-width: 1290px) 100vw, 1290px\"\/><figcaption>\n<p class=\"attribution\">Carolyn Geason-Beissel\/MIT SMR | Getty Images<\/p>\n<\/figcaption><\/figure>\n<div class=\"article-summary\"><strong class=\"article-summary__strong\">R\u00e9sum\u00e9 : <\/strong><\/p>\n<p>Dans un environnement m\u00e9diatique satur\u00e9 de contenu et de publicit\u00e9, les sp\u00e9cialistes du marketing doivent relever le d\u00e9fi d'attirer l'attention des consommateurs et de susciter leur int\u00e9r\u00eat. Par exemple, de nombreux clients potentiels consid\u00e8rent les publicit\u00e9s avec scepticisme ou les consid\u00e8rent comme un bruit de fond. Les cr\u00e9ateurs de marques strat\u00e9giques peuvent cr\u00e9er une impression positive durable en \u00e9laborant des slogans pertinents et en encadrant les discussions autour de la pertinence de la marque, en d\u00e9veloppant un contenu convaincant et en s'engageant aupr\u00e8s des clients plut\u00f4t qu'en leur parlant.<\/p>\n<\/div>\n<p><span class=\"smr-leadin\">Les cr\u00e9ateurs de marques doivent faire face<\/span> un contexte publicitaire hostile. Confront\u00e9s \u00e0 l'encombrement des m\u00e9dias et \u00e0 une surcharge d'informations, les publics ont adopt\u00e9 un \u00e9tat d'esprit sceptique et consid\u00e8rent souvent la publicit\u00e9 comme d\u00e9routante et non pertinente. Au mieux, c'est un bruit qu'il faut tol\u00e9rer ou \u00e9viter ; au pire, c'est une s\u00e9rie d'interruptions ennuyeuses provenant de sources motiv\u00e9es par le profit et parfois hypocrites. En outre, dans un monde polaris\u00e9, les gens ont tendance \u00e0 camper fermement sur leurs positions et sont moins r\u00e9ceptifs aux tentatives visant \u00e0 modifier leurs perceptions et leurs opinions.<\/p>\n<p>Les marques sont plus que jamais au c\u0153ur de la strat\u00e9gie de marketing, et la publicit\u00e9 reste essentielle pour accro\u00eetre la sensibilisation et la demande. \u00c9tant donn\u00e9 qu'il est difficile de percer le bruit et de fa\u00e7onner - ou de changer - les attitudes et les inclinations des consommateurs, comment le d\u00e9veloppement des marques doit-il s'adapter pour que ses programmes soient efficaces ?  <\/p>\n<p>Les sp\u00e9cialistes du marketing doivent envisager trois solutions : trouver des slogans qui changent la donne et permettent de contr\u00f4ler la conversation ; cr\u00e9er un contenu attrayant qui d\u00e9tourne l'attention des contre-arguments ; et construire des marques en s'engageant aupr\u00e8s des clients plut\u00f4t qu'en discutant <em>\u00e0<\/em> les. Si chacune d'entre elles peut exiger des responsables marketing qu'ils s'\u00e9loignent de leur zone de confort et qu'ils s'engagent de mani\u00e8re risqu\u00e9e dans ce qui n'a pas \u00e9t\u00e9 test\u00e9 et n'est pas familier, ne pas le faire peut s'av\u00e9rer \u00eatre une utilisation inefficace des ressources. Les conseils qui suivent visent \u00e0 aider les responsables marketing \u00e0 trouver la bonne voie et \u00e0 fournir des communications avec \u00e9nergie, confiance et une ex\u00e9cution qui se d\u00e9marque. <\/p>\n<h3>1. \u00c9laborer un titre d'appel qui permette et contr\u00f4le la conversation<\/h3>\n<p>Le slogan peut changer la donne, en rendant visible et pertinent le b\u00e9n\u00e9fice ou la caract\u00e9ristique de la marque qui repr\u00e9sente l'avantage de l'entreprise. L'id\u00e9e principale est de changer d'objectif : au lieu de communiquer des faits et des descriptions d'avantages dans le but de gagner l'argument \"ma marque est meilleure que la v\u00f4tre\", il s'agit d'encadrer la discussion de mani\u00e8re \u00e0 ce que l'organisation gagne la bataille \"ma marque est plus pertinente que la v\u00f4tre\". Si le cadrage est efficace, la marque gagnera en \u00e9tant la plus, ou la seule, pertinente. Comme l'explique George Lakoff dans son livre <cite>Ne pensez pas \u00e0 un \u00e9l\u00e9phant<\/cite>Ce qui compte, c'est l'objet de la discussion, et non le vainqueur de la discussion.  <\/p>\n<p>Pensez aux slogans \"Parce que vous en valez la peine\" (L'Or\u00e9al Paris), \"Vous \u00eates entre de bonnes mains avec Allstate\" ou \"Fond dans la bouche, pas dans la main\" (M&amp;M's) - autant de moteurs de marque qui, depuis des d\u00e9cennies, encadrent la discussion autour d'une proposition de valeur de la marque. <\/p>\n<div class=\"article-authors\" id=\"article-authors\">\n<h4 class=\"article-authors__title\">A propos de l'auteur<\/h4>\n<div class=\"article-authors__bio\">\n<p>David Aaker est vice-pr\u00e9sident du cabinet de conseil en croissance Prophet et auteur de <cite>Aaker sur la strat\u00e9gie de marque : Le livre de jeu pour construire des marques fortes<\/cite> (Morgan James Publishing, 2025).