{"id":4899,"date":"2025-12-18T00:39:24","date_gmt":"2025-12-17T16:39:24","guid":{"rendered":"https:\/\/moresourcing.com\/how-procter-gamble-uses-ai-to-unlock-new-insights-from-data\/"},"modified":"2025-12-18T00:39:24","modified_gmt":"2025-12-17T16:39:24","slug":"how-procter-gamble-uses-ai-to-unlock-new-insights-from-data","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/ko\/how-procter-gamble-uses-ai-to-unlock-new-insights-from-data\/","title":{"rendered":"Procter &amp; Gamble\uc774 AI\ub97c \uc0ac\uc6a9\ud558\uc5ec \ub370\uc774\ud130\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \ud1b5\ucc30\ub825\uc744 \uc5bb\ub294 \ubc29\ubc95"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"article-left-col\">\n<section class=\"article-topics\">\n<h4 class=\"article-topics__title\">\uc8fc\uc81c<\/h4>\n<\/section>\n<section class=\"article-section\">\n<h4 class=\"article-section__title\">\uc791\ub3d9 \uc911\uc778 AI<\/h4>\n<p>\n            \uc774 \uce7c\ub7fc \uc2dc\ub9ac\uc988\uc5d0\uc11c\ub294 \ud604\ub300 \uae30\uc5c5\uc774 \uc9c1\uba74\ud55c \uac00\uc7a5 \ud070 \ub370\uc774\ud130 \ubc0f \ubd84\uc11d \uacfc\uc81c\ub97c \uc0b4\ud3b4\ubcf4\uace0, \ub2e4\ub978 \uc870\uc9c1\uc774 AI \ubc1c\uc804\uc744 \uac00\uc18d\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub294 \uc131\uacf5\uc801\uc778 \uc0ac\uc6a9 \uc0ac\ub840\ub97c \uc790\uc138\ud788 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.        <\/p>\n<p>        <a href=\"https:\/\/sloanreview.mit.edu\/series\/ai-in-action\/\" class=\"article-section__link\"><\/p>\n<p>           \uc774 \uc2dc\ub9ac\uc988\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9<br \/>\n                      <\/a><\/p>\n<\/section><\/div>\n<aside class=\"article-ad ad-300  ad-300x250 ad-desktop\">\n<\/aside>\n<aside class=\"article-ad ad-300  ad-300x250 ad-mobile\">\n<\/aside>\n<figure class=\"article-inline\">\n<img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" alt=\"\" class=\"wp-image-124610\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/12\/How-Procter-Gamble-Uses-AI-to-Unlock-New-Insights.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-435x290.jpg 435w\" data-lazy-sizes=\"(max-width: 1290px) 100vw, 1290px\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/12\/How-Procter-Gamble-Uses-AI-to-Unlock-New-Insights.jpg\"\/><img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/12\/How-Procter-Gamble-Uses-AI-to-Unlock-New-Insights.jpg\" alt=\"\" class=\"wp-image-124610\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/12\/How-Procter-Gamble-Uses-AI-to-Unlock-New-Insights.