{"id":4899,"date":"2025-12-18T00:39:24","date_gmt":"2025-12-17T16:39:24","guid":{"rendered":"https:\/\/moresourcing.com\/how-procter-gamble-uses-ai-to-unlock-new-insights-from-data\/"},"modified":"2025-12-18T00:39:24","modified_gmt":"2025-12-17T16:39:24","slug":"how-procter-gamble-uses-ai-to-unlock-new-insights-from-data","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/fr\/how-procter-gamble-uses-ai-to-unlock-new-insights-from-data\/","title":{"rendered":"Comment Procter &amp; Gamble utilise l'IA pour d\u00e9bloquer de nouvelles informations \u00e0 partir des donn\u00e9es"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"article-left-col\">\n<section class=\"article-topics\">\n<h4 class=\"article-topics__title\">Th\u00e8mes<\/h4>\n<\/section>\n<section class=\"article-section\">\n<h4 class=\"article-section__title\">L'IA en action<\/h4>\n<p>\n            Cette s\u00e9rie de colonnes examine les plus grands d\u00e9fis en mati\u00e8re de donn\u00e9es et d'analyse auxquels sont confront\u00e9es les entreprises modernes et se penche sur des cas d'utilisation r\u00e9ussis qui peuvent aider d'autres organisations \u00e0 acc\u00e9l\u00e9rer leurs progr\u00e8s en mati\u00e8re d'IA.        <\/p>\n<p>        <a href=\"https:\/\/sloanreview.mit.edu\/series\/ai-in-action\/\" class=\"article-section__link\"><\/p>\n<p>           Plus dans cette s\u00e9rie<br \/>\n                      <\/a><\/p>\n<\/section><\/div>\n<aside class=\"article-ad ad-300  ad-300x250 ad-desktop\">\n<\/aside>\n<aside class=\"article-ad ad-300  ad-300x250 ad-mobile\">\n<\/aside>\n<figure class=\"article-inline\">\n<img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" alt=\"\" class=\"wp-image-124610\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/12\/How-Procter-Gamble-Uses-AI-to-Unlock-New-Insights.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-435x290.jpg 435w\" data-lazy-sizes=\"(max-width: 1290px) 100vw, 1290px\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/12\/How-Procter-Gamble-Uses-AI-to-Unlock-New-Insights.jpg\"\/><img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/12\/How-Procter-Gamble-Uses-AI-to-Unlock-New-Insights.jpg\" alt=\"\" class=\"wp-image-124610\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/12\/How-Procter-Gamble-Uses-AI-to-Unlock-New-Insights.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-435x290.jpg 435w\" sizes=\"(max-width: 1290px) 100vw, 1290px\"\/><figcaption>\n<p class=\"attribution\">Carolyn Geason-Beissel\/MIT SMR | Getty Images<\/p>\n<\/figcaption><\/figure>\n<div class=\"article-summary\"><strong class=\"article-summary__strong\">R\u00e9sum\u00e9 : <\/strong><\/p>\n<p>Procter &amp; Gamble, g\u00e9ant des biens de consommation, a \u00e9t\u00e9 pionnier dans l'utilisation de l'analyse pour comprendre le comportement des clients et dans la mani\u00e8re dont il partage les donn\u00e9es au sein de l'organisation mondiale.