{"id":6507,"date":"2026-03-22T13:38:54","date_gmt":"2026-03-22T05:38:54","guid":{"rendered":"https:\/\/moresourcing.com\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/"},"modified":"2026-03-22T13:38:54","modified_gmt":"2026-03-22T05:38:54","slug":"how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/ko\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/","title":{"rendered":"\uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc2a4\ud0c0\ud2b8\uc5c5 InsightSquared\uac00 \ucd5c\uc801\uc758 \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc218\ub9bd\uc5d0 \uc5b4\ub5bb\uac8c \uace0\uad70\ubd84\ud22c\ud588\ub294\uac00"},"content":{"rendered":"<p><\/p>\n<div id=\"transcript-section\">\n        <!-- let's remove the TRANSCRIPT header --><\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: Cold Call\uc5d0 \uc624\uc2e0 \uac83\uc744 \ud658\uc601\ud569\ub2c8\ub2e4. \uc624\ub298\uc740 \ud68d\uae30\uc801\uc778 \uc544\uc774\ub514\uc5b4\uc640 \ud558\ubc84\ub4dc \ube44\uc988\ub2c8\uc2a4 \uc2a4\ucfe8 \uc0ac\ub840 \uc5f0\uad6c\ub97c \uae4a\uc774 \ud30c\uace0\ub4dc\ub294 \ud31f\uce90\uc2a4\ud2b8\uc785\ub2c8\ub2e4. \uc624\ub298 Cold Call\uc5d0\uc11c\ub294 \uc2b9\ub9ac\ud558\ub294 \uac83\ucc98\ub7fc \ubcf4\uc774\ub294 \ud68c\uc0ac\uc5d0 \ub300\ud574 \uc774\uc57c\uae30\ud569\ub2c8\ub2e4. \uace0\uac1d, \ubaa8\uba58\ud140, \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uc131\uc7a5\ud558\ub294 \ud3c9\ud310\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc218\uc775\uc774 \ub4e4\uc5b4\uc624\uace0 \uc788\uace0, \uc81c\ud488\uc774 \ubc18\uc751\uc744 \uc5bb\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc678\ubd80\uc5d0\uc11c \ubcf4\uba74 \uc774\uac83\uc774 \ubc14\ub85c \uc131\uacf5\uc758 \ubaa8\uc2b5\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ud68c\uc0ac \ub0b4\ubd80\uc5d0\uc11c\ub294 \ub300\ud654\uac00 \uc870\uae08 \ub2e4\ub985\ub2c8\ub2e4. \ub9ac\ub354\ub4e4\uc740 \ub370\uc774\ud130\ub85c \uac00\ub4dd\ud55c \ub300\uc2dc\ubcf4\ub4dc\ub97c \uc751\uc2dc\ud558\uba70 \uba85\ud655\ud55c \ub2f5\uc774 \uc5c6\ub294 \uc9c8\ubb38\uc744 \ub358\uc9d1\ub2c8\ub2e4. \uc6b0\ub9ac\uac00 \uc2e4\uc81c\ub85c \ud655\uc7a5\ud560 \uc900\ube44\uac00 \ub418\uc5c8\uc744\uae4c\uc694? \uc624\ub298\uc740 \uc120\uc784 \uac15\uc0ac\uc778 Mark Roberge\ub97c \ucd08\ub300\ud558\uc5ec \u201c<a href=\"https:\/\/store.hbr.org\/product\/insightsquared-developing-the-sales-and-marketing-plan\/816074?sku=816074-PDF-ENG\">InsightSquared: \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305 \uacc4\ud68d \uc218\ub9bd<\/a>\u201d \uc0ac\ub840\ub97c \ub17c\uc758\ud558\uba70, \uc131\uc7a5\uc774 \ub098\ud0c0\ub0a0 \ub54c \ub9ac\ub354\ub4e4\uc774 \uc9c4\uc815\uc73c\ub85c \ucc3e\uc544\uc57c \ud560 \uac83\uacfc \ucd08\uae30 \uc131\uacf5\uc774 \ub9e4\uc6b0 \uac12\ube44\uc2fc \uad50\ud6c8\uc774 \ub418\ub294 \uac83\uc744 \ud53c\ud558\ub294 \ubc29\ubc95\uc744 \ud0d0\uad6c\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc800\ub294 \uc9c4\ud589\uc790 \ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8\uc774\uba70, HBR \ud31f\uce90\uc2a4\ud2b8 \ub124\ud2b8\uc6cc\ud06c\uc758 Cold Call\uc744 \ub4e3\uace0 \uacc4\uc2ed\ub2c8\ub2e4.<\/p>\n<p>Mark Roberge\ub294 MBA \ud504\ub85c\uadf8\ub7a8\uc5d0\uc11c \uae30\uc5c5\uac00\uc801 \uc601\uc5c5 \ubc0f \ub9c8\ucf00\ud305\uc744 \uac00\ub974\uce69\ub2c8\ub2e4. Cold Call\uc5d0\uc11c \ucda9\ubd84\ud788 \ub2e4\ub8e8\uc9c0 \ubabb\ud55c \uc8fc\uc81c\uc774\ubbc0\ub85c \uc624\ub298 \uc774\uc57c\uae30\ud558\uac8c \ub418\uc5b4 \ub9e4\uc6b0 \uae30\uc069\ub2c8\ub2e4. HBS\uc5d0 \uc624\uae30 \uc804\uc5d0 Mark\ub294 HubSpot\uc5d0\uc11c \uae00\ub85c\ubc8c \uc601\uc5c5\uc744 \uc774\ub04c\uc5c8\uc73c\uba70, The Science of Scaling\uc774\ub77c\ub294 \uc0c8 \ucc45\uc744 \ucd9c\uac04\ud588\uc2b5\ub2c8\ub2e4. \uc9c0\uae08 \uad6c\ub9e4 \uac00\ub2a5\ud558\ub2e4\uace0\uc694, Mark?<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \ub124, \ub9de\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \uc88b\uc2b5\ub2c8\ub2e4. \ucc45\uc5d0 \uc788\ub294 \uba87 \uac00\uc9c0 \uc544\uc774\ub514\uc5b4\ub97c \ub2e4\ub8f0 \uc608\uc815\uc785\ub2c8\ub2e4. Cold Call\uc5d0 \ub2e4\uc2dc \uc640\uc918\uc11c \uac10\uc0ac\ud569\ub2c8\ub2e4. \uba87 \ub144 \uc804\uc5d0 \ud568\uaed8\ud588\uc744 \ub54c \uc815\ub9d0 \uc7ac\ubbf8\uc788\uc5c8\ub294\ub370, \uc774\ubc88\uc5d0\ub3c4 \uae30\ub300\ub429\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \uc5ec\uae30\uc5d0 \uc788\uac8c \ub418\uc5b4 \uc601\uad11\uc785\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \ub124. \uadf8\ub9ac\uace0 \uc800\ub294 \uc601\uc5c5\uc774 \uadf8\ub7f0 \uc8fc\uc81c \uc911 \ud558\ub098\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. MBA \ud504\ub85c\uadf8\ub7a8\uc5d0\uc11c \uad11\ubc94\uc704\ud558\uac8c \ub2e4\ub8e8\uc9c0\ub294 \uc54a\uc9c0\ub9cc, \uad50\uc2e4\uc5d0\uc11c \ub2e4\ub8e8\ub294 \uc77c\ubd80 \uc0ac\ub840\uc5d0\uc11c \uc5b8\uae09\ub429\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub9ce\uc740 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \ub9e4\uc6b0 \uc911\uc694\ud55c \ubd80\ubd84\uc774\uae30 \ub54c\ubb38\uc5d0 \uc0ac\ub78c\ub4e4\uc740 \ud56d\uc0c1 \uc601\uc5c5 \uad00\ub828 \ucf58\ud150\uce20\ub97c \uac08\ub9dd\ud558\uba70, \uc774\ub294 \ube44\uc988\ub2c8\uc2a4 \ud655\uc7a5\uc73c\ub85c \uc774\uc5b4\uc9c8 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \uc9c0\ub09c\ubc88\uc5d0 \uc774\uc57c\uae30\ud55c \uc774\ud6c4\ub85c \uc6b0\ub9ac\ub294 \uc810\uc810 \ub098\uc544\uc9c0\uace0 \uc788\uc5b4\uc694. \uc544\ub9c8 4~5\uac1c\uc758 \ud074\ub798\uc2a4\uae4c\uc9c0 \ub298\uc5b4\ub09c \uac83 \uac19\uc544\uc694. \ub3c5\ud2b9\ud55c \ud074\ub798\uc2a4\ub4e4 \ub9d0\uc774\uc8e0.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \ub124.<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \uadf8\ub9ac\uace0 \ub354 \ub298\ub9b4 \uc218\ub3c4 \uc788\uc5b4\uc694. \ucc3d\uc5c5\uc790 \uc138\uc77c\uc988\uc640 \ube44\uc2b7\ud55c \uae30\uc5c5\uac00\uc801 \uc138\uc77c\uc988 \uacfc\uc815\uc740 \uc774\uc81c \ub2e4\uc12f \ubc88\uc9f8 \uc139\uc158\uc744 \uc9c4\ud589 \uc911\uc778\ub370\ub3c4 \uc5ec\uc804\ud788 \ub300\uae30\uc790 \uba85\ub2e8\uc774 \uc788\uc5b4\uc694. \uc57d 450\uba85\uc758 \ud559\uc0dd\ub4e4\uc774 \ubab0\ub9ac\uace0 \uc788\uc5b4\uc11c MBA \ud559\uc0dd\ub4e4\uc774 \uc815\ub9d0 \uac08\ub9dd\ud558\uace0 \uc788\ub2e4\ub294 \uac78 \uc54c \uc218 \uc788\uc8e0.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \ub124. \uadf8\uac8c \uc5bc\ub9c8\ub098 \ub9e4\ub825\uc801\uc778\uc9c0 \ubcf4\uc5ec\uc8fc\ub124\uc694. \uc800\ub3c4 \ub110\ub9ac \uc54c\ub824\uc838 \uc788\uace0\uc694. \uccad\ucde8\uc790\ub4e4\ub3c4 \ubd84\uba85 \uac08\ub9dd\ud560 \uac70\uc608\uc694. \ubc14\ub85c \ubcf8\ub860\uc73c\ub85c \ub4e4\uc5b4\uac00\uc8e0. \uc2dc\uc791\ud574\ub3c4 \ub420\uae4c\uc694? \uc81c\uac00 \ub2f9\uc2e0\uc758 \uc0c8 \ucc45\uc5d0 \ub098\uc628 \uc544\uc774\ub514\uc5b4\ub97c \ub17c\uc758\ud558\uae30\uc5d0 \uc88b\uc740 \ucd9c\ubc1c\uc810\uc774 \ub420 \uc0ac\ub840\uac00 \ubb34\uc5c7\uc778\uc9c0 \ubb3c\uc5c8\uc744 \ub54c, \ub2f9\uc2e0\uc740 \ubc14\ub85c \uc774 \uc0ac\ub840\ub97c \uc9c0\ubaa9\ud588\uc5b4\uc694. \uc65c \uadf8\ub7ac\ub294\uc9c0, \uc65c \uc774 \uc0ac\ub840\uac00 \ucc45\uc758 \uc544\uc774\ub514\uc5b4\ub97c \uc774\uc57c\uae30\ud558\uae30\uc5d0 \uc88b\uc740 \uae30\ucd08 \uc790\ub8cc\ub77c\uace0 \uc0dd\uac01\ud588\ub294\uc9c0 \uad81\uae08\ud558\ub124\uc694. <em>\uc2a4\ucf00\uc77c\ub9c1\uc758 \uacfc\ud559<\/em>.<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \ub124. \uadf8 \uc0ac\ub840\ub294 10\ub144 \uc804\uc5d0 \uc81c\uac00 \uc4f4 InsightSquared\uc778\ub370, \uadf8 \uc774\uc720\ub294... \ud559\uc2b5 \ubaa9\ud45c\uac00 \uc81c\uac00 \uc2a4\ud0c0\ud2b8\uc5c5 \uc2a4\ucf00\uc77c\ub9c1 \uacfc\uc815\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc774 \ubcf4\ub294 \uc2e4\ud328 \uc9c0\uc810\uc774\uae30 \ub54c\ubb38\uc774\uc5d0\uc694. \uadf8\ub798\uc11c \uc774\uac78 \uc120\ud0dd\ud588\uc8e0. \ud68c\uc0ac \uc790\uccb4\uc5d0 \uc9d1\ucc29\ud558\uc9c0 \ub9d9\uc2dc\ub2e4. \uc5ec\uae30\uc11c\uc758 \uc6d0\uce59\uc740 \uc6b0\ub9ac\uac00 \ubb34\uc5c7\uc744 \ud558\ub4e0 \uc801\uc6a9 \uac00\ub2a5\ud574\uc694. \uadf8\ub9ac\uace0 \ube0c\ub77c\uc774\uc5b8, \uc774\uac78 \ub354 \uae4a\uc774 \ud30c\uace0\ub4e4\uc790\uba74, \uc815\ub9d0\ub85c \uc5b8\uc81c \uc601\uc5c5\uc744 \ud655\uc7a5\ud558\uace0 \uc5bc\ub9c8\ub098 \ube60\ub974\uac8c \ud560\uc9c0 \uc120\ud0dd\ud558\ub294 \ubb38\uc81c\uc608\uc694. \uadf8 \uc9c8\ubb38\uacfc \ub2f5\ubcc0\uc5d0 \uc5bc\ub9c8\ub098 \uc5c4\uaca9\ud568\uc774 \ubd80\uc871\ud55c\uc9c0, \uadf8\ub9ac\uace0 \uadf8\uac83\uc774 \uc2a4\ud0c0\ud2b8\uc5c5\uc758 \uacb0\uacfc\uc5d0 \uc5bc\ub9c8\ub098 \uc911\uc694\ud55c\uc9c0 \uc815\ub9d0 \ub180\ub77c\uc6b8 \uc815\ub3c4\uc608\uc694.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \uc88b\uc544\uc694. \ubc30\uacbd\uc744 \uc124\uba85\ud574 \uc8fc\uc2dc\uaca0\uc5b4\uc694? InsightSquared\uc5d0 \ub300\ud574, \uc0c1\ud669\uc774 \uc5b4\ub5a4\uc9c0, \uc0ac\ub840 \uc18d \ub450 \uc8fc\uc694 \uc778\ubb3c\uc774 \ubb34\uc5c7\uc744 \uac80\ud1a0\ud558\uace0 \uc788\ub294\uc9c0, \ub2e4\uc74c\uc5d0 \ubb34\uc5c7\uc744 \uace0\ubbfc\ud558\uace0 \uc788\ub294\uc9c0 \ub9d0\uc774\uc8e0.<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \ub124. \ub300\ubd80\ubd84\uc758 \ucc3d\uc5c5\uc790\ub4e4\ucc98\ub7fc \uadf8\ub4e4\uc740 \"\uc81c\ud488-\uc2dc\uc7a5 \uc801\ud569\uc131\"\uc744 \uc798 \ucc3e\uc544\ub0c8\uc5b4\uc694. \uc774 \ubd80\ubd84\uc740 \ub354 \uae4a\uc774 \ub4e4\uc5b4\uac00\uaca0\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c \uad1c\ucc2e\uc544\uc694. \uace0\uac1d\ub3c4 \uc788\uace0, \uc218\uc775\ub3c4 \uc788\uc73c\uba70, \ud6cc\ub96d\ud55c VC\ub97c \uc124\ub4dd\ud574 \uc2dc\ub9ac\uc988 A \uc790\uae08\uc744 \ubc1b\uc558\uc5b4\uc694. \uc694\uc998 \uae30\uc900\uc73c\ub85c \ub9d0\ud558\uc790\uba74 \uc57d 800\ub9cc \ub2ec\ub7ec \uc815\ub3c4\uaca0\uc8e0. \uc774\uc81c VC\uac00 \ud56d\uc0c1 \ubb3b\ub294 \uccab \ubc88\uc9f8 \uc9c8\ubb38\uc740 \"\uc88b\uc544, \ub0b4\ub144 \ubaa9\ud45c \uc22b\uc790\ub294 \ubb50\uc9c0?\"\uc608\uc694.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \ub124.