{"id":8060,"date":"2026-06-23T20:12:09","date_gmt":"2026-06-23T12:12:09","guid":{"rendered":"https:\/\/moresourcing.com\/three-approaches-to-measuring-and-managing-ai-roi\/"},"modified":"2026-06-23T20:12:09","modified_gmt":"2026-06-23T12:12:09","slug":"three-approaches-to-measuring-and-managing-ai-roi","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/fr\/three-approaches-to-measuring-and-managing-ai-roi\/","title":{"rendered":"Trois approches pour mesurer et g\u00e9rer le retour sur investissement de l'IA"},"content":{"rendered":"<p><\/p>\n<div>\n<aside class=\"article-ad ad-300  ad-300x250 ad-desktop\">\n<\/aside>\n<aside class=\"article-ad ad-300  ad-300x250 ad-mobile\">\n<\/aside>\n<figure class=\"article-inline\">\n<img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" alt=\"\" class=\"wp-image-127800\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Three-Approaches-to-Measuring-and-Managing-AI-ROI.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-435x290.jpg 435w\" data-lazy-sizes=\"(max-width: 1290px) 100vw, 1290px\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Three-Approaches-to-Measuring-and-Managing-AI-ROI.jpg\"\/><img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Three-Approaches-to-Measuring-and-Managing-AI-ROI.jpg\" alt=\"\" class=\"wp-image-127800\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Three-Approaches-to-Measuring-and-Managing-AI-ROI.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/06\/Ritala-1290x860-1-435x290.jpg 435w\" sizes=\"(max-width: 1290px) 100vw, 1290px\"\/><figcaption>\n<p class=\"attribution\">Matt Harrison Clough\/Ikon Images<\/p>\n<\/figcaption><\/figure>\n<div class=\"article-summary\"><strong class=\"article-summary__strong\">R\u00e9sum\u00e9 : <\/strong><\/p>\n<p>De nombreux dirigeants et entreprises ne parviennent pas \u00e0 suivre et \u00e0 d\u00e9velopper efficacement les retours sur investissement de leurs investissements en intelligence artificielle. Les trois approches issues de recherches r\u00e9centes refl\u00e8tent des moyens pratiques pour les entreprises de faire mieux. En \u00e9valuant le niveau de maturit\u00e9 actuel de votre organisation, vous pouvez voir ce qui manque et les \u00e9tapes n\u00e9cessaires pour avancer. Apprenez \u00e0 traduire efficacement l'activit\u00e9 IA en valeur commerciale.<\/p>\n<\/div>\n<p><span class=\"smr-leadin\">Apr\u00e8s plusieurs ann\u00e9es<\/span> d'exp\u00e9rimentations IA et de projets pilotes, une question cruciale reste ouverte pour la plupart des entreprises : Quel retour \u2014 et quels types de retours \u2014 obtenons-nous de tous ces investissements en IA ? Pour de nombreux dirigeants, le ROI de l'IA semble encore souvent plus un art qu'une science : insaisissable, impr\u00e9cis et d\u00e9pendant du secteur.<\/p>\n<p>Les enqu\u00eates et les benchmarks dressent un tableau confus des retours actuels. Une grande partie des conseils reste \u00e9galement centr\u00e9e sur la mesure des intrants \u2014 encourageant les organisations \u00e0 investir, exp\u00e9rimenter et d\u00e9velopper des capacit\u00e9s (\u00ab Vous devriez investir dans\u2026 \u00bb) \u2014 plut\u00f4t que sur les extrants et la mani\u00e8re d'\u00e9valuer l'impact (\u00ab Voici comment mesurer les r\u00e9sultats \u00bb). Aujourd'hui, peu d'entreprises appliquent la m\u00eame discipline financi\u00e8re \u00e0 l'intelligence artificielle qu'\u00e0 une nouvelle usine ou une machine.<\/p>\n<p>Nos entretiens avec plus de 30 PDG et hauts dirigeants de divers secteurs confirment que mesurer le ROI de l'IA est loin d'\u00eatre une pratique standard : deux entreprises r\u00e9alisant des investissements presque identiques peuvent d\u00e9finir le succ\u00e8s de mani\u00e8res totalement diff\u00e9rentes. Pourtant, les entreprises qui ne parviennent pas \u00e0 identifier une approche explicite du ROI de l'IA \u2014 ou qui d\u00e9ploient simplement des outils d'IA g\u00e9n\u00e9riques en esp\u00e9rant des gains de productivit\u00e9 \u2014 r\u00e9alisent rarement des retours cr\u00e9dibles et durables.