{"id":6668,"date":"2026-04-01T14:19:45","date_gmt":"2026-04-01T06:19:45","guid":{"rendered":"https:\/\/moresourcing.com\/a-better-strategy-for-location-based-advertising\/"},"modified":"2026-04-01T14:19:45","modified_gmt":"2026-04-01T06:19:45","slug":"a-better-strategy-for-location-based-advertising","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/ru\/a-better-strategy-for-location-based-advertising\/","title":{"rendered":"A Better Strategy for Location-Based Advertising"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"Paragraph-module-scss-module__UwInRW__text\" data-first-paragraph=\"true\">Nearly 90% of consumers say <a href=\"https:\/\/www.iab.com\/news\/consumer-privacy-research\/\" class=\"ContentLink-module-scss-module__qKDjGa__anchor\">they prefer personalized ads to non-personalized ones<\/a>\u2014and location is becoming one of the most powerful personalization signals available. In 2025, advertisers spent <a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/12\/09\/total-global-ad-revenue-grew-nearly-9-in-2025-wpp-media\" class=\"ContentLink-module-scss-module__qKDjGa__anchor\">at least $57 billion<\/a> on location-targeted campaigns, a figure growing well above the broader ad market. The technology has kept pace: Connected TV and IP-based targeting can now deliver different ads to different households on the same block. Retailers like Kroger and Albertsons have partnered with media companies\u2014<a href=\"https:\/\/press.disneyadvertising.com\/disney-and-kroger-precision-marketing-connect-retail-media-insights-to-premium-content-in-streaming-tv\" class=\"ContentLink-module-scss-module__qKDjGa__anchor\">Disney Advertising<\/a> \u0438 <a href=\"https:\/\/digiday.com\/media-buying\/omnicom-media-group-and-albertsons-partner-on-targeting-and-measuring-ctv-using-the-trade-desk-inventory\/\" class=\"ContentLink-module-scss-module__qKDjGa__anchor\">Omnicom Media Group<\/a>, respectively\u2014to share first-party customer data for sharper targeting. <a href=\"https:\/\/www.wsj.com\/articles\/uber-to-let-marketers-target-riders-by-destination-11666184402\" class=\"ContentLink-module-scss-module__qKDjGa__anchor\">Even non-advertising platforms like Uber are entering the space<\/a>, seeking to monetize their granular rider location data. The plumbing for precision is in place.<\/p>\n<\/div>\n<p><script async=\"\" defer=\"\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#version=v19.2&amp;appId=1761258887507575&amp;xfbml=false&amp;status=true\"><\/script><\/p>\n<p>#Strategy #LocationBased #Advertising<\/p>","protected":false},"excerpt":{"rendered":"<p>Nearly 90% of consumers say they prefer personalized ads to non-personalized ones\u2014and location is becoming one of the most powerful personalization signals available. In 2025, advertisers spent at least $57 billion on location-targeted campaigns, a figure growing well above the broader ad market. The technology has kept pace: Connected TV and IP-based targeting can now [&hellip;]<\/p>","protected":false},"author":1,"featured_media":6669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-6668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Better Strategy for Location-Based Advertising - MORE SOURCING LTD<\/title>\n<meta name=\"description\" content=\"Location-based advertising has become a huge marketplace, but its dominant strategy is blunt: Most advertisers still draw a simple radius around each store and target everyone inside it. But a new study\u2014which analyzed millions of store visits and ad exposure across the U.S.\u2014found that this approach is systematically misallocating spend. The key predictor of ad effectiveness is not absolute distance, but a customer\u2019s relative proximity to you versus your rivals. Customers who are closer to your store than to a competitor\u2014especially those at moderate distances\u2014are far more responsive to advertising, even when they fall outside conventional targeting circles. Additional factors matter as well: the \u201cbillboard effect\u201d near the store, the nature of the product assortment, campaign type (promotion vs. brand), and where consumers work. To reach the right customers, marketers should redesign geotargeting around competitor locations, distance bands, and campaign objectives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moresourcing.com\/ru\/a-better-strategy-for-location-based-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Better Strategy for Location-Based Advertising\" \/>\n<meta property=\"og:description\" content=\"Location-based advertising has become a huge marketplace, but its dominant strategy is blunt: Most advertisers still draw a simple radius around each store and target everyone inside it. But a new study\u2014which analyzed millions of store visits and ad exposure across the U.S.