<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: 2025\ub144\uc744 \ub9c9 \ub9c8\ucce4\ub2e4\uace0 \uac00\uc815\ud558\uace0, \ud604\ub300\uc801\uc778 \uc6a9\uc5b4\ub85c \ub9d0\ud574\ubcfc\uac8c\uc694. \uc791\ub144\uc5d0 \uc218\uc775\uc774 100\ub9cc \ub2ec\ub7ec\uc600\uc8e0. \ub0b4\ub144\uc5d0\ub294 \ubb58 \ud560 \uac74\uac00\uc694? \uc0ac\ub78c\ub4e4\uc774 \uadf8 \uc9c8\ubb38\uc5d0 \uc5bc\ub9c8\ub098 \uc5c4\uaca9\ud568 \uc5c6\uc774 \uc811\uadfc\ud558\ub294\uc9c0, \uc2ec\uc9c0\uc5b4 \uc5b4\ub5bb\uac8c \uc811\uadfc\ud558\ub294\uc9c0 \uc815\ub9d0 \ub180\ub77c\uc6cc\uc694. \uadf8\ub9ac\uace0 \uc774\uac83\uc774 \ubc14\ub85c \ub450 \ucc3d\uc5c5\uc790\uac00 \uadf8 \uc9c8\ubb38\uc5d0 \uc5b4\ub5bb\uac8c \ub2f5\ud558\uace0 \uc5b4\ub5bb\uac8c \uad6c\ucd95\ud560\uc9c0 \ub17c\uc7c1\ud558\ub294 \uc0c1\ud669\uc774\uc5d0\uc694. \uc194\uc9c1\ud788 \ub9d0\ud558\uba74, \uc0ac\ub840\uac00 \uad6c\uc131\ub41c \ubc29\uc2dd\ub300\ub85c\ub77c\uba74 \uadf8\ub4e4\uc740 \uc0c1\uc704 5%\uc5d0 \uc18d\ud560 \uc815\ub3c4\ub85c \uc798 \uc0dd\uac01\ud558\uace0 \uc788\uc5b4\uc694. \ud558\uc9c0\ub9cc \uac70\uae30\uc5d0\ub3c4 \uc811\uadfc \ubc29\uc2dd\uc5d0 \uacb0\ud568\uc774 \uc788\uc8e0.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \ub124, \ub124. \uc0ac\ub840\ub97c \ubcf4\uba74 \uadf8\ub4e4\uc774 \uc815\ub9d0 \uc88b\uc740 \uc81c\ud488 \uc801\ud569\uc131\uc744 \uac00\uc9c4 \uac83 \uac19\uc544\uc694. \uc778\ud2b8\ub85c\uc5d0\uc11c\ub3c4 \uc554\uc2dc\ud588\uc9c0\ub9cc, \ubaa8\ub4e0 \uac83\uc774 \uc798 \uc9c4\ud589\ub418\uace0 \uc788\uc5b4\uc694. \ubaa8\ub4e0 \uc9c0\ud45c\uac00 \uc21c\uc870\ub86d\ub2e4\ub294 \uac78 \ubcf4\uc5ec\uc8fc\uc8e0. \uadf8\ub4e4\uc740 \uc0ac\uc5c5\uc774 \ubcc0\uace1\uc810\uc5d0 \uc788\ub2e4\ub294 \uac78 \uc54c\uace0 \uc788\uc5b4\uc694. \ub2f9\uc2e0 \uc0dd\uac01\uc5d0, \uacbd\uc601\uc9c4\uc774 \uc774 \uc131\uc7a5 \uacfc\uc815\uc758 \uc774 \uc2dc\uc810\uc5d0\uc11c \uac04\uacfc\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\ub294 \uac83\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \uadf8\ub4e4\uc5d0\uac8c\ub294 \ud45c\uba74\uc801\uc778 \uc5d1\uc140 \uc2dc\ud2b8\uc77c \ubfd0\uc774\uc5d0\uc694. \uadf8\ub0e5 \ub9d0 \uadf8\ub300\ub85c \"\uc88b\uc544, \ubc29\uae08 \uc790\uae08\uc744 \uc870\ub2ec\ud588\uc5b4. \uadf8 \uacfc\uc815\uc5d0\uc11c \ud3c9\uac00\ub97c \ubc1b\uc544\uc57c \ud588\uc9c0. \uadf8\ub798\uc11c 5\uac1c\ub144 \uacc4\ud68d\uc5d0 \ud070 \uc22b\uc790\ub97c \uc81c\uc2dc\ud588\uace0, \ub204\uad70\uac00\uac00 \uadf8\uac78 \ubc1b\uc544\ub4e4\uc600\uc73c\ub2c8 \uc774\uc81c \uc2e4\ud589\ud574\uc57c \ud574\"\ub77c\uace0 \uc0dd\uac01\ud574\uc694. \uadf8\ub798\uc11c \uadf8\ub0e5 \"\uc88b\uc544, \uc62c\ud574 100\ub9cc \ub2ec\ub7ec\uc5d0\uc11c 500\ub9cc \ub2ec\ub7ec\ub85c \uac00\uc57c \ud574. \uc601\uc5c5\uc0ac\uc6d0 \ud55c \uba85\ub2f9 80\ub9cc \ub2ec\ub7ec\ub97c \uac00\uc838\uc628\ub2e4\uace0 \ub4e4\uc5c8\uc5b4\"\ub77c\uace0 \ud558\uba74\uc11c \uba38\ub9bf\uc18d\uc73c\ub85c \uacc4\uc0b0\ud574 7\uba85\uc758 \uc601\uc5c5\uc0ac\uc6d0\uc774 \ud544\uc694\ud558\ub2e4\uace0 \uacb0\ub860 \ub0b4\ub9ac\uace0 \ub2e4\uc74c \uc8fc\uc5d0 \uace0\uc6a9\ud558\ub294 \uac8c \uacc4\ud68d\uc774\uc5d0\uc694.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \ub124, \ub124. \uadf8\ub7f0\ub370 \uadf8\ub4e4\uc740 \uc5b4\ub514\uc11c \ub9ac\ub4dc\ub97c \uc5bb\uc744 \uac74\uac00\uc694? \uc5b4\ub514\uc11c \uc778\uc9c0\ub3c4\ub97c \uc5bb\uc5b4\uc11c \uadf8 \uc601\uc5c5\uc0ac\uc6d0\ub4e4\uc774 \ubb38\uc744 \uc5f4 \uc218 \uc788\uac8c \ud560 \uac74\uac00\uc694?<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \uc815\ub9d0 \ub9ce\uc740 \uc9c8\ubb38\uc774 \uc788\uace0, \uadf8 \uc0ac\ub840\uac00 \uadf8\uac83\ub4e4\uc744 \ub4dc\ub7ec\ub0b4\uc694. \ud558\uc9c0\ub9cc \uccab\uc9f8\ub85c, \uc791\ub144\uc5d0 \uc601\uc5c5\uc0ac\uc6d0\uc744 \uba87 \uba85\uc774\ub098 \uace0\uc6a9\ud588\ub098\uc694? \ud55c\ub450 \uba85?<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \ub124.<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \uadf8 \uc218\uc900\uc758 \uc778\uc7ac\ub97c \uc720\uce58\ud558\ub294 \ub370 \ud544\uc694\ud55c \ucc44\uc6a9 \ub2a5\ub825\uc774 \uc5b4\ub5a4\uc9c0 \uc544\uc2dc\ub098\uc694? \uadf8 \uc0ac\ub78c\ub4e4\uc744 \uc81c\ub300\ub85c \ud3c9\uac00\ud560 \uc5ed\ub7c9, \uadf8\ub9ac\uace0 \uc628\ubcf4\ub529 \ubc29\ubc95\ub860\ub3c4\uc694. \ud3c9\uade0 \ub2f4\ub2f9\uc790 \ub300 \uad00\ub9ac\uc790 \ube44\uc728\uc774 8\ub3001\uc774\ub77c\ub294 \uac78 \uc544\uc2dc\ub098\uc694? \uadf8\ub7ec\uba74 \uad00\ub9ac\uc790\ub3c4 \ud544\uc694\ud558\uc8e0. \uadf8 \uc0ac\ub78c\uc744 \uc5b4\ub514\uc11c \ucc3e\uc744\uae4c\uc694? \ub2f9\uc2e0\uc774 \uc9c0\uc801\ud55c \ub300\ub85c \uc218\uc694 \ucc3d\ucd9c \uc0c1\ud669\ub3c4 \ubb38\uc81c\uc608\uc694. \uc2e4\ud328\ud558\ub294 \uc774\uc720\ub294 \uacc4\uc18d \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \ub124. \ucc45\uc73c\ub85c \uc7a0\uc2dc \ub118\uc5b4\uac00\uc8e0. \ub2f9\uc2e0 \ucc45\uc758 \uc544\uc774\ub514\uc5b4\uc640 \uadf8\uac83\ub4e4\uc774 InsightSquared\uac00 \ucc98\ud55c \uc0c1\ud669\uc5d0 \uc5b4\ub5bb\uac8c \uc801\uc6a9\ub418\ub294\uc9c0 \uc5f0\uacb0\ud558\uace0 \uc2f6\uc5b4\uc694.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \ucc45\uc758 \ud575\uc2ec \uc8fc\uc7a5 \uc911 \ud558\ub098\ub294 \uc81c\ud488-\uc2dc\uc7a5 \uc801\ud569\uc131\uc774 \ub108\ubb34 \ub290\uc2a8\ud558\uac8c \uc815\uc758\ub41c\ub2e4\ub294 \uac70\uc608\uc694. InsightSquared\uc758 \ub9e5\ub77d\uc5d0\uc11c \ubcfc \ub54c, \ub2f9\uc2e0\uc758 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc0ac\uc6a9\ud55c\ub2e4\uba74 \ub9ac\ub354\uc2ed\uc774 \ubb34\uc5c7\uc744 \ub2e4\ub974\uac8c \ubd10\uc57c \ud55c\ub2e4\uace0 \uc0dd\uac01\ud558\ub098\uc694? \ubb34\uc5c7\uc744 \uce21\uc815\ud574\uc57c \ud560\uae4c\uc694?<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \uc218\uc775 \ucc3d\ucd9c \uae30\uacc4\uc758 \uc885\ucc29\uc810\uc740 \uadf8\ub4e4\uc774 \ub3c8\uc744 \uc8fc\uace0 \uacc4\uc57d\uc11c\uc5d0 \uc11c\uba85\ud560 \ub54c\uac00 \uc544\ub2c8\ub77c, \uc81c\ud488\uc744 \uc124\uc815\ud558\uace0 \ub2f9\uc2e0\uc774 \uc57d\uc18d\ud55c \uac00\uce58\ub97c \ud655\uc778\ud588\uc744 \ub54c\uc608\uc694. \uc774\uac83\uc774 \uc0ac\ub78c\ub4e4\uc774 \ub9dd\uce58\ub294 \ud070 \ubd80\ubd84\uc774\uc8e0. \uadf8\ub9ac\uace0 \uc774\uac83\uc740 \uc81c\ud488-\uc2dc\uc7a5 \uc801\ud569\uc131\uc5d0 \ub300\ud55c \uc6b0\ub9ac\uc758 \uc0dd\uac01\uacfc \uc5f0\uacb0\ub420 \uc218 \uc788\uc5b4\uc694. \uc774 \uc218\uc5c5\uc744 \uac00\ub974\uce58\uac70\ub098 \uc804\uad6d \ub610\ub294 \uc138\uacc4\ub97c \ub3cc\uba70 \ucc3d\uc5c5\uc790\ub4e4\uc5d0\uac8c \"\uc5b8\uc81c \uc2a4\ucf00\uc77c\ub9c1\ud560 \uc900\ube44\uac00 \ub418\uc5c8\ub098\uc694?\"\ub77c\uace0 \uc9c8\ubb38\ud560 \ub54c, \uc5ec\ub7ec\ubd84 \uc911 \uc77c\ubd80\ub294 \ubc29\uae08 \ud070 \uc2dc\ub9ac\uc988 A\ub97c \ubc1b\uace0 VC\uac00 \uacc4\ud68d\uc744 \ubb3b\ub294 \uadf8 \uc790\ub9ac\uc5d0 \uc788\uc5c8\uc744 \uac70\uc608\uc694. \uc5ec\ub7ec\ubd84 \ubaa8\ub450 \uadf8 \uc790\ub9ac\uc5d0 \uc788\uae30\ub97c \uac08\ub9dd\ud558\uc8e0. \uc5b4\ub5bb\uac8c \ub2f5\ud558\uc2dc\uaca0\uc5b4\uc694? \ub300\ubd80\ubd84\uc740 \"\uc81c\ud488-\uc2dc\uc7a5 \uc801\ud569\uc131. \uc81c\ud488-\uc2dc\uc7a5 \uc801\ud569\uc131\uc774 \uc788\uc744 \ub54c\"\ub77c\uace0 \ub9d0\ud574\uc694. \uc544\ub984\ub2e4\uc6b4 \ub2f5\ubcc0\uc774\uc8e0. \uc5d0\ub9ad \ub9ac\uc2a4\uc640 \ub9b0 \uc2a4\ud0c0\ud2b8\uc5c5\uc774 20\ub144 \uc804\uc5d0 \ub9cc\ub4e4\uc5b4\ub0b8, \uc544\ub984\ub2e4\uc6b4 \ub2f5\ubcc0\uc774\uc790 \uc2a4\ud0c0\ud2b8\uc5c5 \uc0dd\ud0dc\uacc4\uc758 \uc544\ub984\ub2e4\uc6b4 \uc9c4\ud654\uc608\uc694.<\/p>\n<p>\ud558\uc9c0\ub9cc \ub2e4\uc2dc \ub3cc\uc544\uac00\uc11c \"\uc81c\ud488-\uc2dc\uc7a5 \uc801\ud569\uc131\uc774 \ubb54\uac00\uc694?\"\ub77c\uace0 \ubb3b\uc73c\uba74 \ubaa8\ub4e0 \ucc3d\uc5c5\uc790\uac00 \ub2e4\ub978 \uc815\uc758\ub97c \ub0b4\ub824\uc694. \uc808\ubc18\uc740 \uace0\uac1d 20\uba85\uc774\ub098 \uc218\uc775 100\ub9cc \ub2ec\ub7ec\uc77c \ub54c\ub77c\uace0 \ud574\uc694. \uc800\ub294 \uc804\uc801\uc73c\ub85c \ub3d9\uc758\ud560 \uc218 \uc5c6\uc5b4\uc694. \uc81c\ud488-\uc2dc\uc7a5 \uc801\ud569\uc131\uc740 \uc9c8\uc801\uc73c\ub85c, \uace0\uac1d\uc73c\ub85c \ud655\ubcf4\ud55c \ub300\ub2e4\uc218\uac00 \ub2f9\uc2e0\uc774 \uc57d\uc18d\ud55c \uac00\uce58\ub97c \ubcf4\ub294 \uac83\uc774\uae30 \ub54c\ubb38\uc774\uc5d0\uc694. \uacc4\uc57d\uc11c\uc5d0 \uc11c\uba85\ud558\uace0 \ub3c8\uc744 \uc8fc\ub294 \uac83\uc740 \uadf8\uac83\uacfc \uc804\ud600 \uc0c1\uad00\uc5c6\uc5b4\uc694.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \ud558\uc9c0\ub9cc \ud22c\uc790\uc790\ub97c \ud655\ubcf4\ud588\uc744 \ub54c, \ud22c\uc790\uc790\uac00 \ub2f9\uc2e0\uc758 \uc544\uc774\ub514\uc5b4\uc640 \uc0ac\uc5c5\uc5d0 \ud22c\uc790\ud55c \ud6c4 \uac00\ud560 \uc218 \uc788\ub294 \uc555\ub825\uc5d0 \ub300\ud574 \uc774\uc57c\uae30\ud574 \ubcf4\uc138\uc694. \uadf8 \uc2dc\uc810\uc5d0\uc11c\ub294 \uadf8\ub4e4\uc758 \ub9d0\uc744 \ub4e4\uc5b4\uc57c \ud574\uc694. \uadf8\ub4e4\uc740 \uae30\ub300\uce58\ub97c \uac00\uc9c0\uace0 \uc788\uc744 \uac70\uc608\uc694.<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \uc815\ub9d0 \uc5b4\ub824\uc6cc\uc694.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: ...\ubb34\uc5c7\uc744 \ud574\uc57c \ud558\uace0 \ud558\uc9c0 \ub9d0\uc544\uc57c \ud558\ub294\uc9c0\uc5d0 \ub300\ud574 \ub9d0\uc774\uc8e0.<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \uc815\ub9d0 \uc5b4\ub824\uc6cc\uc694.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \uc5b4\ub5bb\uac8c \uade0\ud615\uc744 \ub9de\ucd94\ub098\uc694?<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \ub9ce\uc740 \uacbd\uc6b0, \ub2f9\uc2e0\uc740 29\uc138\uc5d0 \ud558\ubc84\ub4dc\ub098 MIT\ub97c \uc878\uc5c5\ud55c \ud6cc\ub96d\ud55c \uae30\uc220\uc790\uc774\uace0, \uc774\uc81c CEO \uc790\ub9ac\uc5d0 \uc549\uac8c \ub3fc\uc694. \uadf8\ub9ac\uace0 \uc138 \ubc88\uc758 IPO\ub97c \uacbd\ud5d8\ud55c \ud654\ub824\ud55c \ud22c\uc790\uc790\uac00 \ub2f9\uc2e0\uc5d0\uac8c 800\ub9cc \ub2ec\ub7ec\ub97c \uc8fc\uba74\uc11c \"\ub2e4\uc74c \ub2ec\uc5d0 \uc601\uc5c5 \ub2f4\ub2f9\uc790 10\uba85\uc744 \uace0\uc6a9\ud558\uc138\uc694\"\ub77c\uace0 \ub9d0\ud574\uc694. \ub2f9\uc5f0\ud788 \uadf8\ub807\uac8c \ud558\uaca0\uc8e0. 50\ubc88 \uc911 \ud55c \ubc88\uc740 \uac15\ub825\ud55c \uc81c\ud488-\uc2dc\uc7a5 \uc801\ud569\uc131 \ub355\ubd84\uc5d0 \uc131\uacf5\ud558\uc9c0\ub9cc, \ub098\uba38\uc9c0\ub294 \uc2e4\ud328\ud574\uc694. \uadf8\ub798\uc11c \ubd88\ud544\uc694\ud55c \uc2e4\ud328\uc728\uc774 \ubc1c\uc0dd\ud558\ub294 \uac70\uc608\uc694. \uadf8 \uc0c1\ud669\uc744 \uc81c\ub300\ub85c \ubd84\uc11d\ud558\uc9c0 \uc54a\uc558\uae30 \ub54c\ubb38\uc774\uc8e0.