{"id":6908,"date":"2026-04-16T03:19:54","date_gmt":"2026-04-15T19:19:54","guid":{"rendered":"https:\/\/moresourcing.com\/scaling-a-business-beyond-the-family-playbook\/"},"modified":"2026-04-16T03:19:54","modified_gmt":"2026-04-15T19:19:54","slug":"scaling-a-business-beyond-the-family-playbook","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/ru\/scaling-a-business-beyond-the-family-playbook\/","title":{"rendered":"\u0420\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0437\u0430 \u043f\u0440\u0435\u0434\u0435\u043b\u0430\u043c\u0438 \u0441\u0435\u043c\u0435\u0439\u043d\u043e\u0433\u043e \u043f\u043b\u0430\u043d\u0430"},"content":{"rendered":"<p><\/p>\n<div id=\"transcript-section\">\n        <!-- let's remove the TRANSCRIPT header --><\/p>\n<p>\u042d\u041b\u0418\u0421\u041e\u041d \u0411\u0415\u0420\u0414: \u0414\u043e\u0431\u0440\u043e \u043f\u043e\u0436\u0430\u043b\u043e\u0432\u0430\u0442\u044c \u0432\u00a0<em>HBR 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\u0447\u0442\u043e\u0431\u044b \u043d\u0430\u0448\u0438 \u0441\u043b\u0443\u0448\u0430\u0442\u0435\u043b\u0438 \u043c\u043e\u0433\u043b\u0438 \u044d\u0442\u043e \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c.<\/p>\n<p>\u0413\u0415\u041d\u0420\u0418 \u041c\u0410\u041a\u0413\u0418: \u0425\u043e\u0440\u043e\u0448\u043e.<\/p>\n<p>\u0411\u0420\u0410\u0419\u0410\u041d \u041a\u0415\u041d\u041d\u0418: \u0418\u0442\u0430\u043a, \u043d\u0430\u043c, \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e, \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442\u044c \u0435\u0439 \u043e\u0442\u0432\u0435\u0442\u0438\u0442\u044c \u043d\u0430 \u044d\u0442\u043e\u0442 \u0432\u043e\u043f\u0440\u043e\u0441, \u043e \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u0432\u044b \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u0435.<\/p>\n<p>\u0414\u0416\u0415\u0421\u0421\u0418\u041a\u0410 \u0414\u0416\u041e\u041d\u0421\u041e\u041d-\u041a\u041e\u0423\u041f: \u0418\u0442\u0430\u043a, \u00ab\u0418\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0430 10 000 \u043c\u0430\u043b\u044b\u0445 \u043f\u0440\u0435\u0434\u043f\u0440\u0438\u044f\u0442\u0438\u0439\u00bb \u2014 \u044d\u0442\u043e \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430, \u0441\u043e\u0437\u0434\u0430\u043d\u043d\u0430\u044f \u0424\u043e\u043d\u0434\u043e\u043c Goldman Sachs \u043f\u043e\u0441\u043b\u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0433\u043e \u043a\u0440\u0438\u0437\u0438\u0441\u0430 2008 \u0433\u043e\u0434\u0430. \u041e\u0434\u0438\u043d \u0438\u0437 \u0447\u043b\u0435\u043d\u043e\u0432 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0441\u043e\u0432\u0435\u0442\u0430, \u0433-\u043d \u0423\u043e\u0440\u0440\u0435\u043d \u0411\u0430\u0444\u0444\u0435\u0442, \u0441 \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u043c\u043d\u043e\u0433\u0438\u0435 \u0438\u0437 \u043d\u0430\u0441 \u0437\u043d\u0430\u043a\u043e\u043c\u044b\u2026<\/p>\n<p>\u0411\u0420\u0410\u0419\u0410\u041d \u041a\u0415\u041d\u041d\u0418: \u041c\u044b \u0437\u043d\u0430\u0435\u043c \u044d\u0442\u043e \u0438\u043c\u044f.