{"id":3161,"date":"2025-09-14T19:37:58","date_gmt":"2025-09-14T11:37:58","guid":{"rendered":"https:\/\/moresourcing.com\/the-missing-link-between-purpose-and-performance\/"},"modified":"2025-09-14T19:37:58","modified_gmt":"2025-09-14T11:37:58","slug":"the-missing-link-between-purpose-and-performance","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/ru\/the-missing-link-between-purpose-and-performance\/","title":{"rendered":"\u041d\u0435\u0434\u043e\u0441\u0442\u0430\u044e\u0449\u0435\u0435 \u0437\u0432\u0435\u043d\u043e \u043c\u0435\u0436\u0434\u0443 \u0446\u0435\u043b\u044c\u044e \u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c\u044e"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"article-left-col\">\n<section class=\"article-topics\">\n<h4 class=\"article-topics__title\">\u0422\u0435\u043c\u044b<\/h4>\n<\/section>\n<section class=\"article-section\">\n<h4 class=\"article-section__title\">Frontiers<\/h4>\n<p>\n            An <cite>MIT SMR<\/cite> \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0430, \u0438\u0437\u0443\u0447\u0430\u044e\u0449\u0430\u044f, \u043a\u0430\u043a \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u043c\u0435\u043d\u044f\u044e\u0442 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0443 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f.        <\/p>\n<p>        <a href=\"https:\/\/sloanreview.mit.edu\/big-ideas\/frontiers\/\" class=\"article-section__link\"><\/p>\n<p>           \u0414\u0440\u0443\u0433\u0438\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u0438\u0437 \u044d\u0442\u043e\u0439 \u0441\u0435\u0440\u0438\u0438<br \/>\n                      <\/a><\/p>\n<\/section><\/div>\n<aside class=\"article-ad ad-300  ad-300x250 ad-desktop\">\n<\/aside>\n<aside class=\"article-ad ad-300  ad-300x250 ad-mobile\">\n<\/aside>\n<figure class=\"article-inline\">\n<img decoding=\"async\" alt=\"\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/The-Missing-Link-Between-Purpose-and-Performance.jpg\"\/><img decoding=\"async\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/The-Missing-Link-Between-Purpose-and-Performance.jpg\" alt=\"\"\/><figcaption>\n<p class=\"attribution\">\u042d\u043d\u0434\u0440\u044e \u0411\u0435\u0439\u043a\u0435\u0440\/Ikon Images<\/p>\n<\/figcaption><\/figure>\n<div class=\"article-summary\"><strong class=\"article-summary__strong\">\u0420\u0435\u0437\u044e\u043c\u0435: <\/strong><\/p>\n<p>\u041a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0430\u044f \u0446\u0435\u043b\u044c \u0447\u0430\u0441\u0442\u043e \u043d\u0435 \u0432\u043e\u043f\u043b\u043e\u0449\u0430\u0435\u0442\u0441\u044f \u0432 \u043f\u0440\u0438\u0432\u0435\u0440\u0436\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u043a\u043e\u043b\u043b\u0435\u043a\u0442\u0438\u0432\u0430 \u043f\u044b\u0442\u0430\u044e\u0442\u0441\u044f \u0443\u0432\u044f\u0437\u0430\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u0432\u0438\u0434\u0435\u043d\u0438\u0435 \u0441 \u043f\u043e\u0432\u0441\u0435\u0434\u043d\u0435\u0432\u043d\u043e\u0439 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c\u044e. \u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435, \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u043e\u0435 \u0441\u0440\u0435\u0434\u0438 57 000 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 469 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439, \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u043e, \u0447\u0442\u043e \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u0433\u0440\u0443\u043f\u043f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u0435\u0434\u0443\u0442 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u044b\u0439 \u0434\u0438\u0430\u043b\u043e\u0433 \u043e \u0446\u0435\u043b\u044f\u0445 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438, \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u044e\u0442 \u0440\u0430\u0432\u043d\u044b\u0435 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u0441\u043e \u0432\u0441\u0435\u043c\u0438 \u0447\u043b\u0435\u043d\u0430\u043c\u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u0430\u043c \u0430\u0432\u0442\u043e\u043d\u043e\u043c\u0438\u044e, \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u044b \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u043f\u0440\u0438\u0432\u0435\u0440\u0436\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0440\u0430\u0431\u043e\u0442\u043d\u0438\u043a\u043e\u0432.