<\/p>\n<p>\ub124, \ubc18\ubc15\ud558\uae30 \uc5b4\ub835\uc9c0\ub9cc, \uac00\uc7a5 \uc88b\uc740 \ubc29\ubc95\uc740 \uba3c\uc800 \ud558\ud5a5\uc2dd \uc218\uc775 \ubaa8\ub378\uc744 \ub9cc\ub4dc\ub294 \uac70\uc608\uc694. \uc774\ub294 \"InsightSquared\" \uc0ac\ub840\uc5d0\uc11c \uac15\uc870\ub429\ub2c8\ub2e4. \"Snowflake\uac00 \uccab \ud574\uc5d0 \ud55c \uac83\ucc98\ub7fc \uc218\uc775\uc744 5\ubc30\ub85c \ub298\ub9ac\uc790. \uadf8\ub807\uac8c \ud558\uace0 \ud544\uc694\ud55c \ub2f4\ub2f9\uc790 \uc218\uc640 \ud560\ub2f9\ub7c9\uc744 \uacc4\uc0b0\ud558\uc790\"\ub77c\ub294 \uc0c1\ud5a5\uc2dd \uc811\uadfc \ub300\uc2e0, \ub9e4\uc6d4 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uae30\ud68c\ub97c \ucc3d\ucd9c\ud558\ub294\uc9c0, \ud310\ub9e4 \uc8fc\uae30\ub294 \uc5b4\ub5a4\uc9c0, 2\ub2e8\uacc4\uc640 3\ub2e8\uacc4\ub85c \uc804\ud658\ub418\ub294 \ube44\uc728\uc740 \uc5bc\ub9c8\uc778\uc9c0, \ucd5c\uc885\uc801\uc73c\ub85c \uc131\uc0ac\ub418\ub294 \ube44\uc728\uc740 \uc5bc\ub9c8\uc778\uc9c0, \uc601\uc5c5\uc0ac\uc6d0\uc744 \uace0\uc6a9\ud558\ub294 \ub370 \uc5bc\ub9c8\ub098 \uac78\ub9ac\ub294\uc9c0, \uadf8\uc911 \uba87 \uba85\uc774 \ud574\uace0\ub420\uc9c0 \ub4f1\uc744 \uace0\ub824\ud55c \ud558\ud5a5\uc2dd \uc811\uadfc\uc774 \ud544\uc694\ud574\uc694.<\/p>\n<p>\uc774 \ubaa8\ub4e0 \uac83\uc774 \ub354 \ubcf5\uc7a1\uc131\uc744 \ub354\ud574\uc694. \uadf8\ub798\uc11c \uadf8\uac83\ubd80\ud130 \uc2dc\uc791\ud574\uc57c \ud574\uc694. \uadf8\ub7f0 \ub2e4\uc74c \uadf8 \uc9c0\ud45c\ub97c \uacfc\uac70 \uc131\uacfc\uc5d0 \uc5f0\uacb0\ud560 \uc218 \uc788\uc5b4\uc694. \uadf8\ub7ec\uba74 \"\uc88b\uc544, \ub2e4\uc74c \ubd84\uae30\uc5d0 2\ubc30\ub85c \ub298\ub9ac\ub824\uba74 3\uc77c \uc548\uc5d0 \uc131\uc0ac\uc728\uc744 3\ubc30\ub85c \ub192\uc5ec\uc57c \ud574\" \uac19\uc740 \ub300\ud654\uac00 \uc2dc\uc791\ub3fc\uc694.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \ud604\uc2e4\uc774 \ub4dc\ub7ec\ub098\uae30 \uc2dc\uc791\ud558\uc8e0.<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \ub124, \ud604\uc2e4\uc774 \ub4dc\ub7ec\ub098\uc694. \uadf8\ub7ec\uba74 VC\ub294 \"\uadf8\uac74 \ubd88\uac00\ub2a5\ud574\"\ub77c\uace0 \ud558\uaca0\uc8e0. \uc88b\uc544\uc694, \uadf8\ub7fc \ubb34\uc5c7\uc5d0 \ub300\ud574 \uc774\uc57c\uae30\ud560\uae4c\uc694? \uc774\uc81c \uadf8 \ub300\ud654\ub97c \ud6e8\uc52c \ub354 \uc804\uc220\uc801\uc774\uace0 \ub370\uc774\ud130 \uae30\ubc18\uc758 \ub9e5\ub77d\uc73c\ub85c \uac00\uc838\uc62c \uc218 \uc788\uc5b4\uc694. \ub610 \ub2e4\ub978 \uc720\uc6a9\ud55c \ud504\ub808\uc784\uc6cc\ud06c\ub294 \"\uc720\uc9c0, \uac00\uc18d, \ub610\ub294 \uac10\uc18d\"\uc774\ub77c\uace0 \ubd80\ub974\ub294 \uac70\uc608\uc694. \uc774\ub294 \uadfc\ubcf8\uc801\uc73c\ub85c \ub9e4 \ubd84\uae30\ub9c8\ub2e4 \uc6b0\ub9ac\uc758 \uc704\uce58\ub97c \uc7ac\ud3c9\uac00\ud558\uace0, \ubcf4\uace0 \uc788\ub294 \uac83\uc744 \ubc14\ud0d5\uc73c\ub85c \ub354 \ube68\ub9ac \uac00\uc57c \ud558\ub294\uc9c0, \uadf8\ub300\ub85c \uc720\uc9c0\ud574\uc57c \ud558\ub294\uc9c0, \uc544\ub2c8\uba74 \uc18d\ub3c4\ub97c \ub2a6\ucdb0\uc57c \ud558\ub294\uc9c0 \uc2a4\uc2a4\ub85c\uc5d0\uac8c \ubb3b\ub294 \uac83\uc744 \uc758\ubbf8\ud574\uc694. \uc774\ub294 \ub9ce\uc740 \uc2a4\ud0c0\ud2b8\uc5c5\uc758 \uc0ac\uace0\ubc29\uc2dd\uacfc\ub294 \ub9e4\uc6b0 \ub2ec\ub77c\uc694. \uc5b4\ub5a4 \uc774\uc720\uc5d0\uc11c\uc778\uc9c0 \uc2a4\ud0c0\ud2b8\uc5c5\uc740 \ub300\ud615 \uc0c1\uc7a5 \uae30\uc5c5\uc744 \ubd80\uc801\uc808\ud558\uac8c \ubaa8\ubc29\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc5b4\uc694. \ub300\ud615 \uc0c1\uc7a5 \uae30\uc5c5\uc740 \uc5f0\uac04 \uacc4\ud68d\uc744 \uc138\uc6cc\uc57c \ud558\ub294\ub370, \uc801\uc808\ud55c \uc778\ub825\uc744 \ud655\ubcf4\ud558\ub294 \ub370 1\ub144 \ub0b4\ub0b4 \uac78\ub9ac\uae30 \ub54c\ubb38\uc774\uc8e0. \uc2a4\ud0c0\ud2b8\uc5c5\uc5d0\uac8c\ub294 \uadf8\uac8c \ub054\ucc0d\ud574\uc694.<\/p>\n<p>\uc815\ub9d0 \uc790\uc8fc \uc788\ub294 \uc77c\uc774\uc5d0\uc694. \"\uc88b\uc544, 1\ubd84\uae30\ub97c 20% \ub193\ucce4\uc5b4. \uc774\uc0ac\ud68c\ub294 \"\uc601\uc5c5\uc0ac\uc6d0\uc744 \ub354 \uace0\uc6a9\ud558\uc138\uc694\"\ub77c\uace0 \ud574\uc694. \uadf8\uac74 \ubd88\uc5d0 \uae30\ub984\uc744 \ubd93\ub294 \uac70\uc608\uc694. \uc774\uac74 \uace0\uc7a5 \ub0ac\uc5b4\uc694. \uc5b4\ub514\uac00 \uace0\uc7a5 \ub0ac\ub294\uc9c0 \ud30c\uc545\ud558\uace0 \uace0\uccd0\uc57c \ud574\uc694. \ubcf4\ud1b5 \uc81c\uac00 \ucc3d\uc5c5\uc790\ub4e4\uc5d0\uac8c \uc774\uc0ac\ud68c\uc640 \uac74\uac15\ud55c \ub300\ud654\ub97c \ud558\ub3c4\ub85d \ucf54\uce6d\ud558\ub294 \ub610 \ub2e4\ub978 \uae30\uc220\uc740 \"\uc88b\uc544\uc694, 4\ubc30 \uc131\uc7a5\uc744 \ubaa9\ud45c\ub85c \ud558\ub294 \uacc4\ud68d\uc744 \uc138\uc6b0\uace0, 1\ubd84\uae30 \ud6c4\uc5d0 \ubb34\uc5c7\uc744 \ubcfc\uc9c0 \ud569\uc758\ud569\uc2dc\ub2e4. \uc774\uac83\uc744 \ubcf4\uba74 \ub354 \ube68\ub9ac \uac00\uc11c 6\ubc30\ub85c \uac00\ub294 \uac70\uc608\uc694.\" \"\uc624, \uadf8\uac70 \uc88b\ub124\uc694.\" \"\uadf8\ub9ac\uace0 \uc774\uac83\uc744 \ubcf4\uba74 \uadf8\ub300\ub85c \uc720\uc9c0\ud558\uace0, \uc774\uac83\uc744 \ubcf4\uba74 \ubd84\uba85\ud788 \ubb54\uac00 \uc798\ubabb\ub41c \uac70\ub2c8\uae4c \uace0\uc6a9\uc744 \uc911\ub2e8\ud558\uace0 \uace0\uce5c \ud6c4 \ub2e4\uc2dc \uada4\ub3c4\uc5d0 \uc624\ub974\ub294 \uac70\uc608\uc694.\" \uc774\uac8c VC\uc640 \ub354 \ub098\uc740, \ub354 \uac74\uac15\ud55c \ub300\ud654\uac00 \ub418\ub294 \uacbd\ud5a5\uc774 \uc788\uc5b4\uc694.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \ub124, \ud558\uc9c0\ub9cc \ud575\uc2ec\uc740 \uadf8\ub7f0 \ub300\ud654\ub97c \uc790\uc8fc \ud558\ub294 \uac70\uc8e0, \uadf8\ub807\uc8e0?<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \uc644\uc804\ud788 \ub3d9\uc758\ud574\uc694.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \uc790\uc8fc \ub2f9\uc2e0\uc774 \ubb34\uc5c7\uc744 \ud558\uace0 \uc788\ub294\uc9c0 \uc124\uba85\ud558\uace0 \ub098\uc05c \uc18c\uc2dd\uc744 \uac11\uc790\uae30 \uc804\ud558\uc9c0 \uc54a\ub294 \uac70\uc694. \uadf8\uac74 \uc2e4\ud328\ud558\ub294 \uc804\ub7b5\uc77c \uac70\uc608\uc694. \uc88b\uc740 \uc9c0\ud45c\ub294 \ubb34\uc5c7\uc778\uac00\uc694? \ucc45\uc5d0\uc11c \uc720\uc9c0\uc728\uc758 \uc120\ud589 \uc9c0\ud45c\uc5d0 \ub300\ud574 \uc774\uc57c\uae30\ud558\uace0, \uc624\ub298 \uc774\ubbf8 \uc218\uc775\uc5d0 \ub300\ud574 \ub9ce\uc774 \uc774\uc57c\uae30\ud588\ub294\ub370\uc694. \uc0ac\ub78c\ub4e4\uc740 \uc720\uc9c0\uc728\uc744 \uc218\uc775\uacfc \ub2e4\ub974\uac8c \ubd10\uc57c \ud560\uae4c\uc694? \uc774 \ub458\uc740 \ubcf4\uc644\uc801\uc778\uac00\uc694? \uc62c\ubc14\ub978 \uc0ac\uace0\ubc29\uc2dd\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \ub124, \ub9e4\uc6b0 \uad00\ub828\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc21c \ub2ec\ub7ec \ubcf4\uc874\uc728\uc774 100% \ubbf8\ub9cc\uc774\uba74 \uc0ac\uc5c5\uc744 \ud655\uc7a5\ud558\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc21c \ub2ec\ub7ec \ubcf4\uc874\uc728\uc774\ub780, \uc608\ub97c \ub4e4\uc5b4 \uc5f0\ucd08\uc5d0 100\uac1c\uc758 \ud68c\uc0ac, \uc989 100\ub9cc \ub2ec\ub7ec\ub97c \uc9c0\ubd88\ud558\ub294 \uace0\uac1d\uc774 \uc788\ub2e4\uace0 \uac00\uc815\ud560 \ub54c, \uc5f0\ub9d0\uc5d0 10\uac1c\ub97c \uc783\uace0 90\uac1c\uac00 \ub0a8\uc558\ub2e4\uace0 \uce69\uc2dc\ub2e4. \uc5f0\uc911\uc5d0 \uc0c8\ub85c \ud655\ubcf4\ud55c \uace0\uac1d\uc740 \uc644\uc804\ud788 \ubb34\uc2dc\ud569\ub2c8\ub2e4. \ucc98\uc74c \uc2dc\uc791\ud55c 100\uac1c \uc911 90\uac1c\uac00 \ub0a8\uc558\uc9c0\ub9cc, \uc774 90\uac1c \uace0\uac1d\uc774 120\ub9cc \ub2ec\ub7ec\ub97c \uc9c0\ubd88\ud55c\ub2e4\uba74, \uc774\ub294 \uae30\uc874 \uace0\uac1d\uc758 \ud655\uc7a5\uacfc \uc131\uacf5\uc774 \uc190\uc2e4\uc744 \uc0c1\uc1c4\ud588\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc131\uacf5\uc801\uc73c\ub85c \ud655\uc7a5\ud558\ub824\uba74 \uc21c \ub2ec\ub7ec \uc720\uc9c0\uc728\uc774 100%\ub97c \ub118\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc5b8\uc820\uac00\ub294 \uaddc\ubaa8\uac00 \ub108\ubb34 \ucee4\uc838\uc11c \uadf8 \uc190\uc2e4\uc744 \ud310\ub9e4\ub85c \uc0c1\uc1c4\ud560 \uc218 \uc5c6\uac8c \ub418\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc21c \ub2ec\ub7ec \uc720\uc9c0\uc728\uc774 90%\ub77c\uace0 \uac00\uc815\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \uc218\uc775\uc774 100\ub9cc \ub2ec\ub7ec\ub77c\uba74 10\ub9cc \ub2ec\ub7ec\ub97c \uc783\uc740 \uc148\uc785\ub2c8\ub2e4. \uc774\ub294 \ud310\ub9e4\ub85c \uc27d\uac8c \ub9cc\ud68c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc5b4\ub290 \ub0a0 \uc218\uc775\uc774 1\uc5b5 \ub2ec\ub7ec\uac00 \ub420 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub54c \uc21c \ub2ec\ub7ec \uc720\uc9c0\uc728\uc774 90%\ub77c\uba74 1000\ub9cc \ub2ec\ub7ec\ub97c \uc783\uace0 \uc788\ub2e4\ub294 \ub73b\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc131\uc7a5\uc740\ucee4\ub155 \ud604\uc0c1 \uc720\uc9c0\ub97c \uc704\ud574\uc11c\ub9cc\ub3c4 1000\ub9cc \ub2ec\ub7ec\ub97c \ud310\ub9e4\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8, \ub2e4\uc2dc \uc9c8\ubb38\uc73c\ub85c \ub3cc\uc544\uac00\uc790\uba74, \uc6b0\ub9ac\uac00 \ud655\uc7a5\ud560 \uc900\ube44\ub97c \uac16\ucd94\ub824\uba74 \uc81c\ud488-\uc2dc\uc7a5 \uc801\ud569\uc131\uc774 \ud544\uc694\ud558\ub2e4\ub294 \uac70\uc8e0. \ub300\ubd80\ubd84\uc758 \ucc3d\uc5c5\uc790\ub4e4\uc740 \uc774\ub97c \uc774\ud574\ud558\uc9c0\ub9cc, \uc77c\uad00\ub41c \uc88b\uc740 \uc815\uc758\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \ucc3d\uc5c5\uc790\ub4e4\uc774 \uc774\ub97c \uc218\uc775 \ucc3d\ucd9c\uacfc \uace0\uac1d \ud655\ubcf4\uc5d0 \uae30\ubc18\uc744 \ub450\ub294\ub370, \uc800\ub294 \uadf8\uac83\uc774 \ub9e4\uc6b0 \uc798\ubabb\ub418\uc5c8\ub2e4\uace0 \uc8fc\uc7a5\ud569\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d\uc774 \ub2f9\uc2e0\uc774 \uc57d\uc18d\ud55c \uac00\uce58\ub97c \uc2e4\uc81c\ub85c \ub290\ub07c\ub294\uc9c0\uc5d0 \uae30\ubc18\ud574\uc57c \ud569\ub2c8\ub2e4. \uc6b0\ub9ac\uac00 \uc790\uc8fc \ub17c\ud558\ub294 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uac19\uc740 \ubd84\uc57c\uc5d0\uc11c \uc774\ub97c \uce21\uc815\ud558\ub294 \ucd5c\uace0\uc758 \uc9c0\ud45c\ub294 \uc218\uc775 \uc720\uc9c0\uc728\uacfc \uace0\uac1d \uc720\uc9c0\uc728\uc785\ub2c8\ub2e4.