<\/p>\n<p>\u0414\u0416\u0415\u0421\u0421\u0418\u041a\u0410 \u0414\u0416\u041e\u041d\u0421\u041e\u041d-\u041a\u041e\u0423\u041f: \u041e\u043d \u043f\u0440\u0438\u0437\u0432\u0430\u043b \u0444\u0438\u0440\u043c\u0443 \u0437\u0430\u0434\u0443\u043c\u0430\u0442\u044c\u0441\u044f \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u043c\u0430\u043b\u044b\u0439 \u0431\u0438\u0437\u043d\u0435\u0441 \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0441\u0442\u0440\u0430\u043d\u0435 \u0432\u044b\u0439\u0442\u0438 \u0438\u0437 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0433\u043e \u043a\u0440\u0438\u0437\u0438\u0441\u0430.<\/p>\n<p>\u0411\u0420\u0410\u0419\u0410\u041d \u041a\u0415\u041d\u041d\u0418: \u0414\u0430.<\/p>\n<p>\u0413\u0415\u041d\u0420\u0418 \u041c\u0410\u041a\u0413\u0418: \u0427\u0442\u043e \u0436, \u043c\u044b \u043c\u043e\u0436\u0435\u043c \u043d\u0430\u0447\u0430\u0442\u044c, \u043f\u0440\u0435\u0436\u0434\u0435 \u0432\u0441\u0435\u0433\u043e, \u0441 \u0434\u043e\u0441\u0442\u0443\u043f\u0430 \u043a \u043a\u0430\u043f\u0438\u0442\u0430\u043b\u0443.<\/p>\n<p>\u0411\u0420\u0410\u0419\u0410\u041d \u041a\u0415\u041d\u041d\u0418: \u0414\u0436\u0435\u0441\u0441\u0438\u043a\u0430.<\/p>\n<p>\u0414\u0416\u0415\u0421\u0421\u0418\u041a\u0410 \u0414\u0416\u041e\u041d\u0421\u041e\u041d-\u041a\u041e\u0423\u041f: \u0427\u0442\u043e \u0436, \u0443\u043c\u043d\u044b\u0435 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u044b \u043c\u043e\u0433\u0443\u0442 \u0438\u043c\u0435\u0442\u044c \u0440\u0435\u0448\u0430\u044e\u0449\u0435\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435.<\/p>\n<p>\u0411\u0420\u0410\u0419\u0410\u041d \u041a\u0415\u041d\u041d\u0418: \u0414\u0430.<\/p>\n<p>\u0414\u0416\u0415\u0421\u0421\u0418\u041a\u0410 \u0414\u0416\u041e\u041d\u0421\u041e\u041d-\u041a\u041e\u0423\u041f: \u0414\u0430.<\/p>\n<p>\u0411\u0420\u0410\u0419\u0410\u041d \u041a\u0415\u041d\u041d\u0418: \u042f \u0441\u043b\u044b\u0448\u0430\u043b \u043e \u043d\u0438\u0445.<\/p>\n<p>\u0414\u0416\u0415\u0421\u0421\u0418\u041a\u0410 \u0414\u0416\u041e\u041d\u0421\u041e\u041d-\u041a\u041e\u0423\u041f: \u0418 \u0442\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u043c\u044b \u043f\u043e\u043d\u0438\u043c\u0430\u0435\u043c, \u043a\u0430\u043a\u0443\u044e \u0440\u043e\u043b\u044c \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0438 \u0438\u0433\u0440\u0430\u044e\u0442 \u0432 \u0434\u043e\u043b\u0433\u043e\u043b\u0435\u0442\u0438\u0438 \u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u0438 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u043d\u0430 \u0440\u044b\u043d\u043a\u0435.<\/p>\n<p>\u0411\u0420\u0410\u0419\u0410\u041d \u041a\u0415\u041d\u041d\u0418: \u0413\u0435\u043d\u0440\u0438, \u043d\u0435 \u0432\u0441\u0435\u043c \u043f\u043e\u0432\u0435\u0437\u043b\u043e, \u0447\u0442\u043e \u0414\u0436\u0435\u0441\u0441\u0438\u043a\u0435 \u043f\u0440\u0438\u0448\u043b\u043e\u0441\u044c \u0431\u044b\u0442\u044c \u043d\u0430 \u043a\u043e\u043b\u0435\u043d\u044f\u0445 \u0443 \u0441\u0432\u043e\u0438\u0445 \u043d\u0430\u0441\u0442\u0430\u0432\u043d\u0438\u043a\u043e\u0432, \u043f\u043e\u043a\u0430 \u043e\u043d\u0430 \u0440\u043e\u0441\u043b\u0430 \u0438 \u0438\u0437\u0443\u0447\u0430\u043b\u0430 \u0431\u0438\u0437\u043d\u0435\u0441.