{"id":4899,"date":"2025-12-18T00:39:24","date_gmt":"2025-12-17T16:39:24","guid":{"rendered":"https:\/\/moresourcing.com\/how-procter-gamble-uses-ai-to-unlock-new-insights-from-data\/"},"modified":"2025-12-18T00:39:24","modified_gmt":"2025-12-17T16:39:24","slug":"how-procter-gamble-uses-ai-to-unlock-new-insights-from-data","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/ru\/how-procter-gamble-uses-ai-to-unlock-new-insights-from-data\/","title":{"rendered":"\u041a\u0430\u043a Procter &amp; Gamble \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u0418\u0418 \u0434\u043b\u044f \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u043d\u043e\u0432\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0438\u0437 \u0434\u0430\u043d\u043d\u044b\u0445"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"article-left-col\">\n<section class=\"article-topics\">\n<h4 class=\"article-topics__title\">\u0422\u0435\u043c\u044b<\/h4>\n<\/section>\n<section class=\"article-section\">\n<h4 class=\"article-section__title\">\u0418\u0418 \u0432 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0438<\/h4>\n<p>\n            \u0412 \u044d\u0442\u043e\u0439 \u0441\u0435\u0440\u0438\u0438 \u043a\u043e\u043b\u043e\u043d\u043e\u043a \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438, \u0441 \u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u0441\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u043c\u043e\u0447\u044c \u0434\u0440\u0443\u0433\u0438\u043c \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f\u043c \u0443\u0441\u043a\u043e\u0440\u0438\u0442\u044c \u043f\u0440\u043e\u0433\u0440\u0435\u0441\u0441 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0418\u0418.        <\/p>\n<p>        <a href=\"https:\/\/sloanreview.mit.edu\/series\/ai-in-action\/\" class=\"article-section__link\"><\/p>\n<p>           \u0414\u0440\u0443\u0433\u0438\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u0438\u0437 \u044d\u0442\u043e\u0439 \u0441\u0435\u0440\u0438\u0438<br \/>\n                      <\/a><\/p>\n<\/section><\/div>\n<aside class=\"article-ad ad-300  ad-300x250 ad-desktop\">\n<\/aside>\n<aside class=\"article-ad ad-300  ad-300x250 ad-mobile\">\n<\/aside>\n<figure class=\"article-inline\">\n<img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" alt=\"\" class=\"wp-image-124610\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/12\/How-Procter-Gamble-Uses-AI-to-Unlock-New-Insights.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-435x290.jpg 435w\" data-lazy-sizes=\"(max-width: 1290px) 100vw, 1290px\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/12\/How-Procter-Gamble-Uses-AI-to-Unlock-New-Insights.jpg\"\/><img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/12\/How-Procter-Gamble-Uses-AI-to-Unlock-New-Insights.jpg\" alt=\"\" class=\"wp-image-124610\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/12\/How-Procter-Gamble-Uses-AI-to-Unlock-New-Insights.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/12\/Davenport-1290x860-1-435x290.jpg 435w\" sizes=\"(max-width: 1290px) 100vw, 1290px\"\/><figcaption>\n<p class=\"attribution\">\u041a\u0430\u0440\u043e\u043b\u0438\u043d \u0413\u0438\u0441\u043e\u043d-\u0411\u0435\u0439\u0441\u0435\u043b\/MIT SMR | Getty Images<\/p>\n<\/figcaption><\/figure>\n<div class=\"article-summary\"><strong class=\"article-summary__strong\">\u0420\u0435\u0437\u044e\u043c\u0435: <\/strong><\/p>\n<p>\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Procter &amp; Gamble, \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432, \u0441\u0442\u0430\u043b\u0430 \u043f\u0438\u043e\u043d\u0435\u0440\u043e\u043c \u0432 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u0434\u043b\u044f \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u0432 \u0442\u043e\u043c, \u043a\u0430\u043a \u043e\u043d\u0430 \u043e\u0431\u043c\u0435\u043d\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u043f\u043e \u0432\u0441\u0435\u0439 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0439 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438.