<\/p>\n<\/div><\/div>\n<\/div>\n<p> <\/p>","protected":false},"excerpt":{"rendered":"<p>Carolyn Geason-Beissel\/MIT SMR | Getty Images R\u00e9sum\u00e9 : Dans un environnement m\u00e9diatique satur\u00e9 de contenu et de publicit\u00e9, les sp\u00e9cialistes du marketing doivent relever le d\u00e9fi d'attirer l'attention des consommateurs et de susciter leur int\u00e9r\u00eat. Par exemple, de nombreux clients potentiels consid\u00e8rent les publicit\u00e9s avec scepticisme ou les consid\u00e8rent comme un bruit de fond. Les cr\u00e9ateurs de marques strat\u00e9giques peuvent cr\u00e9er une impression positive durable en \u00e9laborant [...]<\/p>","protected":false},"author":1,"featured_media":2896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Three Ways Brands Can Combat Information Overload and Skepticism - MORE SOURCING LTD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moresourcing.com\/fr\/trois-moyens-pour-les-marques-de-lutter-contre-la-surcharge-dinformations-et-le-scepticisme\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three Ways Brands Can Combat Information Overload and Skepticism\" \/>\n<meta property=\"og:description\" content=\"Carolyn Geason-Beissel\/MIT SMR | Getty Images Summary: In a media environment that\u2019s saturated with content and advertising, marketers face a challenge in attracting consumers\u2019 attention and generating interest. For instance, many potential customers regard ads with skepticism or tune them out as background noise. Strategic brand builders can create a lasting positive impression by crafting [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moresourcing.com\/fr\/trois-moyens-pour-les-marques-de-lutter-contre-la-surcharge-dinformations-et-le-scepticisme\/\" \/>\n<meta property=\"og:site_name\" content=\"MORE SOURCING LTD\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-04T04:48:49+00:00\" \/>\n<meta name=\"author\" content=\"MS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"MS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/moresourcing.com\/three-ways-brands-can-combat-information-overload-and-skepticism\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/moresourcing.com\/three-ways-brands-can-combat-information-overload-and-skepticism\/\"},\"author\":{\"name\":\"MS\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69\"},\"headline\":\"Three Ways Brands Can Combat Information Overload and Skepticism\",\"datePublished\":\"2025-09-04T04:48:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/moresourcing.com\/three-ways-brands-can-combat-information-overload-and-skepticism\/\"},\"wordCount\":495,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/moresourcing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/moresourcing.com\/three-ways-brands-can-combat-information-overload-and-skepticism\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/Aaker-2400x1260-1-1200x630.jpg\",\"articleSection\":[\"Management\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/moresourcing.com\/three-ways-brands-can-combat-information-overload-and-skepticism\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/moresourcing.com\/three-ways-brands-can-combat-information-overload-and-skepticism\/\",\"url\":\"https:\/\/moresourcing.com\/three-ways-brands-can-combat-information-overload-and-skepticism\/\",\"name\":\"Three Ways Brands Can Combat Information Overload and Skepticism - MORE SOURCING LTD\",\"isPartOf\":{\"@id\":\"https:\/\/moresourcing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/moresourcing.com\/three-ways-brands-can-combat-information-overload-and-skepticism\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/moresourcing.com\/three-ways-brands-can-combat-information-overload-and-skepticism\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/Aaker-2400x1260-1-1200x630.jpg\",\"datePublished\":\"2025-09-04T04:48:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/moresourcing.com\/three-ways-brands-can-combat-information-overload-and-skepticism\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/moresourcing.com\/three-ways-brands-can-combat-information-overload-and-skepticism\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/moresourcing.com\/three-ways-brands-can-combat-information-overload-and-skepticism\/#primaryimage\",\"url\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/Aaker-2400x1260-1-1200x630.jpg\",\"contentUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/Aaker-2400x1260-1-1200x630.jpg\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/moresourcing.com\/three-ways-brands-can-combat-information-overload-and-skepticism\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/moresourcing.