{"version":"1.0","provider_name":"\u30e2\u30a2\u30fb\u30bd\u30fc\u30b7\u30f3\u30b0\u30fb\u30ea\u30df\u30c6\u30c3\u30c9","provider_url":"https:\/\/moresourcing.com\/ja","author_name":"MS","author_url":"https:\/\/moresourcing.com\/ja\/author\/moresourcing\/","title":"How One Google Team Built Storytelling Into Analytics","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"LlEIcfGDFj\"><a href=\"https:\/\/moresourcing.com\/ja\/how-one-google-team-built-storytelling-into-analytics\/\">\u3042\u308bGoogle\u30c1\u30fc\u30e0\u304c\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3092\u7d44\u307f\u8fbc\u3093\u3060\u65b9\u6cd5<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/moresourcing.com\/ja\/how-one-google-team-built-storytelling-into-analytics\/embed\/#?secret=LlEIcfGDFj\" width=\"600\" height=\"338\" title=\"&#8220;How One Google Team Built Storytelling Into Analytics&#8221; &#8212; MORE SOURCING LTD\" data-secret=\"LlEIcfGDFj\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/moresourcing.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/Zhu-Stack-2400x1260-1-1200x630-768x403.jpg","thumbnail_width":600,"thumbnail_height":315,"description":"Topics Data, AI, &amp; Machine Learning Analytics &amp; Business Intelligence Carolyn Geason-Beissel\/MIT SMR | Getty Images Summary: Google\u2019s SMB analytics team learned that sophisticated data models can fail to gain traction with users if those models lack a clear narrative and business context. The team ultimately determined that to create an effective staffing recommendation model, they would need to focus not just on the technical aspects of the analytics stack but on the way its results were framed for decision makers. The result: a four-layer framework that puts storytelling at the core of analytics. Even the most advanced analytics models can fall flat if they don\u2019t use the language of [&hellip;]"}