{"id":7723,"date":"2026-06-04T18:49:23","date_gmt":"2026-06-04T10:49:23","guid":{"rendered":"https:\/\/moresourcing.com\/research-when-consumers-have-more-control-over-ads-they-respond-better\/"},"modified":"2026-06-04T18:49:23","modified_gmt":"2026-06-04T10:49:23","slug":"research-when-consumers-have-more-control-over-ads-they-respond-better","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/ko\/research-when-consumers-have-more-control-over-ads-they-respond-better\/","title":{"rendered":"\uc18c\ube44\uc790\uac00 \uad11\uace0\ub97c \ub354 \ub9ce\uc774 \ud1b5\uc81c\ud560 \ub54c, \ub354 \uc798 \ubc18\uc751\ud55c\ub2e4"},"content":{"rendered":"<p><\/p>\n<div>\n<p style=\"font-weight:400\" class=\"Paragraph-module-scss-module__UwInRW__text\" data-first-paragraph=\"true\">\uc778\ud130\ub137 \uc5ed\uc0ac\uc758 \ub300\ubd80\ubd84 \ub3d9\uc548, \uc628\ub77c\uc778 \uad11\uace0\ub294 \ud3ec\ud68d \uccad\uc911 \ubaa8\ub378\ub85c \uc6b4\uc601\ub418\uc5b4 \uc654\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \uac00\ub9cc\ud788 \uc549\uc544 \uc788\uace0 \ud50c\ub7ab\ud3fc\uc740 \uadf8\ub4e4\uc5d0\uac8c \uad11\uace0\ub97c \ud478\uc2dc\ud569\ub2c8\ub2e4. \uc774 \ubaa8\ub378\uc740 \uc218\uc775\uc131\uc774 \uc788\uc5c8\uc9c0\ub9cc, \uc591\uce21 \ubaa8\ub450\uc5d0\uac8c \uc810\uc810 \ub354 \ube44\uc6a9\uc774 \ub9ce\uc774 \ub4e4\uace0 \uc788\uc2b5\ub2c8\ub2e4: <a href=\"https:\/\/www.martechoutlook.com\/news\/brands-are-wasting-budget-on--annoying--ads-that-do-more-harm-than-good-new-yougov-survey-finds-nid-3152.html\" class=\"ContentLink-module-scss-module__qKDjGa__anchor\">\uc18c\ube44\uc790\uc758 70%<\/a> \uac00 \ub514\uc9c0\ud138 \uad11\uace0\ub97c \uc9dc\uc99d\uc2a4\ub7fd\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4; \ub300\ubd80\ubd84\uc740 <a href=\"https:\/\/yougov.com\/articles\/49469-as-streamers-unroll-ad-supported-tiers-whats-the-max-ad-load-viewers-are-prepared-to-put-up-with\" class=\"ContentLink-module-scss-module__qKDjGa__anchor\">\uc2dc\uac04\ub2f9 5\ubd84 \uc774\uc0c1\uc758 \uad11\uace0<\/a> \ub97c \uc6a9\ub0a9\ud560 \uc218 \uc5c6\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4; \uac70\uc758 <a href=\"https:\/\/yougov.com\/articles\/48347-how-often-do-global-consumers-hit-the-adblocker-button-while-streaming\" class=\"ContentLink-module-scss-module__qKDjGa__anchor\">5\uba85 \uc911 1\uba85(18%)\uc758 \uc18c\ube44\uc790<\/a> \uc2a4\ud2b8\ub9ac\ubc0d \ucf58\ud150\uce20\ub97c \uc2dc\uccad\ud560 \ub54c\ub294 \ud56d\uc0c1 \uad11\uace0 \ucc28\ub2e8\uae30\ub97c \uc0ac\uc6a9\ud558\uc138\uc694. \uadf8\ub9ac\uace0 <a href=\"https:\/\/martechseries.com\/sales-marketing\/programmatic-buying\/u-s-consumers-continue-to-shift-to-streaming-media-services-and-are-showing-greater-appetite-for-personalized-ads\/\" class=\"ContentLink-module-scss-module__qKDjGa__anchor\">\ubbf8\uad6d \uc18c\ube44\uc790\uc758 37%\uac00 \uad11\uace0 \ub54c\ubb38\uc5d0 \ud2b9\uc815 \uad6c\ub3c5 \uc11c\ube44\uc2a4\ub97c \ud574\uc9c0\ud55c \uc801\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/a>2025\ub144 1\ubd84\uae30\uc5d0\ub9cc\u00a0<a href=\"https:\/\/www.broadbandtvnews.com\/2025\/08\/20\/us-streaming-platforms-shift-focus-to-retention-as-churn-rates-surge\/\" class=\"ContentLink-module-scss-module__qKDjGa__anchor\">\ub137\ud50c\ub9ad\uc2a4, \ud504\ub77c\uc784 \ube44\ub514\uc624, \ub514\uc988\ub2c8+\uc5d0\uc11c \uc6d4\uac04 \ud574\uc9c0\uc728\uc774 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/a>.<\/p>\n<\/div>\n<p><script async=\"\" defer=\"\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#version=v19.2&amp;appId=1761258887507575&amp;xfbml=false&amp;status=true\"><\/script><\/p>\n<p>#\uc18c\ube44\uc790 #\ud1b5\uc81c #\uad11\uace0 #\ubc18\uc751<\/p>","protected":false},"excerpt":{"rendered":"<p>For most of the internet\u2019s history, online advertising has operated on a captive-audience model: consumers sit still while platforms push ads at them. The model has been profitable, but it is increasingly costly for both sides: 70% of consumers find digital ads annoying; most find more than 5 minutes of ads an hour unacceptable; nearly [&hellip;]<\/p>","protected":false},"author":1,"featured_media":7724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-7723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>When Consumers Have More Control Over Ads, They Respond Better - MORE SOURCING LTD<\/title>\n<meta name=\"description\" content=\"Streaming platforms have long relied on a captive-audience advertising model that interrupts viewers and increasingly drives frustration, disengagement, and subscriber churn. While many platforms have responded by letting users choose which ads they see, new research suggests that allowing viewers to choose when they see ads may be just as effective\u2014and in some cases more practical. Across three studies involving more than 1,300 