<\/p>\n<\/div>\n<p><span class=\"smr-leadin\">\u041b\u0438\u0448\u044c \u043d\u0435\u043c\u043d\u043e\u0433\u0438\u0435 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438 \u043c\u043e\u0433\u0443\u0442 \u0437\u0430\u043a\u043e\u043d\u043d\u043e \u0437\u0430\u044f\u0432\u043b\u044f\u0442\u044c<\/span> \u0437\u0430\u043d\u0438\u043c\u0430\u0442\u044c\u0441\u044f \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u043c\u0438 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f\u043c\u0438 \u0431\u043e\u043b\u0435\u0435 \u0432\u0435\u043a\u0430. <\/p>\n<p>P&amp;G \u0442\u0430\u043a\u0436\u0435 \u0431\u044b\u043b\u0430 \u043f\u0438\u043e\u043d\u0435\u0440\u043e\u043c \u0432 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u043e\u0431\u0449\u0438\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0439 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438, \u0441\u043e\u0437\u0434\u0430\u0432 \u0431\u043e\u043b\u044c\u0448\u0443\u044e \u0433\u0440\u0443\u043f\u043f\u0443 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u043e\u0432-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u043e\u0432, \u0430 \u0437\u0430\u0442\u0435\u043c \u0432\u043a\u043b\u044e\u0447\u0438\u0432 \u0438\u0445 \u0432 \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u043e\u0434\u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0438\u044f. <\/p>\n<p>\u0427\u0442\u043e\u0431\u044b \u0443\u0437\u043d\u0430\u0442\u044c, \u0447\u0442\u043e P&amp;G \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u0442\u0441\u044f \u0434\u0435\u043b\u0430\u0442\u044c \u0441 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u043c \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u043e\u043c, \u043c\u044b \u043f\u043e\u0433\u043e\u0432\u043e\u0440\u0438\u043b\u0438 \u0441 \u0414\u0436\u0435\u0444\u0444\u043e\u043c \u0413\u043e\u043b\u0434\u043c\u0430\u043d\u043e\u043c, \u0432\u0438\u0446\u0435-\u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442\u043e\u043c \u043f\u043e \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u043c \u0434\u0430\u043d\u043d\u044b\u043c \u0438 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u043c \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0431\u0438\u0437\u043d\u0435\u0441-\u0418\u0418 \u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. <a href=\"https:\/\/hbr.org\/2013\/04\/how-p-and-g-presents-data\" target=\"_blank\" rel=\"noopener noreferrer\">\u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u043a \u0432\u0438\u0437\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438<\/a> \u0432 P&amp;G \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u044b \u043f\u043e\u0434 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435\u043c \u00ab\u0411\u0438\u0437\u043d\u0435\u0441-\u0441\u0444\u0435\u0440\u0430\u00bb. <\/p>\n<p>\u041f\u043e \u0441\u043b\u043e\u0432\u0430\u043c \u0413\u043e\u043b\u0434\u043c\u0430\u043d\u0430, \u0441\u0442\u043e\u043b\u0435\u0442\u043d\u044f\u044f \u043e\u0440\u0438\u0435\u043d\u0442\u0430\u0446\u0438\u044f \u043d\u0430 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443 \u0432\u0441\u0435 \u0435\u0449\u0435 \u043f\u0440\u0435\u043e\u0431\u043b\u0430\u0434\u0430\u0435\u0442.<\/p>\n<h3>\u00ab\u0424\u0430\u0431\u0440\u0438\u043a\u0430 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430\u00bb P&amp;G<\/h3>\n<p>\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e \u0432 2021 \u0433\u043e\u0434\u0443 \u0413\u043e\u043b\u0434\u043c\u0430\u043d \u0438 \u0435\u0433\u043e \u043a\u043e\u043b\u043b\u0435\u0433\u0438 \u0437\u0430\u043c\u0435\u0442\u0438\u043b\u0438, \u0447\u0442\u043e \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442 \u0438\u0433\u0440\u0430\u0435\u0442 \u0432\u0441\u0435 \u0431\u043e\u043b\u0435\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0443\u044e \u0440\u043e\u043b\u044c \u0432 \u0431\u0438\u0437\u043d\u0435\u0441\u0435 P&amp;G.  <\/p>\n<p>\u0427\u0442\u043e\u0431\u044b \u0443\u0441\u043a\u043e\u0440\u0438\u0442\u044c \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u043c\u043e\u0434\u0435\u043b\u0435\u0439 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f P&amp;G \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043b\u0430 \u0444\u0443\u043d\u043a\u0446\u0438\u044e, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u043e\u043d\u0430 \u043d\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u00ab\u0444\u0430\u0431\u0440\u0438\u043a\u043e\u0439 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430\u00bb. <a href=\"https:\/\/www.metisstrategy.com\/interview\/seth-cohen-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u044d\u043f\u0438\u0437\u043e\u0434 \u043f\u043e\u0434\u043a\u0430\u0441\u0442\u0430<\/a> \u0440\u0430\u043d\u0435\u0435 \u0432 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443: \"\u041f\u0440\u0438\u044f\u0442\u043d\u0430\u044f \u0447\u0430\u0441\u0442\u044c \u043f\u043e\u0434\u0445\u043e\u0434\u0430 \u0444\u0430\u0431\u0440\u0438\u043a\u0438 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u044d\u0442\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0430\u044f \u043b\u044e\u0434\u044f\u043c \u043c\u0433\u043d\u043e\u0432\u0435\u043d\u043d\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u0434\u0430\u043d\u043d\u044b\u043c \u0432 \u0440\u0435\u043f\u043e\u0437\u0438\u0442\u043e\u0440\u0438\u0438 \u0434\u0430\u043d\u043d\u044b\u0445, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043c\u0433\u043d\u043e\u0432\u0435\u043d\u043d\u044b\u0439 \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0430\u043c \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 \u0438 \u0433\u0435\u043d\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u043c \u043c\u043e\u0434\u0435\u043b\u044f\u043c. \u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0447\u0438\u043a \u0442\u0440\u0430\u0442\u0438\u0442 \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u043c\u0435\u043d\u044c\u0448\u0435 \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u0431\u0435\u0441\u043f\u043e\u043a\u043e\u044f\u0441\u044c \u043e \u0442\u043e\u043c, \u00ab\u041a\u0430\u043a \u043c\u043d\u0435 \u044d\u0442\u043e \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u0442\u044c?\u00bb \u2014 \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u044d\u0442\u043e \u0443\u0436\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u043e \u0438\u0437 \u043a\u043e\u0440\u043e\u0431\u043a\u0438\u00bb.<\/p>\n<div class=\"callout-pullquote callout-pullquote--no-quote callout-pullquote--long\" data-aos-duration=\"900\" data-aos-anchor-placement=\"bottom-bottom\" data-aos-easing=\"ease-out-back\" data-aos=\"fade-up\">\n<p class=\"callout-pullquote__quote\">\n\t\t\t\t\t\u0410\u043d\u043a\u0435\u0442\u0430 Pampers My Perfect Fit, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u043d\u0430 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u043c \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0435, \u0434\u0430\u0435\u0442 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u043f\u043e \u043f\u043e\u0434\u0431\u043e\u0440\u0443 \u043f\u043e\u0434\u0433\u0443\u0437\u043d\u0438\u043a\u043e\u0432 \u0441 \u0442\u043e\u0447\u043d\u043e\u0441\u0442\u044c\u044e \u043d\u0430 90%.\n\t\t\t\t\t<\/p>\n<\/div>\n<p>Goldman \u0441\u043e\u043e\u0431\u0449\u0438\u043b, \u0447\u0442\u043e \u0444\u0430\u0431\u0440\u0438\u043a\u0430 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 \u0441\u043e\u043a\u0440\u0430\u0449\u0430\u0435\u0442 \u0432\u0440\u0435\u043c\u044f \u0440\u0430\u0437\u0432\u0435\u0440\u0442\u044b\u0432\u0430\u043d\u0438\u044f \u043c\u043e\u0434\u0435\u043b\u0438 \u043f\u0440\u0438\u043c\u0435\u0440\u043d\u043e \u043d\u0430 \u0448\u0435\u0441\u0442\u044c \u043c\u0435\u0441\u044f\u0446\u0435\u0432. <\/p>\n<p>\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0444\u0430\u0431\u0440\u0438\u043a\u0438 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 \u043e\u0431\u043b\u0435\u0433\u0447\u0430\u044e\u0442 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0432\u0435\u0440\u0441\u0438\u0439 \u043c\u043e\u0434\u0435\u043b\u0435\u0439 \u0434\u043b\u044f \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0445 \u0431\u0438\u0437\u043d\u0435\u0441-\u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u0439.