{"version":"1.0","provider_name":"\u30e2\u30a2\u30fb\u30bd\u30fc\u30b7\u30f3\u30b0\u30fb\u30ea\u30df\u30c6\u30c3\u30c9","provider_url":"https:\/\/moresourcing.com\/ja","author_name":"MS","author_url":"https:\/\/moresourcing.com\/ja\/author\/moresourcing\/","title":"Startup Founders Need a New Sales Playbook","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"vYAp69wezF\"><a href=\"https:\/\/moresourcing.com\/ja\/startup-founders-need-a-new-sales-playbook\/\">\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u5275\u696d\u8005\u306b\u306f\u65b0\u3057\u3044\u30bb\u30fc\u30eb\u30b9\u30d7\u30ec\u30a4\u30d6\u30c3\u30af\u304c\u5fc5\u8981<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/moresourcing.com\/ja\/startup-founders-need-a-new-sales-playbook\/embed\/#?secret=vYAp69wezF\" width=\"600\" height=\"338\" title=\"&#8220;Startup Founders Need a New Sales Playbook&#8221; &#8212; MORE SOURCING LTD\" data-secret=\"vYAp69wezF\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/moresourcing.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Jun26_24_74180725.jpg","thumbnail_width":1200,"thumbnail_height":675,"description":"Technology founders are trying to sell in markets that are far more crowded, skeptical, and fast-moving than the environments traditional sales playbooks were designed for. Drawing on interviews with more than 250 founders worldwide, we argue that many startups mistake customer curiosity for genuine buying intent, leading them to misdiagnose product-market fit, pursue overly broad markets, and hire sales teams prematurely. We propose a framework\u2014we call it SPRINT\u2014to help founders reduce buyer uncertainty by building credibility quickly, focusing narrowly, proving measurable outcomes, and creating trust in noisy AI-driven markets."}