{"id":2962,"date":"2025-09-06T06:11:53","date_gmt":"2025-09-05T22:11:53","guid":{"rendered":"https:\/\/moresourcing.com\/strategic-alignment-reconciles-purpose-and-profitability\/"},"modified":"2025-09-06T06:11:53","modified_gmt":"2025-09-05T22:11:53","slug":"%d1%81%d1%82%d1%80%d0%b0%d1%82%d0%b5%d0%b3%d0%b8%d1%87%d0%b5%d1%81%d0%ba%d0%be%d0%b5-%d1%81%d0%be%d0%b3%d0%bb%d0%b0%d1%81%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-%d0%be%d0%b1%d0%b5%d1%81%d0%bf%d0%b5%d1%87","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/ru\/%d1%81%d1%82%d1%80%d0%b0%d1%82%d0%b5%d0%b3%d0%b8%d1%87%d0%b5%d1%81%d0%ba%d0%be%d0%b5-%d1%81%d0%be%d0%b3%d0%bb%d0%b0%d1%81%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-%d0%be%d0%b1%d0%b5%d1%81%d0%bf%d0%b5%d1%87\/","title":{"rendered":"\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u0432\u044b\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u043d\u0438\u0435 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 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https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-435x290.jpg 435w\" data-lazy-sizes=\"(max-width: 1290px) 100vw, 1290px\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/Strategic-Alignment-Reconciles-Purpose-and-Profitability.jpg\"\/><img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/Strategic-Alignment-Reconciles-Purpose-and-Profitability.jpg\" alt=\"\" class=\"wp-image-122480\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/Strategic-Alignment-Reconciles-Purpose-and-Profitability.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-435x290.jpg 435w\" sizes=\"(max-width: 1290px) 100vw, 1290px\"\/><figcaption>\n<p class=\"attribution\">\u041e\u0442\u0442\u043e \u0414\u0435\u0442\u0442\u043c\u0435\u0440\/Ikon Images<\/p>\n<\/figcaption><\/figure>\n<div class=\"article-summary\"><strong 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src=\"https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/09\/Article-13-Fall-Strategic-Alignment-Reconciles-Purpose-and-Profitability-Narrated-Articles-teaser.mp3\" type=\"audio\/mpeg\"><\/source><\/audio><\/p>\n<\/div>\n<p><span class=\"smr-leadin\">\u0414\u043b\u044f \u043c\u043d\u043e\u0433\u0438\u0445 \u043a\u043e\u043c\u0430\u043d\u0434 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439<\/span> \u0438 \u0441\u043e\u0432\u0435\u0442\u043e\u0432 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u043e\u0432, \u0434\u0438\u0441\u043a\u0443\u0441\u0441\u0438\u0438 \u043e \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0439 \u0446\u0435\u043b\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u043f\u043e\u0433\u0440\u044f\u0437\u043b\u0438 \u0432 \u043a\u043e\u043d\u0444\u043b\u0438\u043a\u0442\u0430\u0445. \u0421\u043b\u0438\u0448\u043a\u043e\u043c \u0447\u0430\u0441\u0442\u043e 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class=\"article-authors__bio\">\n<p>\u0414\u0436\u043e\u043d\u0430\u0442\u0430\u043d \u0422\u0440\u0435\u0432\u043e\u0440 - \u043f\u043e\u043c\u043e\u0449\u043d\u0438\u043a \u0434\u0435\u043a\u0430\u043d\u0430 \u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u043e\u0440 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430 \u0432 \u0421\u0430\u0438\u0434\u0441\u043a\u043e\u0439 \u0448\u043a\u043e\u043b\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u041e\u043a\u0441\u0444\u043e\u0440\u0434\u0441\u043a\u043e\u0433\u043e \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0430. \u041e\u043d \u0445\u043e\u0442\u0435\u043b \u0431\u044b \u0432\u044b\u0440\u0430\u0437\u0438\u0442\u044c \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c, \u043f\u0440\u0438\u043d\u044f\u0432\u0448\u0438\u043c \u0443\u0447\u0430\u0441\u0442\u0438\u0435 \u0432 \u0435\u0433\u043e \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0438, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u043e\u0440\u0443 \u041b\u043e\u043d\u0434\u043e\u043d\u0441\u043a\u043e\u0439 \u0448\u043a\u043e\u043b\u044b \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0438 \u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440\u0443 \u041f\u0435\u043f\u043f\u0435\u0440\u0443 \u0437\u0430 \u0449\u0435\u0434\u0440\u0443\u044e \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0443 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f.<\/p>\n<\/div><\/div>\n<div class=\"article-ref\" id=\"article-ref\">\n<h4 class=\"article-ref__title\">\u0421\u0441\u044b\u043b\u043a\u0438<\/h4>\n<div class=\"article-ref__list\">\n<p id=\"ref1\"><b>1.<\/b> \u0421.\u041b. \u0425\u0430\u0440\u0442, \"<a href=\"https:\/\/sloanreview.mit.edu\/article\/how-to-embed-purpose-at-every-level\/\">\u041a\u0430\u043a \u0432\u043d\u0435\u0434\u0440\u0438\u0442\u044c \u0446\u0435\u043b\u044c \u043d\u0430 \u043a\u0430\u0436\u0434\u043e\u043c \u0443\u0440\u043e\u0432\u043d\u0435<\/a>,\" MIT Sloan Management Review 66, no. 3 (\u0432\u0435\u0441\u043d\u0430 2025 \u0433\u043e\u0434\u0430): 58-64.<\/p>\n<p id=\"ref2\"><b>2.