{"id":2962,"date":"2025-09-06T06:11:53","date_gmt":"2025-09-05T22:11:53","guid":{"rendered":"https:\/\/moresourcing.com\/strategic-alignment-reconciles-purpose-and-profitability\/"},"modified":"2025-09-06T06:11:53","modified_gmt":"2025-09-05T22:11:53","slug":"%eb%aa%a9%ec%a0%81%ea%b3%bc-%ec%88%98%ec%9d%b5%ec%84%b1%ec%9d%84-%ec%a1%b0%ed%99%94%ec%8b%9c%ed%82%a4%eb%8a%94-%ec%a0%84%eb%9e%b5%ec%a0%81-%ec%a1%b0%ec%a0%95","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/ko\/%eb%aa%a9%ec%a0%81%ea%b3%bc-%ec%88%98%ec%9d%b5%ec%84%b1%ec%9d%84-%ec%a1%b0%ed%99%94%ec%8b%9c%ed%82%a4%eb%8a%94-%ec%a0%84%eb%9e%b5%ec%a0%81-%ec%a1%b0%ec%a0%95\/","title":{"rendered":"\ubaa9\uc801\uacfc \uc218\uc775\uc131\uc744 \uc870\ud654\uc2dc\ud0a4\ub294 \uc804\ub7b5\uc801 \uc870\uc815"},"content":{"rendered":"<p><\/p>\n<div>\n<aside class=\"article-ad ad-300  ad-300x250 ad-desktop\">\n<\/aside>\n<aside class=\"article-ad ad-300  ad-300x250 ad-mobile\">\n<\/aside>\n<figure class=\"article-inline\">\n<img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" alt=\"\" class=\"wp-image-122480\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/Strategic-Alignment-Reconciles-Purpose-and-Profitability.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-435x290.jpg 435w\" data-lazy-sizes=\"(max-width: 1290px) 100vw, 1290px\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/Strategic-Alignment-Reconciles-Purpose-and-Profitability.jpg\"\/><img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/Strategic-Alignment-Reconciles-Purpose-and-Profitability.jpg\" alt=\"\" class=\"wp-image-122480\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/Strategic-Alignment-Reconciles-Purpose-and-Profitability.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-435x290.jpg 435w\" sizes=\"(max-width: 1290px) 100vw, 1290px\"\/><figcaption>\n<p class=\"attribution\">\uc624\ud1a0 \ub370\ud2b8\uba38\/\uc544\uc774\ucf58 \uc774\ubbf8\uc9c0<\/p>\n<\/figcaption><\/figure>\n<div class=\"article-summary\"><strong class=\"article-summary__strong\">\uc694\uc57d: <\/strong><\/p>\n<p>\uae30\uc5c5\uc758 \ubaa9\uc801\uc774 \uac00\uce58\uc5d0 \uae30\ubc18\ud55c \ubaa9\ud45c\uc5ec\uc57c \ud558\ub294\uc9c0, \uc544\ub2c8\uba74 \ub2e8\uc21c\ud788 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \ubaa9\ud45c\uc5ec\uc57c \ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \uc624\ub79c \ub17c\uc7c1\uc740 \uc798\ubabb\ub41c \uc120\ud0dd\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4. \uc804\ub7b5\uc801 \uc870\uc728\uc5d0\ub294 \ub450 \uac00\uc9c0 \ubaa8\ub450 \ud544\uc694\ud569\ub2c8\ub2e4: \uc774\uc775\ub9cc \ucad3\uc544\uc11c\ub294 \uc9c0\uc18d \uac00\ub2a5\ud55c \uae30\uc5c5\uc774 \ub420 \uc218 \uc5c6\uc73c\uba70, \uc2dc\uc7a5 \ud604\uc2e4\uacfc \ub3d9\ub5a8\uc5b4\uc9c4 \uace0\uc0c1\ud55c \ubaa9\uc801\uc740 \uc2e4\ud328\ud560 \uc218\ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4. \uc131\uacf5\uc801\uc778 \uc7a5\uae30 \uc804\ub7b5\uc740 \ubaa9\uc801\uacfc \uc218\uc775\uc744 \ubaa8\ub450 \uc77c\uce58\uc2dc\ud0b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<div class=\"article-narration\">\n<p>    <a href=\"#narration\" id=\"narrationModal\" class=\"j-audio-trigger current-speed\" title=\"\ubaa9\uc801\uacfc \uc218\uc775\uc131\uc744 \uc870\ud654\uc2dc\ud0a4\ub294 \uc804\ub7b5\uc801 \uc870\uc815\"><br \/>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"50\" height=\"50\" viewbox=\"0 0 50 50\" fill=\"none\">\n            <g clip-path=\"url(#clip0_2534_8292)\">\n            <g clip-path=\"url(#clip1_2534_8292)\">\n            <path d=\"M25 50C38.8071 50 50 38.8071 50 25C50 11.1929 38.8071 0 25 0C11.1929 0 0 11.1929 0 25C0 38.8071 11.1929 50 25 50Z\" fill=\"#005B9C\"\/>\n            <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M19.985 25.0001V17.0708C19.985 16.5579 20.6336 16.2585 21.1033 16.5547L27.245 20.4252L33.6852 24.4837C34.0849 24.7358 34.0849 25.2645 33.6852 25.5166L27.245 29.5753L21.1033 33.4458C20.6336 33.7418 19.985 33.4423 19.985 32.9294V25.0001Z\" fill=\"white\"\/>\n            <\/g>\n            <\/g>\n            <defs>\n            <clippath id=\"clip0_2534_8292\">\n            <rect width=\"50\" height=\"50\" fill=\"white\"\/>\n            <\/clippath>\n            <clippath id=\"clip1_2534_8292\">\n            <rect width=\"50\" height=\"50\" fill=\"white\"\/>\n            <\/clippath>\n            <\/defs>\n        <\/svg><br \/>\n        <span>\"\uc804\ub7b5\uc801 \uc870\uc728\ub85c \ubaa9\uc801\uacfc \uc218\uc775\uc131\uc744 \uc870\ud654\uc2dc\ud0a4\ub294 \ubc29\ubc95\" \ub4e3\uae30 <span>(18:18)<\/span><\/span><br \/>\n    <\/a><\/p>\n<p>    <audio id=\"narration\" preload=\"none\" title=\"\ubaa9\uc801\uacfc \uc218\uc775\uc131\uc744 \uc870\ud654\uc2dc\ud0a4\ub294 \uc804\ub7b5\uc801 \uc870\uc815\"><source src=\"https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/09\/Article-13-Fall-Strategic-Alignment-Reconciles-Purpose-and-Profitability-Narrated-Articles-teaser.mp3\" type=\"audio\/mpeg\"><\/source><\/audio><\/p>\n<\/div>\n<p><span class=\"smr-leadin\">\ub9ce\uc740 \ub9ac\ub354\uc2ed \ud300\uc758 \uacbd\uc6b0<\/span> \uc774\uc0ac\ud68c\uc5d0\uc11c \uae30\uc5c5\uc758 \ubaa9\uc801\uc5d0 \ub300\ud55c \ub17c\uc758\ub294 \uac08\ub4f1\uc5d0 \ud729\uc2f8\uc785\ub2c8\ub2e4. \ub108\ubb34 \uc790\uc8fc \ucc38\uc5ec\uc790\ub4e4\uc740 \ubaa9\uc801\uacfc \uc774\uc724\uc744 \uc0c1\ubc18\ub41c \uc6b0\uc120 \uc21c\uc704\ub85c \uc124\uc815\ud558\uace0, \uadf8 \uacfc\uc815\uc5d0\uc11c \uc804\ub7b5\uc801 \uc870\uc815\uacfc \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uacfc\ub97c \uc704\ud55c \ud544\uc218 \ubd88\uac00\uacb0\ud55c \ub3d9\ub825\uc778 \ubaa9\uc801\uc744 \ubd80\uc218\uc801\uc778 \uac83\uc73c\ub85c \ucde8\uae09\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc8fc\uc8fc\ub97c \uc704\ud55c \uc774\uc775 \ucc3d\ucd9c \uc678\uc5d0\ub294 \ub69c\ub837\ud55c \ubaa9\uc801\uc774 \uc5c6\ub294 \uae30\uc5c5\uc740 \uc804\ub7b5 \uc218\ub9bd\uc758 \uad6c\uc2ec\uc810\uc774 \uc5c6\uace0 \uc9c1\uc6d0\ub4e4\uc774 \ucd5c\uace0\uc758 \uc131\uacfc\ub97c \ub0b4\ub294 \ub370 \ud544\uc218\uc801\uc778 \ub0b4\uc7ac\uc801 \ub3d9\uae30\ub97c \ubd80\uc5ec\ud560 \uc218 \uc5c6\ub294 \uacf5\ud5c8\ud55c \ub178\ub825\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \ub3d9\uc2dc\uc5d0, \uad00\ub9ac\uc790\uc640 \uc9c1\uc6d0\ub4e4\uc774 \uc77c\uc0c1 \uc5c5\ubb34\uc640 \ub3d9\ub5a8\uc5b4\uc9c4 \uac83\uc73c\ub85c \uc778\uc2dd\ud558\ub294 \ub9e4\uc6b0 \uc774\uc0c1\uc8fc\uc758\uc801\uc778 \ud68c\uc0ac \ubaa9\uc801 \uc9c4\uc220\uc740 \uac89\uce58\ub808\uc5d0 \ubd88\uacfc\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4.<a id=\"reflink1\" class=\"reflink\" href=\"#ref1\">1<\/a><\/p>\n<p>\uae30\uc5c5 \uc218\uc900\uc5d0\uc11c \ubaa9\uc801\uacfc \uc218\uc775\uc131\uc740 \ubaa8\ub450 \uae30\uc5c5\uc758 \uc874\uc7ac \uc774\uc720, \uc2dc\uc7a5\uc758 \uc694\uad6c\uc5d0 \ub9de\uc11c \ubaa9\uc801\uc744 \ub2ec\uc131\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\ub294 \ubc29\ubc95, \uc131\uacf5\uc744 \uc815\uc758\ud558\uace0 \uce21\uc815\ud558\ub294 \ubc29\ubc95\uc744 \uc815\uc758\ud558\ub294 \uc804\ub7b5\uc801 \uc815\ub82c \ubc29\uc815\uc2dd\uc758 \uc911\uc694\ud55c \uad6c\uc131 \uc694\uc18c\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc218\uc775\uc740 \uae30\uc5c5\uc774 \ubaa9\uc801\uc744 \uc798 \uc218\ud589\ud558\uace0 \uc788\ub294\uc9c0\uc758 \uc911\uc694\ud55c \ucc99\ub3c4\uc774\uae30\ub294 \ud558\uc9c0\ub9cc, \uacb0\ucf54 \ubaa9\uc801 \uc790\uccb4\uac00 \ub420 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \uae30\uc5c5\uc758 \ubaa9\uc801\uc740 \uc870\uc9c1\uc774 \ubb34\uc5c7\uc744 \ud558\uae30 \uc704\ud574 \uc874\uc7ac\ud558\ub294\uc9c0, \uadf8\ub9ac\uace0 \uadf8 \ubaa9\uc801\uc744 \uc798 \uc218\ud589\ud558\ub294 \uac83\uc774 \uc911\uc694\ud55c \uc774\uc720\uc785\ub2c8\ub2e4. \uc798 \uc774\ud574\ub418\uace0 \uc758\ubbf8 \uc788\ub294 \ubaa9\uc801\uc740 \uae30\uc5c5 \ub0b4\ubd80\uc640 \uc678\ubd80\uc758 \ubaa8\ub4e0 \uc0ac\ub78c\uc5d0\uac8c \uacf5\ud1b5\uc801\uc73c\ub85c \uc801\uc6a9\ub418\ub294 \ud1b5\ud569\uc801\uc778 \ud798\uc774\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc9c1\uc6d0\ub4e4\uc740 \ub354 \ud070 \ub9e5\ub77d\uc5d0\uc11c \uc790\uc2e0\uc774 \uc65c \uc911\uc694\ud55c\uc9c0 \uc9c1\uad00\uc801\uc73c\ub85c \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<a id=\"reflink2\" class=\"reflink\" href=\"#ref2\">2<\/a> \ub610\ud55c \uc218\uc775\uc131\uc744 \ud3ec\ud568\ud55c \uc131\uacf5\uc758 \ucc99\ub3c4\uc640 \ud63c\ub3d9\ud574\uc11c\ub294 \uc548 \ub418\ub294 \uc804\ub7b5\uc801 \uc131\uacf5\uc758 \uad81\uadf9\uc801\uc778 \uc815\uc758\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub9ce\uc740 \uacbd\uc601\uc9c4\uc774 \ud68c\uc0ac\uc758 \ubaa9\uc801\uc744 \uc758\ubbf8 \uc788\uac8c \ud45c\ud604\ud558\ub294 \ub370 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\uc73c\uba70, \uc774\ub85c \uc778\ud574 \uae30\uc5c5 \ub0b4\uc5d0\uc11c \uc804\ub7b5\uc801 \uc5f0\uacc4\uc131\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\ub294 \uc7a0\uc7ac\ub825\uc774 \uc81c\ud55c\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\ub978 \ubaa8\ub4e0 \uc694\uc778\uc774 \ub3d9\uc77c\ud558\ub2e4\uace0 \uac00\uc815\ud560 \ub54c, \uc804\ub7b5\uc801 \uc815\ub82c\uc774 \uc798\ub41c \uae30\uc5c5\uc740 \uadf8\ub807\uc9c0 \uc54a\uc740 \uae30\uc5c5\ubcf4\ub2e4 \ub354 \ub098\uc740 \uc131\uacfc\ub97c \ub0b4\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4.<a id=\"reflink3\" class=\"reflink\" href=\"#ref3\">3<\/a> \uc774 \uae00\uc5d0\uc11c\ub294 \ub9ac\ub354\uac00 \uc9c0\uc18d \uac00\ub2a5\ud55c \uc131\uacfc\ub97c \uc774\ub04c\uc5b4\ub0b4\uae30 \uc704\ud574 \ubaa9\uc801\uacfc \uc804\ub7b5\uc744 \uc804\ub7b5\uc801\uc73c\ub85c \uc870\uc728\ud558\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uc811\uadfc \ubc29\uc2dd\uc744 \uac04\ub7b5\ud558\uac8c \uc124\uba85\ud569\ub2c8\ub2e4.