\u2014found that this approach is systematically misallocating spend. The key predictor of ad effectiveness is not absolute distance, but a customer\u2019s relative proximity to you versus your rivals. Customers who are closer to your store than to a competitor\u2014especially those at moderate distances\u2014are far more responsive to advertising, even when they fall outside conventional targeting circles. Additional factors matter as well: the \u201cbillboard effect\u201d near the store, the nature of the product assortment, campaign type (promotion vs. brand), and where consumers work. To reach the right customers, marketers should redesign geotargeting around competitor locations, distance bands, and campaign objectives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moresourcing.com\/ru\/a-better-strategy-for-location-based-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"MORE SOURCING LTD\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-01T06:19:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/04\/Mar26_31_1002779618.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"MS\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u043c\u0438\u043d\u0443\u0442\u0430\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/moresourcing.com\/a-better-strategy-for-location-based-advertising\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/moresourcing.com\/a-better-strategy-for-location-based-advertising\/\"},\"author\":{\"name\":\"MS\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69\"},\"headline\":\"A Better Strategy for Location-Based Advertising\",\"datePublished\":\"2026-04-01T06:19:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/moresourcing.com\/a-better-strategy-for-location-based-advertising\/\"},\"wordCount\":121,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/moresourcing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/moresourcing.com\/a-better-strategy-for-location-based-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/04\/Mar26_31_1002779618.jpg\",\"articleSection\":[\"Management\"],\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/moresourcing.com\/a-better-strategy-for-location-based-advertising\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/moresourcing.com\/a-better-strategy-for-location-based-advertising\/\",\"url\":\"https:\/\/moresourcing.com\/a-better-strategy-for-location-based-advertising\/\",\"name\":\"A Better Strategy for Location-Based Advertising - MORE SOURCING LTD\",\"isPartOf\":{\"@id\":\"https:\/\/moresourcing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/moresourcing.com\/a-better-strategy-for-location-based-advertising\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/moresourcing.com\/a-better-strategy-for-location-based-advertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/04\/Mar26_31_1002779618.jpg\",\"datePublished\":\"2026-04-01T06:19:45+00:00\",\"description\":\"Location-based advertising has become a huge marketplace, but its dominant strategy is blunt: Most advertisers still draw a simple radius around each store and target everyone inside it. But a new study\u2014which analyzed millions of store visits and ad exposure across the U.S.\u2014found that this approach is systematically misallocating spend. The key predictor of ad effectiveness is not absolute distance, but a customer\u2019s relative proximity to you versus your rivals. Customers who are closer to your store than to a competitor\u2014especially those at moderate distances\u2014are far more responsive to advertising, even when they fall outside conventional targeting circles. Additional factors matter as well: the \u201cbillboard effect\u201d near the store, the nature of the product assortment, campaign type (promotion vs. brand), and where consumers work. To reach the right customers, marketers should redesign geotargeting around competitor locations, distance bands, and campaign objectives.\",\"breadcrumb\":{\"@id\":\"https:\/\/moresourcing.com\/a-better-strategy-for-location-based-advertising\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/moresourcing.com\/a-better-strategy-for-location-based-advertising\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/moresourcing.com\/a-better-strategy-for-location-based-advertising\/#primaryimage\",\"url\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/04\/Mar26_31_1002779618.jpg\",\"contentUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/04\/Mar26_31_1002779618.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/moresourcing.com\/a-better-strategy-for-location-based-advertising\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/moresourcing.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Better Strategy for Location-Based Advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/moresourcing.com\/#website\",\"url\":\"https:\/\/moresourcing.com\/\",\"name\":\"MORE SOURCING LTD\",\"description\":\"Your Global Trade Experts\",\"publisher\":{\"@id\":\"https:\/\/moresourcing.com\/#organization\"},\"alternateName\":\"MORE SOURCING LTD\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/moresourcing.