<\/p>\n<p>\u0413\u0415\u041d\u0420\u0418 \u041c\u0410\u041a\u0413\u0418: \u042f \u0434\u0443\u043c\u0430\u044e, \u0438\u043c \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u043e\u0447\u0435\u043d\u044c \u0441\u043e\u0437\u043d\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u043e\u0431 \u044d\u0442\u043e\u043c \u043f\u043e\u0434\u0443\u043c\u0430\u0442\u044c.<\/p>\n<p>\u0411\u0420\u0410\u0419\u0410\u041d \u041a\u0415\u041d\u041d\u0418: \u0412\u0441\u0435 \u0435\u0449\u0435 \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0430\u044e HBO.<\/p>\n<p>\u0413\u0415\u041d\u0420\u0418 \u041c\u0410\u041a\u0413\u0418: \u0412\u0441\u0435 \u0440\u0430\u0432\u043d\u043e \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0438\u0442\u0435.<\/p>\n<p>\u0411\u0420\u0410\u0419\u0410\u041d \u041a\u0415\u041d\u041d\u0418: \u041b\u044e\u0431\u043e\u0439, \u043a\u0442\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043b \u0441\u0432\u0430\u0434\u044c\u0431\u0443, \u0441\u043a\u0430\u0436\u0435\u0442 \u0432\u0430\u043c, \u0447\u0442\u043e \u044d\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043e\u0447\u0435\u043d\u044c \u0441\u043b\u043e\u0436\u043d\u043e.<\/p>\n<p>\u0413\u0415\u041d\u0420\u0418 \u041c\u0410\u041a\u0413\u0418: \u0422\u043e\u0447\u043d\u043e.<\/p>\n<p>\u0414\u0416\u0415\u0421\u0421\u0418\u041a\u0410 \u0414\u0416\u041e\u041d\u0421\u041e\u041d-\u041a\u041e\u0423\u041f: \u0411\u0440\u0430\u0439\u0430\u043d, \u044f \u0434\u043e\u0431\u0430\u0432\u043b\u044e, \u0447\u0442\u043e \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u0441\u0435\u0442\u044f\u043c \u0432\u0430\u0436\u0435\u043d.<\/p>\n<p>\u0413\u0415\u041d\u0420\u0418 \u041c\u0410\u041a\u0413\u0418: \u0414\u0430.<\/p>\n<p>\u0411\u0420\u0410\u0419\u0410\u041d \u041a\u0415\u041d\u041d\u0418: \u041e\u0434\u043d\u0430 \u0438\u0437 \u0432\u0435\u0449\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u043b\u0430 \u043c\u043d\u0435 \u043f\u043e-\u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u043c\u0443 \u0432\u0437\u0433\u043b\u044f\u043d\u0443\u0442\u044c \u043d\u0430 \u0432\u0430\u0448 \u0441\u0442\u0438\u043b\u044c \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u0432 \u044d\u0442\u043e\u043c \u0434\u0435\u043b\u0435, \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u043b\u0430\u0441\u044c \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u043e\u0434\u0438\u043d \u0438\u0437 \u0432\u0430\u0448\u0438\u0445 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043f\u043e\u0437\u0432\u043e\u043d\u0438\u043b \u0432\u0430\u043c \u0438 \u0441\u043a\u0430\u0437\u0430\u043b: \u00ab\u041c\u044b \u0445\u043e\u0442\u0438\u043c, \u0447\u0442\u043e\u0431\u044b \u0432\u044b, \u043a\u0430\u043a \u0438 \u0432\u0435\u0437\u0434\u0435, \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u043b\u0438 \u0432\u0441\u044e \u043d\u0430\u0448\u0443 \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u044c\u00bb.