{"id":8080,"date":"2026-06-25T02:16:53","date_gmt":"2026-06-24T18:16:53","guid":{"rendered":"https:\/\/moresourcing.com\/startup-founders-need-a-new-sales-playbook\/"},"modified":"2026-06-25T02:16:53","modified_gmt":"2026-06-24T18:16:53","slug":"startup-founders-need-a-new-sales-playbook","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/fr\/startup-founders-need-a-new-sales-playbook\/","title":{"rendered":"Les fondateurs de startups ont besoin d'un nouveau manuel de vente"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"Paragraph-module-scss-module__UwInRW__text\" data-first-paragraph=\"true\">Lancer une entreprise technologique dans le monde d'aujourd'hui est fondamentalement diff\u00e9rent de ce qu'il \u00e9tait il y a une d\u00e9cennie. Les cycles d'innovation se sont acc\u00e9l\u00e9r\u00e9s et l'ex\u00e9cution de la mise sur le march\u00e9 est devenue plus complexe. Les acheteurs sont submerg\u00e9s de solutions concurrentes, et les fondateurs font face \u00e0 un niveau de scepticisme et de bruit que les m\u00e9thodologies de vente traditionnelles n'\u00e9taient pas con\u00e7ues pour g\u00e9rer.<\/p>\n<\/div>\n<p><script async=\"\" defer=\"\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#version=v19.2&amp;appId=1761258887507575&amp;xfbml=false&amp;status=true\"><\/script><\/p>\n<p>#Startup #Fondateurs #Vente #Manuel<\/p>","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9er une entreprise technologique dans le monde d\u2019aujourd\u2019hui est fondamentalement diff\u00e9rent de ce que c\u2019\u00e9tait il y a une d\u00e9cennie. Les cycles d\u2019innovation se sont acc\u00e9l\u00e9r\u00e9s et l\u2019ex\u00e9cution de la mise sur le march\u00e9 est devenue plus complexe. Les acheteurs sont submerg\u00e9s de solutions concurrentes, et les fondateurs font face \u00e0 un niveau de scepticisme et de bruit que les m\u00e9thodologies de vente traditionnelles n\u2019\u00e9taient pas con\u00e7ues pour g\u00e9rer. #Startup #Fondateurs #Ventes #Playbook<\/p>","protected":false},"author":1,"featured_media":8081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-8080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Startup Founders Need a New Sales Playbook - MORE SOURCING LTD<\/title>\n<meta name=\"description\" content=\"Technology founders are trying to sell in markets that are far more crowded, skeptical, and fast-moving than the environments traditional sales playbooks were designed for. 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