{"version":"1.0","provider_name":"\u0411\u041e\u041b\u042c\u0428\u0415 \u0421\u041e\u0420\u0421\u0418\u041d\u0413\u0410 \u041b\u0422\u0414","provider_url":"https:\/\/moresourcing.com\/ru","author_name":"MS","author_url":"https:\/\/moresourcing.com\/ru\/author\/moresourcing\/","title":"Stop AI from Eroding Your Brand","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"zKiUukO910\"><a href=\"https:\/\/moresourcing.com\/ru\/stop-ai-from-eroding-your-brand\/\">\u041e\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0435 \u0418\u0418 \u043e\u0442 \u0440\u0430\u0437\u043c\u044b\u0432\u0430\u043d\u0438\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/moresourcing.com\/ru\/stop-ai-from-eroding-your-brand\/embed\/#?secret=zKiUukO910\" width=\"600\" height=\"338\" title=\"\u00abStop AI from Eroding Your Brand\u00bb &#8212; MORE SOURCING LTD\" data-secret=\"zKiUukO910\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/moresourcing.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/07\/Jul26_16_1959883670.jpg","thumbnail_width":1,"thumbnail_height":1,"description":"Artificial intelligence is changing how companies operate and how customers experience their brands. New research suggests that companies with lower levels of \u201cbrand debt\u201d\u2014the trust, relevance, and consistency lost when products, experiences, and decisions drift away from customer expectations\u2014are significantly more likely to outperform their peers. Drawing on a benchmark of 60 companies and lessons from Bose\u2019s digital transformation, the lessons here are that managing brand debt should become an enterprise-wide priority rather than a marketing exercise. As AI increasingly shapes customer interactions, companies that manage brand debt deliberately will be better positioned to strengthen trust, sustain growth, and preserve competitive advantage."}