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Three Ways Brands Can Combat Information Overload and Skepticism\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/moresourcing.com\/#website\",\"url\":\"https:\/\/moresourcing.com\/\",\"name\":\"MORE SOURCING LTD\",\"description\":\"Your Global Trade Experts\",\"publisher\":{\"@id\":\"https:\/\/moresourcing.com\/#organization\"},\"alternateName\":\"MORE SOURCING LTD\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/moresourcing.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/moresourcing.com\/#organization\",\"name\":\"MORE SOURCING LTD\",\"url\":\"https:\/\/moresourcing.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/07\/cropped-cropped-MS-logo-02-scaled-2.png\",\"contentUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/07\/cropped-cropped-MS-logo-02-scaled-2.png\",\"width\":2558,\"height\":1273,\"caption\":\"MORE SOURCING LTD\"},\"image\":{\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/logo\/image\/\"},\"ownershipFundingInfo\":\"https:\/\/moresourcing.com\/about-us\/\",\"ethicsPolicy\":\"https:\/\/moresourcing.com\/service\/\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69\",\"name\":\"MS\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fcff4c53e422761d0d6db624cdaf171933d38385c2c22c13ce39ea3918a9cd66?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fcff4c53e422761d0d6db624cdaf171933d38385c2c22c13ce39ea3918a9cd66?s=96&d=mm&r=g\",\"caption\":\"MS\"},\"sameAs\":[\"https:\/\/moresourcing.com\"],\"url\":\"https:\/\/moresourcing.com\/fr\/author\/moresourcing\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Trois moyens pour les marques de lutter contre la surcharge d'informations et le scepticisme - MORE SOURCING LTD","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/moresourcing.com\/fr\/trois-moyens-pour-les-marques-de-lutter-contre-la-surcharge-dinformations-et-le-scepticisme\/","og_locale":"fr_FR","og_type":"article","og_title":"Three Ways Brands Can Combat Information Overload and Skepticism","og_description":"Carolyn Geason-Beissel\/MIT SMR | Getty Images Summary: In a media environment that\u2019s saturated with content and advertising, marketers face a challenge in attracting consumers\u2019 attention and generating interest. For instance, many potential customers regard ads with skepticism or tune them out as background noise. Strategic brand builders can create a lasting positive impression by crafting [&hellip;]","og_url":"https:\/\/moresourcing.com\/fr\/trois-moyens-pour-les-marques-de-lutter-contre-la-surcharge-dinformations-et-le-scepticisme\/","og_site_name":"MORE SOURCING LTD","article_published_time":"2025-09-04T04:48:49+00:00","author":"MS","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"MS","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/moresourcing.com\/three-ways-brands-can-combat-information-overload-and-skepticism\/#article","isPartOf":{"@id":"https:\/\/moresourcing.com\/three-ways-brands-can-combat-information-overload-and-skepticism\/"},"author":{"name":"MS","@id":"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69"},"headline":"Three Ways Brands Can Combat Information Overload and Skepticism","datePublished":"2025-09-04T04:48:49+00:00","mainEntityOfPage":{"@id":"https:\/\/moresourcing.com\/three-ways-brands-can-combat-information-overload-and-skepticism\/"},"wordCount":495,"commentCount":0,"publisher":{"@id":"https:\/\/moresourcing.com\/#organization"},"image":{"@id":"https:\/\/moresourcing.com\/three-ways-brands-can-combat-information-overload-and-skepticism\/#primaryimage"},"thumbnailUrl":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/Aaker-2400x1260-1-1200x630.jpg","articleSection":["Management"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/moresourcing.com\/three-ways-brands-can-combat-information-overload-and-skepticism\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/moresourcing.com\/three-ways-brands-can-combat-information-overload-and-skepticism\/","url":"https:\/\/moresourcing.com\/three-ways-brands-can-combat-information-overload-and-skepticism\/","name":"Trois