<\/p>\n<h3>\uc2dc\uc7a5 \uc218\uc694\uc758 \uac80\uc99d \uc5ed\ud560<\/h3>\n<p>\uae30\uc5c5\uc758 \ubaa9\uc801\uc774 \uc544\ubb34\ub9ac \uc798 \ud45c\ud604\ub418\uc5b4 \uc788\ub354\ub77c\ub3c4, \uac00\uce58 \uad50\ud658\uc5d0\uc11c \uae30\uc5c5\uc758 \uc81c\ud488\uc5d0 \ub300\ud55c \uc218\uc694\uc5d0\uc11c \uc54c \uc218 \uc788\ub4ef\uc774 \uc678\ubd80\uc5d0\uc11c \uadf8 \uac00\uce58\ub97c \uc778\uc815\ubc1b\ub294 \uc815\ub3c4\ub9cc\ud07c\ub9cc \uac00\uce58\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 \uae30\uc5c5\uc740 \ub0b4\ubd80\uc5d0 \uc9d1\uc911\ud558\uace0 \uc9c0\uc18d \ubd88\uac00\ub2a5\ud574\uc9c8 \uc704\ud5d8\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<div class=\"article-authors\" id=\"article-authors\">\n<h4 class=\"article-authors__title\">\uc800\uc790 \uc18c\uac1c<\/h4>\n<div class=\"article-authors__bio\">\n<p>\uc870\ub098\ub2e8 \ud2b8\ub808\ubc84\ub294 \uc625\uc2a4\ud37c\ub4dc \ub300\ud559\uad50 \uc0ac\uc774\ub4dc \ube44\uc988\ub2c8\uc2a4 \uc2a4\ucfe8\uc758 \ubd80\ud559\uc7a5 \uacb8 \uacbd\uc601 \uc2e4\ubb34 \uad50\uc218\uc785\ub2c8\ub2e4. \uadf8\ub294 \uc5f0\uad6c\uc5d0 \ucc38\uc5ec\ud55c \uae30\uc5c5\ub4e4\uacfc \uc5f0\uad6c\uc5d0 \uc544\ub08c\uc5c6\ub294 \uc9c0\uc6d0\uc744 \ud574\uc900 \ub7f0\ub358 \uc815\uacbd\ub300\ud559\uc758 \uc54c\ub809\uc0b0\ub354 \ud398\ud37c \uad50\uc218\uc5d0\uac8c \uac10\uc0ac\uc758 \ub73b\uc744 \uc804\ud558\uace0 \uc2f6\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div><\/div>\n<div class=\"article-ref\" id=\"article-ref\">\n<h4 class=\"article-ref__title\">\ucc38\uc870<\/h4>\n<div class=\"article-ref__list\">\n<p id=\"ref1\"><b>1.<\/b> S.L. \ud558\ud2b8, \"<a href=\"https:\/\/sloanreview.mit.edu\/article\/how-to-embed-purpose-at-every-level\/\">\ubaa8\ub4e0 \uc218\uc900\uc5d0\uc11c \ubaa9\uc801\uc744 \ub2f4\ub294 \ubc29\ubc95<\/a>,\" MIT \uc2ac\ub860 \ub9e4\ub2c8\uc9c0\uba3c\ud2b8 \ub9ac\ubdf0 66, no. 3 (2025\ub144 \ubd04): 58-64.<\/p>\n<p id=\"ref2\"><b>2.<\/b> J. \ucf5c\ub9b0\uc2a4, \"\uc88b\uc740 \uae30\uc5c5\uc5d0\uc11c \uc704\ub300\ud55c \uae30\uc5c5\uc73c\ub85c: \uc65c \uc5b4\ub5a4 \uae30\uc5c5\uc740 \ub3c4\uc57d\ud558\uace0 \uc5b4\ub5a4 \uae30\uc5c5\uc740 \uadf8\ub807\uc9c0 \ubabb\ud55c\uac00\"(\ub274\uc695: Harper Business, 2001).<\/p>\n<p id=\"ref3\"><b>3.<\/b> J. Trevor and B. Varcoe, \"\ud68c\uc0ac\uc758 \uc804\ub7b5\uc801 \uc815\ub82c\uc744 \ud14c\uc2a4\ud2b8\ud558\ub294 \uac04\ub2e8\ud55c \ubc29\ubc95\", Harvard Business Review, May 16, 2016, https:\/\/hbr.org.<\/p>\n<p id=\"ref4\"><b>4.<\/b> J. Trevor\uc640 B. Varcoe, \"\uc870\uc9c1\uc740 \uc5bc\ub9c8\ub098 \uc815\ub82c\ub418\uc5b4 \uc788\uc2b5\ub2c8\uae4c?\" \ud558\ubc84\ub4dc \ube44\uc988\ub2c8\uc2a4 \ub9ac\ubdf0, Feb. 7, 2017, https:\/\/hbr.org.<\/p>\n<p id=\"ref5\"><b>5.<\/b> J. Trevor, \"\ubaa9\uc801\uc774 \uc911\uc694\ud55c \uc774\uc720\", Ares &amp; Athena 20(2022\ub144 6\uc6d4): 6-11.<\/p>\n<p id=\"ref6\"><b>6.