<\/b> J. \u041a\u043e\u043b\u043b\u0438\u043d\u0437, \"\u041e\u0442 \u0445\u043e\u0440\u043e\u0448\u0435\u0433\u043e \u043a \u0432\u0435\u043b\u0438\u043a\u043e\u043c\u0443: \u041f\u043e\u0447\u0435\u043c\u0443 \u043e\u0434\u043d\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0441\u043e\u0432\u0435\u0440\u0448\u0430\u044e\u0442 \u0441\u043a\u0430\u0447\u043e\u043a, \u0430 \u0434\u0440\u0443\u0433\u0438\u0435 \u043d\u0435\u0442\" (\u041d\u044c\u044e-\u0419\u043e\u0440\u043a: Harper Business, 2001).<\/p>\n<p id=\"ref3\"><b>3.<\/b> J. \u0422\u0440\u0435\u0432\u043e\u0440 \u0438 \u0411. \u0412\u0430\u0440\u043a\u043e\u0443, \"\u041f\u0440\u043e\u0441\u0442\u043e\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u043d\u043d\u043e\u0441\u0442\u044c \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438\", Harvard Business Review, 16 \u043c\u0430\u044f 2016 \u0433., https:\/\/hbr.org.<\/p>\n<p id=\"ref4\"><b>4.<\/b> J. \u0422\u0440\u0435\u0432\u043e\u0440 \u0438 \u0411. \u0412\u0430\u0440\u043a\u043e\u0443, \"\u041d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u044b\u0440\u043e\u0432\u043d\u0435\u043d\u0430 \u0432\u0430\u0448\u0430 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f?\". Harvard Business Review, 7 \u0444\u0435\u0432\u0440\u0430\u043b\u044f 2017 \u0433\u043e\u0434\u0430, https:\/\/hbr.org.<\/p>\n<p id=\"ref5\"><b>5.<\/b> J. \u0422\u0440\u0435\u0432\u043e\u0440, \"\u041f\u043e\u0447\u0435\u043c\u0443 \u0446\u0435\u043b\u044c \u0438\u043c\u0435\u0435\u0442 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435\", Ares &amp; Athena 20 (\u0438\u044e\u043d\u044c 2022): 6-11.<\/p>\n<p id=\"ref6\"><b>6.<\/b> S. Ghoshal, \"<a href=\"https:\/\/doi.org\/10.1002\/smj.4250080503\" target=\"_blank\">\u0413\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f: \u041e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u043e\u043d\u043d\u0430\u044f \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0430<\/a>,\" Strategic Management Journal 8, no. 5 (September-October 1987): 425-440, https:\/\/doi.org\/10.1002\/smj.4250080503.<\/p>\n<p id=\"ref7\"><b>7.<\/b> J. \u0422\u0440\u0435\u0432\u043e\u0440, \"Re:Align: A Leadership Blueprint for Overcoming Disruption and Improving Performance\" (\u041b\u043e\u043d\u0434\u043e\u043d: Bloomsbury Business, 2022).<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-doi\">\n    <a href=\"https:\/\/doi.org\/10.63383\/BNdV7035\" target=\"_blank\" class=\"article-doi__number\">https:\/\/doi.org\/10.63383\/BNdV7035<\/a>\n<\/div>\n<\/div>\n<p>#Strategic #Alignment #Reconciles #Purpose #Profitability<\/p>","protected":false},"excerpt":{"rendered":"<p>Otto Dettmer\/Ikon Images \u0420\u0435\u0437\u044e\u043c\u0435: \u041c\u043d\u043e\u0433\u043e\u043b\u0435\u0442\u043d\u0438\u0435 \u0441\u043f\u043e\u0440\u044b \u043e \u0442\u043e\u043c, \u0434\u043e\u043b\u0436\u043d\u0430 \u043b\u0438 \u0446\u0435\u043b\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0431\u044b\u0442\u044c \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0430 \u043d\u0430 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044f\u0445 \u0438\u043b\u0438 \u043f\u0440\u043e\u0441\u0442\u043e \u043d\u0430 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u0438 \u043f\u0440\u0438\u0431\u044b\u043b\u0438, \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0441\u043e\u0431\u043e\u0439 \u043b\u043e\u0436\u043d\u044b\u0439 \u0432\u044b\u0431\u043e\u0440. \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u0432\u044b\u0440\u0430\u0432\u043d\u0438\u0432\u0430\u043d\u0438\u0435 \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u0438 \u0442\u043e\u0433\u043e, \u0438 \u0434\u0440\u0443\u0433\u043e\u0433\u043e: \u041e\u0434\u043d\u0430 \u043b\u0438\u0448\u044c \u043f\u043e\u0433\u043e\u043d\u044f \u0437\u0430 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u044e \u043d\u0435 \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u0442 \u043a \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0433\u043e \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u044f, \u0430 \u0431\u043b\u0430\u0433\u043e\u0440\u043e\u0434\u043d\u0430\u044f \u0446\u0435\u043b\u044c, \u043d\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0430\u044f \u0440\u0435\u0430\u043b\u0438\u044f\u043c \u0440\u044b\u043d\u043a\u0430, \u043e\u0431\u0440\u0435\u0447\u0435\u043d\u0430 [...]...<\/p>","protected":false},"author":1,"featured_media":2963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategic Alignment Reconciles Purpose and Profitability - MORE SOURCING LTD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moresourcing.com\/ru\/\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0435-\u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u043d\u0438\u0435-\u043e\u0431\u0435\u0441\u043f\u0435\u0447\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic Alignment Reconciles Purpose and Profitability\" \/>\n<meta property=\"og:description\" content=\"Otto Dettmer\/Ikon Images Summary: The long-running debate about whether a company\u2019s purpose should be a values-based goal or simply the goal of turning a profit presents a false choice. 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