<\/p>\n<\/div>\n<p><span class=\"smr-leadin\">Peu d\u2019organisations peuvent l\u00e9gitimement pr\u00e9tendre<\/span> faire de la recherche analytique depuis plus d\u2019un si\u00e8cle. <\/p>\n<p>P&amp;G a \u00e9galement \u00e9t\u00e9 un pionnier dans la cr\u00e9ation de donn\u00e9es communes au sein d'une organisation mondiale, en cr\u00e9ant un grand groupe de professionnels de l'analyse, puis en les incluant dans des unit\u00e9s commerciales. <\/p>\n<p>Pour d\u00e9couvrir ce que P&amp;G pr\u00e9pare en mati\u00e8re d'intelligence artificielle, nous avons discut\u00e9 avec Jeff Goldman, vice-pr\u00e9sident de la science des donn\u00e9es d'entreprise et responsable des initiatives d'IA commerciale au sein de l'entreprise. <a href=\"https:\/\/hbr.org\/2013\/04\/how-p-and-g-presents-data\" target=\"_blank\" rel=\"noopener noreferrer\">approche innovante de la visualisation analytique<\/a> chez P&amp;G gr\u00e2ce \u00e0 une initiative appel\u00e9e Business Sphere. <\/p>\n<p>Comme l\u2019a dit Goldman, l\u2019orientation centenaire vers les donn\u00e9es et l\u2019analyse pr\u00e9vaut toujours.<\/p>\n<h3>\u00ab L\u2019usine IA \u00bb de P&amp;G<\/h3>\n<p>Vers 2021, Goldman et ses coll\u00e8gues ont observ\u00e9 que l\u2019IA jouait un r\u00f4le de plus en plus strat\u00e9gique dans les activit\u00e9s de P&amp;G.  <\/p>\n<p>Pour acc\u00e9l\u00e9rer la cr\u00e9ation de mod\u00e8les d\u2019IA, P&amp;G a d\u00e9velopp\u00e9 une capacit\u00e9 qu\u2019elle appelle une \u00ab usine \u00e0 IA \u00bb. <a href=\"https:\/\/www.metisstrategy.com\/interview\/seth-cohen-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00e9pisode de podcast<\/a> plus t\u00f4t cette ann\u00e9e : \" L'avantage d'une approche d'usine d'IA est qu'il s'agit d'une plate-forme qui permet aux utilisateurs d'acc\u00e9der instantan\u00e9ment aux donn\u00e9es du r\u00e9f\u00e9rentiel de donn\u00e9es, mais \u00e9galement d'acc\u00e9der instantan\u00e9ment aux algorithmes d'IA et aux mod\u00e8les g\u00e9n\u00e9ratifs. Par cons\u00e9quent, un d\u00e9veloppeur passe beaucoup moins de temps \u00e0 se demander \" Comment puis-je le faire \u00e9voluer ? \" - parce que cela sort des sentiers battus. \"<\/p>\n<div class=\"callout-pullquote callout-pullquote--no-quote callout-pullquote--long\" data-aos-duration=\"900\" data-aos-anchor-placement=\"bottom-bottom\" data-aos-easing=\"ease-out-back\" data-aos=\"fade-up\">\n<p class=\"callout-pullquote__quote\">\n\t\t\t\t\tLe questionnaire pilot\u00e9 par l'IA de Pampers My Perfect Fit fournit des recommandations d'ajustement de couches pr\u00e9cises \u00e0 90 %.\n\t\t\t\t\t<\/p>\n<\/div>\n<p>Goldman a d\u00e9clar\u00e9 que l'usine d'IA r\u00e9duit le temps de d\u00e9ploiement de la mod\u00e9lisation d'environ six mois. <\/p>\n<p>Les capacit\u00e9s de l'usine d'IA facilitent le test de diff\u00e9rentes versions de mod\u00e8les pour des besoins commerciaux sp\u00e9cifiques.<\/p>\n<h3>Produits d'IA g\u00e9n\u00e9rative et agentique de P&amp;G<\/h3>\n<p>Goldman a not\u00e9 qu\u2019un pourcentage \u00e9norme de la valeur provenait et continuera de provenir de <a href=\"https:\/\/hbr.org\/2024\/12\/how-gen-ai-and-analytical-ai-differ-and-when-to-use-each\" target=\"_blank\" rel=\"noopener noreferrer\">IA analytique<\/a>, citant des cas d'utilisation impliquant la gestion de la cha\u00eene d'approvisionnement et la d\u00e9cision m\u00e9diatique.<\/p>\n<div class=\"callout-pullquote callout-pullquote--no-quote\" data-aos-duration=\"900\" data-aos-anchor-placement=\"bottom-bottom\" data-aos-easing=\"ease-out-back\" data-aos=\"fade-new-left\">\n<p class=\"callout-pullquote__quote\">\n\t\t\t\t\tL\u2019utilisation de l\u2019IA par P&amp;G a contribu\u00e9 \u00e0 briser les silos fonctionnels entre les professionnels de la R&amp;D et les professionnels commerciaux.