<\/p>\n<p>\ubb38\uc81c\ub294, \uadf8\ub807\uac8c \ud558\uba74 \uc815\ud655\ud55c \uac10\uc744 \uc7a1\uae30 \uc5b4\ub835\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \uc774\ubc88 \ubd84\uae30\uc5d0 \uace0\uac1d 20\uba85\uc744 \ud655\ubcf4\ud588\ub2e4\uace0 \ud574\ub3c4, \uadf8 \uace0\uac1d\ub4e4\uc758 \uc720\uc9c0\uc728\uc744 \uc54c\ub824\uba74 \uc544\ub9c8 1\ub144\uc740 \uae30\ub2e4\ub824\uc57c \ud569\ub2c8\ub2e4. \uc2a4\ud0c0\ud2b8\uc5c5 \uc138\uacc4\uc5d0\uc11c 1\ub144\uc740 \ub108\ubb34 \uae34 \uc2dc\uac04\uc774\uc8e0. \uadf8\ub798\uc11c \ub098\uc628 \uac1c\ub150\uc774 \uc720\uc9c0\uc728\uc758 \uc120\ud589 \uc9c0\ud45c\uc785\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud55c \uccab \uc8fc\ub098 \uccab \ub2ec \uc548\uc5d0 \uc5b4\ub5a4 \uc0ac\uac74\uc774\ub098 \ud589\ub3d9\uc744 \ubcf4\uc774\uba74 \uadf8 \uace0\uac1d\uc774 \uacc4\uc18d \uba38\ubb3c\uba70 \ub192\uc740 \uc720\uc9c0\uc728\uc744 \ubcf4\uc77c \uac00\ub2a5\uc131\uc774 \ud06c\uace0, \uadf8\ub807\uc9c0 \uc54a\uc73c\uba74 \uc774\ud0c8\ud560 \uac00\ub2a5\uc131\uc774 \ub192\ub2e4\ub294 \uac83\uc744 \ucc3e\uc544\ub0b4\ub294 \uac81\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub97c \uc815\ub7c9\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9e4\uc6b0 \uc720\uba85\ud55c \uc608\ub85c Slack\uc774 \uc788\uc2b5\ub2c8\ub2e4. Slack\uc758 \uacbd\uc6b0, \uace0\uac1d\uc774 \ud55c \ub2ec\uc5d0 2,000\uac1c\uc758 \ud300 \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\uba74 \uc88b\uc740 \uc2e0\ud638\ub85c \uac04\uc8fc\ud588\uc2b5\ub2c8\ub2e4. Slack\uc740 \ud611\uc5c5 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc774\ubbc0\ub85c, \uace0\uac1d\uc774 \ud55c \ub2ec\uc5d0 2,000\uac1c\uc758 \ud300 \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b8\ub2e4\uba74 \ub9ac\ud150\uc158 \uc120\ud589 \uc9c0\ud45c(LIR)\ub97c \ucda9\uc871\ud55c \uac83\uc73c\ub85c \ubcf4\uace0, \ud574\ub2f9 \uace0\uac1d\uc774 \uacc4\uc18d \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud560 \uac83\uc774\ub77c\uace0 \uac00\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc18\ub300\ub85c \uadf8\ub807\uc9c0 \uc54a\ub2e4\uba74 \uc774\ud0c8 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4. \ud56d\uc0c1 \uc644\ubcbd\ud55c \uac83\uc740 \uc544\ub2c8\uc9c0\ub9cc \ud1b5\uacc4\uc801\uc73c\ub85c \ub9e4\uc6b0 \ub192\uc740 \uc0c1\uad00\uad00\uacc4\ub97c \ubcf4\uc785\ub2c8\ub2e4. \uc774\ub294 \uc81c\ud488-\uc2dc\uc7a5 \uc801\ud569\uc131\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \uce21\uc815\ud558\uace0 \ud655\uc778\ud560 \uc218 \uc788\ub294 \ud6cc\ub96d\ud55c \uae30\uc900\uc810\uc785\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \uadf8\ub807\uac8c \ub418\uba74 \uc81c\ud488 \uad00\ub9ac\ud300\uc740 \uc81c\ud488\uc774 \uace0\uac1d\uc758 \uc694\uad6c\ub97c \ucda9\uc871\uc2dc\ud0a4\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud574\uc57c \ud558\ub294 \uc555\ubc15\uc744 \ubc1b\uac8c \ub429\ub2c8\ub2e4. \uace0\uac1d \uc11c\ube44\uc2a4\ud300\uc740 \uace0\uac1d\uc774 \uc131\uacf5\uc801\uc73c\ub85c \uc81c\ud488\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud574\uc57c \ud558\ub294 \uc555\ubc15\uc744 \ubc1b\uac8c \ub429\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc774\ub294 \uc870\uc9c1 \uc804\ubc18\uc5d0 \uac78\uccd0 \ub2e8\uc21c\ud55c \ud310\ub9e4 \uc774\uc0c1\uc758 \ub2e4\uc591\ud55c \uc9c0\ud45c\ub97c \uc124\uc815\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \ub9e4\uc6b0 \ucd1d\uccb4\uc801\uc774\uc5d0\uc694.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \ub124.<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \uadf8\ub807\uc8e0? \ubaa8\ub450\ub97c \ud558\ub098\ub85c \ubaa8\uc73c\ub294 \uac70\uc608\uc694. \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uc9c0 \ubabb\ud560 \ub54c LI(\ub9ac\ub4dc \uc9c0\ud45c)\ub97c \uce21\uc815\ud558\uace0 \uc788\ub2e4\uace0 \uc0dd\uac01\ud574\uc694. \uc2ac\ub799\uc744 \ubcf4\uba74\uc11c \"\uc544, \ud300 \uba54\uc2dc\uc9c0\ub97c 2,000\uac1c \ubcf4\ub0b4\ub294 \uc0ac\ub78c\uc774 20%\ubc16\uc5d0 \uc548 \ub418\ub124. \uc81c\ud488-\uc2dc\uc7a5 \uc801\ud569\uc131\uc774 \uc5c6\uc5b4.\"\ub77c\uace0 \ub9d0\ud558\uc8e0. \ub300\ubd80\ubd84\uc740 \uc81c\ud488 \ubb38\uc81c\ub77c\uace0 \uc0dd\uac01\ud558\uc9c0\ub9cc, \uc2e4\uc81c\ub85c\ub294 \ub300\ubd80\ubd84 \uc601\uc5c5 \ubb38\uc81c\uc608\uc694. \uc601\uc5c5\uc0ac\uc6d0\ub4e4\uc774 \uc6b0\ub9ac\uac00 \uc81c\ud488\uc744 \ub9cc\ub4e4\uc9c0 \uc54a\uc740 \uc798\ubabb\ub41c \uace0\uac1d\uc5d0\uac8c \ud310\ub9e4\ud558\ub824\uace0 \uc120\ud0dd\ud558\ub294 \uacbd\uc6b0\uac00 \ub300\ubd80\ubd84\uc774\uc8e0. \uadf8\ub798\uc11c \uc774\uac8c \uc0c1\ud669\uc744 \ube60\ub974\uac8c \ub4dc\ub7ec\ub0b4 \uc90d\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \ub124, \ub124. \uadf8\ub9ac\uace0 \uc0ac\uc2e4 \uadf8\uac8c \uc81c\uac00 \ub2e4\uc74c\uc73c\ub85c \ub4dc\ub9b4 \uc9c8\ubb38\uacfc\ub3c4 \uc798 \uc774\uc5b4\uc9c0\ub124\uc694. \uc2dc\uae30\uc640 \uad00\ub828\ub41c \uc9c8\ubb38\uc778\ub370\uc694. \uc5ec\uae30\uc5d0\ub294 \ub2ed\uc774 \uba3c\uc800\ub0d0 \ub2ec\uac40\uc774 \uba3c\uc800\ub0d0 \ud558\ub294 \uc0c1\ud669\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc601\uc5c5\uc0ac\uc6d0\uc774 \uc81c\ud488\uc744 \ud314\ub824\uba74 \ud544\uc694\ud558\uc9c0\ub9cc, \uc601\uc5c5\uc0ac\uc6d0\uc774 \ud65c\ub3d9\ud560 \uc218 \uc788\ub3c4\ub85d \uad00\uc2ec\uacfc \uc778\uc9c0\ub3c4, \uc7a0\uc7ac \uace0\uac1d\uc774 \ud544\uc694\ud558\uc8e0. \uc774 \ubc29\uc815\uc2dd\uc744 \uc5b4\ub5bb\uac8c \ud478\uc2dc\ub098\uc694? \uc601\uc5c5\uc0ac\uc6d0\uc740 \uc5b8\uc81c \uace0\uc6a9\ud558\uc2dc\ub098\uc694?<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \ub124. \uadf8\ub9ac\uace0 \uadf8\uac83\uc774 \uc774 \ucc45\uc758 \ub610 \ub2e4\ub978 \ud070 \ud2c0\uc785\ub2c8\ub2e4. \uc800\ub294 \ub2e8\uc21c\ud788 \uc2a4\ucf00\uc77c\ub9c1 \uc900\ube44\uac00 \ub418\uc5c8\ub294\uc9c0 \ud655\uc778\ud558\ub294 \ub2e8\uacc4\ub97c \uc81c\uc2dc\ud560 \ubfd0\ub9cc \uc544\ub2c8\ub77c, \uc9c0\uae08 \uc6b0\ub9ac\uac00 \uc774\uc57c\uae30\ud558\uace0 \uc788\ub294 \uc81c\ud488-\uc2dc\uc7a5 \uc801\ud569\uc131\uc5d0 \ub300\ud574\uc11c\ub3c4 \ub2e4\ub8f9\ub2c8\ub2e4. \ub610\ud55c \uc218\uc775\uc744 \uc2dc\uc2a4\ud15c\uc73c\ub85c \uac04\uc8fc\ud558\ub294 \uc2dc\uc7a5 \uc9c4\ucd9c \uc2dc\uc2a4\ud15c\uc744 \uc815\uc758\ud558\ub294\ub370, \uc774 \uc2dc\uc2a4\ud15c\uc5d0\ub294 \uc6b0\ub9ac\uac00 \uace0\uc6a9\ud558\ub294 \uc601\uc5c5 \uc778\ub825, \uadf8\ub4e4\uc758 \ubcf4\uc0c1 \ubc29\uc2dd, \uac00\uaca9 \ubaa8\ub378, \uc218\uc694 \ucc3d\ucd9c \ubc29\ubc95, \uc601\uc5c5 \ubc29\ubc95\ub860, \ubaa9\ud45c \uc2dc\uc7a5 \ubc0f \uc774\uc0c1\uc801\uc778 \uace0\uac1d \ud504\ub85c\ud544\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc9c8\ubb38\uc5d0 \ub2f5\ud558\uc790\uba74, \uc774 \uc2dc\uc7a5 \uc9c4\ucd9c \uc2dc\uc2a4\ud15c\uc758 \uad6c\uc131 \uc694\uc18c\ub294 \ube44\uc988\ub2c8\uc2a4\uc758 \ub9e5\ub77d\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. \uc6b0\ub9ac\uac00 \ub204\uad6c\uc5d0\uac8c \ud310\ub9e4\ud558\ub294\uac00? \ubb34\uc5c7\uc744 \ud310\ub9e4\ud558\ub294\uac00? \uc5f0\ud544\uc744 \ud310\ub9e4\ud558\ub294\uac00, \uc81c\ud2b8\uae30\ub97c \ud310\ub9e4\ud558\ub294\uac00? \ub9c8\ucf00\ud130\ub098 \uc7ac\ubb34 \ub2f4\ub2f9\uc790\uc5d0\uac8c \ud310\ub9e4\ud558\ub294\uac00? \uc6b0\ub9ac \ube44\uc988\ub2c8\uc2a4\uc758 \ubb38\ud654\uc801 \ub9e5\ub77d\uc740 \ubb34\uc5c7\uc778\uac00? \uc77c\ubcf8\uc5d0 \uc788\ub294\uac00, \ube0c\ub77c\uc9c8\uc5d0 \uc788\ub294\uac00? \uadf8\ub9ac\uace0 \ub9e4\uc6b0 \uc911\uc694\ud55c \uac83\uc740, \uc774 \ucc45\uc758 \ub9e5\ub77d\uc5d0\uc11c \uc6b0\ub9ac\uac00 \uc5b4\ub5a4 \ub2e8\uacc4\uc5d0 \uc788\ub294\uac00\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub9d0\uc500\ud558\uc2e0 \ub300\ub85c, \uc81c\ud488-\uc2dc\uc7a5 \uc801\ud569\uc131\uc744 \ucd94\uad6c\ud558\ub294 \ub2e8\uacc4\uc5d0\uc11c\ub294 \uc2dc\uc2a4\ud15c\uc774 \ub2e4\ub974\uac8c \uc124\uacc4\ub429\ub2c8\ub2e4. \uc218\uc694 \ucc3d\ucd9c \ubc29\uc2dd, \ucc44\uc6a9\ud558\ub294 \uc601\uc5c5\uc0ac\uc6d0\uc758 \uc720\ud615, \ubcf4\uc0c1 \uccb4\uacc4, \uc81c\ud488 \uac00\uaca9 \ucc45\uc815, \uc0ac\uc6a9\ud558\ub294 \uc601\uc5c5 \ubc29\ubc95\ub860\uc5d0 \ub300\ud574 \ub9e4\uc6b0 \ub2e4\ub974\uac8c \uc811\uadfc\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ub2e4\uc74c \ub2e8\uacc4\uc778 \ud655\uc7a5 \ub2e8\uacc4\ub85c \ub118\uc5b4\uac00\uba74 \uc774 \ubaa8\ub4e0 \uac83\uc774 \ubcc0\ud654\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub2f9\uc2e0\uc758 \ucc44\uc6a9 \uad00\ub828 \uc758\uacac\uc5d0 \ub3d9\uc758\ud569\ub2c8\ub2e4. \uc81c \ubaa8\uad50\uc778 HubSpot\uc5d0\uc11c \ud604\uc7ac \ucd5c\uace0\uc758 \uc601\uc5c5\uc0ac\uc6d0\uc744 \ub370\ub824\uc628\ub2e4\uba74 \uc544\ub9c8\ub3c4 \ucd5c\uc545\uc758 \uc120\ud0dd\uc774 \ub420 \uac81\ub2c8\ub2e4. \uc9c1\uad00\uc801\uc73c\ub85c\ub294 \"\uc640, \uc815\ub9d0 \uc88b\uaca0\ub2e4\"\ub77c\uace0 \uc0dd\uac01\ud560 \uc218 \uc788\uc9c0\ub9cc, \uc9c0\uae08 \ub9c9 \uc0ac\uc5c5\uc744 \uc2dc\uc791\ud558\uace0 \uc81c\ud488-\uc2dc\uc7a5 \uc801\ud569\uc131\uc744 \ucc3e\ub294 \ub2e8\uacc4\ub77c\uba74 \uadf8\ub4e4\uc740 \ucd5c\uc545\uc758 \uc778\uc7ac\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc65c\ub0d0\ud558\uba74 \uadf8\ub4e4\uc774 2\ub144 \uc804 HubSpot\uc5d0 \ud569\ub958\ud588\uc744 \ub54c, \ubaa8\ub4e0 \uc790\ub8cc\uc640 \ubaa9\ud45c\ub97c \uac00\uc9c0\uace0 \ud55c \ub2ec\uac04 \uad50\uc721\uc744 \ubc1b\uc558\uace0, \ud2b8\ub808\uc774\ub108\uc640 \ub9e4\ub2c8\uc800\uac00 \ub3c4\uc640\uc8fc\uc5c8\uc73c\uba70, \ubc29\ubc95\ub860\uacfc \ubaa8\ub4e0 \ubc18\uc751 \ucc98\ub9ac \ubc29\uc2dd\uc774 \uc815\ud574\uc838 \uc788\uc5c8\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub2f9\uc2e0 \ud68c\uc0ac\uc5d0 \ud569\ub958\ud588\uc744 \ub54c\ub294 \uc544\ubb34\uac83\ub3c4 \uc5c6\uc5c8\uc2b5\ub2c8\ub2e4. \uac8c\ub2e4\uac00 \uc81c\ud488-\uc2dc\uc7a5 \uc801\ud569\uc131\uc870\ucc28 \ud655\uc2e0\ud560 \uc218 \uc5c6\ub294 \uc0c1\ud669\uc774\uc5c8\uc8e0. \ub2f9\uc2e0\uc5d0\uac8c\ub294 \uc601\uc5c5 \ub2f4\ub2f9\uc790\uc758 \uc0c1\uc5c5\uc801 \uacbd\ud5d8\uc744 \uac00\uc84c\uc9c0\ub9cc, \uc808\ubc18\uc740 \uc81c\ud488 \uad00\ub9ac\uc790\uc640 \uac19\uc740 \uc778\uc7ac\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774 \uc0ac\ub78c\uc740 \ub2f9\uc2e0\uc774 \uc2dc\uc7a5\uacfc \ub098\ub204\ub294 \ub300\ud654 \uc218\ub97c 20\ubc30\ub85c \ub298\ub9b4 \uccab \ubc88\uc9f8 \uace0\uc6a9 \uc778\ubb3c\uc785\ub2c8\ub2e4. \uc81c\ud488 \ucc3d\uc5c5\uc790\ub85c\uc11c \ub2f9\uc2e0\uc740 \uc2dc\uac04\uc774 \uc5c6\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uc0ac\ub78c\uc740 \uc8fc\ub2f9 20~30\ubc88 \uc2dc\uc7a5\uacfc \uc18c\ud1b5\ud560 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \ud55c \uac78\uc74c \ubb3c\ub7ec\ub098 \ud328\ud134\uc744 \ud30c\uc545\ud558\uace0, \uc774\ub97c \uc5d4\uc9c0\ub2c8\uc5b4\ub9c1 \ud300\uc5d0 \uc804\ub2ec\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc774\ub294 \uc218\uc2ed\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\uc758 \ud68c\uc0ac\uc5d0\uc11c \ucd5c\uace0 \uc131\uacfc\ub97c \ub0b4\ub294 \ud604\uc7ac \uc778\uc7ac\uc640\ub294 \ub9e4\uc6b0 \ub2e4\ub978 \uae30\uc220\uc785\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub798\uc11c \uc5ec\uae30\uc11c\ub294 \ucc3d\uc5c5\uc790 \ud310\ub9e4\uac00 \uc790\uc8fc \ud65c\uc6a9\ub429\ub2c8\ub2e4. \ucc3d\uc5c5\uc790\ub4e4\uc740 \uc804\ubb38 \ud310\ub9e4\uc6d0\uc774 \ub420 \ud544\uc694\uac00 \uc5c6\ub2e4\ub294 \uac83\uc744 \uae68\ub2eb\uc9c0\ub9cc, \uae30\ubcf8\uc801\uc778 \uba87 \uac00\uc9c0\ub294 \uac16\ucdb0\uc57c \ud558\uba70, \ub450 \uac00\uc9c0 \uc0ac\uace0\ubc29\uc2dd\uc744 \ubaa8\ub450 \ud65c\uc6a9\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \ub124. \uc9c0\ub09c\ubc88\uc5d0 \uc774\uc57c\uae30\ud560 \ub54c\ub3c4 \uc774 \uc8fc\uc81c\ub97c \ub2e4\ub918\ub358 \uac83 \uac19\uc544\uc694. \uc7a0\uc2dc \ucc3d\uc5c5\uc790\uc5d0 \ub300\ud574 \uc774\uc57c\uae30\ud574\ubcf4\uc8e0. \ub9ce\uc740 \uacbd\uc6b0 \ucc3d\uc5c5\uc790\ub294 \uc870\uc9c1 \ub0b4\uc5d0\uc11c \uc77c\uc885\uc758 \uce74\ub9ac\uc2a4\ub9c8\uc801 \uc874\uc7ac\uac00 \ub429\ub2c8\ub2e4. \uadf8\ub4e4\uc774 \uc81c\ud488\uc744 \ub9cc\ub4e4\uc5c8\uace0, \ub300\ubd80\ubd84\uc758 \uacbd\uc6b0 \ub204\uad6c\ubcf4\ub2e4 \uc81c\ud488\uc744 \uc798 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc790\uc2e0\uc758 \ube44\uc804\uc744 \uac00\uc9c0\uace0 \uc788\uc73c\uba70 \uadf8\uac83\uc744 \uc774\ud574\ud558\uace0 \uc788\uc8e0. \ud558\uc9c0\ub9cc \uadf8 \uc9c0\uc2dd\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc804\ub2ec\ud558\uac70\ub098 \uacf5\uc720\ud558\uc9c0 \ubabb\ud560 \ub54c\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7f0 \uc0c1\ud669\uc5d0\uc11c \ucc3d\uc5c5\uc790\ub294 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud560\uae4c\uc694? \uc601\uc5c5\ud300\uc744 \uad6c\ucd95\ud558\ub824 \ud560 \ub54c, \ucc3d\uc5c5\uc790\uc758 \uc5ed\ud560\uc740 \ubb34\uc5c7\uc774\uc5b4\uc57c \ud560\uae4c\uc694?