<\/p>\n<p>\u0414\u0416\u0415\u0421\u0421\u0418\u041a\u0410 \u0414\u0416\u041e\u041d\u0421\u041e\u041d-\u041a\u041e\u0423\u041f: \u042f \u0431\u044b \u0441\u043a\u0430\u0437\u0430\u043b\u0430, \u0447\u0442\u043e \u043c\u043e\u0438 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u0438 \u043e\u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0438\u0437\u043e\u0432\u0430\u043b\u0438 \u0431\u044b \u043c\u043e\u0439 \u0441\u0442\u0438\u043b\u044c \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043a\u0430\u043a \u043c\u0443\u0437\u044b\u043a\u0430\u043b\u044c\u043d\u044b\u0439.<\/p>\n<p>\u0411\u0420\u0410\u0419\u0410\u041d \u041a\u0415\u041d\u041d\u0418: \u042d\u0442\u043e \u043b\u0443\u0447\u0448\u0438\u0439 \u043e\u0442\u0432\u0435\u0442 \u043d\u0430 \u044d\u0442\u043e\u0442 \u0432\u043e\u043f\u0440\u043e\u0441, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0443 \u043c\u0435\u043d\u044f \u043a\u043e\u0433\u0434\u0430-\u043b\u0438\u0431\u043e \u0431\u044b\u043b.<\/p>\n<p>\u0413\u0415\u041d\u0420\u0418 \u041c\u0410\u041a\u0413\u0418: \u042f \u0434\u0443\u043c\u0430\u044e, \u043e\u043d\u0438 \u0431\u044b \u043e\u043f\u0438\u0441\u0430\u043b\u0438 \u0435\u0435 \u043a\u0430\u043a \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u0432\u0434\u043e\u0445\u043d\u043e\u0432\u043b\u044f\u044e\u0449\u0443\u044e \u0438 \u0441\u0438\u043b\u044c\u043d\u0443\u044e \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u044c.<\/p>\n<p>\u0411\u0420\u0410\u0419\u0410\u041d \u041a\u0415\u041d\u041d\u0418: \u041c\u043d\u0435 \u044d\u0442\u043e \u043d\u0440\u0430\u0432\u0438\u0442\u0441\u044f.<\/p>\n<p>\u0414\u0416\u0415\u0421\u0421\u0418\u041a\u0410 \u0414\u0416\u041e\u041d\u0421\u041e\u041d-\u041a\u041e\u0423\u041f: \u0418\u0442\u0430\u043a, \u044f \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u0433\u043e\u0432\u043e\u0440\u044e \u0441\u0432\u043e\u0435\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u0435: \u043a\u0430\u043a\u043e\u0439 \u0441\u043c\u044b\u0441\u043b \u0438\u043c\u0435\u0442\u044c \u0434\u043e\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u0445 \u0441\u043e\u0432\u0435\u0442\u043d\u0438\u043a\u043e\u0432, \u0435\u0441\u043b\u0438 \u0432\u044b \u043d\u0435 \u0434\u043e\u0432\u0435\u0440\u044f\u0435\u0442\u0435 \u0438\u0445 \u0441\u043e\u0432\u0435\u0442\u0430\u043c?<\/p>\n<p>\u0411\u0420\u0410\u0419\u0410\u041d \u041a\u0415\u041d\u041d\u0418: \u0413\u0435\u043d\u0440\u0438, \u0435\u0439 \u043f\u0440\u0435\u0434\u0441\u0442\u043e\u0438\u0442 \u043f\u0440\u0438\u043d\u044f\u0442\u044c \u0432\u0430\u0436\u043d\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435.<\/p>\n<p>\u0413\u0415\u041d\u0420\u0418 \u041c\u0410\u041a\u0413\u0418: \u0414\u0430.<\/p>\n<p>\u0411\u0420\u0410\u0419\u0410\u041d \u041a\u0415\u041d\u041d\u0418: \u0418\u043d\u043e\u0433\u0434\u0430, \u0414\u0436\u0435\u0441\u0441\u0438\u043a\u0430, \u0434\u043e\u043b\u0436\u043d\u043e \u0431\u044b\u0442\u044c \u043e\u0434\u0438\u043d\u043e\u043a\u043e, \u043a\u043e\u0433\u0434\u0430 \u0442\u0435\u0431\u0435 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u0437\u0432\u043e\u043d\u0438\u0442\u044c.