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Our News

Vance at Iran peace talks; Artemis II; FEMA funds : NPR

Good morning. You’re reading the Up First newsletter. Subscribe here to get it delivered to your inbox, and listen to the Up First podcast for all the news you need to start your day. Today’s top stories Vice President Vance will head a U.S. delegation for peace talks with Iran in Pakistan this weekend. Negotiators will meet in the […]

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New Research on How Brand Associations Drive Customer Spending

In a recent article, we showed that measuring a brand’s customer surplus value, or the dollar value customers feel a brand delivers, helps predict which customers will remain loyal and which are likely to churn. However, while customer surplus value provides a powerful summary of how valuable a brand is to customers, it does not […]

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What the Best Private Equity-Backed CEOs Do Differently

Private equity-backed companies operate against an unforgiving clock. CEOs are expected to create significant value in compressed timeframes, meet aggressive growth targets, and navigate a minefield of internal and external pressures. Yet despite exhaustive vetting, significant financial incentives, and deep leadership experience, more than 50% of CEOs fail to meet expectations and are replaced during […]

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‘Soft power’ is a buzzword these days. What is it exactly? : NPR

A protester carries a sign that equates foreign aid with soft power during a rally near the U.S. Capitol to protest the dismantling of USAID, the international agency charged with dispensing humanitarian aid around the world on behalf of the United States. Ben de la Cruz/NPR hide caption toggle caption Ben de la Cruz/NPR “Soft […]

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Rethink Responsibility in the Age of AI

Mark Airs/Ikon Images Early one morning in 2018, a self-driving Uber vehicle fatally struck a pedestrian in Tempe, Arizona. The world had questions: Who was responsible? Was it the safety driver behind the wheel? The engineers who designed the algorithms? Uber’s leadership? Or the regulators who had allowed autonomous-vehicle testing? The inability to name a […]

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The New Job of Leadership

An HBR Executive Masterclass with Harvard professor Arthur C. Brooks on how leadership is changing in the age of AI. April 8, 2026 For senior leaders, the question isn’t whether AI will change work—it already has. The deeper question is what’s left for leaders when machines can solve increasingly sophisticated problems. #Job #Leadership

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