{"id":7746,"date":"2026-06-06T00:52:39","date_gmt":"2026-06-05T16:52:39","guid":{"rendered":"https:\/\/moresourcing.com\/how-chinese-drink-chains-are-testing-limits-soft-powerutm_sourcerss_feed\/"},"modified":"2026-06-06T00:52:39","modified_gmt":"2026-06-05T16:52:39","slug":"how-chinese-drink-chains-are-testing-limits-soft-powerutm_sourcerss_feed","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/fr\/how-chinese-drink-chains-are-testing-limits-soft-powerutm_sourcerss_feed\/","title":{"rendered":"Comment les cha\u00eenes de boissons chinoises testent les limites du soft power"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/How-Chinese-drink-chains-are-testing-the-limits-of-soft.jpg\" \/><\/p>\n<div id=\"\">\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Makeda George sort d'un magasin Mixue dans le centre-ville de Brooklyn, \u00e0 New York, serrant un bubble tea en se faufilant \u00e0 travers une foule d'adolescents. La r\u00e9sidente locale dit qu'elle avait h\u00e2te d'essayer la marque apr\u00e8s avoir remarqu\u00e9 une augmentation des nouveaux points de vente ouverts ces derniers mois.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">\u00ab J'ai d\u00e9cid\u00e9 d'essayer le bubble tea. C'\u00e9tait bon \u00bb, a-t-elle dit, ajoutant qu'elle ne savait pas que c'\u00e9tait une cha\u00eene de boissons chinoise, mais qu'elle pensait que c'\u00e9tait asiatique vu le branding.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">\u00ab Partout o\u00f9 vous allez, chaque recoin, chaque fissure, vous les voyez appara\u00eetre. \u00bb<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Dans tout New York et au-del\u00e0, une nouvelle vague de cha\u00eenes de boissons se d\u00e9veloppe rapidement, proposant des boissons \u00e0 base de th\u00e9, des saveurs uniques et une esth\u00e9tique de design distincte des marques am\u00e9ricaines \u00e9tablies comme Starbucks.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Les nouveaux entrants partagent une histoire d'origine diff\u00e9rente : ce sont toutes des marques fond\u00e9es en Chine qui \u00e9tendent leur empreinte culturelle.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">\u00c0 quelques kilom\u00e8tres de l\u00e0, \u00e0 Sunset Park, le plus grand quartier chinois de Brooklyn, HeyTea a adopt\u00e9 une esth\u00e9tique chinoise moderne plus \u00e9pur\u00e9e avec des \u00e9crans de commande num\u00e9riques, un branding minimaliste et des boissons soigneusement stylis\u00e9es, y compris des th\u00e9s au jasmin.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Et de l'autre c\u00f4t\u00e9 de la ville, dans un emplacement Mixue \u00e0 Chinatown, Manhattan, des clients assoiff\u00e9s attendent des boissons comme le th\u00e9 au lait \u00e0 l'oolong printanier, commandant sur des \u00e9crans de type \u00ab grab-and-go \u00bb sous le regard de la mascotte de la cha\u00eene : un bonhomme de neige tenant une glace dont le visage est placard\u00e9 dans tout le magasin. La chanson joyeuse de Mixue joue en boucle.<\/p>\n<\/div>\n<p>#Chinese #drink #chains #testing #limits #soft #power<\/p>","protected":false},"excerpt":{"rendered":"<p>Makeda George sort d'un magasin Mixue dans le centre-ville de Brooklyn, \u00e0 New York, serrant un bubble tea en se faufilant \u00e0 travers une foule d'adolescents. La r\u00e9sidente locale dit qu'elle avait h\u00e2te d'essayer la marque apr\u00e8s avoir remarqu\u00e9 une augmentation des nouveaux points de vente ouverts ces derniers mois. \u00ab J'ai d\u00e9cid\u00e9 d'essayer le bubble tea. [&hellip;]<\/p>","protected":false},"author":1,"featured_media":7747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-7746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Chinese drink chains are testing the limits of soft power - MORE SOURCING LTD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moresourcing.com\/fr\/how-chinese-drink-chains-are-testing-limits-soft-powerutm_sourcerss_feed\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Chinese drink chains are testing the limits of soft power\" \/>\n<meta property=\"og:description\" content=\"Makeda George steps out of a Mixue store in downtown Brooklyn, New York, clutching a bubble tea as she weaves through a crowd of teenagers. 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