<\/p>\n<p>\u0414\u0416\u0415\u0421\u0421\u0418\u041a\u0410 \u0414\u0416\u041e\u041d\u0421\u041e\u041d-\u041a\u041e\u0423\u041f: \u0418\u043d\u043e\u0433\u0434\u0430 \u0432\u044b \u043f\u0440\u043e\u0441\u0442\u043e \u0443\u0441\u0442\u0430\u0435\u0442\u0435 \u043e\u0442 \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u0439, \u0438 \u0443 \u0432\u0430\u0441 \u043d\u0435\u0442 \u0441\u0438\u043b \u044f\u0441\u043d\u043e \u0432\u0438\u0434\u0435\u0442\u044c \u0432\u0435\u0449\u0438.<\/p>\n<p>\u0411\u0420\u0410\u0419\u0410\u041d \u041a\u0415\u041d\u041d\u0418: \u042f \u0442\u0435\u0431\u044f \u043d\u0435 \u0432\u0438\u043d\u044e.<\/p>\n<p>\u0414\u0416\u0415\u0421\u0421\u0418\u041a\u0410 \u0414\u0416\u041e\u041d\u0421\u041e\u041d-\u041a\u041e\u0423\u041f: \u041d\u043e \u044f \u043f\u043e\u043d\u0438\u043c\u0430\u044e, \u0447\u0442\u043e \u0437\u043d\u0430\u044e \u0438 \u0447\u0435\u0433\u043e \u043d\u0435 \u0437\u043d\u0430\u044e.<\/p>\n<p>\u0411\u0420\u0410\u0419\u0410\u041d \u041a\u0415\u041d\u041d\u0418: \u0414\u0430.<\/p>\n<p>\u0414\u0416\u0415\u0421\u0421\u0418\u041a\u0410 \u0414\u0416\u041e\u041d\u0421\u041e\u041d-\u041a\u041e\u0423\u041f: \u0418 \u043d\u0430\u0448\u0438 \u043f\u043e\u043b\u0438\u0442\u0438\u043a\u0438 \u043c\u043e\u0433\u043b\u0438 \u0431\u044b \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0438\u0437 \u044d\u0442\u043e\u0433\u043e \u043f\u0430\u0440\u0443 \u0437\u0430\u043c\u0435\u0447\u0430\u043d\u0438\u0439.<\/p>\n<p>\u0411\u0420\u0410\u0419\u0410\u041d \u041a\u0415\u041d\u041d\u0418: \u0414\u0430.<\/p>\n<p>\u0414\u0416\u0415\u0421\u0421\u0418\u041a\u0410 \u0414\u0416\u041e\u041d\u0421\u041e\u041d-\u041a\u041e\u0423\u041f: \u041d\u0430\u043c \u043e\u0447\u0435\u043d\u044c \u043f\u043e\u0432\u0435\u0437\u043b\u043e.<\/p>\n<p>\u0411\u0420\u0410\u0419\u0410\u041d \u041a\u0415\u041d\u041d\u0418: \u0413\u0435\u043d\u0440\u0438, \u043c\u043d\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e, \u0435\u0441\u043b\u0438 \u043c\u044b \u044d\u043a\u0441\u0442\u0440\u0430\u043f\u043e\u043b\u0438\u0440\u0443\u0435\u043c \u044d\u0442\u043e \u0437\u0430 \u043f\u0440\u0435\u0434\u0435\u043b\u044b \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0414\u0436\u0435\u0441\u0441\u0438\u043a\u0438, \u0437\u0430 \u043f\u0440\u0435\u0434\u0435\u043b\u044b \u044d\u0442\u043e\u0433\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430, \u043a\u0430\u043a\u0438\u0435 \u0432\u0435\u0449\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u043b\u0443\u0448\u0430\u044e\u0449\u0438\u0435 \u043b\u044e\u0434\u0438 \u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u0438\u043d\u044f\u0442\u044c \u0431\u043b\u0438\u0437\u043a\u043e \u043a \u0441\u0435\u0440\u0434\u0446\u0443, \u043a\u043e\u0433\u0434\u0430 \u0434\u0435\u043b\u043e \u0434\u043e\u0445\u043e\u0434\u0438\u0442 \u0434\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u044d\u0442\u043e\u0439 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0441\u0442\u0438 \u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u044d\u0442\u043e\u0439 \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u0438 \u0432\u0438\u0434\u0435\u0442\u044c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438, \u0435\u0441\u043b\u0438 \u0432\u044b \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442\u0435\u0441\u044c \u043c\u0430\u043b\u044b\u043c \u0431\u0438\u0437\u043d\u0435\u0441\u043e\u043c \u0438 \u0445\u043e\u0442\u0438\u0442\u0435 \u043d\u0430\u0439\u0442\u0438 \u0441\u043f\u043e\u0441\u043e\u0431 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0438 \u0440\u0430\u0441\u0442\u0438?<\/p>\n<p>\u0413\u0415\u041d\u0420\u0418 \u041c\u0410\u041a\u0413\u0418: \u041d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0435\u0449\u0435\u0439.<\/p>\n<p>\u0411\u0420\u0410\u0419\u0410\u041d \u041a\u0415\u041d\u041d\u0418: \u0423 \u043c\u0435\u043d\u044f \u043e\u0441\u0442\u0430\u043b\u043e\u0441\u044c \u043f\u043e \u043e\u0434\u043d\u043e\u043c\u0443 \u0432\u043e\u043f\u0440\u043e\u0441\u0443 \u043a \u043a\u0430\u0436\u0434\u043e\u043c\u0443 \u0438\u0437 \u0432\u0430\u0441, \u0442\u0430\u043a \u0447\u0442\u043e \u0432\u044b \u043f\u043e\u043a\u0430 \u043d\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u0441\u0442\u0430\u0432\u0430\u0442\u044c.<\/p>\n<p>\u0414\u0416\u0415\u0421\u0421\u0418\u041a\u0410 \u0414\u0416\u041e\u041d\u0421\u041e\u041d-\u041a\u041e\u0423\u041f: \u041c\u043d\u0435 \u043d\u0440\u0430\u0432\u0438\u0442\u0441\u044f \u044d\u0442\u043e\u0442 \u0432\u043e\u043f\u0440\u043e\u0441.<\/p>\n<p>\u0411\u0420\u0410\u0419\u0410\u041d \u041a\u0415\u041d\u041d\u0418: \u041c\u043d\u0435 \u044d\u0442\u043e \u043d\u0440\u0430\u0432\u0438\u0442\u0441\u044f.<\/p>\n<p>\u0414\u0416\u0415\u0421\u0421\u0418\u041a\u0410 \u0414\u0416\u041e\u041d\u0421\u041e\u041d-\u041a\u041e\u0423\u041f: \u041c\u044b \u0434\u0443\u043c\u0430\u0435\u043c \u043e\u0431 \u044d\u0442\u043e\u043c.<\/p>\n<p>\u0411\u0420\u0410\u0419\u0410\u041d \u041a\u0415\u041d\u041d\u0418: \u0413\u0435\u043d\u0440\u0438, \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u0435 \u0441\u043b\u043e\u0432\u043e \u0437\u0430 \u0442\u043e\u0431\u043e\u0439, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u0442\u044b \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u043e\u0440 \u043f\u043e \u044d\u0442\u043e\u043c\u0443 \u0434\u0435\u043b\u0443.<\/p>\n<p>\u0413\u0415\u041d\u0420\u0418 \u041c\u0410\u041a\u0413\u0418: \u0414\u043b\u044f \u043c\u0435\u043d\u044f \u0433\u043b\u0430\u0432\u043d\u044b\u0439 \u0432\u044b\u0432\u043e\u0434 \u2014 \u044d\u0442\u043e \u0441\u0438\u043b\u044c\u043d\u044b\u0439 \u043b\u0438\u0434\u0435\u0440, \u0443 \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u0435\u0441\u0442\u044c \u0446\u0435\u043b\u044c \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u0441\u043e\u0447\u0435\u0442\u0430\u044e\u0449\u0430\u044f \u0432 \u0441\u0435\u0431\u0435 \u043a\u0430\u043a \u043e\u0440\u0438\u0435\u043d\u0442\u0430\u0446\u0438\u044e \u043d\u0430 \u043f\u0440\u0438\u0431\u044b\u043b\u044c, \u0442\u0430\u043a \u0438 \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u043f\u0435\u0440\u0435\u0434 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u043e\u043c.