<\/b> S. \uace0\uc0ec, \"<a href=\"https:\/\/doi.org\/10.1002\/smj.4250080503\" target=\"_blank\">\uae00\ub85c\ubc8c \uc804\ub7b5: \uc870\uc9c1\ud654 \ud504\ub808\uc784\uc6cc\ud06c<\/a>,\" \uc804\ub7b5 \uacbd\uc601 \uc800\ub110 8, no. 5 (9-10\uc6d4): 425-440, https:\/\/doi.org\/10.1002\/smj.4250080503.<\/p>\n<p id=\"ref7\"><b>7.<\/b> J. Trevor, \"Re:Align: \ud63c\ub780\uc744 \uadf9\ubcf5\ud558\uace0 \uc131\uacfc\ub97c \uac1c\uc120\ud558\uae30 \uc704\ud55c \ub9ac\ub354\uc2ed \uccad\uc0ac\uc9c4\"(\ub7f0\ub358: \ube14\ub8f8\uc988\ubc84\ub9ac \ube44\uc988\ub2c8\uc2a4, 2022).<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-doi\">\n    <a href=\"https:\/\/doi.org\/10.63383\/BNdV7035\" target=\"_blank\" class=\"article-doi__number\">https:\/\/doi.org\/10.63383\/BNdV7035<\/a>\n<\/div>\n<\/div>\n<p>#S\uc804\ub7b5 1TP12\uc804\ub7b5 1TP12\uc870\uc815 1TP12\uc870\uc728 1TP12\ubaa9\uc801 1TP12\ubaa9\uc801 1TP12\uc218\uc775\uc131<\/p>","protected":false},"excerpt":{"rendered":"<p>\uc624\ud1a0 \ub370\ud2b8\uba38\/\uc544\uc774\ucf58 \uc774\ubbf8\uc9c0 \uc694\uc57d: \uae30\uc5c5\uc758 \ubaa9\uc801\uc774 \uac00\uce58 \uae30\ubc18 \ubaa9\ud45c\uc5ec\uc57c \ud558\ub294\uc9c0 \uc544\ub2c8\uba74 \ub2e8\uc21c\ud788 \uc218\uc775 \ucc3d\ucd9c \ubaa9\ud45c\uc5ec\uc57c \ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \uc624\ub79c \ub17c\uc7c1\uc740 \uc798\ubabb\ub41c \uc120\ud0dd\uc744 \uc81c\uc2dc\ud569\ub2c8\ub2e4. \uc804\ub7b5\uc801 \uc870\uc728\uc5d0\ub294 \ub450 \uac00\uc9c0 \ubaa8\ub450 \ud544\uc694\ud569\ub2c8\ub2e4: \uc774\uc775\ub9cc\uc744 \ucad3\uc544\uc11c\ub294 \uc9c0\uc18d \uac00\ub2a5\ud55c \uae30\uc5c5\uc774 \ub420 \uc218 \uc5c6\uc73c\uba70, \uc2dc\uc7a5 \ud604\uc2e4\uacfc \ub3d9\ub5a8\uc5b4\uc9c4 \uace0\uadc0\ud55c \ubaa9\uc801\uc740 [...] \uc6b4\uba85\uc785\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":2963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategic Alignment Reconciles Purpose and Profitability - MORE SOURCING LTD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moresourcing.com\/ko\/\ubaa9\uc801\uacfc-\uc218\uc775\uc131\uc744-\uc870\ud654\uc2dc\ud0a4\ub294-\uc804\ub7b5\uc801-\uc870\uc815\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic Alignment Reconciles Purpose and Profitability\" \/>\n<meta property=\"og:description\" content=\"Otto Dettmer\/Ikon Images Summary: The long-running debate about whether a company\u2019s purpose should be a values-based goal or simply the goal of turning a profit presents a false choice. 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