{"id":3363,"date":"2025-09-25T21:09:14","date_gmt":"2025-09-25T13:09:14","guid":{"rendered":"https:\/\/moresourcing.com\/reimagining-marketing-strategy-for-the-ai-era\/"},"modified":"2025-09-25T21:09:14","modified_gmt":"2025-09-25T13:09:14","slug":"reimagining-marketing-strategy-for-the-ai-era","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/ja\/reimagining-marketing-strategy-for-the-ai-era\/","title":{"rendered":"AI\u6642\u4ee3\u306b\u5411\u3051\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u518d\u8003"},"content":{"rendered":"

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\u95a2\u9023\u66f8\u7c4d<\/h5>\n

A. \u30c8\u30de\u30bb\u30ea\u3068 O.A. MIT\u30b9\u30ed\u30fc\u30f3\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30fb\u30ec\u30d3\u30e5\u30fc<\/em>\u30012024\u5e749\u670819\u65e5\u3002<\/p>\n

A. \u30b0\u30f4\u30a3\u30eb\u30c4\u3068 O.A. MIT\u30b9\u30ed\u30fc\u30f3\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30fb\u30ec\u30d3\u30e5\u30fc<\/em>\u30012023\u5e7410\u670826\u65e5\u3002<\/p>\n<\/div>\n

\u591a\u304f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ea\u30fc\u30c0\u30fc\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u751f\u6210 AI \u3092\u4f7f\u7528\u3059\u308b\u6a5f\u4f1a\u3092\u8a8d\u8b58\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u300c\u3069\u3053\u304b\u3089\u59cb\u3081\u308c\u3070\u3088\u3044\u306e\u304b?\u300d\u3068\u3044\u3046\u6839\u672c\u7684\u306a\u7591\u554f\u306b\u60a9\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n

AI \u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u7b2c\u4e00\u4eba\u8005\u3067\u3042\u308b\u30ad\u30f3\u30b0\u30b9 \u30ab\u30ec\u30c3\u30b8 \u30ed\u30f3\u30c9\u30f3\u306e\u30aa\u30b0\u30ba A. \u30a2\u30ab\u30fc\u6559\u6388\u304c\u3001AI \u6642\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u518d\u8003\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u7684\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n

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\u8457\u8005\u306b\u3064\u3044\u3066<\/h4>\n
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Oguz A. Acar \u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u6559\u6388\u3067\u3042\u308a\u3001\u30ad\u30f3\u30b0\u30b9 \u30ab\u30ec\u30c3\u30b8 \u30ed\u30f3\u30c9\u30f3\u306e\u30ad\u30f3\u30b0\u30b9 \u30d3\u30b8\u30cd\u30b9 \u30b9\u30af\u30fc\u30eb\u306e\u751f\u6210 AI \u306e\u8cac\u4efb\u8005\u3067\u3042\u308a\u3001\u30cf\u30fc\u30d0\u30fc\u30c9\u5927\u5b66\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u79d1\u5b66\u7814\u7a76\u6240\u306e\u7814\u7a76\u54e1\u3067\u3082\u3042\u308a\u307e\u3059\u3002 MIT\u30b9\u30ed\u30fc\u30f3\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30fb\u30ec\u30d3\u30e5\u30fc<\/cite> \u305d\u3057\u3066 \u30cf\u30fc\u30d0\u30fc\u30c9\u30fb\u30d3\u30b8\u30cd\u30b9\u30fb\u30ec\u30d3\u30e5\u30fc<\/cite>\u3002 MIT\u30b9\u30ed\u30fc\u30f3\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30fb\u30ec\u30d3\u30e5\u30fc<\/cite>\u3002<\/p>\n<\/div><\/div>\n

#\u518d\u8003 #\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 #\u6226\u7565 #\u6642\u4ee3<\/p>","protected":false},"excerpt":{"rendered":"

\u95a2\u9023\u66f8\u7c4d A. \u30c8\u30de\u30bb\u30ea\u3068 O.A.<\/p>","protected":false},"author":1,"featured_media":3364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"\nReimagining Marketing Strategy for the AI Era - MORE SOURCING LTD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moresourcing.com\/ja\/reimagining-marketing-strategy-for-the-ai-era\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reimagining Marketing Strategy for the AI Era\" \/>\n<meta property=\"og:description\" content=\"Related Reading A. Tomaselli and O.A. Acar, \u201c,\u201d MIT Sloan Management Review, Sept. 19, 2024. A. Gvirtz and O.A. Acar, \u201c,\u201d MIT Sloan Management Review, Oct. 26, 2023. Many marketing leaders recognize the opportunity of using generative AI for marketing but struggle with a fundamental question: Where to begin? The challenge isn\u2019t whether to adopt generative AI but how to systematically identify which marketing tasks offer the highest opportunities with the most manageable risks. Join professor Oguz A. Acar from King\u2019s College London, a leading expert in AI and marketing innovation, as he provides a strategic road map for reimagining your marketing approach in the AI era. 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