<\/p>\n<p>\u042d\u041b\u0418\u0421\u041e\u041d \u0411\u0415\u0420\u0414: <em>HBR \u041e \u043b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u0435<\/em>\u00a0\u0432\u0435\u0440\u043d\u0435\u0442\u0441\u044f \u0432 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0443\u044e \u0441\u0440\u0435\u0434\u0443 \u0441 \u0435\u0449\u0435 \u043e\u0434\u043d\u0438\u043c \u0442\u0449\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u043e\u0434\u043e\u0431\u0440\u0430\u043d\u043d\u044b\u043c \u0440\u0430\u0437\u0433\u043e\u0432\u043e\u0440\u043e\u043c \u0438\u0437 Harvard Business Review.<\/p>\n<p>\u041f\u0440\u043e\u0434\u044e\u0441\u0435\u0440\u043e\u043c \u044d\u0442\u043e\u0433\u043e \u044d\u043f\u0438\u0437\u043e\u0434\u0430 \u0432\u044b\u0441\u0442\u0443\u043f\u0438\u043b\u0430 \u041c\u044d\u0440\u0438 \u0414\u0443.\u00a0<em>\u041e \u043b\u0438\u0434\u0435\u0440\u0441\u0442\u0432\u0435<\/em>\u0412 \u043a\u043e\u043c\u0430\u043d\u0434\u0443 \u0432\u0445\u043e\u0434\u044f\u0442 \u041c\u043e\u0440\u0438\u043d \u0425\u043e\u0445, \u0420\u043e\u0431 \u042d\u043a\u0445\u0430\u0440\u0434\u0442, \u042d\u0440\u0438\u043a\u0430 \u0422\u0440\u0443\u043a\u0441\u043b\u0435\u0440 \u0438 \u042f\u043d \u0424\u043e\u043a\u0441.<\/p>\n<p>\u0415\u0441\u043b\u0438 \u044d\u0442\u043e\u0442 \u0432\u044b\u043f\u0443\u0441\u043a \u0432\u0430\u043c \u043f\u043e\u043c\u043e\u0433, \u043f\u043e\u0434\u0435\u043b\u0438\u0442\u0435\u0441\u044c \u0438\u043c \u0441 \u0434\u0440\u0443\u0437\u044c\u044f\u043c\u0438 \u0438 \u043a\u043e\u043b\u043b\u0435\u0433\u0430\u043c\u0438 \u0438 \u0441\u043b\u0435\u0434\u0438\u0442\u0435 \u0437\u0430 \u0448\u043e\u0443 \u0432 Apple Podcasts, Spotify \u0438\u043b\u0438 \u0442\u0430\u043c, \u0433\u0434\u0435 \u0432\u044b \u0441\u043b\u0443\u0448\u0430\u0435\u0442\u0435 \u043f\u043e\u0434\u043a\u0430\u0441\u0442\u044b.<\/p>\n<p>\u041a\u043e\u0433\u0434\u0430 \u0432\u044b \u0431\u0443\u0434\u0435\u0442\u0435 \u0433\u043e\u0442\u043e\u0432\u044b \u043a \u043d\u043e\u0432\u044b\u043c \u043f\u043e\u0434\u043a\u0430\u0441\u0442\u0430\u043c, \u0441\u0442\u0430\u0442\u044c\u044f\u043c, \u0442\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f\u043c, \u043a\u043d\u0438\u0433\u0430\u043c \u0438 \u0432\u0438\u0434\u0435\u043e \u0441 \u043b\u0443\u0447\u0448\u0438\u043c\u0438 \u043c\u0438\u0440\u043e\u0432\u044b\u043c\u0438 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u0430\u043c\u0438 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0438 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0430, \u043d\u0430\u0439\u0434\u0438\u0442\u0435 \u0432\u0441\u0435 \u044d\u0442\u043e \u043d\u0430 HBR.org.<\/p>\n<\/p><\/div>\n<p>#\u041c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 #\u0411\u0438\u0437\u043d\u0435\u0441 #\u0421\u0435\u043c\u044c\u044f #Playbook<\/p>","protected":false},"excerpt":{"rendered":"<p>\u042d\u041b\u0418\u0421\u041e\u041d \u0411\u0415\u0420\u0414: \u0414\u043e\u0431\u0440\u043e \u043f\u043e\u0436\u0430\u043b\u043e\u0432\u0430\u0442\u044c \u043d\u0430 HBR \u043e 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