{"id":7866,"date":"2026-06-12T13:25:40","date_gmt":"2026-06-12T05:25:40","guid":{"rendered":"https:\/\/moresourcing.com\/how-do-you-market-to-an-ai-customer\/"},"modified":"2026-06-12T13:25:40","modified_gmt":"2026-06-12T05:25:40","slug":"how-do-you-market-to-an-ai-customer","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/fr\/how-do-you-market-to-an-ai-customer\/","title":{"rendered":"Comment commercialiser aupr\u00e8s d'un client IA ?"},"content":{"rendered":"<p><\/p>\n<p>Votre entreprise doit comprendre ce que la technologie r\u00e9compense, ignore et en quoi elle a confiance.<\/p>\n<p>#March\u00e9 #Client<\/p>","protected":false},"excerpt":{"rendered":"<p>Votre entreprise doit comprendre ce que la technologie r\u00e9compense, ignore et \u00e0 quoi elle fait confiance. #March\u00e9 #Client<\/p>","protected":false},"author":1,"featured_media":7867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-7866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Do You Market to an AI Customer? - MORE SOURCING LTD<\/title>\n<meta name=\"description\" content=\"Commerce as we know it is changing. At the center of that change is the fact that brands have a new type of customer: AI agents. And marketers know very little about how to influence them. But as AI agents become gatekeepers that control product discovery and selection, retailers risk becoming back-end fulfillment centers to AI systems that shape demand and control customer relationships. The next world will still involve humans, but the decision loop will increasingly run through AI agents. So, if AI is the customer, what are you doing to understand what it rewards, what it ignores, and what it trusts? If you wait until consumer behavior fully shifts to answer those questions, the balance of power will already have shifted.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moresourcing.com\/fr\/how-do-you-market-to-an-ai-customer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Do You Market to an AI Customer?\" \/>\n<meta property=\"og:description\" content=\"Commerce as we know it is changing. At the center of that change is the fact that brands have a new type of customer: AI agents. And marketers know very little about how to influence them. But as AI agents become gatekeepers that control product discovery and selection, retailers risk becoming back-end fulfillment centers to AI systems that shape demand and control customer relationships. The next world will still involve humans, but the decision loop will increasingly run through AI agents. So, if AI is the customer, what are you doing to understand what it rewards, what it ignores, and what it trusts? If you wait until consumer behavior fully shifts to answer those questions, the balance of power will already have shifted.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moresourcing.com\/fr\/how-do-you-market-to-an-ai-customer\/\" \/>\n<meta property=\"og:site_name\" content=\"MORE SOURCING LTD\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-12T05:25:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Jun26_11_-157590945.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"MS\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/moresourcing.com\/how-do-you-market-to-an-ai-customer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/moresourcing.com\/how-do-you-market-to-an-ai-customer\/\"},\"author\":{\"name\":\"MS\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69\"},\"headline\":\"How Do You Market to an AI Customer?\",\"datePublished\":\"2026-06-12T05:25:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/moresourcing.com\/how-do-you-market-to-an-ai-customer\/\"},\"wordCount\":22,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/moresourcing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/moresourcing.com\/how-do-you-market-to-an-ai-customer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Jun26_11_-157590945.jpg\",\"articleSection\":[\"Management\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/moresourcing.com\/how-do-you-market-to-an-ai-customer\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/moresourcing.com\/how-do-you-market-to-an-ai-customer\/\",\"url\":\"https:\/\/moresourcing.com\/how-do-you-market-to-an-ai-customer\/\",\"name\":\"How Do You Market to an AI Customer? - MORE SOURCING LTD\",\"isPartOf\":{\"@id\":\"https:\/\/moresourcing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/moresourcing.com\/how-do-you-market-to-an-ai-customer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/moresourcing.com\/how-do-you-market-to-an-ai-customer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Jun26_11_-157590945.jpg\",\"datePublished\":\"2026-06-12T05:25:40+00:00\",\"description\":\"Commerce as we know it is changing. At the center of that change is the fact that brands have a new type of customer: AI agents. And marketers know very little about how to influence them. But as AI agents become gatekeepers that control product discovery and selection, retailers risk becoming back-end fulfillment centers to AI systems that shape demand and control customer relationships. The next world will still involve humans, but the decision loop will increasingly run through AI agents. So, if AI is the customer, what are you doing to understand what it rewards, what it ignores, and what it trusts? If you wait until consumer behavior fully shifts to answer those questions, the balance of power will already have shifted.