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/moresourcing.com\/#organization\",\"name\":\"MORE SOURCING LTD\",\"url\":\"https:\/\/moresourcing.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/07\/cropped-cropped-MS-logo-02-scaled-2.png\",\"contentUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/07\/cropped-cropped-MS-logo-02-scaled-2.png\",\"width\":2558,\"height\":1273,\"caption\":\"MORE SOURCING LTD\"},\"image\":{\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/logo\/image\/\"},\"ownershipFundingInfo\":\"https:\/\/moresourcing.com\/about-us\/\",\"ethicsPolicy\":\"https:\/\/moresourcing.com\/service\/\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69\",\"name\":\"MS\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fcff4c53e422761d0d6db624cdaf171933d38385c2c22c13ce39ea3918a9cd66?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fcff4c53e422761d0d6db624cdaf171933d38385c2c22c13ce39ea3918a9cd66?s=96&d=mm&r=g\",\"caption\":\"MS\"},\"sameAs\":[\"https:\/\/moresourcing.com\"],\"url\":\"https:\/\/moresourcing.com\/ru\/author\/moresourcing\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"A Better Strategy for Location-Based Advertising - MORE SOURCING LTD","description":"Location-based advertising has become a huge marketplace, but its dominant strategy is blunt: Most advertisers still draw a simple radius around each store and target everyone inside it. But a new study\u2014which analyzed millions of store visits and ad exposure across the U.S.\u2014found that this approach is systematically misallocating spend. The key predictor of ad effectiveness is not absolute distance, but a customer\u2019s relative proximity to you versus your rivals. Customers who are closer to your store than to a competitor\u2014especially those at moderate distances\u2014are far more responsive to advertising, even when they fall outside conventional targeting circles. Additional factors matter as well: the \u201cbillboard effect\u201d near the store, the nature of the product assortment, campaign type (promotion vs. brand), and where consumers work. To reach the right customers, marketers should redesign geotargeting around competitor locations, distance bands, and campaign objectives.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/moresourcing.com\/ru\/a-better-strategy-for-location-based-advertising\/","og_locale":"ru_RU","og_type":"article","og_title":"A Better Strategy for Location-Based Advertising","og_description":"Location-based advertising has become a huge marketplace, but its dominant strategy is blunt: Most advertisers still draw a simple radius around each store and target everyone inside it. But a new study\u2014which analyzed millions of store visits and ad exposure across the U.S.\u2014found that this approach is systematically misallocating spend. The key predictor of ad effectiveness is not absolute distance, but a customer\u2019s relative proximity to you versus your rivals. Customers who are closer to your store than to a competitor\u2014especially those at moderate distances\u2014are far more responsive to advertising, even when they fall outside conventional targeting circles. Additional factors matter as well: the \u201cbillboard effect\u201d near the store, the nature of the product assortment, campaign type (promotion vs. brand), and where consumers work. To reach the right customers, marketers should redesign geotargeting around competitor locations, distance bands, and campaign objectives.","og_url":"https:\/\/moresourcing.com\/ru\/a-better-strategy-for-location-based-advertising\/","og_site_name":"MORE SOURCING LTD","article_published_time":"2026-04-01T06:19:45+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/04\/Mar26_31_1002779618.jpg","type":"image\/jpeg"}],"author":"MS","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"MS","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"1 \u043c\u0438\u043d\u0443\u0442\u0430"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/moresourcing.com\/a-better-strategy-for-location-based-advertising\/#article","isPartOf":{"@id":"https:\/\/moresourcing.com\/a-better-strategy-for-location-based-advertising\/"},"author":{"name":"MS","@id":"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69"},"headline":"A Better Strategy for Location-Based Advertising","datePublished":"2026-04-01T06:19:45+00:00","mainEntityOfPage":{"@id":"https:\/\/moresourcing.com\/a-better-strategy-for-location-based-advertising\/"},"wordCount":121,"commentCount":0,"publisher":{"@id":"https:\/\/moresourcing.com\/#organization"},"image":{"@id":"https:\/\/moresourcing.com\/a-better-strategy-for-location-based-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/04\/Mar26_31_1002779618.jpg","articleSection":["Management"],"inLanguage":"ru-RU","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/moresourcing.com\/a-better-strategy-for-location-based-advertising\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/moresourcing.com\/a-better-strategy-for-location-based-advertising\/","url":"https:\/\/moresourcing.com\/a-better-strategy-for-location-based-advertising\/","name":"A