moyens pour les marques de lutter contre la surcharge d'informations et le scepticisme - MORE SOURCING LTD","isPartOf":{"@id":"https:\/\/moresourcing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/moresourcing.com\/three-ways-brands-can-combat-information-overload-and-skepticism\/#primaryimage"},"image":{"@id":"https:\/\/moresourcing.com\/three-ways-brands-can-combat-information-overload-and-skepticism\/#primaryimage"},"thumbnailUrl":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/Aaker-2400x1260-1-1200x630.jpg","datePublished":"2025-09-04T04:48:49+00:00","breadcrumb":{"@id":"https:\/\/moresourcing.com\/three-ways-brands-can-combat-information-overload-and-skepticism\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/moresourcing.com\/three-ways-brands-can-combat-information-overload-and-skepticism\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/moresourcing.com\/three-ways-brands-can-combat-information-overload-and-skepticism\/#primaryimage","url":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/Aaker-2400x1260-1-1200x630.jpg","contentUrl":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/Aaker-2400x1260-1-1200x630.jpg","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/moresourcing.com\/three-ways-brands-can-combat-information-overload-and-skepticism\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/moresourcing.com\/"},{"@type":"ListItem","position":2,"name":"Three Ways Brands Can Combat Information Overload and Skepticism"}]},{"@type":"WebSite","@id":"https:\/\/moresourcing.com\/#website","url":"https:\/\/moresourcing.com\/","name":"MORE SOURCING LTD","description":"Vos experts en commerce mondial","publisher":{"@id":"https:\/\/moresourcing.com\/#organization"},"alternateName":"MORE SOURCING LTD","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/moresourcing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/moresourcing.com\/#organization","name":"MORE SOURCING LTD","url":"https:\/\/moresourcing.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/moresourcing.com\/#\/schema\/logo\/image\/","url":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/07\/cropped-cropped-MS-logo-02-scaled-2.png","contentUrl":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/07\/cropped-cropped-MS-logo-02-scaled-2.png","width":2558,"height":1273,"caption":"MORE SOURCING LTD"},"image":{"@id":"https:\/\/moresourcing.com\/#\/schema\/logo\/image\/"},"ownershipFundingInfo":"https:\/\/moresourcing.com\/about-us\/","ethicsPolicy":"https:\/\/moresourcing.com\/service\/"},{"@type":"Person","@id":"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69","name":"MS","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/moresourcing.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fcff4c53e422761d0d6db624cdaf171933d38385c2c22c13ce39ea3918a9cd66?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fcff4c53e422761d0d6db624cdaf171933d38385c2c22c13ce39ea3918a9cd66?s=96&d=mm&r=g","caption":"MS"},"sameAs":["https:\/\/moresourcing.com"],"url":"https:\/\/moresourcing.com\/fr\/author\/moresourcing\/"}]}},"_links":{"self":[{"href":"https:\/\/moresourcing.com\/fr\/wp-json\/wp\/v2\/posts\/2895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moresourcing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moresourcing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moresourcing.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/moresourcing.com\/fr\/wp-json\/wp\/v2\/comments?post=2895"}],"version-history":[{"count":0,"href":"https:\/\/moresourcing.com\/fr\/wp-json\/wp\/v2\/posts\/2895\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moresourcing.com\/fr\/wp-json\/wp\/v2\/media\/2896"}],"wp:attachment":[{"href":"https:\/\/moresourcing.com\/fr\/wp-json\/wp\/v2\/media?parent=2895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moresourcing.com\/fr\/wp-json\/wp\/v2\/categories?post=2895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moresourcing.com\/fr\/wp-json\/wp\/v2\/tags?post=2895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}