<\/p>\n<p>La mesure du ROI diff\u00e8re selon le type de technologie IA utilis\u00e9e. <a href=\"https:\/\/sloanreview.mit.edu\/article\/when-to-use-genai-versus-predictive-ai\/\">Les projets d'IA analytique<\/a>, qui reposent g\u00e9n\u00e9ralement sur des techniques d'apprentissage automatique \u00e9tablies comme la pr\u00e9diction et l'optimisation, produisent souvent des retours financiers plus directement attribuables mais tendent \u00e0 \u00eatre appliqu\u00e9s \u00e0 des cas d'usage cibl\u00e9s et bien d\u00e9finis. L'IA g\u00e9n\u00e9rative, en revanche, est largement applicable, \u00e9tant donn\u00e9 sa capacit\u00e9 \u00e0 effectuer une gamme de t\u00e2ches de travail cognitif auparavant r\u00e9alis\u00e9es par des humains. Un outil d'IA g\u00e9n\u00e9rative cr\u00e9e souvent des am\u00e9liorations en termes de vitesse, de qualit\u00e9 ou de volume de travail, n\u00e9cessitant une traduction d\u00e9lib\u00e9r\u00e9e en impact financier. Et certaines entreprises combinent des solutions d'IA analytique et g\u00e9n\u00e9rative de mani\u00e8re personnalis\u00e9e.<\/p>\n<p>Le ROI de l'IA d\u00e9pend \u00e9galement fortement du contexte sectoriel. Dans le secteur des biens de consommation, les entreprises rationalisent leurs cha\u00eenes d'approvisionnement en utilisant l'IA analytique, am\u00e9liorant ainsi la r\u00e9activit\u00e9 \u00e0 la demande. Une agence de marketing B2B utilisant l'IA g\u00e9n\u00e9rative peut se concentrer plut\u00f4t sur le d\u00e9bit cr\u00e9atif et l'id\u00e9ation, les taux de r\u00e9ussite des propositions ou les conversions de leads \u2014 une d\u00e9finition diff\u00e9rente du \u00ab retour \u00bb.<\/p>\n<h3>Trois voies vers un ROI tangible de l'IA<\/h3>\n<p>Sur la base de nos entretiens avec des dirigeants, nous avons identifi\u00e9 trois approches pratiques pour mesurer et g\u00e9rer le ROI de l'IA. Ces approches refl\u00e8tent une gamme de niveaux de maturit\u00e9 IA parmi les entreprises, ainsi que des intentions strat\u00e9giques vari\u00e9es.<\/p>\n<div class=\"article-authors\" id=\"article-authors\">\n<h4 class=\"article-authors__title\">\u00c0 propos des auteurs<\/h4>\n<div class=\"article-authors__bio\">\n<p>Mika Ruokonen est professeur d'industrie de l'IA en entreprise \u00e0 la LUT Business School de l'Universit\u00e9 LUT en Finlande. Paavo Ritala est professeur de strat\u00e9gie et d'innovation \u00e0 la LUT Business School, Universit\u00e9 LUT, Finlande.<\/p>\n<\/div><\/div>\n<div class=\"article-doi\">\n    <a href=\"https:\/\/doi.org\/10.63383\/zjUZ1824\" target=\"_blank\" class=\"article-doi__number\">https:\/\/doi.org\/10.63383\/zjUZ1824<\/a>\n<\/div>\n<\/div>\n<p>#Approches #Mesurer #G\u00e9rer #ROI<\/p>","protected":false},"excerpt":{"rendered":"<p>Matt Harrison Clough\/Ikon Images Summary: Many leaders and companies fail to effectively track and grow the returns that their artificial intelligence investments yield. The three approaches that emerged from recent research reflect practical ways businesses can do better. By assessing your organization\u2019s current level of maturity, you can see what\u2019s missing and what steps you [&hellip;]<\/p>","protected":false},"author":1,"featured_media":8061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-8060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Three Approaches to Measuring and Managing AI ROI - MORE SOURCING LTD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moresourcing.com\/fr\/three-approaches-to-measuring-and-managing-ai-roi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three Approaches to Measuring and Managing AI ROI\" \/>\n<meta property=\"og:description\" content=\"Matt Harrison Clough\/Ikon Images Summary: Many leaders and companies fail to effectively track and grow the returns that their artificial intelligence investments yield. 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