<\/p>\n<h3>\u0413\u0435\u043d\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0435 \u0438 \u0430\u0433\u0435\u043d\u0442\u043d\u044b\u0435 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b P&amp;G \u0434\u043b\u044f \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430<\/h3>\n<p>Goldman \u043e\u0442\u043c\u0435\u0442\u0438\u043b, \u0447\u0442\u043e \u043e\u0433\u0440\u043e\u043c\u043d\u044b\u0439 \u043f\u0440\u043e\u0446\u0435\u043d\u0442 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u0438 \u0431\u044b\u043b \u0438 \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u0441\u0442\u0443\u043f\u0430\u0442\u044c \u043e\u0442 <a href=\"https:\/\/hbr.org\/2024\/12\/how-gen-ai-and-analytical-ai-differ-and-when-to-use-each\" target=\"_blank\" rel=\"noopener noreferrer\">\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0418\u0418<\/a>, \u0441\u0441\u044b\u043b\u0430\u044f\u0441\u044c \u043d\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f, \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0435 \u0441 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435\u043c \u0446\u0435\u043f\u043e\u0447\u043a\u0430\u043c\u0438 \u043f\u043e\u0441\u0442\u0430\u0432\u043e\u043a \u0438 \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u0435\u043c \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u0432 \u0421\u041c\u0418.<\/p>\n<div class=\"callout-pullquote callout-pullquote--no-quote\" data-aos-duration=\"900\" data-aos-anchor-placement=\"bottom-bottom\" data-aos-easing=\"ease-out-back\" data-aos=\"fade-new-left\">\n<p class=\"callout-pullquote__quote\">\n\t\t\t\t\t\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0418\u0418 \u0432 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 P&amp;G \u043f\u043e\u043c\u043e\u0433\u043b\u043e \u0440\u0430\u0437\u0440\u0443\u0448\u0438\u0442\u044c \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u0443\u044e \u0440\u0430\u0437\u043e\u0431\u0449\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043c\u0435\u0436\u0434\u0443 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u0430\u043c\u0438 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439 \u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043e\u043a \u0438 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u043c\u0438 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u0430\u043c\u0438.\n\t\t\t\t\t<\/p>\n<\/div>\n<p>\u0425\u043e\u0442\u044f \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u044b \u0433\u0435\u043d\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 P&amp;G \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u044b \u043d\u0430 \u043b\u0438\u0447\u043d\u0443\u044e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0432 \u0440\u0430\u0432\u043d\u043e\u0439 \u0441\u0442\u0435\u043f\u0435\u043d\u0438 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u0430 \u0432 \u0441\u0446\u0435\u043d\u0430\u0440\u0438\u044f\u0445 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432 \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u0440\u043e\u0446\u0435\u0441\u0441\u044b. <a href=\"https:\/\/us.pg.com\/blogs\/keys-to-successful-digital-transformation\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u041f\u0440\u043e\u0435\u043a\u0442 \u0414\u0436\u0438\u043d\u043d<\/a>, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0441\u0438\u043d\u0442\u0435\u0437\u0438\u0440\u0443\u0435\u0442 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u0438\u0437 \u0441\u0442\u0430\u0442\u0435\u0439 \u0438 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0430\u043c \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0442\u044c \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u043c 800 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u044f\u043c \u0441\u043b\u0443\u0436\u0431\u044b \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0447\u0442\u043e \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u0441\u043e\u043a\u0440\u0430\u0449\u0430\u0435\u0442 \u0432\u0440\u0435\u043c\u044f \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0432\u043e\u043f\u0440\u043e\u0441\u043e\u0432.