<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \ub300\ubd80\ubd84\uc758 \ucc3d\uc5c5\uc790\ub4e4\uc740 \uc790\uc2e0\ub4e4\uc758 \ud50c\ub808\uc774\ubd81\uc774 \ud68c\uc0ac\ub97c \ucc3d\uc5c5\ud55c \uc774\uc720\uc640 \uc81c\ud488 \uc791\ub3d9 \ubc29\uc2dd\uc744 \uc124\uba85\ud558\ub294 20\uc7a5\uc758 \uc2ac\ub77c\uc774\ub4dc\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc5c5\uacc4 \ucd5c\uace0\uc758 \uc601\uc5c5\uc0ac\uc6d0\ub4e4\uc774 \uccab \ud1b5\ud654\uc5d0\uc11c \uc808\ubc18 \ubbf8\ub9cc\uc758 \uc2dc\uac04 \ub3d9\uc548\ub9cc \ub9d0\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubcf4\uc5ec\uc8fc\ub294 \ub9e4\uc6b0 \uc5c4\uaca9\ud55c \uc5f0\uad6c\uac00 \uacf3\uacf3\uc5d0 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uc81c MBA \ud559\uc0dd\ub4e4\uc5d0\uac8c \uc774 \ub0b4\uc6a9\uc744 \ubcf4\uc5ec\uc8fc\uac70\ub098 \uae30\uc220 \ucee8\ud37c\ub7f0\uc2a4\uc5d0\uc11c \ucc3d\uc5c5\uc790\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uac15\uc5f0\ud560 \ub54c, \uadf8\ub4e4\uc740 \"\ubb50\ub77c\uace0\uc694? \uadf8\ub0e5 \ucb49 \uc124\uba85\ud558\uba74 \ub418\ub294 \uc904 \uc54c\uc558\ub294\ub370...\"\ub77c\uba70 \"\uc601\uc5c5 \ud1b5\ud654\ub294 \uc5b4\ub560\uc5b4\uc694?\" \"\uc88b\uc558\uc5b4\uc694. 20\uc7a5\uc758 \uc2ac\ub77c\uc774\ub4dc\ub97c \ub2e4 \uc124\uba85\ud588\ub294\ub370, \uadf8\ub4e4\uc774 \uc88b\uc544\ud558\ub354\ub77c\uace0\uc694.\"\ub77c\uace0 \ubc18\uc751\ud569\ub2c8\ub2e4. \uc5ec\ub7ec\ubd84\uc740 \ud558\uc704 25% \uc601\uc5c5 \uc804\ubb38\uac00\ucc98\ub7fc \ud589\ub3d9\ud558\uace0 \uc788\ub294 \uac81\ub2c8\ub2e4. \uccab \ubbf8\ud305\uc5d0\uc11c \uc5ec\ub7ec\ubd84\uc758 \uc5ed\ud560\uc740 \ubc1c\uacac\uacfc \uc790\uaca9 \ud655\uc778\uc785\ub2c8\ub2e4. \uc81c\ud488\uc5d0 \ub300\ud574 \uc544\ubb34\uac83\ub3c4 \ub9d0\ud558\uae30 \uc804\uc5d0, \uad6c\ub9e4\uc790\uac00 \uc5ec\ub7ec\ubd84\uc774 \ud574\uacb0\ud558\ub294 \ubb38\uc81c\uc5d0 \ub300\ud574 \uc5b4\ub5bb\uac8c \uc0dd\uac01\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \uac1c\ubc29\ud615 \uc9c8\ubb38\uc744 \ub358\uc9c0\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub4e4\uc774 \ubb34\uc5c7\uc744 \uc6b0\uc120\uc2dc\ud558\ub294\uc9c0, \uc774\uc0c1\uc801\uc778 \ud574\uacb0\ucc45\uc774 \ubb34\uc5c7\uc778\uc9c0 \ub4f1\uc744 \ubc1c\uacac\ud574\uc57c \uc5ec\ub7ec\ubd84\uc758 \ud53c\uce58\ub97c \ub9de\ucda4\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uadf8\ub4e4\uc774 \uc774 \ubb38\uc81c\ub97c \uc2e4\uc81c\ub85c \uc6b0\uc120\uc2dc\ud558\ub294\uc9c0, \uae30\uc220 \uc2a4\ud0dd\uc740 \ubb34\uc5c7\uc778\uc9c0, \uc758\uc0ac \uacb0\uc815\uad8c\uc790\uc778\uc9c0 \ub4f1\uc744 \ud655\uc778\ud558\uc5ec \uc2dc\uac04\uc744 \ud22c\uc790\ud560 \uac00\uce58\uac00 \uc788\ub294\uc9c0 \ud310\ub2e8\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\uac83\uc774 \ud6cc\ub96d\ud55c \uc601\uc5c5\uc0ac\uc6d0\ub4e4\uc774 \uc808\ubc18 \ubbf8\ub9cc\uc758 \uc2dc\uac04\ub9cc \ub9d0\ud558\ub294 \uc774\uc720\uc785\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uccab \ubbf8\ud305\uc758 \ub300\ubd80\ubd84\uc744 \ubc1c\uacac\uacfc \uc790\uaca9 \ud655\uc778\uc5d0 \uc0ac\uc6a9\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \uadc0\ub294 \ub450 \uac1c, \uc785\uc740 \ud558\ub098\ub77c\ub294 \uc61b\ub9d0\uc774 \uc788\uc8e0.<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \ub098\ud0c0\ub098\uc11c \ub0b4\ubc49\uc5b4\ub77c, \uc545\uc5b4 \uc7a5\uc0ac, \ud070 \uc785 \ud558\ub098, \uc791\uc740 \uadc0 \ub450 \uac1c. \ube0c\ub77c\uc774\uc5b8, \ub2f9\uc2e0\uc774 \uc544\ub294 \uc774\ub7f0 \ub9cc\ud654\uc640 \ud45c\ud604\ub4e4\uc774 \ub9ce\uc8e0.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \uc18d\ub3c4\uc5d0 \ub300\ud574 \uc870\uae08 \uc774\uc57c\uae30\ud574\ubcfc\uae4c \ud569\ub2c8\ub2e4. \uc774 \ucc45\uc740 \uc2e4\uc81c\ub85c \uc2a4\ucf00\uc77c\ub9c1\uc758 \uacfc\ud559\uc5d0 \uad00\ud55c \uac83\uc774\uac70\ub4e0\uc694. \uc5b8\uc81c \uc2dc\uc791\ud574\uc57c \ud560\uae4c\uc694? \uc77c\ub2e8 \uc2dc\uc791\ud558\uba74 \uc5bc\ub9c8\ub098 \ube60\ub974\uac8c \uc6c0\uc9c1\uc5ec\uc57c \ud558\ub294\uc9c0 \uc5b4\ub5bb\uac8c \uc54c \uc218 \uc788\uc744\uae4c\uc694? \uc6b0\ub9ac\ub294 Cold Call\uc5d0\uc11c \uc774\ub7f0 \ub300\ud654\ub97c \uc790\uc8fc \ub098\ub204\ub294\ub370, \ub9ce\uc740 \uc0ac\ub840\uac00 \uae30\uc5c5\uac00\uc801 \ubca4\ucc98\uc640 \ucc3d\uc5c5\uc790\ub4e4\uc774 \uc801\uc808\ud55c \uc18d\ub3c4\uc640 \uc9d1\uc911\ud574\uc57c \ud560 \ubd80\ubd84\uc744 \ucc3e\ub294 \ub370 \ucd08\uc810\uc744 \ub9de\ucd94\uace0 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc218\uc775 \uc131\uc7a5\uc774\ub4e0, \ud655\uc7a5 \uac00\ub2a5\ud55c \uc131\uc7a5\uc774\ub4e0, \uad00\ub9ac \uac00\ub2a5\ud55c \uc131\uc7a5\uc774\ub4e0, \uc5b4\ub5bb\uac8c \ubcf4\ub4e0 \uac04\uc5d0 \ub9d0\uc774\uc8e0. \ucc45\uacfc InsightSquared \uc0ac\ub840\ub97c \uace0\ub824\ud560 \ub54c, \uc18d\ub3c4\uc640 \uc2a4\ucf00\uc77c\ub9c1 \uc18d\ub3c4\uc5d0 \uad00\ud574 \uae30\uc5c5\ub4e4\uc774 \ud754\ud788 \uc800\uc9c0\ub974\ub294 \uac00\uc7a5 \ud070 \uc2e4\uc218\ub294 \ubb34\uc5c7\uc774\ub77c\uace0 \uc0dd\uac01\ud558\uc2dc\ub098\uc694?<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \uadf8\ub4e4\uc740 \uc774\ub97c \ud68c\uacc4\uc5f0\ub3c4 \ucd08, \uc790\uae08 \uc870\ub2ec \uc9c1\ud6c4\uc5d0 \ud55c\uaebc\ubc88\uc5d0 \ucc44\uc6a9\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \ubd05\ub2c8\ub2e4. \uadf8\ub7ec\uace0\ub294 \"\uc88b\uc544, 5\ubc30 \uc131\uc7a5\uc744 \ud588\uc5b4. \uc774\uac8c \ub0b4 \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub4e4\uc758 \ud560\ub2f9\ub7c9\uc774\uc57c. 12\uba85\uc744 \ucc44\uc6a9\ud574\uc57c \ud574. \ub2e4\uc74c \uc8fc\uc5d0 \ubc14\ub85c \uc9c4\ud589\ud558\uace0, \uc798 \ud480\ub9ac\uae38 \ubc14\ub77c\uc790.\" \uac19\uc740 \ud0dc\ub3c4\ub97c \ubcf4\uc774\uc8e0. \uc5ec\uae30\uc11c \uc911\uc694\ud55c \ub3cc\ud30c\uad6c\ub294 \ud55c\uaebc\ubc88\uc5d0 \ucc44\uc6a9\ud558\ub294 \ub300\uc2e0 \uc18d\ub3c4 \uc870\uc808\uc744 \uc704\ud574 \uc774\ub97c \uc5b4\ub5bb\uac8c \ubc14\uafb8\ub290\ub0d0\uc785\ub2c8\ub2e4. \uadf8\ub798\uc11c \ub9d0\uc500\ud558\uc2e0 \ub300\ub85c, \uc774 \ucc45\uc758 \ubd80\uc81c\ub294 \"\ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uc5b8\uc81c, \uc5bc\ub9c8\ub098 \ube60\ub974\uac8c \ud655\uc7a5\ud560\uc9c0 \uacb0\uc815\ud558\ub294 \ubc29\ubc95\"\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc6b0\ub9ac\uac00 \uc2dc\uae30\uc5d0 \ub300\ud574 \uc870\uae08 \uc774\uc57c\uae30\ud574\ubd24\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc18d\ub3c4\uc5d0 \uad00\ud574\uc11c\ub294 \ub300\ubd80\ubd84\uc758 \uc0ac\ub78c\ub4e4\uc774 \"\uc88b\uc544, \ud655\uc7a5\ud560 \uc900\ube44\uac00 \ub410\uc5b4. 12\uba85\uc758 \ub2f4\ub2f9\uc790\ub97c \uace0\uc6a9\ud574\uc11c \uc62c\ud574\uac00 \uc798 \ud480\ub9ac\uae38 \ubc14\ub77c\uc790\"\uace0 \ub9d0\ud569\ub2c8\ub2e4. \uadf8 \ub300\uc2e0 \ubd84\uae30\ub2f9 \ub450 \uba85\uc529 \uace0\uc6a9\ud574 \ubd05\uc2dc\ub2e4. \ubd84\uae30\ub9c8\ub2e4 \ub450 \uba85\uc758 \ub2f4\ub2f9\uc790\ub97c \ucc44\uc6a9\ud558\uace0, '\uc720\uc9c0, \uc911\ub2e8, \ub610\ub294 \uc18d\ub3c4 \uc870\uc808 \ubaa8\ub378'\uc744 \uc0ac\uc6a9\ud574 \uc99d\uac00 \uc5ec\ubd80\ub97c \uacb0\uc815\ud569\uc2dc\ub2e4. \ub450 \ubd84\uae30 \ud6c4\uc5d0 \ub2e4\uc2dc \uac80\ud1a0\ud569\uc2dc\ub2e4. \ub9cc\uc57d '\uc9c4\ud589' \ucabd\uc5d0 \uc788\ub2e4\uba74 \ubd84\uae30\ub2f9 \ub124 \uba85\uc73c\ub85c \ub298\ub9bd\uc2dc\ub2e4. \uadf8\ub9ac\uace0 \uc798 \uc2e4\ud589\ub418\uc5b4 \uadf8\ub2e4\uc74c \ub450 \ubd84\uae30 \ud6c4\uc5d0\ub3c4 '\uc9c4\ud589' \uc0c1\ud0dc\ub77c\uba74 \ubd84\uae30\ub2f9 \uc5ec\ub35f \uba85\uc73c\ub85c \ub298\ub9bd\ub2c8\ub2e4. \uadf8\ub2e4\uc74c \ub450 \ubd84\uae30 \ud6c4\uc5d0\ub294 \ubd84\uae30\ub2f9 16\uba85\uc73c\ub85c \ud655\uc7a5\ud569\ub2c8\ub2e4. \ucd95\ud558\ud569\ub2c8\ub2e4, \uc774\uc81c \ub2f9\uc2e0\uc740 \uc720\ub2c8\ucf58\uc774 \ub418\uc5c8\uace0, \ub9e4\uc6b0 \ud1b5\uc81c\ub41c \ubc29\uc2dd\uc73c\ub85c \ud574\ub0c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uadf8\ub9ac\uace0 \uc800\ub294 \uace0\uac1d \uc811\uadfc \uc2dc\uc2a4\ud15c\uc774 \uadf8 \uc5ec\uc815\uc744 \ub6ab\uc9c0 \ubabb\ud55c \ube44\uc988\ub2c8\uc2a4\ub97c \ubcf8 \uc801\uc774 \uc5c6\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774 \uc811\uadfc \ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud558\uba74, \uacbd\uc7c1\uc0ac\ubcf4\ub2e4 \ub450 \ubd84\uae30 \uc55e\uc11c \uc2dc\uc2a4\ud15c\uc774 \uc5b4\ub514\uc5d0\uc11c \uace0\uc7a5 \ub0ac\ub294\uc9c0 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c \uc77c\uc8fc\uc77c\uc774\ub098 2\uc8fc \uc548\uc5d0 \uace0\uccd0\uc11c \ub2e4\uc2dc \uc815\uc0c1 \uada4\ub3c4\uc5d0 \uc62c\ub824\ub193\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \ud558\uc9c0\ub9cc \ud22c\uc790\uc790\ub4e4\uc774 \ub3c4\ub9dd\uce58\ub294 \uac78 \ubcf4\uc168\ub098\uc694? \ud22c\uc790\uc790\ub4e4\uc774 \ub2f9\ud669\ud558\ub294 \uac78 \ubcf4\uc168\ub098\uc694? \uadf8\ub9ac\uace0 \uadf8\ub7f0 \ub300\ud654\ub97c \uc5b4\ub5bb\uac8c \uad00\ub9ac\ud558\uc2dc\ub098\uc694?