<\/p>\n<\/div>\n<div class=\"article-narration\">\n<p>    <a href=\"#narration\" id=\"narrationModal\" class=\"j-audio-trigger current-speed\" title=\"\u041d\u0435\u0434\u043e\u0441\u0442\u0430\u044e\u0449\u0435\u0435 \u0437\u0432\u0435\u043d\u043e \u043c\u0435\u0436\u0434\u0443 \u0446\u0435\u043b\u044c\u044e \u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c\u044e\"><br \/>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"50\" height=\"50\" viewbox=\"0 0 50 50\" fill=\"none\">\n            <g clip-path=\"url(#clip0_2534_8292)\">\n            <g clip-path=\"url(#clip1_2534_8292)\">\n            <path d=\"M25 50C38.8071 50 50 38.8071 50 25C50 11.1929 38.8071 0 25 0C11.1929 0 0 11.1929 0 25C0 38.8071 11.1929 50 25 50Z\" fill=\"#005B9C\"\/>\n            <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M19.985 25.0001V17.0708C19.985 16.5579 20.6336 16.2585 21.1033 16.5547L27.245 20.4252L33.6852 24.4837C34.0849 24.7358 34.0849 25.2645 33.6852 25.5166L27.245 29.5753L21.1033 33.4458C20.6336 33.7418 19.985 33.4423 19.985 32.9294V25.0001Z\" fill=\"white\"\/>\n            <\/g>\n            <\/g>\n            <defs>\n            <clippath id=\"clip0_2534_8292\">\n            <rect width=\"50\" height=\"50\" fill=\"white\"\/>\n            <\/clippath>\n            <clippath id=\"clip1_2534_8292\">\n            <rect width=\"50\" height=\"50\" fill=\"white\"\/>\n            <\/clippath>\n            <\/defs>\n        <\/svg><br \/>\n        <span>\u0421\u043b\u0443\u0448\u0430\u0439\u0442\u0435 \"\u041d\u0435\u0434\u043e\u0441\u0442\u0430\u044e\u0449\u0435\u0435 \u0437\u0432\u0435\u043d\u043e \u043c\u0435\u0436\u0434\u0443 \u0446\u0435\u043b\u044c\u044e \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c\u044e\". <span>(15:43)<\/span><\/span><br \/>\n    <\/a><\/p>\n<p>    <audio id=\"narration\" preload=\"none\" title=\"\u041d\u0435\u0434\u043e\u0441\u0442\u0430\u044e\u0449\u0435\u0435 \u0437\u0432\u0435\u043d\u043e \u043c\u0435\u0436\u0434\u0443 \u0446\u0435\u043b\u044c\u044e \u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c\u044e\"><source src=\"https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/Article-9-Fall-The-Missing-Link-Between-Purpose-and-Performance-Narrated-Articles-teaser.mp3\" type=\"audio\/mpeg\"><\/source><\/audio><\/p>\n<\/div>\n<p><span class=\"smr-leadin\">\u041b\u0438\u0434\u0435\u0440\u044b \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0443\u044e \u0446\u0435\u043b\u044c<\/span> \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u043d\u0430\u043f\u043e\u043b\u043d\u0438\u0442\u044c \u043a\u043e\u043b\u043b\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u0443\u0441\u0438\u043b\u0438\u044f \u0435\u0435 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u0441\u043c\u044b\u0441\u043b\u043e\u043c, \u0432\u044b\u0445\u043e\u0434\u044f\u0449\u0438\u043c \u0437\u0430 \u0440\u0430\u043c\u043a\u0438 \u043f\u0440\u043e\u0441\u0442\u043e\u0433\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044f \u0430\u043a\u0446\u0438\u043e\u043d\u0435\u0440\u043d\u043e\u0439 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Veolia, \u043a\u0440\u0443\u043f\u043d\u044b\u0439 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a \u0443\u0441\u043b\u0443\u0433 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u044d\u043d\u0435\u0440\u0433\u0438\u0435\u0439, \u043e\u0442\u0445\u043e\u0434\u0430\u043c\u0438 \u0438 \u0432\u043e\u0434\u043d\u044b\u043c\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0430\u043c\u0438, \u0437\u0430\u044f\u0432\u043b\u044f\u0435\u0442, \u0447\u0442\u043e \"\u044d\u043a\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u0440\u0435\u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u044f - \u0432\u043e\u0442 \u043d\u0430\u0448\u0430 \u0446\u0435\u043b\u044c\", \u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 Stanley Black &amp; Decker \u0434\u0435\u043a\u043b\u0430\u0440\u0438\u0440\u0443\u0435\u0442, \u0447\u0442\u043e \u043e\u043d\u0430 \"\u0434\u043b\u044f \u0442\u0435\u0445, \u043a\u0442\u043e \u0442\u0432\u043e\u0440\u0438\u0442 \u043c\u0438\u0440\". \u041f\u043e\u0434\u043e\u0431\u043d\u044b\u0435 \u0437\u0430\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u043e \u0446\u0435\u043b\u044f\u0445 \u043f\u0440\u0438\u0437\u0432\u0430\u043d\u044b \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u0438\u0442\u044c \u0435\u0435 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432. \u041e\u0434\u043d\u0430\u043a\u043e, \u043a\u043e\u0433\u0434\u0430 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u0443\u0435\u0442 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0443\u044e \u0446\u0435\u043b\u044c \u0438 \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0441\u044f \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u044c \u0435\u0435 \u0432 \u0446\u0435\u043b\u0438 \u0438 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438, \u044d\u0442\u043e, \u043a\u0430\u043a \u043f\u0440\u0430\u0432\u0438\u043b\u043e, \u0443\u0441\u043b\u043e\u0436\u043d\u044f\u0435\u0442 \u0440\u043e\u043b\u044c \u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u043e\u0432.<\/p>\n<p>\u041c\u043d\u043e\u0433\u043e\u0435 \u043d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u043e \u0441\u043e\u0433\u043b\u0430\u0441\u043e\u0432\u0430\u043d\u0438\u0438 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u0446\u0435\u043b\u0435\u0439 \u0441 \u0446\u0435\u043b\u0435\u0432\u044b\u043c\u0438 \u0437\u0430\u0434\u0430\u0447\u0430\u043c\u0438 \u0438 \u043e \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0438 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0439 \u0446\u0435\u043b\u0438 \u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0443\u0440\u043e\u0432\u043d\u044f\u0445 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438. \u0422\u0435\u043c \u043d\u0435 \u043c\u0435\u043d\u0435\u0435, \u0432 \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u043c \u0438\u0442\u043e\u0433\u0435 \u0438\u043c\u0435\u043d\u043d\u043e \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u0433\u0440\u0443\u043f\u043f \u043d\u0430 \u0440\u0430\u0437\u043d\u044b\u0445 \u0443\u0440\u043e\u0432\u043d\u044f\u0445 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u0432\u043e\u043f\u043b\u043e\u0449\u0430\u0442\u044c \u0446\u0435\u043b\u043e\u0441\u0442\u043d\u044b\u0435 \u0443\u0441\u0442\u0440\u0435\u043c\u043b\u0435\u043d\u0438\u044f \u0432 \u043f\u043e\u0432\u0441\u0435\u0434\u043d\u0435\u0432\u043d\u043e\u0439 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438, \u0447\u0430\u0441\u0442\u043e \u0432\u044b\u0441\u0442\u0443\u043f\u0430\u044f \u0432 \u0440\u043e\u043b\u0438 \u043f\u043e\u0441\u043b\u0430\u043d\u043d\u0438\u043a\u043e\u0432 \u043f\u0435\u0440\u0435\u043c\u0435\u043d \u0438 \u0438\u0441\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u0435\u0439 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0445 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u0439. \u041f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043d\u0430 \u043d\u0438\u0445 \u0432\u043e\u0437\u043b\u043e\u0436\u0435\u043d\u0430 \u0437\u0430\u0434\u0430\u0447\u0430 \u0440\u0435\u0430\u043b\u0438\u0437\u043e\u0432\u044b\u0432\u0430\u0442\u044c \u0446\u0435\u043b\u0435\u0443\u0441\u0442\u0440\u0435\u043c\u043b\u0435\u043d\u043d\u044b\u0435 \u0432\u0438\u0434\u0435\u043d\u0438\u044f \u0438 \u0431\u0438\u0437\u043d\u0435\u0441-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0432\u044b\u0441\u0448\u0435\u0433\u043e \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430, \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u0440\u0435\u0448\u0430\u044f \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u0438 \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u044f \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u0437\u0430\u0434\u0430\u0447\u0438, \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u0433\u0440\u0443\u043f\u043f \u043c\u043e\u0433\u0443\u0442 \u0432\u044b\u0441\u0442\u0443\u043f\u0430\u0442\u044c \u0432 \u0440\u043e\u043b\u0438 \u0432\u0430\u0436\u043d\u0435\u0439\u0448\u0438\u0445 \u043f\u043e\u0441\u0440\u0435\u0434\u043d\u0438\u043a\u043e\u0432, \u043e\u0442\u0432\u0435\u0447\u0430\u044e\u0449\u0438\u0445 \u0437\u0430 \u0440\u0430\u0437\u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0442\u0438\u0432\u043e\u0440\u0435\u0447\u0438\u0439 \u043c\u0435\u0436\u0434\u0443 \u0441\u0438\u044e\u043c\u0438\u043d\u0443\u0442\u043d\u044b\u043c\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0438 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u044b\u043c\u0438 \u0446\u0435\u043b\u0435\u0443\u0441\u0442\u0440\u0435\u043c\u043b\u0435\u043d\u043d\u044b\u043c\u0438 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0430\u043c\u0438.