\n\t\t\t\t\t<\/p>\n<\/div>\n<p>Alors que les produits d\u2019IA g\u00e9n\u00e9rative de P&amp;G sont ax\u00e9s sur la productivit\u00e9 personnelle, l\u2019entreprise s\u2019int\u00e9resse \u00e9galement aux cas d\u2019utilisation pouvant directement s\u2019adapter aux processus m\u00e9tier. <a href=\"https:\/\/us.pg.com\/blogs\/keys-to-successful-digital-transformation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Projet G\u00e9nie<\/a>, qui synth\u00e9tise les informations des articles et des documents d'aide pour fournir des informations \u00e0 plus de 800 repr\u00e9sentants du service client, r\u00e9duisant ainsi consid\u00e9rablement le temps de traitement des questions.<\/p>\n<p>P&amp;G s'efforce depuis longtemps de fournir un acc\u00e8s facile aux donn\u00e9es sur les performances des diff\u00e9rents aspects de l'entreprise. <a href=\"https:\/\/www.forbes.com\/sites\/peterhigh\/2025\/05\/27\/pgs-cio-seth-cohen-shares-a-blueprint-for-leading-with-technology\/\" target=\"_blank\" rel=\"noopener noreferrer\">dans un article<\/a> plus t\u00f4t cette ann\u00e9e, \u00ab\u00a0Pourquoi devriez-vous avoir besoin d'un tableau de bord alors que vous pouvez communiquer avec vos donn\u00e9es\u00a0?\u00a0\u00bb\u00a0 <\/p>\n<p>Les exp\u00e9riences de P&amp;G avec l\u2019IA agentique se sont concentr\u00e9es sur une s\u00e9rie de projets pilotes visant \u00e0 d\u00e9terminer o\u00f9 la technologie peut \u00eatre utilis\u00e9e le plus efficacement. <\/p>\n<aside class=\"article-ad ad-300  ad-300x600 ad-desktop\">\n<\/aside>\n<aside class=\"article-ad ad-300  ad-300x250 ad-mobile\">\n<\/aside>\n<h3>R&amp;D am\u00e9lior\u00e9e gr\u00e2ce \u00e0 l\u2019IA<\/h3>\n<p>L\u2019organisation de science des donn\u00e9es et d\u2019IA de Goldman entretient un partenariat solide avec la fonction R&amp;D de P&amp;G.<\/p>\n<p>En collaboration avec l'informatique, l'organisation R&amp;D teste de nouvelles fa\u00e7ons de travailler gr\u00e2ce \u00e0 l'IA g\u00e9n\u00e9rative. <a href=\"http:\/\/dx.doi.org\/10.2139\/ssrn.5188231\" target=\"_blank\" rel=\"noopener noreferrer\">fa\u00e7ons dont l\u2019IA fonctionne comme un \u00ab co\u00e9quipier cybern\u00e9tique \u00bb.<\/a> Il a impliqu\u00e9 776 professionnels du commerce et de la R&amp;D qui ont \u00e9t\u00e9 charg\u00e9s d'utiliser l'IA g\u00e9n\u00e9rative, soit individuellement, soit en \u00e9quipe, pour r\u00e9pondre aux probl\u00e8mes r\u00e9els des consommateurs dans quatre unit\u00e9s commerciales avec ou sans IA g\u00e9n\u00e9rative.<\/p>\n<h3>Renforcer les capacit\u00e9s de l'humain et de l'IA<\/h3>\n<p>P&amp;G se concentre depuis longtemps sur le renforcement des capacit\u00e9s humaines en mati\u00e8re de donn\u00e9es, d'analyse et d'IA.