<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \ud56d\uc0c1 \uadf8\ub807\uc8e0. \"\uc544, 20%\ub098 \ubabb \ubbf8\ucce4\ub124. \ub530\ub77c\uc7a1\uc73c\ub824\uace0 \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub97c \ub354 \uace0\uc6a9\ud558\uc790\" \uac19\uc740 \uc2dd\uc774\uc5d0\uc694. \uc65c\ub0d0\ud558\uba74 VC\uc758 \uc0ac\uace0\ubc29\uc2dd\uc744 \ub9d0\uc500\ub4dc\ub9ac\uc790\uba74, \uadf8\ub4e4\uc740 \uc790\uc0b0\uad70\uc5d0\uc11c \ud574\uacb0\ud574\uc57c \ud560 \ud2b9\uc815 IRR, \uc989 \uc218\uc775\ub960 \ud504\ub85c\ud544\uc744 \uac00\uc9c0\uace0 \uc788\uc5b4\uc694. \uadf8\ub4e4\uc758 IRR\uc5d0 \ub9de\ucd94\uae30 \uc704\ud574 \ubd84\uae30\ubcc4 \uc131\uc7a5\ub960\uc744 \uc720\uc9c0\ud574\uc57c \ud558\uace0, \ud06c\uac8c \uc131\uacf5\ud558\uac70\ub098 \ud3ec\uae30\ud558\uae38 \uc6d0\ud558\uc8e0. \uc0dd\ud0dc\uacc4\uac00 \uac04\uacfc\ud558\ub294 \uc810\uc740 \uc6b0\ub9ac\uac00 5\ub144\uc5d0\uc11c 10\ub144 \ub3d9\uc548 \ubcf4\uc720\ud558\ub294 \uc2a4\ud0c0\ud2b8\uc5c5\ub4e4\uc774\ub77c\ub294 \uac70\uc608\uc694. \ube68\ub9ac \ub9e4\uac01\ud558\ub294 \uacbd\uc6b0\ub294 \ub4dc\ubb3c\uace0\uc694. 7\ub144 \ud6c4\uc5d0 \uc774 \ud68c\uc0ac\ub97c \ub9e4\uac01\ud560 \ub54c, 7\ub144 \uc804 2\ubd84\uae30\uc5d0\uc11c 3\ubd84\uae30\uae4c\uc9c0\uc758 \uc131\uc7a5\ub960\uc744 \ubb3b\ub294 \uc0ac\ub78c\uc740 \uc544\ubb34\ub3c4 \uc5c6\uc5b4\uc694. \ud55c \ub2ec \uc815\ub3c4 \uc18d\ub3c4\ub97c \ub2a6\ucd94\uace0 \ubb38\uc81c\ub97c \uace0\uce5c \ub2e4\uc74c \ub2e4\uc2dc \uc815\uc0c1 \uada4\ub3c4\ub85c \ub3cc\ub9b4 \uc5ec\uc720\uac00 \uc788\ub294 \uac70\uc8e0.<\/p>\n<p>\ubb3c\ub860, \uc2dc\ub9ac\uc988 B\ub97c \uc9c4\ud589\ud574\uc57c \ud558\uc9c0\ub9cc, \uadf8\uac78 \ud560 \uc2dc\uac04\uc774 \uc5b4\ub290 \uc815\ub3c4 \uc788\uae30\ub97c \ubc14\ub78d\ub2c8\ub2e4. \uc2dc\ub9ac\uc988 B \ud22c\uc790\uc790\ub294 \ucd5c\uadfc \ub450 \ubd84\uae30\ub97c \uc911\uc694\ud558\uac8c \uc5ec\uae30\uace0, \uc778\uc218\uc790\ub294 \uc544\ub9c8 \uc9c0\ub09c 18\uac1c\uc6d4\uc744 \uc911\uc694\ud558\uac8c \ubcfc \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \ub124, \ub9de\uc544\uc694. \ub610\ud55c \uc804\ub7b5\uc758 \uc77c\ud658\uc73c\ub85c \ud574\uc790(moat)\ub97c \uad6c\ucd95\ud558\ub294 \uac83\uacfc \ud574\uc790\uc758 \uc911\uc694\uc131\uc5d0 \ub300\ud574 \uc774\uc57c\uae30\ud558\uc2dc\uc8e0. \uc544\ub9c8 \uc774 \uac1c\ub150\uc744 \uc798 \ubaa8\ub974\ub294 \uccad\ucde8\uc790\ub4e4\uc744 \uc704\ud574 \ud574\uc790\uac00 \ubb34\uc5c7\uc778\uc9c0, \uadf8\ub9ac\uace0 \uc774 \uae38\uc744 \ub530\ub77c \ub098\uc544\uac08 \ub54c \uadf8\ub7f0 \ubc29\uc5b4\ub9c9\uc774 \uc65c \uc911\uc694\ud55c\uc9c0 \uc124\uba85\ud574 \uc8fc\uc2e4 \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \ub124. \ud574\uc790(moat)\ub780 \ub204\uad70\uac00\uac00 \ub2f9\uc2e0\uc744 \ub530\ub77c \ud558\uae30 \uc5b4\ub824\uc6b4 \uc815\ub3c4\ub97c \ub73b\ud569\ub2c8\ub2e4. \uae30\uc874 \uc5c5\uccb4\uac00 \"\uc544, \uc88b\uc740 \uc544\uc774\ub514\uc5b4\ub124. \ub530\ub77c \ud558\uc790\"\ub77c\uace0 \ud558\uac70\ub098, \uc2a4\ud0c0\ud2b8\uc5c5\uc774 \uc9c4\uc785\ud560 \ub54c \uc5bc\ub9c8\ub098 \uc624\ub798 \uac78\ub9ac\uace0 \uc5bc\ub9c8\ub098 \uc5b4\ub824\uc6b4\uc9c0\ub97c \uc758\ubbf8\ud558\uc8e0. \ucc3d\uc5c5\uc790\ub4e4\uc5d0\uac8c \"\ub2f9\uc2e0\uc758 \ud574\uc790\ub294 \ubb34\uc5c7\uc778\uac00\uc694?\"\ub77c\uace0 \ubb3c\uc744 \ub54c\ub9c8\ub2e4 \ub300\ubd80\ubd84\uc740 \uacbd\uc7c1\uc0ac\uc640 \ucc28\ubcc4\ud654\ub418\ub294 \uae30\ub2a5 \ud558\ub098\ub97c \uc5b8\uae09\ud569\ub2c8\ub2e4. \uc81c \ub2e4\uc74c \uc9c8\ubb38\uc740 \uc774\uac81\ub2c8\ub2e4. \"\uc88b\uc544\uc694, \ub2f9\uc2e0 \ub9d0\uc774 \ub9de\ub2e4\uace0 \uac00\uc815\ud574 \ubd05\uc2dc\ub2e4. \ub450 \ubd84\uae30 \ub3d9\uc548 \ud6cc\ub96d\ud55c \uc131\uacfc\ub97c \ub0c8\uace0, \uc18c\ubb38\uc774 \ud37c\uc84c\uc2b5\ub2c8\ub2e4. \uacbd\uc7c1\uc0ac(\uae30\uc874 \uc5c5\uccb4\ub4e0 \uc2a4\ud0c0\ud2b8\uc5c5\uc774\ub4e0)\uac00 \ub2f9\uc2e0\uc5d0\uac8c \ub51c\uc744 \ube7c\uc557\uae30\uace0 \uc788\ub294 \uac78 \ubaa9\uaca9\ud558\uace0, \uad6c\ub9e4\uc790\uac00 '\uadf8 \uae30\ub2a5 \ub54c\ubb38\uc774\ub2e4'\ub77c\uace0 \ub9d0\ud558\ub294 \uac78 \ub4e3\uac8c \ub429\ub2c8\ub2e4. \uadf8\ub4e4\uc774 \uadf8 \uae30\ub2a5\uc744 \ub9cc\ub4dc\ub294 \ub370 \uc5bc\ub9c8\ub098 \uac78\ub9b4\uae4c\uc694?\" \uadf8\ub7ec\uba74 \ucc3d\uc5c5\uc790\ub4e4\uc740 \"\uae00\uc384\uc694, \uc544\ub9c8 \ud55c \ubd84\uae30 \uc815\ub3c4\uc694\"\ub77c\uace0 \ub2f5\ud558\uc8e0. \uc800\ub294 \"\uadf8\uac74 \uc88b\uc740 \ud574\uc790\uac00 \uc544\ub2c8\ub124\uc694\"\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4. \ud574\uc790\uc774\uae34 \ud558\uc9c0\ub9cc \uc77c\uc2dc\uc801\uc778 \uac83\ubfd0\uc785\ub2c8\ub2e4. \uc9c0\uc18d \uac00\ub2a5\ud55c \ud574\uc790\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc5ec\uae30 \uacc4\uc2e0 \uc874\uacbd\ubc1b\ub294 \uad50\uc218\ub2d8 \uc911 \ud55c \ubd84\uc774\uc2e0 \ub9c8\uc774\ud074 \ud3ec\ud130 \uad50\uc218\ub2d8\uc740 \ud574\uc790(\uacbd\uc7c1 \uc6b0\uc704)\uc5d0 \uad00\ud55c \uac00\uc7a5 \uc5c4\ubc00\ud55c \uc5f0\uad6c\ub97c \ud558\uc168\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. <a href=\"https:\/\/hbr.org\/2008\/01\/the-five-competitive-forces-that-shape-strategy\">\ud3ec\ud130\uc758 \ub2e4\uc12f \uac00\uc9c0 \ud798<\/a>\uadf8\uc758 \ub2e4\uc12f \uac00\uc9c0 \ud798 \uc911 \ud558\ub098\ub294 \uc9c4\uc785 \uc7a5\ubcbd\uc785\ub2c8\ub2e4. \uadf8\ub294 70\ub144\ub300\uc5d0 HBR\uc5d0 \ub6f0\uc5b4\ub09c \ub17c\ubb38\uc744 \uc37c\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \ub124, \uc624\ub798\uc804 \uc77c\uc774\uc8e0.<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \ub124\ud2b8\uc6cc\ud06c \ud6a8\uacfc\uc5d0\uc11c \uc804\ud658 \ube44\uc6a9, \ube0c\ub79c\ub4dc\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ub2e4\uc591\ud55c \uc694\uc18c\ub97c \uc815\uc758\ud558\uba74\uc11c, \uc81c\uac00 \uac1c\uc778\uc801\uc73c\ub85c \ucc3d\uc5c5\uc790\ub4e4\uc774 \uc624\ub298\ub0a0 \uc6b0\ub9ac\uac00 \uc774\uc57c\uae30\ud558\ub294 \uc138\uc0c1\uc5d0\uc11c \uc774\ub97c \ud604\ub300\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc900 \uc801\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc624\ub298\ub0a0 AI \uc5d0\uc774\uc804\ud2b8\uac00 \uc788\ub294 \uc6b0\ub9ac \uc138\uc0c1\uc758 \uc608\ub97c \ub4e4\uc790\uba74, \uadf8\uac00 \ub9d0\ud558\ub294 '\uaddc\ubaa8\uc758 \uacbd\uc81c' \ud574\uc790\uac00 AI \ubaa8\ub378 \uac1c\ubc1c\uc5d0 \uc874\uc7ac\ud569\ub2c8\ub2e4. \uc778\uc0ac\uc774\ud2b8\uc2a4\ud018\uc5b4\ub4dc(InsightSquared) \uc0ac\ub840\ub97c \ub4e4\uc5b4\ubcf4\uc8e0. \uc5ec\ub7ec\ubd84\uc774 \uc601\uc5c5 \uc804\ud654\ub97c \ubd84\uc11d\ud558\uace0 \ucf54\uce6d\uc744 \uc81c\uacf5\ud558\ub294 AI \ubaa8\ub378\uc744 \uad6c\ucd95\ud588\ub2e4\uace0 \uac00\uc815\ud574 \ubcf4\uc138\uc694. \uc77c\uc8fc\uc77c, \ud55c \ub2ec, \uc138 \ubd84\uae30, 2\ub144\uc774 \uc9c0\ub098\uba74\uc11c \uc218\uc2ed\uc5b5 \uac74\uc758 \uc601\uc5c5 \uc804\ud654\ub97c \ubd84\uc11d\ud558\uc5ec \ubaa8\ub378\uc5d0 \ud1b5\ud569\ud588\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uae30\uc874 \uc5c5\uccb4\uac00 \"\uc544, \uc6b0\ub9ac\ub3c4 \uadf8\uac78 \ud574\uc57c\uaca0\ub2e4\"\uace0 \ud558\uac70\ub098 \uc2a4\ud0c0\ud2b8\uc5c5\uc774 \"\uc544, \uc6b0\ub9ac\ub3c4 \uadf8\uac78 \ud574\uc57c\uaca0\ub2e4\"\uace0 \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc5ec\uc804\ud788 \uc5ec\ub7ec\ubd84\uc774 \uc2b9\ub9ac\ud569\ub2c8\ub2e4. \uadf8\ub4e4\uc774 \uc218\uc2ed\uc5b5 \uac74\uc744 \ub530\ub77c\uc7a1\uc73c\ub824\uba74 \uba87 \ub144\uc774 \uac78\ub9bd\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \"\ub204\uad70\uac00 \ub2f9\uc2e0 \uc81c\ud488\uacfc \ub611\uac19\uc740 \uc81c\ud488\uc744 \uc808\ubc18 \uac00\uaca9\uc5d0 \uc81c\uacf5\ud55c\ub2e4\"\uace0 \ud558\uba74, \uc800\ub294 \"\ub124, \uadf8\ucabd\uc73c\ub85c \uac08 \uc218\ub3c4 \uc788\uc9c0\ub9cc, \uadf8\ub4e4\uc774 \ucc98\ub9ac\ud55c \uc601\uc5c5 \uc804\ud654 \uc218\ub97c \ubb3c\uc5b4\ubcf4\uc138\uc694. 10,000\uac74 \ubbf8\ub9cc\uc77c \ud14c\ub2c8\uae4c\uc694. \uc6b0\ub9ac\ub294 \uc218\uc2ed\uc5b5 \uac74\uc744 \ucc98\ub9ac\ud588\uc2b5\ub2c8\ub2e4. 50%\ub97c \uc808\uc57d\ud558\uace0 \uc2f6\ub2e4\uba74 \uadf8\ub807\uac8c \ud558\uc138\uc694. \ud558\uc9c0\ub9cc \uc2e4\uc81c\ub85c \uc601\uc5c5\uc744 \uac00\uc18d\ud654\ud560 \ubaa8\ub378\uc744 \uc6d0\ud55c\ub2e4\uba74 \uc6b0\ub9ac\uac00 \ub2f5\uc785\ub2c8\ub2e4\"\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4. \uc774\uac83\uc774 \ud6e8\uc52c \ub354 \ub098\uc740 \ud574\uc790\uc785\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \uc2a4\ud0c0\ud2b8\uc5c5\uc774 \ub108\ubb34 \uc624\ub798 \uc9d1\uc911\ud558\ub294 \ud574\uc790\uac00 \uc788\ub098\uc694? \uadf8\ub807\uac8c \ud558\uba74\uc11c \ub2e4\ub978 \uac83\uc744 \ud76c\uc0dd\ud558\ub098\uc694? \uc2dc\uc2a4\ud15c\uc774 \uc2dc\uac04\uc774 \uc9c0\ub0a8\uc5d0 \ub530\ub77c \uc9c4\ud654\ud558\ub294 \uac83\uc758 \uc911\uc694\uc131\uc5d0 \ub300\ud574 \uc774\uc57c\uae30\ud558\uc168\ub294\ub370, \ud55c \uac00\uc9c0 \ud574\uc790\uc5d0 \ub108\ubb34 \uc9d1\uc911\ud558\uba74 \uc624\ud788\ub824 \uc5ed\ud6a8\uacfc\uac00 \ub098\uc9c0 \uc54a\uc744\uae4c\uc694?<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \uc0c1\ud669\uc774 \ubc14\ub014 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2dc\uc7a5 \uc9c4\ucd9c \uc2dc\uc2a4\ud15c\uc5d0\uc11c \uc911\uc694\ud55c \uac83\uc740 \uac70\uc2dc\uc801 \ub9e5\ub77d\uc774 \ubcc0\ud558\uace0, \uacbd\uc7c1 \ud658\uacbd\uc774 \ubcc0\ud558\uba70, \uace0\uac1d \uae30\ub300\uce58\uac00 \ubcc0\ud558\uae30 \ub54c\ubb38\uc5d0 \uc9c0\uc18d\uc801\uc73c\ub85c \ud3c9\uac00\ud574\uc57c \ud55c\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \ub54c\ub85c\ub294 \uc0ac\ub78c\ub4e4\uc774 \ucc3e\ub294 \uac83\uc774 \uacbd\uc81c\uc801\uc73c\ub85c \ubcc0\ud558\uace0, \uae30\uc220 \ud658\uacbd\ub3c4 \ubcc0\ud569\ub2c8\ub2e4. \uc77c\ub2e8 \uc815\ub9d0 \uc88b\uc740 \ud574\uc790\ub97c \ud655\ubcf4\ud558\uba74, \ubcf4\ud1b5 \uadf8\uac83\uc744 \uc720\uc9c0\ud558\uba70 \uc55e\uc11c \ub098\uac08 \uc218 \uc788\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc694\uc998 \ub124\uc774\ud2f0\ube0c AI \ucc3d\uc5c5\uc790\ub4e4\uc5d0\uac8c \ud574\uc790\uac00 \ubb34\uc5c7\uc778\uc9c0 \ubb3c\uc5b4\ubcf4\uba74 \"\ub2e4\ub978 \uc0ac\ub78c\ub4e4\ubcf4\ub2e4 \ub354 \uc5f4\uc2ec\ud788 \uc77c\ud560 \uac83\"\uc774\ub77c\uace0 \ub9d0\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc544 \uc870\uae08 \ubb34\uc12d\uc2b5\ub2c8\ub2e4. \uc9c4\uc2ec\uc73c\ub85c \uadf8\ub807\uac8c \ub9d0\ud569\ub2c8\ub2e4. \"\uc6b0\ub9ac\ub294 \ud574\uc790\ub97c \ubbff\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub0e5 \ub354 \uc5f4\uc2ec\ud788 \uc77c\ud560 \uac81\ub2c8\ub2e4\"\ub77c\uace0\uc694.<\/p>\n<p>\uc791\ub144\uc5d0\ub294 \ubaa8\ub450\uac00... 