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Create Generative AI Value at Scale

Christian Gralingen The Research Over three years (2022-2025), two of the authors (Kevin and Ivo) engaged with 23 Swiss companies that were members of a research consortium focused on generative AI. The study participants represented a diverse array of industries: retail banking, investment banking, health insurance, insurance, medical coding, energy, law, laboratory instrument manufacturing, equipment […]

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Your Company Needs an Energy Strategy for AI’s Next Phase

At the start of the gen AI boom, the scarcest asset seemed obvious: access to the frontier model. Companies rushed to license models such as GPT-4, Claude, and Gemini, hired prompt engineers, and built proprietary copilots. Then a different constraint emerged: access to GPUs, cloud capacity, and data-center space. Now, beneath all of that, a […]

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Scaling AI With Adaptive Governance

Christian Gralingen The Research From 2022 to 2025, the authors conducted in-depth, semistructured interviews with senior leaders and practitioners responsible for AI governance, risk, compliance, data, and product decisions. Core interviews were conducted at Microsoft, Barclays, Kyriba, Nasdaq, Lloyds Bank, Danske Bank, and the Abu Dhabi Department of Finance. The interviews focused on how governance […]

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EU trade chief swipes at China’s overcapacity, but seeks ‘meaningful’ talks with Beijing

EU trade chief Maros Sefcovic has called for practical approaches and “meaningful discussion” to tackle the growing trade concerns between Brussels and Beijing, following his meeting with China’s chief international trade negotiator, Li Chenggang, on the sideline of a ministerial meeting at the Organisation for Economic Cooperation and Development (OECD) in Paris. Sefcovic opened his […]

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When Consumers Have More Control Over Ads, They Respond Better

For most of the internet’s history, online advertising has operated on a captive-audience model: consumers sit still while platforms push ads at them. The model has been profitable, but it is increasingly costly for both sides: 70% of consumers find digital ads annoying; most find more than 5 minutes of ads an hour unacceptable; nearly […]

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