Better Strategy for Location-Based Advertising - MORE SOURCING LTD","isPartOf":{"@id":"https:\/\/moresourcing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/moresourcing.com\/a-better-strategy-for-location-based-advertising\/#primaryimage"},"image":{"@id":"https:\/\/moresourcing.com\/a-better-strategy-for-location-based-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/04\/Mar26_31_1002779618.jpg","datePublished":"2026-04-01T06:19:45+00:00","description":"Location-based advertising has become a huge marketplace, but its dominant strategy is blunt: Most advertisers still draw a simple radius around each store and target everyone inside it. But a new study\u2014which analyzed millions of store visits and ad exposure across the U.S.\u2014found that this approach is systematically misallocating spend. The key predictor of ad effectiveness is not absolute distance, but a customer\u2019s relative proximity to you versus your rivals. Customers who are closer to your store than to a competitor\u2014especially those at moderate distances\u2014are far more responsive to advertising, even when they fall outside conventional targeting circles. Additional factors matter as well: the \u201cbillboard effect\u201d near the store, the nature of the product assortment, campaign type (promotion vs. brand), and where consumers work. To reach the right customers, marketers should redesign geotargeting around competitor locations, distance bands, and campaign objectives.","breadcrumb":{"@id":"https:\/\/moresourcing.com\/a-better-strategy-for-location-based-advertising\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/moresourcing.com\/a-better-strategy-for-location-based-advertising\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/moresourcing.com\/a-better-strategy-for-location-based-advertising\/#primaryimage","url":"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/04\/Mar26_31_1002779618.jpg","contentUrl":"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/04\/Mar26_31_1002779618.jpg","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/moresourcing.com\/a-better-strategy-for-location-based-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/moresourcing.com\/"},{"@type":"ListItem","position":2,"name":"A Better Strategy for Location-Based Advertising"}]},{"@type":"WebSite","@id":"https:\/\/moresourcing.com\/#website","url":"https:\/\/moresourcing.com\/","name":"\u0411\u041e\u041b\u042c\u0428\u0415 \u0421\u041e\u0420\u0421\u0418\u041d\u0413\u0410 \u041b\u0422\u0414","description":"\u0412\u0430\u0448\u0438 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u044b \u043f\u043e \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0435","publisher":{"@id":"https:\/\/moresourcing.com\/#organization"},"alternateName":"MORE SOURCING LTD","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/moresourcing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Organization","@id":"https:\/\/moresourcing.com\/#organization","name":"\u0411\u041e\u041b\u042c\u0428\u0415 \u0421\u041e\u0420\u0421\u0418\u041d\u0413\u0410 \u041b\u0422\u0414","url":"https:\/\/moresourcing.com\/","logo":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/moresourcing.com\/#\/schema\/logo\/image\/","url":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/07\/cropped-cropped-MS-logo-02-scaled-2.png","contentUrl":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/07\/cropped-cropped-MS-logo-02-scaled-2.png","width":2558,"height":1273,"caption":"MORE SOURCING LTD"},"image":{"@id":"https:\/\/moresourcing.com\/#\/schema\/logo\/image\/"},"ownershipFundingInfo":"https:\/\/moresourcing.com\/about-us\/","ethicsPolicy":"https:\/\/moresourcing.com\/service\/"},{"@type":"Person","@id":"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69","name":"MS","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/moresourcing.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fcff4c53e422761d0d6db624cdaf171933d38385c2c22c13ce39ea3918a9cd66?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fcff4c53e422761d0d6db624cdaf171933d38385c2c22c13ce39ea3918a9cd66?s=96&d=mm&r=g","caption":"MS"},"sameAs":["https:\/\/moresourcing.com"],"url":"https:\/\/moresourcing.com\/ru\/author\/moresourcing\/"}]}},"_links":{"self":[{"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/posts\/6668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/comments?post=6668"}],"version-history":[{"count":0,"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/posts\/6668\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/media\/6669"}],"wp:attachment":[{"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/media?parent=6668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/categories?post=6668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/tags?post=6668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}