2\ub144 \uc804\uc5d0\ub294 \"\uc6b0\ub9ac\ub294 9, 9, 5, \uc624\uc804 9\uc2dc\ubd80\ud130 \uc624\ud6c4 9\uc2dc\uae4c\uc9c0 \uc77c\ud55c\ub2e4\"\uace0 \ud588\uc8e0. \uadf8\ub7ec\ub2e4 \ub204\uad70\uac00 \"\uc544, \uc6b0\ub9ac\ub294 9, 9, 6\uc774\ub2e4\"\ub77c\uace0 \ud588\uace0, \uc9c0\uae08\uc740 \"8, 12, 6\"\uc774\ub77c\uace0 \ud569\ub2c8\ub2e4. \ub9c8\uce58 \uadf8 \uc5d0\ud53c\uc18c\ub4dc, \uadf8 \uc601\ud654, 7\ubd84 \ubcf5\uadfc \uc6b4\ub3d9 \uac19\uc544\uc694. \uadf8\ub7ec\uba74 \ub204\uad70\uac00 \"\uc544\uc774\ub514\uc5b4\uac00 \uc788\uc5b4, 6\ubd84 \ubcf5\uadfc\"\uc774\ub77c\uace0 \ud558\uc8e0. \ub9c8\uce58 \uccc7\ubc14\ud034 \uc704\uc5d0 \uc788\ub294 \uae30\ubd84\uc785\ub2c8\ub2e4. \uadf8\ub798\uc11c \uadf8\uac74-<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \uc9c0\uc18d \uac00\ub2a5\ud558\uc9c0 \uc54a\uc8e0.<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \uc9c0\uc18d \uac00\ub2a5\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc9c0\uc18d \uac00\ub2a5\ud55c \ud574\uc790\uac00 \uc544\ub2d9\ub2c8\ub2e4. \ub204\uad70\uac00 \ub530\ub77c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud574\uc790\uc5d0 \ub300\ud55c \ub17c\uc758 \uc18d\uc5d0\ub294 '\ud06c\uac8c \uc124\uacc4\ud558\uace0 \uc791\uac8c \uc2dc\uc791\ud558\ub77c'\ub294 \uc8fc\uc694 \uc6d0\uce59\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ubcf4\ud1b5 \uc81c\ud488-\uc2dc\uc7a5 \uc801\ud569 \ub2e8\uacc4\uc5d0\uc11c\ub294 \ud574\uc790\ub97c \ud574\uacb0\ud558\uac70\ub098 \uad6c\ucd95\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub0e5 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\uace0, \uc774\ub97c \uc99d\uba85\ud558\ub824\uace0 \ud558\uba74\uc11c, \ud574\uc790\uac00 \ub420 \uc218 \uc788\ub294 \ube44\uc804\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uba4b\uc9c4 \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\uace0 \uc218\uc775\uc744 \uc62c\ub9ac\uae30 \uc704\ud574 \ubd84\uc8fc\ud788 \uc6c0\uc9c1\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub2e4 \uc5b4\ub290 \uc2dc\uc810\uc5d0\uc11c\ub294 \ub2e4\uc74c \ubd84\uae30 \uc218\uc775\uc744 \ud76c\uc0dd\ud558\ub354\ub77c\ub3c4 \ub354 \uae4a\uc740 \ud574\uc790\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\ub294 \uc81c\ud488 \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc774 \ubc14\ub85c \uc81c\ud488 \ub85c\ub4dc\ub9f5\uc5d0\uc11c \uc790\uc5f0\uc2a4\ub7fd\uac8c \ubc1c\uc0dd\ud574\uc57c \ud558\ub294 \uac08\ub4f1, \uc989 \uc88b\uc740 \uae34\uc7a5\uac10\uc785\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \ub124. AI\ub97c \uba87 \ubc88 \uc5b8\uae09\ud558\uc168\ub294\ub370, \uc8fc\ub85c AI \uc2a4\ud0c0\ud2b8\uc5c5 \ub9e5\ub77d\uc5d0\uc11c\uc600\uc8e0. \uc601\uc5c5 \uae30\ub2a5\uc5d0 \ub300\ud574 \uc0dd\uac01\ud560 \ub54c, \uc9c0\uae08 \uc774\uc57c\uae30\ud558\ub294 \uc8fc\uc81c\uc640\ub294 \uc870\uae08 \ubc97\uc5b4\ub098\uc9c0\ub9cc, AI\uac00 \uc601\uc5c5 \uae30\ub2a5\uc744 \uc5b4\ub5bb\uac8c \ub3d5\uac70\ub098 \ubc29\ud574\ud55c\ub2e4\uace0 \ubcf4\uc2dc\ub098\uc694?<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \ucc45\uc758 \ubd80\ub85d \uc81c\ubaa9\uc740 'AI\uac00 \uc601\uc5c5\uc744 \uc5b4\ub5bb\uac8c \ubc14\uafc0 \uac83\uc778\uac00'\uc785\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \uc544, \uadf8\ub807\uad70\uc694.<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \ub124, \uc774\uc5d0 \ub300\ud574 \ub610 \ub2e4\ub978 \ud31f\uce90\uc2a4\ud2b8\ub97c \ud560 \uc218 \uc788\uaca0\ub124\uc694. 45\ucd08 \uc548\uc5d0 \ub2f5\ubcc0\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc608\uce21\ud558\uae30 \ub9e4\uc6b0 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc81c\uac00 \ud45c\ud604\ud558\uace0 \uc2f6\uc740 \ubc29\uc2dd\uc740, \uc5b4\ub824\uc6b4 \uc810\uc740 \uc778\uac04\uc774 \ud604\uc7ac \uc5c5\ubb34 \uc9c0\uc810\uc5d0\uc11c \uc5bc\ub9c8\ub098 \ube68\ub9ac \ub300\uccb4\ub420 \uac83\uc778\uac00\uc785\ub2c8\ub2e4. \uc774\ub294 \uc758\uc0ac, \uae08\uc735 \uc804\ubb38\uac00, \uc601\uc5c5\uc0ac\uc6d0\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 AI\uac00 \ub2e4\uc591\ud55c \ubd84\uc57c\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \ud3c9\uac00\ud558\ub294 \ub370 \uc801\uc6a9\ub420 \uc218 \uc788\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uccab \ubc88\uc9f8 \ub2e8\uacc4\ub294 \ud604\uc7ac \ud504\ub85c\uc138\uc2a4\ub97c \uc790\ub3d9\ud654\ud558\uace0 \uac04\uc18c\ud654\ud558\ub294 \uac83\uc77c \uac81\ub2c8\ub2e4.<\/p>\n<p>\ubd80\ub044\ub7ec\uc6b4 \uc77c\uc774\uc9c0\ub9cc, \uc601\uc5c5 \uc138\uacc4\uc5d0\ub294 '\ud310\ub9e4 \uc2dc\uac04'\uc774\ub77c\ub294 \uc6a9\uc5b4\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc8fc \ub2e8\uc704\ub85c \ud310\ub9e4\uc790\uac00 \uad6c\ub9e4\uc790\ub098 \uc7a0\uc7ac \uace0\uac1d \uc55e\uc5d0 \uc788\ub294 \uc2dc\uac04\uc758 \ube44\uc728\uc744 \uce21\uc815\ud569\ub2c8\ub2e4. \uc798\ud558\ub294 \uacbd\uc6b0 \uc57d 30%\uc785\ub2c8\ub2e4. \ub054\ucc0d\ud558\uc8e0. AI\ub294 \uc774\ub97c 80% \ub610\ub294 90%\ub85c \ubc14\uafc0 \uac83\uc785\ub2c8\ub2e4. \uc791\ub144\uc5d0 \uc77c\ubd80 \ud68c\uc0ac\uac00 \uc774\ub97c \uc131\uacf5\uc801\uc73c\ub85c \ud574\ub0c8\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc774 1\ub2e8\uacc4\ub85c, \ubd88\ud544\uc694\ud55c \uc11c\ub958 \uc791\uc5c5, \ud589\uc815 \uc5c5\ubb34, \ub300\uba74 \ud68c\uc758\ub97c \ubc29\ud574\ud558\ub294 \ubaa8\ub4e0 \uac83\uc744 \uc644\uc804\ud788 \uc81c\uac70\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>2\ub2e8\uacc4\ub294 \ud310\ub9e4\uc790\uac00 AI \uc5d0\uc774\uc804\ud2b8\uac00 \ub418\ub294 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc774\uc5d0 \ub300\ud574 \uc791\uc5c5 \uc911\uc778 \uc2a4\ud0c0\ud2b8\uc5c5\uc774 \uba87 \uac1c \uc788\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \uad6c\ub9e4\uac00 \ube44\uad50\uc801 \uac04\ub2e8\ud55c \uc81c\ud488 \uc8fc\ub3c4 \uc131\uc7a5 \ud37c\ub110\uc5d0\uc11c \uaf64 \uc798 \uc9c4\ud589\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uace7 \uc911\uc18c\uae30\uc5c5 \ubc0f \uac70\ub798\ud615 \uc601\uc5c5\uc73c\ub85c \ud655\uc0b0\ub420 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\n<p>\uadf8 \ud6c4\uc5d0\ub294 \uad6c\ub9e4\uc790\ub3c4 \uc5d0\uc774\uc804\ud2b8\uac00 \ub420 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \ub300\uae30\uc5c5\uc5d0\uc11c 100\uba85\uc758 \uc9c1\uc6d0 \uc704\uc6d0\ud68c\uac00 \ube44\uc988\ub2c8\uc2a4 \uc694\uad6c \uc0ac\ud56d\uc5d0 \ub300\ud55c \uc81c\uc548 \uc694\uccad\uc11c\ub97c \uc791\uc131\ud558\ub824\uace0 \ud558\ub294 \uac83\uc740 \ub9d0\ub3c4 \uc548 \ub429\ub2c8\ub2e4. AI\uac00 \ud6e8\uc52c \ub354 \uc798\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacb0\uad6d \uad6c\ub9e4\uc790 \uc5d0\uc774\uc804\ud2b8\uac00 \ud310\ub9e4\uc790 \uc5d0\uc774\uc804\ud2b8\ub85c\ubd80\ud130 \uad6c\ub9e4\ud558\uac8c \ub420 \uac83\uc774\uba70, \uc774\ub294 \ub9e4\uc6b0 \uc815\uc9c1\ud558\uace0 \uac00\uce58 \ub192\uc740 \uac70\ub798\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4. \ucee8\ud2b8\ub9ac \ud074\ub7fd\uc774 \uc5bc\ub9c8\ub098 \uc88b\uc740\uc9c0, \uc601\uc5c5\uc0ac\uc6d0\uc774 \uc2a4\ud14c\uc774\ud06c \ub514\ub108\ub97c \uc5bc\ub9c8\ub098 \uc798 \ub300\uc811\ud558\ub294\uc9c0\uc5d0 \uae30\ubc18\ud558\uc9c0 \uc54a\uc744 \uac81\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\uc9c0\ub9c9 \ub2e8\uacc4\ub294 \uae30\ub2a5 \uac04 \uacbd\uacc4\uac00 \ud750\ub824\uc9c0\ub294 \uac83\uc785\ub2c8\ub2e4. \uc7ac\ubb34, \uc5d4\uc9c0\ub2c8\uc5b4\ub9c1, \uc601\uc5c5 \ud300\uc774 \uc788\ub294 \uac83\uc740 \uc778\uac04 \ub450\ub1cc\uc758 \ud55c\uacc4 \ub54c\ubb38\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc7ac\ubb34 \ubc15\uc0ac \ud559\uc704\ub97c \ubc1b\uace0 \ucf54\ub529\uc744 \ud558\ub294 \uc0ac\ub78c\uc740 \uac70\uc758 \uc5c6\uc73c\uba70, \uadf8 \ubc18\ub300\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \ubd80\uc11c \uad6c\uc870\ub294 \uc870\uc9c1 \ub0b4 \ube44\ud6a8\uc728\uc131\uc744 \ub9cc\ub4ed\ub2c8\ub2e4. AI\ub294 \uc774\ub97c \uadf9\ubcf5\ud560 \uc218 \uc788\uac8c \ud574\uc90d\ub2c8\ub2e4. \uc57d\uac04 \uc2a4\ud0c0\ud2b8\ub809 \uac19\uc9c0\ub9cc, \ub124 \ubc88\uc9f8 \ub2e8\uacc4\uc5d0 \ub3c4\ub2ec\ud558\uba74 \ud754\ud788 \ubcfc \uc218 \uc788\ub294 \uc774\ub7ec\ud55c \uae30\ub2a5\uc801 \uad6c\ubd84\uc774 \ud750\ub824\uc9c0\uae30 \uc2dc\uc791\ud560 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \ud558\uc9c0\ub9cc \uc774 \ub9d0\uc744 \ub4e3\ub294 \uc0ac\ub78c\ub4e4\uc740 \"\uadf8\ub798, \ud558\uc9c0\ub9cc \uadf8\ub807\uac8c \ub9ce\uc740 \uc0ac\ub78c\uc744 \ub300\uccb4\ud558\uc9c0\ub294 \uc54a\uc744 \uac70\uc57c\"\ub77c\uace0 \uc0dd\uac01\ud560 \uc218\ub3c4 \uc788\uaca0\ub124\uc694. AI\uac00 \uc774 \ubaa8\ub4e0 \uc7a1\uc77c\uc744 \ub300\uc2e0\ud574 \uc8fc\uba74 \ubaa8\ub450\uac00 \ub354 \ub192\uc740 \uc218\uc900\uc73c\ub85c \uc62c\ub77c\uac08 \uc218 \uc788\uc744\uae4c\uc694? \uadf8\ub9ac\uace0 \uc778\uac04\uc801 \uc694\uc18c\ub294 \uc5b4\ub5bb\uac8c \ub418\ub098\uc694? \uc81c\uac00 \ub2f9\uc2e0\uacfc \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0, \ub2f9\uc2e0\uc774 \uc800\ub97c \uc2e0\ub8b0\ud558\uae30 \ub54c\ubb38\uc5d0 \uc800\uc5d0\uac8c\uc11c \uad6c\ub9e4\ud558\ub294 \uac83, \uadf8\ub7f0 \uac83\ub4e4\uc774 \uc0ac\ub77c\uc9c8\uae4c\uc694?<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \ud2b9\uc815 \uc0c1\ud669\uc5d0\uc11c\ub294 \uadf8\ub807\uc2b5\ub2c8\ub2e4. \uc81c\uac00 \ub9ce\uc774 \uc774\uc57c\uae30\ud558\uace0 \uc5f0\uad6c\ud558\ub294 \ud070 \uc8fc\uc81c\uc785\ub2c8\ub2e4. \uc0ac\ud68c\uc5d0 \ud574\ub97c \ub07c\uce58\ub294 \uae30\uc220\uc744 \uc138\uc0c1\uc5d0 \ub0b4\ub193\uace0 \uc2f6\uc9c0 \uc54a\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc6b0\ub9ac\uac00 \uc774 \uae30\uc220\uc744 \uad6c\ucd95\ud558\ub294 \ub370 \ub4dc\ub294 \ube44\uc6a9\uc774 \uadf8 \uc601\ud5a5\uc744 \uc774\ud574\ud558\ub294 \uac83\ubcf4\ub2e4 100\ubc30\ub294 \ub354 \ub9ce\uc774 \uc4f0\uc774\uace0 \uc788\uc73c\uba70, \uc774\ub294 \ubc14\ub00c\uc5b4\uc57c \ud55c\ub2e4\uace0 \ub290\ub08d\ub2c8\ub2e4. \ucd5c\uadfc\uc5d0 \uc774\uc5d0 \ub300\ud574 \ub9ce\uc774 \uc774\uc57c\uae30\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud558\uc9c0\ub9cc \uadf8\ub807\uc2b5\ub2c8\ub2e4. AI\uac00 \uc77c\uc744 \ucc98\ub9ac\ud560 \uc218 \uc788\ub294 \ub9ce\uc740 \uc0c1\ud669\uc774 \uc788\uaca0\uc9c0\ub9cc, \uc778\uac04\uc740 \uc5ec\uc804\ud788 \uc778\uac04\uc774 \uac1c\uc785\ud558\uace0 \ucc38\uc5ec\ud558\ub294 \uac83\uc744 \uc120\ud638\ud560 \uac83\uc774\ub77c\ub294 \ud655\uc2e0\uc774 \uc810\uc810 \ucee4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \ub124. \ucf54\ub85c\ub09819\ub97c \uacaa\uc5c8\uc744 \ub54c\uac00 \uc0dd\uac01\ub098\ub124\uc694. \ud558\ubc84\ub4dc \ube44\uc988\ub2c8\uc2a4 \uc2a4\ucfe8\ub3c4 \ub2e4\ub978 \ud559\uad50\ub4e4\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c \uc628\ub77c\uc778 \uc218\uc5c5\uc744 \uc9c4\ud589\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ub0c8\uc2b5\ub2c8\ub2e4. \ubaa8\ub450\uac00 \"\uc544, \uc774\uc81c \ub05d\ub0ac\ub2e4. \ucea0\ud37c\uc2a4\uc758 \uc885\ub9d0\uc774\ub2e4. \ub354 \uc774\uc0c1 \ucea0\ud37c\uc2a4\uc5d0 \uc62c \ud544\uc694\uac00 \uc5c6\ub2e4\"\uace0 \uc0dd\uac01\ud588\uc8e0. \ud558\uc9c0\ub9cc \ub2f9\uc2dc \ud559\uc7a5\uc774\uc5c8\ub358 \ub2c8\ud2f4 \ub178\ub9ac\uc544(Nitin Nohria)\uac00 \ud6cc\ub96d\ud55c \ud1b5\ucc30\ub825\uc744 \ubcf4\uc5ec\uc92c\uc2b5\ub2c8\ub2e4. \"\uc544\ub2c8, \uc0ac\uc2e4 \uc774 \ubc29\uc815\uc2dd\uc5d0\uc11c \ucea0\ud37c\uc2a4\ub294 \ub354 \uc911\uc694\ud574\uc9c4\ub2e4\"\uace0 \ub9d0\ud588\uc8e0. \uc65c\ub0d0\ud558\uba74, \uc6b0\ub9ac\uac00 \uc138\uc0c1\uc5d0 \ud6e8\uc52c \ub354 \uba40\ub9ac \ub3c4\ub2ec\ud560 \uc218 \uc788\uc9c0\ub9cc, \uc774\uc804\uc5d0\ub294 \ud558\uc9c0 \ubabb\ud588\ub358 \ubc29\uc2dd\uc73c\ub85c \uae30\uc220\uc744 \ud65c\uc6a9\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ud32c\ub370\ubbf9\uc774 \uc6b0\ub9ac\ub97c \ub354 \ub098\uc740 \ubc29\ud5a5\uc73c\ub85c \uc774\ub04c\uc5c8\uc9c0\ub9cc, \uc0ac\ub78c\ub4e4\uc740 \uc5ec\uc804\ud788 \uc11c\ub85c \ud568\uaed8 \uc788\uace0 \uc2f6\uc5b4 \ud560 \uac83\uc785\ub2c8\ub2e4. \uadf8\uac83\uc774 \ub124\ud2b8\uc6cc\ud06c\uc640 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \ubc29\ubc95\uc774\ub2c8\uae4c\uc694-<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \ud6cc\ub96d\ud55c \ube44\uc720\uc785\ub2c8\ub2e4. \ub9de\uc544\uc694. \uc815\ud655\ud569\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \ub124. \ub2e4\uc2dc \uc778\uc0ac\uc774\ud2b8\uc2a4\ud018\uc5b4\ub4dc \uc0ac\ub840\ub85c \ub3cc\uc544\uac00 \ubcf4\uc8e0. \uac70\uae30\uc11c \uc2dc\uc791\ud588\uc73c\ub2c8\uae4c\uc694. \uadf8 \ucc3d\uc5c5\uc790\ub4e4\uc774 \ub0b4\ub9ac\ub824\uace0 \ud588\ub358 \uacb0\uc815\uc744 \uc0dd\uac01\ud574\ubcf4\uba74, \ud575\uc2ec \uc8fc\uc81c\ub294 \ud655\uc7a5 \ubc29\uc2dd\uc5d0 \ub300\ud55c \uc758\uacac \ucc28\uc774\uc600\uc2b5\ub2c8\ub2e4. \ub354 \ub9ce\uc740 \uc601\uc5c5\uc0ac\uc6d0\uc744 \uace0\uc6a9\ud574\uc57c \ud560\uae4c\uc694? \ub9c8\ucf00\ud305\uc5d0 \ub354 \ud22c\uc790\ud574\uc57c \ud560\uae4c\uc694? \uadf8\uac83\uc774 \uc911\uc2ec \uae34\uc7a5\uac10\uc774\uc5c8\uc8e0. \uadf8\ub4e4\uc774 \uc8fc\ubaa9\ud574\uc57c \ud560 \uc62c\ubc14\ub978 \uac83\ub4e4\uc774\uc5c8\uc744\uae4c\uc694? \uc544\ub2c8\uba74 \uc624\ub298 \uc774 \ud31f\uce90\uc2a4\ud2b8\ub97c \ub4e3\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ubb34\uc5c7\uc744 \uc8fc\ubaa9\ud558\ub77c\uace0 \ub9d0\uc500\ud558\uc2dc\uaca0\uc2b5\ub2c8\uae4c?<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \ub124. \uc5ec\uae30\uc11c \ub450 \uac00\uc9c0\ub97c \uac15\uc870\ud558\uaca0\uc2b5\ub2c8\ub2e4. \uccab\uc9f8\ub294 \ud655\uc7a5 \uc900\ube44\ub97c \uc77c\uad00\ub41c \uc218\uc775 \ud655\ubcf4\uac00 \uc544\ub2cc \uc77c\uad00\ub41c \uace0\uac1d \uac00\uce58 \ucc3d\ucd9c\uc5d0 \uae30\ubc18\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc5ec\uae30\uc11c \uc2e4\uc218\ud569\ub2c8\ub2e4. \uc6b0\ub9ac\uac00 \ub2e4\ub918\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc601\uc5c5 \ubc0f \uc218\uc775 \ud37c\ub110\uc744 \ubcfc \ub54c \uc885\ucc29\uc810\uc744 \uacc4\uc57d \uc11c\uba85\uc774\ub098 \ub300\uae08 \uc218\ub839\uc73c\ub85c \ubcf4\uc9c0 \ub9d0\uc544\uc57c \ud569\ub2c8\ub2e4. \uc885\ucc29\uc810\uc740 \uace0\uac1d\uc774 \uc81c\ud488\uc744 \uc124\uc815\ud558\uace0, \uac00\uce58\ub97c \ud655\uc778\ud558\uace0, \ub354 \ub9ce\uc774 \uad6c\ub9e4\ud558\uace0, \uace0\uac1d\uc744 \ucd94\ucc9c\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\uac83\uc774 \uccab \ubc88\uc9f8 \ud3ec\uc778\ud2b8\uc785\ub2c8\ub2e4.<\/p>\n<p>\ub450 \ubc88\uc9f8 \ud3ec\uc778\ud2b8\ub294, \uc774\uac83\uc740 \ub2e8\uc21c\ud788 \uc601\uc5c5 \ub2f4\ub2f9\uc790\ub97c \uace0\uc6a9\ud558\uace0 \ud560\ub2f9\ub7c9\uc744 \uc8fc\ub294 \uac83\ubcf4\ub2e4 \ud6e8\uc52c \ub354 \ubcf5\uc7a1\ud55c \uc2dc\uc2a4\ud15c\uc774\ub77c\ub294 \uc810\uc785\ub2c8\ub2e4. \uadf8 \uc2dc\uc2a4\ud15c\uc5d0\ub294 \ub9ce\uc740 \ucc28\uc6d0\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucc28\uc6d0\uc5d0 \ub300\ud55c \ubcf4\ud3b8\uc801\uc778 \ub2f5\uc740 \uc5c6\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uadf8 \ucc28\uc6d0\uc5d0\ub294 \ubcf4\uc0c1 \uacc4\ud68d, \uc601\uc5c5 \ucc44\uc6a9 \ud504\ub85c\ud544, \uc218\uc694 \ucc3d\ucd9c \uc804\ub7b5, \uc601\uc5c5 \ubc29\ubc95\ub860\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubaa8\ub4e0 \uad6c\uc131 \uc694\uc18c \uc124\uacc4\ub294 \uc5ec\ub7ec\ubd84\uc758 \ub9e5\ub77d\uc5d0 \uae30\ubc18\ud574\uc57c \ud569\ub2c8\ub2e4. \ub204\uad6c\uc5d0\uac8c \ud310\ub9e4\ud558\ub294\uac00? \uc81c\ud488\uc774 \uc5bc\ub9c8\ub098 \ubcf5\uc7a1\ud55c\uac00? \uc5b4\ub514\uc5d0\uc11c \ud310\ub9e4\ud558\ub294\uac00? \uadf8\ub9ac\uace0 \uc5b4\ub5a4 \ub2e8\uacc4\uc5d0 \uc788\ub294\uac00? \uc9c0\uc18d\uc801\uc73c\ub85c \ud3c9\uac00\ud574\uc57c \ud569\ub2c8\ub2e4. \uc2dc\uc7a5 \uc9c4\ucd9c \uc2dc\uc2a4\ud15c\uc740 \uc815\uc801\uc778 \ucd5c\uc801\ud654\uac00 \uc544\ub2c8\ub77c \uc9c0\uc18d\uc801\uc778 \ucd5c\uc801\ud654\uc785\ub2c8\ub2e4. \uc774\uac83\uc774 \uc81c\uac00 \uc0ac\ub78c\ub4e4\uc774 \uc5bb\uc5b4\uac00\uae38 \ubc14\ub77c\ub294 \ub450 \uac00\uc9c0 \ud3ec\uc778\ud2b8\uc785\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \uc54c\uaca0\uc2b5\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9 \uc9c8\ubb38 \ud558\ub098\ub9cc \ub354 \ub4dc\ub9ac\uc8e0. \uc774 \ud31f\uce90\uc2a4\ud2b8\ub97c \ub4e3\ub294 \uc0ac\ub78c\ub4e4 \uc911\uc5d0\ub294 \ube44\uc2b7\ud55c \uc0c1\ud669\uc5d0 \uc788\uac70\ub098 \uc5ec\ub7ec\ubd84\uc758 \ub9d0\uc5d0 \uacf5\uac10\ud560 \uc218 \uc788\ub294 \ubd84\ub4e4\uc774 \uc788\uc744 \uac81\ub2c8\ub2e4. \uadf8\ub4e4\uc774 \ub0b4\uc77c \ub2f9\uc7a5 \uadf8\ub9cc\ub46c\uc57c \ud560 \uac83\uc740 \ubb34\uc5c7\uc774\uba70, \uc5ec\ub7ec\ubd84\uc774 \ud558\ub77c\uace0 \ub9d0\ud55c \ubaa8\ub4e0 \uac83\ub4e4 \uc911\uc5d0\uc11c \ubb34\uc5c7\uc744 \ud574\uc57c \ud560\uae4c\uc694?<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \ud68c\uc0ac\uc758 \ub098\uce68\ubc18\uc740 \uc218\uc775 \ubaa9\ud45c\uac00 \ub418\uc5b4\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \ucd08\uae30\uc5d0\ub294 LIR(\uc720\uc9c0\uc728 \uc120\ud589 \uc9c0\ud45c)\uc774 \ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ubc1c\uc804\ud568\uc5d0 \ub530\ub77c \uc880 \ub354 \uc804\uccb4\uc801\uc73c\ub85c \uc811\uadfc\ud574\uc57c \ud569\ub2c8\ub2e4. \ub124, \uc218\uc775\uc744 \ub298\ub9ac\uace0, \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\uace0, \uc0ac\ub78c\ub4e4\uc744 \uc9c0\uc6d0\ud574\uc57c \ud558\uc9c0\ub9cc, \uad81\uadf9\uc801\uc73c\ub85c\ub294 \uace0\uac1d \uac00\uce58\uc5d0 \uae30\ubc18\ud574\uc57c \ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \"\uc218\uc775 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud588\ub2e4\"\uace0\ub9cc \ub9d0\ud558\uc9c0 \ub9c8\uc138\uc694. \uadf8\uac83\uc740 \ubc29\uc815\uc2dd\uc758 \uc77c\ubd80\uc77c \ubfd0\uc785\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \ub2f9\uc2e0\uc758 \ub9d0\uc774 \ud22c\uc790\uc790 \uadc0\uc5d0 \ub4e4\uc5b4\uac00\uae38 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \uc601\uc5c5 \ub9ac\ub354\uac00 \uadf8\ub807\uac8c \ub9d0\ud558\ub294 \uac8c \uc774\uc0c1\ud558\uc9c0\ub9cc, \uc0ac\uc2e4\uc785\ub2c8\ub2e4.<\/p>\n<p>\ube0c\ub77c\uc774\uc5b8 \ucf00\ub2c8: \ub124, \ub9c8\ud06c. Cold Call\uc5d0 \ucc38\uc5ec\ud574 \uc8fc\uc154\uc11c \uac10\uc0ac\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\ud06c \ub85c\ubc84\uc9c0: \uc601\uad11\uc785\ub2c8\ub2e4, \ube0c\ub77c\uc774\uc5b8. \uac10\uc0ac\ud569\ub2c8\ub2e4.<\/p>\n<p>BRIAN KENNY: Cold Call\uc744 \uc88b\uc544\ud558\uc2e0\ub2e4\uba74 \ub2e4\ub978 \ud31f\uce90\uc2a4\ud2b8\ub3c4 \uc88b\uc544\ud558\uc2e4 \uac83\uc785\ub2c8\ub2e4. <a href=\"https:\/\/www.hbs.edu\/environment\/podcast\/Pages\/default.aspx\">\uae30\ud6c4 \uc0c1\uc2b9<\/a>, <a href=\"https:\/\/hbr.org\/podcasts\/coaching-real-leaders\">\uc9c4\uc815\ud55c \ub9ac\ub354 \ucf54\uce6d<\/a>, <a href=\"https:\/\/hbr.org\/podcasts\/ideacast\">\uc544\uc774\ub514\uc5b4 \uce90\uc2a4\ud2b8<\/a>, <a href=\"https:\/\/www.hbs.edu\/managing-the-future-of-work\/podcast\/Pages\/default.aspx\">\ubbf8\ub798\uc758 \uc5c5\ubb34 \uad00\ub9ac<\/a>, <a href=\"https:\/\/www.alumni.hbs.edu\/events\/Pages\/skydeck.aspx\">\uc2a4\uce74\uc774\ub370\ud06c<\/a>\ubc0f <a href=\"https:\/\/www.hbs.edu\/news\/podcasts\/think-big-buy-small\/podcast-details?episode=3618853027\">\ud06c\uac8c \uc0dd\uac01\ud558\uace0 \uc791\uac8c \uad6c\ub9e4\ud558\uc138\uc694.<\/a> \ud31f\uce90\uc2a4\ud2b8\ub97c \ubc1b\uc744 \uc218 \uc788\ub294 \uacf3\uc774\uba74 \uc5b4\ub514\uc5d0\uc11c\ub098 \ucc3e\uc544\ubcf4\uc138\uc694.<\/p>\n<p>\uc81c\uc548 \uc0ac\ud56d\uc774 \uc788\uac70\ub098 \uc778\uc0ac\ud558\uace0 \uc2f6\uc740 \uc0ac\ud56d\uc774 \uc788\uc73c\uc2dc\uba74 \uc5b8\uc81c\ub4e0\uc9c0 \uc5f0\ub77d \uc8fc\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4. <a href=\"https:\/\/hbr.org\/podcast\/2026\/03\/mailto:coldcall@hbs.edu\">coldcall@hbs.edu<\/a>.<\/p>\n<\/p><\/div>\n<p>#\uc18c\ud504\ud2b8\uc6e8\uc5b4 #\uc2a4\ud0c0\ud2b8\uc5c5 #\uc778\uc0ac\uc774\ud2b8\uc2a4\ud018\uc5b4\ub4dc #\uace0\uad70\ubd84\ud22c #\ucd5c\uc801 #\uc601\uc5c5 #\ub9c8\ucf00\ud305 #\uc804\ub7b5 #\uc218\ub9bd<\/p>","protected":false},"excerpt":{"rendered":"<p>BRIAN KENNY: Cold Call\uc5d0 \uc624\uc2e0 \uac83\uc744 \ud658\uc601\ud569\ub2c8\ub2e4. \uc774 \ud31f\uce90\uc2a4\ud2b8\uc5d0\uc11c\ub294 \ud68d\uae30\uc801\uc778 \uc544\uc774\ub514\uc5b4\uc640 \ud558\ubc84\ub4dc \ube44\uc988\ub2c8\uc2a4 \uc2a4\ucfe8\uc758 \uc0ac\ub840 \uc5f0\uad6c\ub97c \uae4a\uc774 \ud30c\uace0\ub4ed\ub2c8\ub2e4. \uc624\ub298 Cold Call\uc5d0\uc11c\ub294 \uc2b9\ub9ac\ud558\uace0 \uc788\ub294 \uac83\ucc98\ub7fc \ubcf4\uc774\ub294 \ud68c\uc0ac\uc5d0 \ub300\ud574 \uc774\uc57c\uae30\ud569\ub2c8\ub2e4. \uace0\uac1d, \ubaa8\uba58\ud140, \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uc131\uc7a5\ud558\ub294 \ud3c9\ud310\uc744 \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc218\uc775\uc774 \ub4e4\uc5b4\uc624\uace0 \uc788\uc73c\uba70, \uc81c\ud488\uc774 \ubc18\uc751\uc744 \uc5bb\uace0 \uc788\uc2b5\ub2c8\ub2e4. [&hellip;]<\/p>","protected":false},"author":1,"featured_media":3283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-6507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy - MORE SOURCING LTD<\/title>\n<meta name=\"description\" content=\"Even with strong product market fit, these founders disagreed on how to best focus their strategy to scale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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