<\/p>\n<p>\u0427\u0442\u043e\u0431\u044b \u043b\u0443\u0447\u0448\u0435 \u043f\u043e\u043d\u044f\u0442\u044c, \u043a\u0430\u043a \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u043a\u043e\u043c\u0430\u043d\u0434 \u0441\u043f\u0440\u0430\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0441 \u044d\u0442\u043e\u0439 \u0437\u0430\u0434\u0430\u0447\u0435\u0439, \u043c\u044b \u043f\u0440\u043e\u0432\u0435\u043b\u0438 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435, \u0432 \u0445\u043e\u0434\u0435 \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u0432\u044b\u044f\u0441\u043d\u0438\u043b\u0438, \u043a\u0430\u043a \u043e\u043d\u0438 \u0441\u043e\u043e\u0431\u0449\u0430\u044e\u0442 \u043e \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0445 \u0446\u0435\u043b\u044f\u0445 \u0438 \u0432\u043e\u0432\u043b\u0435\u043a\u0430\u044e\u0442 \u0447\u043b\u0435\u043d\u043e\u0432 \u0441\u0432\u043e\u0435\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0432 \u0438\u0445 \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0435. \u041c\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c \u0442\u0435\u0440\u043c\u0438\u043d <em>\u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0434\u0438\u0430\u043b\u043e\u0433 <\/em>\u0434\u043b\u044f \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u044b\u0445, \u043e\u0441\u043e\u0437\u043d\u0430\u043d\u043d\u044b\u0445 \u0431\u0435\u0441\u0435\u0434 \u043b\u0438\u0434\u0435\u0440\u043e\u0432 \u0441\u043e \u0441\u0432\u043e\u0438\u043c\u0438 \u043a\u043e\u043c\u0430\u043d\u0434\u0430\u043c\u0438 \u043e \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0439 \u0446\u0435\u043b\u0438. \u041b\u0438\u0434\u0435\u0440\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u0440\u043e\u0432\u043e\u0434\u044f\u0442 \u0442\u0430\u043a\u0438\u0435 \u0431\u0435\u0441\u0435\u0434\u044b, \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u044e\u0442 \u0445\u043e\u0440\u043e\u0448\u0438\u0435 \u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u044f \u0441 \u043a\u0430\u0436\u0434\u044b\u043c \u0447\u043b\u0435\u043d\u043e\u043c \u0441\u0432\u043e\u0435\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u044b \u0438 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0438\u043c \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0432 \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0438 \u0441\u0432\u043e\u0438\u0445 \u0437\u0430\u0434\u0430\u0447, \u0434\u043e\u0431\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u0443\u0440\u043e\u0432\u043d\u044f \u043f\u0440\u0438\u0432\u0435\u0440\u0436\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u0441\u0432\u043e\u0435\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u0435, \u0440\u043e\u043b\u044f\u043c \u0438 \u043e\u0431\u044f\u0437\u0430\u043d\u043d\u043e\u0441\u0442\u044f\u043c. \u0414\u043b\u044f \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439, \u0441\u0442\u0440\u0435\u043c\u044f\u0449\u0438\u0445\u0441\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0441\u0432\u043e\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0438 \u0437\u0430\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u0434\u0432\u0438\u0433\u0430\u0442\u044c\u0441\u044f \u0432 \u0442\u043e\u043c \u0436\u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0438, \u043f\u0440\u0438\u0432\u0435\u0440\u0436\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u043c\u043e\u0436\u0435\u0442 \u0441\u0442\u0430\u0442\u044c \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u043c \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u043c \u0443\u0441\u043f\u0435\u0445\u0430.