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-435x290.jpg 435w\" sizes=\"(max-width: 1290px) 100vw, 1290px\"\/><figcaption>\n<p class=\"attribution\">\uce90\ub864\ub9b0 \uac00\uc774\uc2a8-\ubc14\uc774\uc140\/MIT SMR | \uac8c\ud2f0 \uc774\ubbf8\uc9c0<\/p>\n<\/figcaption><\/figure>\n<div class=\"article-summary\"><strong class=\"article-summary__strong\">\uc694\uc57d: <\/strong><\/p>\n<p>\uc18c\ube44\uc7ac \uc5c5\uacc4\uc758 \uc120\ub450\uc8fc\uc790\uc778 Procter &amp; Gamble\uc740 \ubd84\uc11d\uc744 \uc0ac\uc6a9\ud558\uc5ec \uace0\uac1d \ud589\ub3d9\uc744 \uc774\ud574\ud558\uace0 \uae00\ub85c\ubc8c \uc870\uc9c1 \uc804\uccb4\uc5d0\uc11c \ub370\uc774\ud130\ub97c \uacf5\uc720\ud558\ub294 \ubc29\ubc95\uc758 \uc120\uad6c\uc790\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n<p><span class=\"smr-leadin\">\ud569\ubc95\uc801\uc73c\ub85c \uc8fc\uc7a5\ud560 \uc218 \uc788\ub294 \uc870\uc9c1\uc740 \uac70\uc758 \uc5c6\uc2b5\ub2c8\ub2e4.<\/span> \ud55c \uc138\uae30 \ub118\uac8c \ubd84\uc11d \uc5f0\uad6c\ub97c \ud574\uc654\uc2b5\ub2c8\ub2e4. <\/p>\n<p>P&amp;G\ub294 \ub610\ud55c \uae00\ub85c\ubc8c \uc870\uc9c1 \uc804\ubc18\uc5d0 \uac78\uccd0 \uacf5\ud1b5 \ub370\uc774\ud130\ub97c \uc0dd\uc131\ud558\ub294 \uc120\uad6c\uc790\ub85c\uc11c \ub300\uaddc\ubaa8 \ubd84\uc11d \uc804\ubb38\uac00 \uadf8\ub8f9\uc744 \uad6c\ucd95\ud55c \ud6c4 \uc774\ub4e4\uc744 \uc0ac\uc5c5\ubd80\uc5d0 \ud3ec\ud568\uc2dc\ucf30\uc2b5\ub2c8\ub2e4. <\/p>\n<p>P&amp;G\uac00 \uc778\uacf5 \uc9c0\ub2a5\uc744 \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud558\uace0 \uc788\ub294\uc9c0 \uc54c\uc544\ubcf4\uae30 \uc704\ud574 \uae30\uc5c5 \ub370\uc774\ud130 \uacfc\ud559 \ubd80\uc0ac\uc7a5\uc774\uc790 \uae30\uc5c5 AI \uc774\ub2c8\uc154\ud2f0\ube0c \ub9ac\ub354\uc778 Jeff Goldman\uacfc \uc774\uc57c\uae30\ub97c \ub098\ub234\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/hbr.org\/2013\/04\/how-p-and-g-presents-data\" target=\"_blank\" rel=\"noopener noreferrer\">\ubd84\uc11d \uc2dc\uac01\ud654\uc5d0 \ub300\ud55c \ud601\uc2e0\uc801\uc778 \uc811\uadfc \ubc29\uc2dd<\/a> P&amp;G\uc5d0\uc11c\ub294 Business Sphere\ub77c\ub294 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \ud1b5\ud574 <\/p>\n<p>Goldman\uc774 \ub9d0\ud588\ub4ef\uc774, \ub370\uc774\ud130\uc640 \ubd84\uc11d\uc5d0 \ub300\ud55c 100\ub144 \ub41c \uc9c0\ud5a5\uc774 \uc5ec\uc804\ud788 \ub110\ub9ac \ud37c\uc838 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>P&amp;G\uc758 'AI \ud329\ud1a0\ub9ac'<\/h3>\n<p>2021\ub144\uacbd Goldman\uacfc \uadf8\uc758 \ub3d9\ub8cc\ub4e4\uc740 AI\uac00 P&amp;G \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uc810\uc810 \ub354 \uc804\ub7b5\uc801 \uc5ed\ud560\uc744 \ud558\uace0 \uc788\uc74c\uc744 \uad00\ucc30\ud588\uc2b5\ub2c8\ub2e4.  <\/p>\n<p>AI \ubaa8\ub378 \uc0dd\uc131 \uc18d\ub3c4\ub97c \ub192\uc774\uae30 \uc704\ud574 P&amp;G\ub294 'AI \ud329\ud1a0\ub9ac'\ub77c\ub294 \uae30\ub2a5\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.metisstrategy.com\/interview\/seth-cohen-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">\ud31f\uce90\uc2a4\ud2b8 \uc5d0\ud53c\uc18c\ub4dc<\/a> \uc62c\ud574 \ucd08: \"AI \ud329\ud1a0\ub9ac \uc811\uadfc \ubc29\uc2dd\uc758 \uc88b\uc740 \uc810\uc740 \uc0ac\ub78c\ub4e4\uc774 \ub370\uc774\ud130 \uc800\uc7a5\uc18c \ub0b4\uc758 \ub370\uc774\ud130\uc5d0 \uc989\uc2dc \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c AI \uc54c\uace0\ub9ac\uc998 \ubc0f \uc0dd\uc131 \ubaa8\ub378\uc5d0\ub3c4 \uc989\uc2dc \uc561\uc138\uc2a4\ud560 \uc218 \uc788\ub294 \ud50c\ub7ab\ud3fc\uc774\ub77c\ub294 \uac83\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uac1c\ubc1c\uc790\ub294 '\uc5b4\ub5bb\uac8c \ud655\uc7a5\ud560 \uac83\uc778\uac00?'\uc5d0 \ub300\ud574 \uac71\uc815\ud558\ub294 \ub370 \ud6e8\uc52c \uc801\uc740 \uc2dc\uac04\uc744 \uc18c\ube44\ud569\ub2c8\ub2e4. \uc65c\ub0d0\ud558\uba74 \uadf8\uac83\uc774 \uae30\ubcf8\uc801\uc73c\ub85c \uc81c\uacf5\ub418\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.\"<\/p>\n<div class=\"callout-pullquote callout-pullquote--no-quote callout-pullquote--long\" data-aos-duration=\"900\" data-aos-anchor-placement=\"bottom-bottom\" data-aos-easing=\"ease-out-back\" data-aos=\"fade-up\">\n<p class=\"callout-pullquote__quote\">\n\t\t\t\t\tPampers My Perfect Fit\uc758 AI \uae30\ubc18 \uc124\ubb38\uc9c0\ub294 90% \uc815\ud655\ud55c \uae30\uc800\uadc0 \ud54f \ucd94\ucc9c\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.\n\t\t\t\t\t<\/p>\n<\/div>\n<p>Goldman\uc740 AI \uacf5\uc7a5\uc774 \ubaa8\ub378 \ubc30\ud3ec \uc2dc\uac04\uc744 \uc57d 6\uac1c\uc6d4 \ub2e8\ucd95\ud55c\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n<p>AI \ud329\ud1a0\ub9ac \uae30\ub2a5\uc740 \ud2b9\uc815 \ube44\uc988\ub2c8\uc2a4 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub9de\uac8c \ub2e4\uc591\ud55c \ubc84\uc804\uc758 \ubaa8\ub378\uc744 \ud14c\uc2a4\ud2b8\ud558\ub294 \uac83\uc744 \uc6a9\uc774\ud558\uac8c \ud569\ub2c8\ub2e4.<\/p>\n<h3>P&amp;G\uc758 \uc0dd\uc131 \ubc0f \uc5d0\uc774\uc804\ud2b8 AI \uc81c\ud488<\/h3>\n<p>Goldman\uc740 \uac00\uce58\uc758 \uc0c1\ub2f9 \ubd80\ubd84\uc774 \ud604\uc7ac\ub3c4 \uc55e\uc73c\ub85c\ub3c4 \uacc4\uc18d \ubc1c\uc0dd\ud560 \uac83\uc774\ub77c\uace0 \uc5b8\uae09\ud588\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/hbr.org\/2024\/12\/how-gen-ai-and-analytical-ai-differ-and-when-to-use-each\" target=\"_blank\" rel=\"noopener noreferrer\">\ubd84\uc11d AI<\/a>, \uacf5\uae09\ub9dd \uad00\ub9ac \ubc0f \ubbf8\ub514\uc5b4 \uc758\uc0ac \uacb0\uc815\uacfc \uad00\ub828\ub41c \uc0ac\uc6a9 \uc0ac\ub840\ub97c \uc778\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n<div class=\"callout-pullquote callout-pullquote--no-quote\" data-aos-duration=\"900\" data-aos-anchor-placement=\"bottom-bottom\" data-aos-easing=\"ease-out-back\" data-aos=\"fade-new-left\">\n<p class=\"callout-pullquote__quote\">\n\t\t\t\t\tP&amp;G\uc758 AI \uc0ac\uc6a9\uc740 R&amp;D\uc640 \uc0c1\uc5c5 \uc804\ubb38\uac00 \uac04\uc758 \uae30\ub2a5\uc801 \uc0ac\uc77c\ub85c\ub97c \ud5c8\ubb34\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.