{"version":"1.0","provider_name":"\u0411\u041e\u041b\u042c\u0428\u0415 \u0421\u041e\u0420\u0421\u0418\u041d\u0413\u0410 \u041b\u0422\u0414","provider_url":"https:\/\/moresourcing.com\/ru","author_name":"MS","author_url":"https:\/\/moresourcing.com\/ru\/author\/moresourcing\/","title":"A Better Strategy for Location-Based Advertising","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"9R049inZwQ\"><a href=\"https:\/\/moresourcing.com\/ru\/a-better-strategy-for-location-based-advertising\/\">A Better Strategy for Location-Based Advertising<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/moresourcing.com\/ru\/a-better-strategy-for-location-based-advertising\/embed\/#?secret=9R049inZwQ\" width=\"600\" height=\"338\" title=\"\u00abA Better Strategy for Location-Based Advertising\u00bb &#8212; MORE SOURCING LTD\" data-secret=\"9R049inZwQ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/moresourcing.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>","thumbnail_url":"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/04\/Mar26_31_1002779618.jpg","thumbnail_width":1200,"thumbnail_height":675,"description":"Location-based advertising has become a huge marketplace, but its dominant strategy is blunt: Most advertisers still draw a simple radius around each store and target everyone inside it. But a new study\u2014which analyzed millions of store visits and ad exposure across the U.S.\u2014found that this approach is systematically misallocating spend. The key predictor of ad effectiveness is not absolute distance, but a customer\u2019s relative proximity to you versus your rivals. Customers who are closer to your store than to a competitor\u2014especially those at moderate distances\u2014are far more responsive to advertising, even when they fall outside conventional targeting circles. Additional factors matter as well: the \u201cbillboard effect\u201d near the store, the nature of the product assortment, campaign type (promotion vs. brand), and where consumers work. To reach the right customers, marketers should redesign geotargeting around competitor locations, distance bands, and campaign objectives."}