\",\"breadcrumb\":{\"@id\":\"https:\/\/moresourcing.com\/how-do-you-market-to-an-ai-customer\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/moresourcing.com\/how-do-you-market-to-an-ai-customer\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/moresourcing.com\/how-do-you-market-to-an-ai-customer\/#primaryimage\",\"url\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Jun26_11_-157590945.jpg\",\"contentUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Jun26_11_-157590945.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/moresourcing.com\/how-do-you-market-to-an-ai-customer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/moresourcing.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Do You Market to an AI Customer?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/moresourcing.com\/#website\",\"url\":\"https:\/\/moresourcing.com\/\",\"name\":\"MORE SOURCING LTD\",\"description\":\"Your Global Trade Experts\",\"publisher\":{\"@id\":\"https:\/\/moresourcing.com\/#organization\"},\"alternateName\":\"MORE SOURCING LTD\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/moresourcing.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/moresourcing.com\/#organization\",\"name\":\"MORE SOURCING LTD\",\"url\":\"https:\/\/moresourcing.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/07\/cropped-cropped-MS-logo-02-scaled-2.png\",\"contentUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/07\/cropped-cropped-MS-logo-02-scaled-2.png\",\"width\":2558,\"height\":1273,\"caption\":\"MORE SOURCING LTD\"},\"image\":{\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/logo\/image\/\"},\"ownershipFundingInfo\":\"https:\/\/moresourcing.com\/about-us\/\",\"ethicsPolicy\":\"https:\/\/moresourcing.com\/service\/\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69\",\"name\":\"MS\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fcff4c53e422761d0d6db624cdaf171933d38385c2c22c13ce39ea3918a9cd66?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fcff4c53e422761d0d6db624cdaf171933d38385c2c22c13ce39ea3918a9cd66?s=96&d=mm&r=g\",\"caption\":\"MS\"},\"sameAs\":[\"https:\/\/moresourcing.com\"],\"url\":\"https:\/\/moresourcing.com\/fr\/author\/moresourcing\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Comment commercialiser aupr\u00e8s d'un client IA ? - MORE SOURCING LTD","description":"Le commerce tel que nous le connaissons change. Au c\u0153ur de ce changement se trouve le fait que les marques ont un nouveau type de client : les agents IA. Et les sp\u00e9cialistes du marketing savent tr\u00e8s peu de choses sur la fa\u00e7on de les influencer. Mais \u00e0 mesure que les agents IA deviennent des gardiens qui contr\u00f4lent la d\u00e9couverte et la s\u00e9lection des produits, les d\u00e9taillants risquent de devenir des centres de fulfillment en back-end pour des syst\u00e8mes IA qui fa\u00e7onnent la demande et contr\u00f4lent les relations clients. Le monde \u00e0 venir impliquera encore des humains, mais la boucle de d\u00e9cision passera de plus en plus par les agents IA. Alors, si l'IA est le client, que faites-vous pour comprendre ce qu'elle r\u00e9compense, ce qu'elle ignore et ce en quoi elle a confiance ? Si vous attendez que le comportement des consommateurs change compl\u00e8tement pour r\u00e9pondre \u00e0 ces questions, l'\u00e9quilibre des pouvoirs aura d\u00e9j\u00e0 bascul\u00e9.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/moresourcing.com\/fr\/how-do-you-market-to-an-ai-customer\/","og_locale":"fr_FR","og_type":"article","og_title":"How Do You Market to an AI Customer?","og_description":"Commerce as we know it is changing. At the center of that change is the fact that brands have a new type of customer: AI agents. And marketers know very little about how to influence them. But as AI agents become gatekeepers that control product discovery and selection, retailers risk becoming back-end fulfillment centers to AI systems that shape demand and control customer relationships. The next world will still involve humans, but the decision loop will increasingly run through AI agents. So, if AI is the customer, what are you doing to understand what it rewards, what it ignores, and what it trusts? If you wait until consumer behavior fully shifts to answer those questions, the balance of power will already have shifted.","og_url":"https:\/\/moresourcing.com\/fr\/how-do-you-market-to-an-ai-customer\/","og_site_name":"MORE SOURCING LTD","article_published_time":"2026-06-12T05:25:40+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Jun26_11_-157590945.jpg","type":"image\/jpeg"}],"author":"MS","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"MS"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/moresourcing.com\/how-do-you-market-to-an-ai-customer\/#article","isPartOf":{"@id":"https:\/\/moresourcing.com\/how-do-you-market-to-an-ai-customer\/"},"author":{"name":"MS","@id":"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69"},"headline":"How Do You Market to an AI