<\/p>\n<p>De plus, P&amp;G a commenc\u00e9 \u00e0 proposer son programme de certification Friends of Data Science il y a plusieurs ann\u00e9es. <\/p>\n<p>\u00ab Une organisation r\u00e9ticente au num\u00e9rique rend difficile l\u2019introduction de nouvelles fonctionnalit\u00e9s \u00bb, a d\u00e9clar\u00e9 Cohen. <\/p>\n<aside class=\"article-ad ad-300  ad-300x250 ad-desktop\">\n<\/aside>\n<aside class=\"article-ad ad-300  ad-300x250 ad-mobile\">\n<\/aside>\n<div class=\"article-left-col--footer\">\n<section class=\"article-topics\">\n<h4 class=\"article-topics__title\">Th\u00e8mes<\/h4>\n<\/section>\n<section class=\"article-section\">\n<h4 class=\"article-section__title\">L'IA en action<\/h4>\n<p>\n            Cette s\u00e9rie de colonnes examine les plus grands d\u00e9fis en mati\u00e8re de donn\u00e9es et d'analyse auxquels sont confront\u00e9es les entreprises modernes et se penche sur des cas d'utilisation r\u00e9ussis qui peuvent aider d'autres organisations \u00e0 acc\u00e9l\u00e9rer leurs progr\u00e8s en mati\u00e8re d'IA.        <\/p>\n<p>        <a href=\"https:\/\/sloanreview.mit.edu\/series\/ai-in-action\/\" class=\"article-section__link\"><\/p>\n<p>           Plus dans cette s\u00e9rie<br \/>\n                      <\/a><\/p>\n<\/section><\/div>\n<div class=\"article-authors\" id=\"article-authors\">\n<h4 class=\"article-authors__title\">\u00c0 propos des auteurs<\/h4>\n<div class=\"article-authors__bio\">\n<p>Thomas H. Davenport (<a href=\"https:\/\/x.com\/tdav\" target=\"_blank\">@tdav<\/a>) est professeur \u00e9m\u00e9rite du pr\u00e9sident en technologies de l'information et en gestion et directeur du corps professoral du Metropoulos Institute for Technology and Entrepreneurship du Babson College, et membre de l'Initiative du MIT sur l'\u00e9conomie num\u00e9rique. <cite>La nouvelle science de la relation client\u00a0: tenir la promesse du one-to-one gr\u00e2ce \u00e0 l'IA<\/cite> (Wiley, 2025). Randy Bean (<a href=\"https:\/\/x.com\/RandyBeanNVP\" target=\"_blank\">@randybeannvp<\/a>) conseille depuis plus de quarante ans des entreprises du classement Fortune 1000 sur le leadership en mati\u00e8re de donn\u00e9es et d'IA. Il est l'auteur de<cite>\u00c9chouer rapidement, apprendre plus vite : Le\u00e7ons de leadership ax\u00e9 sur les donn\u00e9es \u00e0 l'\u00e8re de la disruption, du Big Data et de l'IA<\/cite> (Wiley, 2021).<\/p>\n<\/div><\/div>\n<\/div>\n<p>#Procter #Gamble #D\u00e9verrouiller #Insights #Data<\/p>","protected":false},"excerpt":{"rendered":"<p>Sujets L'IA en action Cette s\u00e9rie de chroniques examine les plus grands d\u00e9fis en mati\u00e8re de donn\u00e9es et d'analyse auxquels sont confront\u00e9es les entreprises modernes et approfondit les cas d'utilisation r\u00e9ussis qui peuvent aider d'autres organisations \u00e0 acc\u00e9l\u00e9rer leurs progr\u00e8s en mati\u00e8re d'IA.<\/p>","protected":false},"author":1,"featured_media":4900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-4899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Procter &amp; Gamble Uses AI to Unlock New Insights From Data - MORE SOURCING LTD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moresourcing.com\/fr\/how-procter-gamble-uses-ai-to-unlock-new-insights-from-data\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Procter &amp; Gamble Uses AI to Unlock New Insights From Data\" \/>\n<meta property=\"og:description\" content=\"Topics AI in Action This column series looks at the biggest data and analytics challenges facing modern companies and dives deep into successful use cases that can help other organizations accelerate their AI progress. 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