<\/p>\n<h3>\u0421\u0438\u043b\u0430 \u0446\u0435\u043b\u0435\u0432\u043e\u0433\u043e \u0434\u0438\u0430\u043b\u043e\u0433\u0430<\/h3>\n<p>\u0421\u0432\u044f\u0437\u044c \u043c\u0435\u0436\u0434\u0443 \u0434\u0438\u0430\u043b\u043e\u0433\u043e\u043c \u0432 \u043a\u043e\u043b\u043b\u0435\u043a\u0442\u0438\u0432\u0435 \u043e \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0439 \u0446\u0435\u043b\u0438 \u0438 \u043f\u0440\u0438\u0432\u0435\u0440\u0436\u0435\u043d\u043d\u043e\u0441\u0442\u044c\u044e \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u0433\u043b\u0443\u0431\u043e\u043a\u0430, \u043d\u043e \u0447\u0430\u0441\u0442\u043e \u043d\u0435\u0434\u043e\u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u043a\u0430\u043a \u0432 \u043d\u0430\u0443\u0447\u043d\u043e\u0439 \u043b\u0438\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0435, \u0442\u0430\u043a \u0438 \u0432 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0434\u0430\u043d\u043d\u044b\u0435 \u0438\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0430 Korn Ferry, <a href=\"https:\/\/doi.org\/10.1016\/j.lrp.2025.102531\" target=\"_blank\" rel=\"noopener\">\u043d\u0430\u0448\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435<\/a> \u0432 \u0436\u0443\u0440\u043d\u0430\u043b\u0435 <em>\u0414\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u043e\u0435 \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435<\/em> \u0432\u043a\u043b\u044e\u0447\u0430\u043b\u0430 57 000 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 469 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439. <\/p>\n<div class=\"article-left-col--footer\">\n<section class=\"article-topics\">\n<h4 class=\"article-topics__title\">\u0422\u0435\u043c\u044b<\/h4>\n<\/section>\n<section class=\"article-section\">\n<h4 class=\"article-section__title\">Frontiers<\/h4>\n<p>\n            An <cite>MIT SMR<\/cite> \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0430, \u0438\u0437\u0443\u0447\u0430\u044e\u0449\u0430\u044f, \u043a\u0430\u043a \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u043c\u0435\u043d\u044f\u044e\u0442 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0443 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f.        <\/p>\n<p>        <a href=\"https:\/\/sloanreview.mit.edu\/big-ideas\/frontiers\/\" class=\"article-section__link\"><\/p>\n<p>           \u0414\u0440\u0443\u0433\u0438\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u0438\u0437 \u044d\u0442\u043e\u0439 \u0441\u0435\u0440\u0438\u0438<br \/>\n                      <\/a><\/p>\n<\/section><\/div>\n<div class=\"article-authors\" id=\"article-authors\">\n<h4 class=\"article-authors__title\">\u041e\u0431 \u0430\u0432\u0442\u043e\u0440\u0430\u0445<\/h4>\n<div class=\"article-authors__bio\">\n<p>\u0420\u043e\u0434\u043e\u043b\u044c\u0444 \u0414\u044e\u0440\u0430\u043d - \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u043e\u0440 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0432 HEC Paris. \u041f\u043e\u043b\u0438\u043d \u0410\u0441\u043c\u0430\u0440 - \u0434\u043e\u043a\u0442\u043e\u0440\u0430\u043d\u0442 HEC Paris. \u0416\u0430\u043d-\u041c\u0430\u0440\u043a \u041b\u0430\u0443\u0448\u0435\u0437 - \u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 \u0438\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0430 Korn Ferry.<\/p>\n<\/div><\/div>\n<div class=\"article-doi\">\n    <a href=\"https:\/\/doi.org\/10.63383\/cOvt9634\" target=\"_blank\" class=\"article-doi__number\">https:\/\/doi.org\/10.63383\/cOvt9634<\/a>\n<\/div>\n<\/div>\n<p>#Missing #Link #Purpose #Performance<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0422\u0435\u043c\u044b Frontiers \u0418\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0430 MIT SMR, \u0438\u0437\u0443\u0447\u0430\u044e\u0449\u0430\u044f, \u043a\u0430\u043a \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u043c\u0435\u043d\u044f\u044e\u0442 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0443 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f. \u0411\u043e\u043b\u044c\u0448\u0435 \u0432 \u044d\u0442\u043e\u0439 \u0441\u0435\u0440\u0438\u0438 \u042d\u043d\u0434\u0440\u044e \u0411\u0435\u0439\u043a\u0435\u0440\/Ikon Images \u0420\u0435\u0437\u044e\u043c\u0435: \u041a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u0430\u044f \u0446\u0435\u043b\u044c \u0447\u0430\u0441\u0442\u043e \u043d\u0435 \u0432\u043e\u043f\u043b\u043e\u0449\u0430\u0435\u0442\u0441\u044f \u0432 \u043f\u0440\u0438\u0432\u0435\u0440\u0436\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u043a\u043e\u043c\u0430\u043d\u0434 \u043f\u044b\u0442\u0430\u044e\u0442\u0441\u044f \u0441\u043e\u0435\u0434\u0438\u043d\u0438\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u0432\u0438\u0434\u0435\u043d\u0438\u0435 \u0441 \u0435\u0436\u0435\u0434\u043d\u0435\u0432\u043d\u044b\u043c\u0438 \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u044f\u043c\u0438. \u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435, \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u043d\u043e\u0435 \u0441\u0440\u0435\u0434\u0438 57 000 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 469 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439, \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u043e, \u0447\u0442\u043e \u043b\u0438\u0434\u0435\u0440\u044b \u043a\u043e\u043c\u0430\u043d\u0434, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 [...]...<\/p>","protected":false},"author":1,"featured_media":3162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Missing Link Between Purpose and Performance - MORE SOURCING LTD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moresourcing.com\/ru\/the-missing-link-between-purpose-and-performance\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Missing Link Between Purpose and Performance\" \/>\n<meta property=\"og:description\" content=\"Topics Frontiers An MIT SMR initiative exploring how technology is reshaping the practice of management. More in this series Andrew Baker\/Ikon Images Summary: Corporate purpose often fails to translate into employee commitment because team leaders struggle to bridge strategic vision with daily operations. Research analyzing 57,000 employees across 469 companies reveals that team leaders who [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moresourcing.com\/ru\/the-missing-link-between-purpose-and-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"MORE SOURCING LTD\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-14T11:37:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/The-Missing-Link-Between-Purpose-and-Performance.jpg\" \/>\n<meta name=\"author\" content=\"MS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"MS\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/moresourcing.com\/the-missing-link-between-purpose-and-performance\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/moresourcing.com\/the-missing-link-between-purpose-and-performance\/\"},\"author\":{\"name\":\"MS\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69\"},\"headline\":\"The Missing Link Between Purpose and Performance\",\"datePublished\":\"2025-09-14T11:37:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/moresourcing.com\/the-missing-link-between-purpose-and-performance\/\"},\"wordCount\":533,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/moresourcing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/moresourcing.com\/the-missing-link-between-purpose-and-performance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/2025FALL_Durand-2400x1260-1-1200x630.jpg\",\"articleSection\":[\"Management\"],\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/moresourcing.com\/the-missing-link-between-purpose-and-performance\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/moresourcing.com\/the-missing-link-between-purpose-and-performance\/\",\"url\":\"https:\/\/moresourcing.com\/the-missing-link-between-purpose-and-performance\/\",\"name\":\"The Missing Link Between Purpose and Performance - MORE SOURCING LTD\",\"isPartOf\":{\"@id\":\"https:\/\/moresourcing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/moresourcing.com\/the-missing-link-between-purpose-and-performance\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/moresourcing.com\/the-missing-link-between-purpose-and-performance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/2025FALL_Durand-2400x1260-1-1200x630.jpg\",\"datePublished\":\"2025-09-14T11:37:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/moresourcing.com\/the-missing-link-between-purpose-and-performance\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/moresourcing.com\/the-missing-link-between-purpose-and-performance\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/moresourcing.com\/the-missing-link-between-purpose-and-performance\/#primaryimage\",\"url\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/2025FALL_Durand-2400x1260-1-1200x630.jpg\",\"contentUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/2025FALL_Durand-2400x1260-1-1200x630.jpg\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/moresourcing.com\/the-missing-link-between-purpose-and-performance\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/moresourcing.