participants, both \u201ccontent choice\u201d and \u201ctiming choice\u201d increased attention to ads while reducing annoyance, leading to stronger recall, better brand impressions, and higher purchase intent. The findings suggest that platforms should treat viewer autonomy as a strategic design tool rather than a concession. Different forms of control work better in different contexts: timing choice is most effective for committed viewers in predictable settings, while content choice may work better for distracted or uncertain viewers. The broader implication is that platforms can improve engagement, retention, and advertising performance simultaneously by giving users smarter forms of agency over the ad experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moresourcing.com\/ko\/research-when-consumers-have-more-control-over-ads-they-respond-better\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Consumers Have More Control Over Ads, They Respond Better\" \/>\n<meta property=\"og:description\" content=\"Streaming platforms have long relied on a captive-audience advertising model that interrupts viewers and increasingly drives frustration, disengagement, and subscriber churn. While many platforms have responded by letting users choose which ads they see, new research suggests that allowing viewers to choose when they see ads may be just as effective\u2014and in some cases more practical. Across three studies involving more than 1,300 participants, both \u201ccontent choice\u201d and \u201ctiming choice\u201d increased attention to ads while reducing annoyance, leading to stronger recall, better brand impressions, and higher purchase intent. The findings suggest that platforms should treat viewer autonomy as a strategic design tool rather than a concession. Different forms of control work better in different contexts: timing choice is most effective for committed viewers in predictable settings, while content choice may work better for distracted or uncertain viewers. The broader implication is that platforms can improve engagement, retention, and advertising performance simultaneously by giving users smarter forms of agency over the ad experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moresourcing.com\/ko\/research-when-consumers-have-more-control-over-ads-they-respond-better\/\" \/>\n<meta property=\"og:site_name\" content=\"MORE SOURCING LTD\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-04T10:49:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Jun26_01_2187122807_2227026704.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\uae00\uc4f4\uc774\" \/>\n\t<meta name=\"twitter:data1\" content=\"MS\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/moresourcing.com\/research-when-consumers-have-more-control-over-ads-they-respond-better\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/moresourcing.com\/research-when-consumers-have-more-control-over-ads-they-respond-better\/\"},\"author\":{\"name\":\"MS\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69\"},\"headline\":\"When Consumers Have More Control Over Ads, They Respond Better\",\"datePublished\":\"2026-06-04T10:49:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/moresourcing.com\/research-when-consumers-have-more-control-over-ads-they-respond-better\/\"},\"wordCount\":102,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/moresourcing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/moresourcing.com\/research-when-consumers-have-more-control-over-ads-they-respond-better\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Jun26_01_2187122807_2227026704.jpg\",\"articleSection\":[\"Management\"],\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/moresourcing.com\/research-when-consumers-have-more-control-over-ads-they-respond-better\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/moresourcing.com\/research-when-consumers-have-more-control-over-ads-they-respond-better\/\",\"url\":\"https:\/\/moresourcing.com\/research-when-consumers-have-more-control-over-ads-they-respond-better\/\",\"name\":\"When Consumers Have More Control Over Ads, They Respond Better - MORE SOURCING LTD\",\"isPartOf\":{\"@id\":\"https:\/\/moresourcing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/moresourcing.com\/research-when-consumers-have-more-control-over-ads-they-respond-better\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/moresourcing.com\/research-when-consumers-have-more-control-over-ads-they-respond-better\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Jun26_01_2187122807_2227026704.jpg\",\"datePublished\":\"2026-06-04T10:49:23+00:00\",\"description\":\"Streaming platforms have long relied on a captive-audience advertising model that interrupts viewers and increasingly drives frustration, disengagement, and subscriber churn. 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