\n\t\t\t\t\t<\/p>\n<\/div>\n<p>P&amp;G\uc758 \uc0dd\uc131 AI \uc81c\ud488\uc740 \uac1c\uc778 \uc0dd\uc0b0\uc131\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uace0 \uc788\uc9c0\ub9cc, \ud68c\uc0ac\ub294 \ube44\uc988\ub2c8\uc2a4 \ud504\ub85c\uc138\uc2a4\ub85c \uc9c1\uc811 \ud655\uc7a5\ud560 \uc218 \uc788\ub294 \uc0ac\uc6a9 \uc0ac\ub840\uc5d0\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\ub85c \uad00\uc2ec\uc774 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/us.pg.com\/blogs\/keys-to-successful-digital-transformation\/\" target=\"_blank\" rel=\"noopener noreferrer\">\ud504\ub85c\uc81d\ud2b8 \uc9c0\ub2c8<\/a>\ub294 \uae30\uc0ac\uc640 \ub3c4\uc6c0\ub9d0 \ubb38\uc11c\uc758 \uc815\ubcf4\ub97c \uc885\ud569\ud558\uc5ec 800\uba85 \uc774\uc0c1\uc758 \uace0\uac1d \uc11c\ube44\uc2a4 \ub2f4\ub2f9\uc790\uc5d0\uac8c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uc5ec \uc9c8\ubb38 \ucc98\ub9ac \uc2dc\uac04\uc744 \ud06c\uac8c \ub2e8\ucd95\ud569\ub2c8\ub2e4.<\/p>\n<p>P&amp;G\ub294 \uc624\ub7ab\ub3d9\uc548 \ube44\uc988\ub2c8\uc2a4\uc758 \ub2e4\uc591\ud55c \uce21\uba74\uc774 \uc5b4\ub5bb\uac8c \uc131\uacfc\ub97c \ub0b4\uace0 \uc788\ub294\uc9c0\uc5d0 \ub300\ud55c \ub370\uc774\ud130\uc5d0 \uc27d\uac8c \uc811\uadfc\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\ub294 \ub370 \uc8fc\ub825\ud574 \uc654\uc2b5\ub2c8\ub2e4. <a href=\"https:\/\/www.forbes.com\/sites\/peterhigh\/2025\/05\/27\/pgs-cio-seth-cohen-shares-a-blueprint-for-leading-with-technology\/\" target=\"_blank\" rel=\"noopener noreferrer\">\uae30\uc0ac\uc5d0\uc11c<\/a> \uc62c\ud574 \ucd08 \"\ub370\uc774\ud130\uc640 \ub300\ud654\ud560 \ub54c \ub300\uc2dc\ubcf4\ub4dc\uac00 \u200b\u200b\ud544\uc694\ud55c \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?\"\u00a0 <\/p>\n<p>\uc5d0\uc774\uc804\ud2b8 AI\uc5d0 \ub300\ud55c P&amp;G\uc758 \uc2e4\ud5d8\uc740 \uc774 \uae30\uc220\uc774 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc73c\ub85c \uc0ac\uc6a9\ub420 \uc218 \uc788\ub294 \uc704\uce58\ub97c \uacb0\uc815\ud558\uae30 \uc704\ud55c \uc77c\ub828\uc758 \ud30c\uc77c\ub7ff\uc5d0 \uc911\uc810\uc744 \ub450\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n<aside class=\"article-ad ad-300  ad-300x600 ad-desktop\">\n<\/aside>\n<aside class=\"article-ad ad-300  ad-300x250 ad-mobile\">\n<\/aside>\n<h3>AI\ub97c \ud1b5\ud55c R&amp;D \uac1c\uc120<\/h3>\n<p>Goldman\uc758 \ub370\uc774\ud130 \uacfc\ud559 \ubc0f AI \uc870\uc9c1\uc740 P&amp;G\uc758 R&amp;D \ubd80\uc11c\uc640 \uac15\ub825\ud55c \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>R&amp;D \uc870\uc9c1\uc740 IT\uc640 \ud568\uaed8 \uc0dd\uc131 AI\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc0c8\ub85c\uc6b4 \uc791\uc5c5 \ubc29\uc2dd\uc744 \ud14c\uc2a4\ud2b8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. <a href=\"http:\/\/dx.doi.org\/10.2139\/ssrn.5188231\" target=\"_blank\" rel=\"noopener noreferrer\">AI\uac00 \"\uc0ac\uc774\ubc84\ub124\ud2f1\uc2a4 \ud300\uc6d0\"\uc73c\ub85c \uae30\ub2a5\ud558\ub294 \ubc29\uc2dd.<\/a> \uc5ec\uae30\uc5d0\ub294 \uc0dd\uc131 AI \uc720\ubb34\uc5d0 \uad00\uacc4\uc5c6\uc774 4\uac1c \uc0ac\uc5c5\ubd80 \uc804\ubc18\uc5d0 \uac78\uccd0 \uc2e4\uc81c \uc18c\ube44\uc790 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \uac1c\uc778 \ub610\ub294 \ud300\uc73c\ub85c \uc0dd\uc131 AI\ub97c \uc0ac\uc6a9\ud558\ub3c4\ub85d \ubc30\uc815\ub41c 776\uba85\uc758 \uc0c1\uc5c5 \ubc0f R&amp;D \uc804\ubb38\uac00\uac00 \ucc38\uc5ec\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\uc778\uac04-AI \u200b\u200b\uc5ed\ub7c9 \uad6c\ucd95<\/h3>\n<p>P&amp;G\ub294 \uc624\ub7ab\ub3d9\uc548 \ub370\uc774\ud130, \ubd84\uc11d, AI \ubd84\uc57c\uc5d0\uc11c \uc778\uac04\uc758 \uc5ed\ub7c9\uc744 \uad6c\ucd95\ud558\ub294 \ub370 \uc8fc\ub825\ud574 \uc654\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c P&amp;G\ub294 \uba87 \ub144 \uc804\ubd80\ud130 \ud604\uc7ac \uc9c4\ud589 \uc911\uc778 Friends of Data Science \uc778\uc99d \ud504\ub85c\uadf8\ub7a8\uc744 \uc81c\uacf5\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n<p>Cohen\uc740 \u201c\ub514\uc9c0\ud138\uc744 \uaebc\ub9ac\ub294 \uc870\uc9c1\uc740 \uc0c8\ub85c\uc6b4 \uae30\ub2a5\uc744 \ub3c4\uc785\ud558\uae30 \uc5b4\ub835\uac8c \ub9cc\ub4ed\ub2c8\ub2e4.\u201d\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n<aside class=\"article-ad ad-300  ad-300x250 ad-desktop\">\n<\/aside>\n<aside class=\"article-ad ad-300  ad-300x250 ad-mobile\">\n<\/aside>\n<div class=\"article-left-col--footer\">\n<section class=\"article-topics\">\n<h4 class=\"article-topics__title\">\uc8fc\uc81c<\/h4>\n<\/section>\n<section class=\"article-section\">\n<h4 class=\"article-section__title\">\uc791\ub3d9 \uc911\uc778 AI<\/h4>\n<p>\n            \uc774 \uce7c\ub7fc \uc2dc\ub9ac\uc988\uc5d0\uc11c\ub294 \ud604\ub300 \uae30\uc5c5\uc774 \uc9c1\uba74\ud55c \uac00\uc7a5 \ud070 \ub370\uc774\ud130 \ubc0f \ubd84\uc11d \uacfc\uc81c\ub97c \uc0b4\ud3b4\ubcf4\uace0, \ub2e4\ub978 \uc870\uc9c1\uc774 AI \ubc1c\uc804\uc744 \uac00\uc18d\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub294 \uc131\uacf5\uc801\uc778 \uc0ac\uc6a9 \uc0ac\ub840\ub97c \uc790\uc138\ud788 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.        <\/p>\n<p>        <a href=\"https:\/\/sloanreview.mit.edu\/series\/ai-in-action\/\" class=\"article-section__link\"><\/p>\n<p>           \uc774 \uc2dc\ub9ac\uc988\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9<br \/>\n                      <\/a><\/p>\n<\/section><\/div>\n<div class=\"article-authors\" id=\"article-authors\">\n<h4 class=\"article-authors__title\">\uc800\uc790 \uc18c\uac1c<\/h4>\n<div class=\"article-authors__bio\">\n<p>\ud1a0\ub9c8\uc2a4 H. \ub370\uc774\ube10\ud3ec\ud2b8 (<a href=\"https:\/\/x.com\/tdav\" target=\"_blank\">@tdav<\/a>)\ub294 \uc815\ubcf4 \uae30\uc220 \ubc0f \uacbd\uc601 \ubd84\uc57c\uc758 \ub300\ud1b5\ub839 \ud2b9\ud6c8 \uad50\uc218\uc774\uc790 Babson College\uc758 Metropoulos Institute for Technology and Entrepreneurship \uad50\uc218\uc774\uc790 MIT \ub514\uc9c0\ud138 \uacbd\uc81c \uc774\ub2c8\uc154\ud2f0\ube0c\uc758 \ud3a0\ub85c\uc6b0\uc785\ub2c8\ub2e4. <cite>\uace0\uac1d \uad00\uacc4\uc758 \uc0c8\ub85c\uc6b4 \uacfc\ud559: AI\ub97c \ud1b5\ud55c \uc77c\ub300\uc77c \uc57d\uc18d \uc774\ud589<\/cite> (Wiley, 2025). \ub79c\ub514 \ube48 (<a href=\"https:\/\/x.com\/RandyBeanNVP\" target=\"_blank\">@randybeannvp<\/a>)\ub294 40\ub144 \ub118\uac8c \ud3ec\ucd98 1000\ub300 \uae30\uc5c5\uc758 \ub370\uc774\ud130 \ubc0f AI \ub9ac\ub354\uc2ed\uc5d0 \ub300\ud55c \uc790\ubb38\uac00\ub85c \ud65c\ub3d9\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uadf8\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc800\uc11c\ub97c \uc9d1\ud544\ud588\uc2b5\ub2c8\ub2e4.<cite>\ube60\ub974\uac8c \uc2e4\ud328\ud558\uace0, \ub354 \ube60\ub974\uac8c \ubc30\uc6b0\uc138\uc694: \ud30c\uad34\uc801 \ud601\uc2e0, \ube45 \ub370\uc774\ud130 \ubc0f AI \uc2dc\ub300\uc758 \ub370\uc774\ud130 \uae30\ubc18 \ub9ac\ub354\uc2ed\uc758 \uad50\ud6c8<\/cite> (\uc640\uc77c\ub9ac, 2021).<\/p>\n<\/div><\/div>\n<\/div>\n<p>#\ud504\ub85d\ud130 #\ub3c4\ubc15 #\uc7a0\uae08 \ud574\uc81c #\uc778\uc0ac\uc774\ud2b8 #\ub370\uc774\ud130<\/p>","protected":false},"excerpt":{"rendered":"<p>\uc8fc\uc81c AI \uc2e4\ud589 \uc774 \uce7c\ub7fc \uc2dc\ub9ac\uc988\ub294 \ud604\ub300 \uae30\uc5c5\uc774 \uc9c1\uba74\ud55c \uac00\uc7a5 \ud070 \ub370\uc774\ud130 \ubc0f \ubd84\uc11d \uacfc\uc81c\ub97c \uc0b4\ud3b4\ubcf4\uace0 \ub2e4\ub978 \uc870\uc9c1\uc774 AI \ubc1c\uc804\uc744 \uac00\uc18d\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\ub294 \uc131\uacf5\uc801\uc778 \uc0ac\uc6a9 \uc0ac\ub840\ub97c \uc2ec\uce35\uc801\uc73c\ub85c \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.<\/p>","protected":false},"author":1,"featured_media":4900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-4899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Procter &amp; Gamble Uses AI to Unlock New Insights From Data - MORE SOURCING LTD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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