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Missing Link Between Purpose and Performance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/moresourcing.com\/#website\",\"url\":\"https:\/\/moresourcing.com\/\",\"name\":\"MORE SOURCING LTD\",\"description\":\"Your Global Trade Experts\",\"publisher\":{\"@id\":\"https:\/\/moresourcing.com\/#organization\"},\"alternateName\":\"MORE SOURCING LTD\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/moresourcing.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/moresourcing.com\/#organization\",\"name\":\"MORE SOURCING LTD\",\"url\":\"https:\/\/moresourcing.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/07\/cropped-cropped-MS-logo-02-scaled-2.png\",\"contentUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/07\/cropped-cropped-MS-logo-02-scaled-2.png\",\"width\":2558,\"height\":1273,\"caption\":\"MORE SOURCING LTD\"},\"image\":{\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/logo\/image\/\"},\"ownershipFundingInfo\":\"https:\/\/moresourcing.com\/about-us\/\",\"ethicsPolicy\":\"https:\/\/moresourcing.com\/service\/\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69\",\"name\":\"MS\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fcff4c53e422761d0d6db624cdaf171933d38385c2c22c13ce39ea3918a9cd66?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fcff4c53e422761d0d6db624cdaf171933d38385c2c22c13ce39ea3918a9cd66?s=96&d=mm&r=g\",\"caption\":\"MS\"},\"sameAs\":[\"https:\/\/moresourcing.com\"],\"url\":\"https:\/\/moresourcing.com\/ru\/author\/moresourcing\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u041d\u0435\u0434\u043e\u0441\u0442\u0430\u044e\u0449\u0435\u0435 \u0437\u0432\u0435\u043d\u043e \u043c\u0435\u0436\u0434\u0443 \u0446\u0435\u043b\u044c\u044e \u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c\u044e - MORE SOURCING LTD","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/moresourcing.com\/ru\/the-missing-link-between-purpose-and-performance\/","og_locale":"ru_RU","og_type":"article","og_title":"The Missing Link Between Purpose and Performance","og_description":"Topics Frontiers An MIT SMR initiative exploring how technology is reshaping the practice of management. More in this series Andrew Baker\/Ikon Images Summary: Corporate purpose often fails to translate into employee commitment because team leaders struggle to bridge strategic vision with daily operations. Research analyzing 57,000 employees across 469 companies reveals that team leaders who [&hellip;]","og_url":"https:\/\/moresourcing.com\/ru\/the-missing-link-between-purpose-and-performance\/","og_site_name":"MORE SOURCING LTD","article_published_time":"2025-09-14T11:37:58+00:00","og_image":[{"url":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/The-Missing-Link-Between-Purpose-and-Performance.jpg","type":"","width":"","height":""}],"author":"MS","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"MS","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"3 \u043c\u0438\u043d\u0443\u0442\u044b"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/moresourcing.com\/the-missing-link-between-purpose-and-performance\/#article","isPartOf":{"@id":"https:\/\/moresourcing.com\/the-missing-link-between-purpose-and-performance\/"},"author":{"name":"MS","@id":"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69"},"headline":"The Missing Link Between Purpose and Performance","datePublished":"2025-09-14T11:37:58+00:00","mainEntityOfPage":{"@id":"https:\/\/moresourcing.com\/the-missing-link-between-purpose-and-performance\/"},"wordCount":533,"commentCount":0,"publisher":{"@id":"https:\/\/moresourcing.com\/#organization"},"image":{"@id":"https:\/\/moresourcing.com\/the-missing-link-between-purpose-and-performance\/#primaryimage"},"thumbnailUrl":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/2025FALL_Durand-2400x1260-1-1200x630.jpg","articleSection":["Management"],"inLanguage":"ru-RU","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/moresourcing.com\/the-missing-link-between-purpose-and-performance\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/moresourcing.com\/the-missing-link-between-purpose-and-performance\/","url":"https:\/\/moresourcing.com\/the-missing-link-between-purpose-and-performance\/","name":"\u041d\u0435\u0434\u043e\u0441\u0442\u0430\u044e\u0449\u0435\u0435 \u0437\u0432\u0435\u043d\u043e \u043c\u0435\u0436\u0434\u0443 \u0446\u0435\u043b\u044c\u044e \u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c\u044e - MORE SOURCING LTD","isPartOf":{"@id":"https:\/\/moresourcing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/moresourcing.com\/the-missing-link-between-purpose-and-performance\/#primaryimage"},"image":{"@id":"https:\/\/moresourcing.com\/the-missing-link-between-purpose-and-performance\/#primaryimage"},"thumbnailUrl":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/2025FALL_Durand-2400x1260-1-1200x630.jpg","datePublished":"2025-09-14T11:37:58+00:00","breadcrumb":{"@id":"https:\/\/moresourcing.com\/the-missing-link-between-purpose-and-performance\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/moresourcing.com\/the-missing-link-between-purpose-and-performance\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/moresourcing.com\/the-missing-link-between-purpose-and-performance\/#primaryimage","url":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/2025FALL_Durand-2400x1260-1-1200x630.jpg","contentUrl":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/2025FALL_Durand-2400x1260-1-1200x630.jpg","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/moresourcing.com\/the-missing-link-between-purpose-and-performance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/moresourcing.com\/"},{"@type":"ListItem","position":2,"name":"The Missing Link Between Purpose and Performance"}]},{"@type":"WebSite","@id":"https:\/\/moresourcing.com\/#website","url":"https:\/\/moresourcing.com\/","name":"\u0411\u041e\u041b\u042c\u0428\u0415 \u0421\u041e\u0420\u0421\u0418\u041d\u0413\u0410 \u041b\u0422\u0414","description":"\u0412\u0430\u0448\u0438 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u044b \u043f\u043e \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0435","publisher":{"@id":"https:\/\/moresourcing.com\/#organization"},"alternateName":"MORE SOURCING LTD","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/moresourcing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Organization","@id":"https:\/\/moresourcing.com\/#organization","name":"\u0411\u041e\u041b\u042c\u0428\u0415 \u0421\u041e\u0420\u0421\u0418\u041d\u0413\u0410 \u041b\u0422\u0414","url":"https:\/\/moresourcing.com\/","logo":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/moresourcing.com\/#\/schema\/logo\/image\/","url":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/07\/cropped-cropped-MS-logo-02-scaled-2.png","contentUrl":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/07\/cropped-cropped-MS-logo-02-scaled-2.png","width":2558,"height":1273,"caption":"MORE SOURCING LTD"},"image":{"@id":"https:\/\/moresourcing.com\/#\/schema\/logo\/image\/"},"ownershipFundingInfo":"https:\/\/moresourcing.com\/about-us\/","ethicsPolicy":"https:\/\/moresourcing.com\/service\/"},{"@type":"Person","@id":"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69","name":"MS","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/moresourcing.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fcff4c53e422761d0d6db624cdaf171933d38385c2c22c13ce39ea3918a9cd66?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fcff4c53e422761d0d6db624cdaf171933d38385c2c22c13ce39ea3918a9cd66?s=96&d=mm&r=g","caption":"MS"},"sameAs":["https:\/\/moresourcing.com"],"url":"https:\/\/moresourcing.com\/ru\/author\/moresourcing\/"}]}},"_links":{"self":[{"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/posts\/3161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/comments?post=3161"}],"version-history":[{"count":0,"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/posts\/3161\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/media\/3162"}],"wp:attachment":[{"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/media?parent=3161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/categories?post=3161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/tags?post=3161"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}