<\/p>\n<p>P&amp;G \u0443\u0436\u0435 \u0434\u0430\u0432\u043d\u043e \u0441\u0442\u0440\u0435\u043c\u0438\u0442\u0441\u044f \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u043b\u0435\u0433\u043a\u0438\u0439 \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u0434\u0430\u043d\u043d\u044b\u043c \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0430\u0441\u043f\u0435\u043a\u0442\u044b \u0431\u0438\u0437\u043d\u0435\u0441\u0430. <a href=\"https:\/\/www.forbes.com\/sites\/peterhigh\/2025\/05\/27\/pgs-cio-seth-cohen-shares-a-blueprint-for-leading-with-technology\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0432 \u0441\u0442\u0430\u0442\u044c\u0435<\/a> \u0440\u0430\u043d\u0435\u0435 \u0432 \u044d\u0442\u043e\u043c \u0433\u043e\u0434\u0443: \u00ab\u0417\u0430\u0447\u0435\u043c \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u0430\u044f \u043f\u0430\u043d\u0435\u043b\u044c, \u0435\u0441\u043b\u0438 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441\u043e \u0441\u0432\u043e\u0438\u043c\u0438 \u0434\u0430\u043d\u043d\u044b\u043c\u0438?\u00bb\u00a0 <\/p>\n<p>\u042d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u044b P&amp;G \u0441 \u0430\u0433\u0435\u043d\u0442\u043d\u044b\u043c \u0418\u0418 \u0431\u044b\u043b\u0438 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0435\u043d\u044b \u043d\u0430 \u0441\u0435\u0440\u0438\u0438 \u043f\u0438\u043b\u043e\u0442\u043d\u044b\u0445 \u043f\u0440\u043e\u0435\u043a\u0442\u043e\u0432, \u043f\u0440\u0438\u0437\u0432\u0430\u043d\u043d\u044b\u0445 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c, \u0433\u0434\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0430 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e. <\/p>\n<aside class=\"article-ad ad-300  ad-300x600 ad-desktop\">\n<\/aside>\n<aside class=\"article-ad ad-300  ad-300x250 ad-mobile\">\n<\/aside>\n<h3>\u0423\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439 \u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043e\u043a \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430<\/h3>\n<p>\u041f\u043e\u0434\u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0438\u0435 Goldman \u043f\u043e \u043d\u0430\u0443\u043a\u0435 \u043e \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u043c\u0443 \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0443 \u0442\u0435\u0441\u043d\u043e \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0430\u0435\u0442 \u0441 \u043e\u0442\u0434\u0435\u043b\u043e\u043c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439 \u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043e\u043a P&amp;G.<\/p>\n<p>\u0412\u043c\u0435\u0441\u0442\u0435 \u0441 \u0418\u0422-\u043e\u0442\u0434\u0435\u043b\u043e\u043c \u043d\u0430\u0443\u0447\u043d\u043e-\u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0430\u044f \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f \u0442\u0435\u0441\u0442\u0438\u0440\u0443\u0435\u0442 \u043d\u043e\u0432\u044b\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u044b \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u0433\u0435\u043d\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430. <a href=\"http:\/\/dx.doi.org\/10.2139\/ssrn.5188231\" target=\"_blank\" rel=\"noopener noreferrer\">\u0441\u043f\u043e\u0441\u043e\u0431\u044b, \u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u0418\u0418 \u0434\u0435\u0439\u0441\u0442\u0432\u0443\u0435\u0442 \u043a\u0430\u043a \u00ab\u043a\u0438\u0431\u0435\u0440\u043d\u0435\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0442\u043e\u0432\u0430\u0440\u0438\u0449 \u043f\u043e \u043a\u043e\u043c\u0430\u043d\u0434\u0435\u00bb.<\/a> \u0412 \u043d\u0435\u043c \u043f\u0440\u0438\u043d\u044f\u043b\u0438 \u0443\u0447\u0430\u0441\u0442\u0438\u0435 776 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u043e\u0432 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439 \u0438 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043e\u043a, \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u0431\u044b\u043b\u043e \u043f\u043e\u0440\u0443\u0447\u0435\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0433\u0435\u043d\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0418\u0418 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u043e \u0438\u043b\u0438 \u0432 \u0433\u0440\u0443\u043f\u043f\u0430\u0445 \u0434\u043b\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u0440\u043e\u0431\u043b\u0435\u043c \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439 \u0432 \u0447\u0435\u0442\u044b\u0440\u0435\u0445 \u0431\u0438\u0437\u043d\u0435\u0441-\u043f\u043e\u0434\u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u0438\u044f\u0445 \u0441 \u0433\u0435\u043d\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u043c \u0418\u0418 \u0438\u043b\u0438 \u0431\u0435\u0437 \u043d\u0435\u0433\u043e.