Customer?","datePublished":"2026-06-12T05:25:40+00:00","mainEntityOfPage":{"@id":"https:\/\/moresourcing.com\/how-do-you-market-to-an-ai-customer\/"},"wordCount":22,"commentCount":0,"publisher":{"@id":"https:\/\/moresourcing.com\/#organization"},"image":{"@id":"https:\/\/moresourcing.com\/how-do-you-market-to-an-ai-customer\/#primaryimage"},"thumbnailUrl":"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Jun26_11_-157590945.jpg","articleSection":["Management"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/moresourcing.com\/how-do-you-market-to-an-ai-customer\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/moresourcing.com\/how-do-you-market-to-an-ai-customer\/","url":"https:\/\/moresourcing.com\/how-do-you-market-to-an-ai-customer\/","name":"Comment commercialiser aupr\u00e8s d'un client IA ? - MORE SOURCING LTD","isPartOf":{"@id":"https:\/\/moresourcing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/moresourcing.com\/how-do-you-market-to-an-ai-customer\/#primaryimage"},"image":{"@id":"https:\/\/moresourcing.com\/how-do-you-market-to-an-ai-customer\/#primaryimage"},"thumbnailUrl":"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Jun26_11_-157590945.jpg","datePublished":"2026-06-12T05:25:40+00:00","description":"Le commerce tel que nous le connaissons change. Au c\u0153ur de ce changement se trouve le fait que les marques ont un nouveau type de client : les agents IA. Et les sp\u00e9cialistes du marketing savent tr\u00e8s peu de choses sur la fa\u00e7on de les influencer. Mais \u00e0 mesure que les agents IA deviennent des gardiens qui contr\u00f4lent la d\u00e9couverte et la s\u00e9lection des produits, les d\u00e9taillants risquent de devenir des centres de fulfillment en back-end pour des syst\u00e8mes IA qui fa\u00e7onnent la demande et contr\u00f4lent les relations clients. Le monde \u00e0 venir impliquera encore des humains, mais la boucle de d\u00e9cision passera de plus en plus par les agents IA. Alors, si l'IA est le client, que faites-vous pour comprendre ce qu'elle r\u00e9compense, ce qu'elle ignore et ce en quoi elle a confiance ? Si vous attendez que le comportement des consommateurs change compl\u00e8tement pour r\u00e9pondre \u00e0 ces questions, l'\u00e9quilibre des pouvoirs aura d\u00e9j\u00e0 bascul\u00e9.","breadcrumb":{"@id":"https:\/\/moresourcing.com\/how-do-you-market-to-an-ai-customer\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/moresourcing.com\/how-do-you-market-to-an-ai-customer\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/moresourcing.com\/how-do-you-market-to-an-ai-customer\/#primaryimage","url":"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Jun26_11_-157590945.jpg","contentUrl":"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Jun26_11_-157590945.jpg","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/moresourcing.com\/how-do-you-market-to-an-ai-customer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/moresourcing.com\/"},{"@type":"ListItem","position":2,"name":"How Do You Market to an AI Customer?"}]},{"@type":"WebSite","@id":"https:\/\/moresourcing.com\/#website","url":"https:\/\/moresourcing.com\/","name":"MORE SOURCING LTD","description":"Vos experts en commerce mondial","publisher":{"@id":"https:\/\/moresourcing.com\/#organization"},"alternateName":"MORE SOURCING LTD","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/moresourcing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/moresourcing.com\/#organization","name":"MORE SOURCING LTD","url":"https:\/\/moresourcing.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/moresourcing.com\/#\/schema\/logo\/image\/","url":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/07\/cropped-cropped-MS-logo-02-scaled-2.png","contentUrl":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/07\/cropped-cropped-MS-logo-02-scaled-2.png","width":2558,"height":1273,"caption":"MORE SOURCING LTD"},"image":{"@id":"https:\/\/moresourcing.com\/#\/schema\/logo\/image\/"},"ownershipFundingInfo":"https:\/\/moresourcing.com\/about-us\/","ethicsPolicy":"https:\/\/moresourcing.com\/service\/"},{"@type":"Person","@id":"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69","name":"MS","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/moresourcing.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fcff4c53e422761d0d6db624cdaf171933d38385c2c22c13ce39ea3918a9cd66?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fcff4c53e422761d0d6db624cdaf171933d38385c2c22c13ce39ea3918a9cd66?s=96&d=mm&r=g","caption":"MS"},"sameAs":["https:\/\/moresourcing.com"],"url":"https:\/\/moresourcing.com\/fr\/author\/moresourcing\/"}]}},"_links":{"self":[{"href":"https:\/\/moresourcing.com\/fr\/wp-json\/wp\/v2\/posts\/7866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moresourcing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moresourcing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moresourcing.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/moresourcing.com\/fr\/wp-json\/wp\/v2\/comments?post=7866"}],"version-history":[{"count":0,"href":"https:\/\/moresourcing.com\/fr\/wp-json\/wp\/v2\/posts\/7866\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moresourcing.com\/fr\/wp-json\/wp\/v2\/media\/7867"}],"wp:attachment":[{"href":"https:\/\/moresourcing.com\/fr\/wp-json\/wp\/v2\/media?parent=7866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moresourcing.com\/fr\/wp-json\/wp\/v2\/categories?post=7866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moresourcing.com\/fr\/wp-json\/wp\/v2\/tags?post=7866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}