<\/p>\n<h3>\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430<\/h3>\n<p>P&amp;G \u0443\u0436\u0435 \u0434\u0430\u0432\u043d\u043e \u0443\u0434\u0435\u043b\u044f\u0435\u0442 \u043e\u0441\u043e\u0431\u043e\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044e \u0447\u0435\u043b\u043e\u0432\u0435\u0447\u0435\u0441\u043a\u0438\u0445 \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u0435\u0439 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0445, \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u0438 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430.<\/p>\n<p>\u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043b\u0435\u0442 \u043d\u0430\u0437\u0430\u0434 P&amp;G \u043d\u0430\u0447\u0430\u043b\u0430 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0442\u044c \u0434\u0435\u0439\u0441\u0442\u0432\u0443\u044e\u0449\u0443\u044e \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0443 \u0441\u0435\u0440\u0442\u0438\u0444\u0438\u043a\u0430\u0446\u0438\u0438 Friends of Data Science. <\/p>\n<p>\u00ab\u041e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f, \u0441\u043e\u043f\u0440\u043e\u0442\u0438\u0432\u043b\u044f\u044e\u0449\u0430\u044f\u0441\u044f \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u043c \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f\u043c, \u0437\u0430\u0442\u0440\u0443\u0434\u043d\u044f\u0435\u0442 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u043d\u043e\u0432\u044b\u0445 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439\u00bb, \u2014 \u0441\u043a\u0430\u0437\u0430\u043b \u041a\u043e\u044d\u043d. <\/p>\n<aside class=\"article-ad ad-300  ad-300x250 ad-desktop\">\n<\/aside>\n<aside class=\"article-ad ad-300  ad-300x250 ad-mobile\">\n<\/aside>\n<div class=\"article-left-col--footer\">\n<section class=\"article-topics\">\n<h4 class=\"article-topics__title\">\u0422\u0435\u043c\u044b<\/h4>\n<\/section>\n<section class=\"article-section\">\n<h4 class=\"article-section__title\">\u0418\u0418 \u0432 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0438<\/h4>\n<p>\n            \u0412 \u044d\u0442\u043e\u0439 \u0441\u0435\u0440\u0438\u0438 \u043a\u043e\u043b\u043e\u043d\u043e\u043a \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438, \u0441 \u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u0441\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u043c\u043e\u0447\u044c \u0434\u0440\u0443\u0433\u0438\u043c \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f\u043c \u0443\u0441\u043a\u043e\u0440\u0438\u0442\u044c \u043f\u0440\u043e\u0433\u0440\u0435\u0441\u0441 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0418\u0418.        <\/p>\n<p>        <a href=\"https:\/\/sloanreview.mit.edu\/series\/ai-in-action\/\" class=\"article-section__link\"><\/p>\n<p>           \u0414\u0440\u0443\u0433\u0438\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u0438\u0437 \u044d\u0442\u043e\u0439 \u0441\u0435\u0440\u0438\u0438<br \/>\n                      <\/a><\/p>\n<\/section><\/div>\n<div class=\"article-authors\" id=\"article-authors\">\n<h4 class=\"article-authors__title\">\u041e\u0431 \u0430\u0432\u0442\u043e\u0440\u0430\u0445<\/h4>\n<div class=\"article-authors__bio\">\n<p>\u0422\u043e\u043c\u0430\u0441 \u0425. \u0414\u044d\u0432\u0435\u043d\u043f\u043e\u0440\u0442 (<a href=\"https:\/\/x.com\/tdav\" target=\"_blank\">@tdav<\/a>) \u2014 \u0437\u0430\u0441\u043b\u0443\u0436\u0435\u043d\u043d\u044b\u0439 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u043e\u0440 \u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442\u0430 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u0438 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430, \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u0444\u0430\u043a\u0443\u043b\u044c\u0442\u0435\u0442\u0430 \u0418\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u0438 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0430 \u041c\u0435\u0442\u0440\u043e\u043f\u0443\u043b\u043e\u0441\u0430 \u0432 \u0411\u044d\u0431\u0441\u043e\u043d-\u043a\u043e\u043b\u043b\u0435\u0434\u0436\u0435, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0447\u043b\u0435\u043d \u0418\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u044b \u041c\u0430\u0441\u0441\u0430\u0447\u0443\u0441\u0435\u0442\u0441\u043a\u043e\u0433\u043e \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u0438\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u0430 \u043f\u043e \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u0439 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0435. <cite>\u041d\u043e\u0432\u0430\u044f \u043d\u0430\u0443\u043a\u0430 \u0432\u0437\u0430\u0438\u043c\u043e\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0439 \u0441 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438: \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0435 \u043e\u0431\u0435\u0449\u0430\u043d\u0438\u0439 \u00ab\u043e\u0434\u0438\u043d \u043a \u043e\u0434\u043d\u043e\u043c\u0443\u00bb \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0418\u0418<\/cite> (Wiley, 2025). \u0420\u044d\u043d\u0434\u0438 \u0411\u0438\u043d (<a href=\"https:\/\/x.com\/RandyBeanNVP\" target=\"_blank\">@randybeannvp<\/a>) \u0443\u0436\u0435 \u0431\u043e\u043b\u0435\u0435 \u0447\u0435\u0442\u044b\u0440\u0435\u0445 \u0434\u0435\u0441\u044f\u0442\u0438\u043b\u0435\u0442\u0438\u0439 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u043d\u0442\u043e\u043c \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0439 \u0438\u0437 \u0441\u043f\u0438\u0441\u043a\u0430 Fortune 1000 \u043f\u043e \u0432\u043e\u043f\u0440\u043e\u0441\u0430\u043c \u043b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u0430 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u0418\u0418. \u041e\u043d \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0430\u0432\u0442\u043e\u0440\u043e\u043c \u043a\u043d\u0438\u0433\u0438<cite>Fail Fast, Learn Faster: \u0423\u0440\u043e\u043a\u0438 \u043b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u0430, \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u043d\u043e\u0433\u043e \u043d\u0430 \u0434\u0430\u043d\u043d\u044b\u0445, \u0432 \u044d\u043f\u043e\u0445\u0443 \u0440\u0430\u0437\u0440\u0443\u0448\u0435\u043d\u0438\u0439, \u0431\u043e\u043b\u044c\u0448\u0438\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430<\/cite> (\u0423\u0430\u0439\u043b\u0438, 2021).<\/p>\n<\/div><\/div>\n<\/div>\n<p>#Procter #Gamble #Unlock #Insights #Data<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0422\u0435\u043c\u044b \u00ab\u0418\u0418 \u0432 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0438\u00bb \u0412 \u044d\u0442\u043e\u0439 \u0441\u0435\u0440\u0438\u0438 \u043a\u043e\u043b\u043e\u043d\u043e\u043a \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0441\u0430\u043c\u044b\u0435 \u0441\u0435\u0440\u044c\u0435\u0437\u043d\u044b\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438, \u0441 \u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u0441\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u043c\u043e\u0447\u044c \u0434\u0440\u0443\u0433\u0438\u043c \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044f\u043c \u0443\u0441\u043a\u043e\u0440\u0438\u0442\u044c \u043f\u0440\u043e\u0433\u0440\u0435\u0441\u0441 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0418\u0418.<\/p>","protected":false},"author":1,"featured_media":4900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-4899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Procter &amp; Gamble Uses AI to Unlock New Insights From Data - MORE SOURCING LTD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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