{"id":7506,"date":"2026-05-22T12:04:29","date_gmt":"2026-05-22T04:04:29","guid":{"rendered":"https:\/\/moresourcing.com\/data-transformation-is-the-ceos-business\/"},"modified":"2026-05-22T12:04:29","modified_gmt":"2026-05-22T04:04:29","slug":"data-transformation-is-the-ceos-business","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/ru\/data-transformation-is-the-ceos-business\/","title":{"rendered":"Data Transformation Is the CEO\u2019s Business"},"content":{"rendered":"<p><\/p>\n<div id=\"article-content\">\n<header class=\"article-header\">\n    <a href=\"https:\/\/sloanreview.mit.edu\/?content_type=research-feature\" class=\"article-header__content-meta\"><span>\u041e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f<\/span><\/a>     <\/p>\n<h2 class=\"article-header__deck\">A massive, multiyear initiative to transform corporate data at Caterpillar demonstrates what top executives must do to unlock the power of their data assets.&#13;<br \/>\n&#13;<br \/>\n<\/h2>\n<div class=\"article-header__info\">\n            <a href=\"#article-authors\" class=\"article-header__byline\">Barbara Wixom, Ogi Redzic, Brandon Hootman, Joaquin Rodriguez, Gabriele Piccoli, and Cynthia Beath<\/a><br \/>\n            <time class=\"article-header__date pub-date-dimension\" datetime=\"2026-05-21T07:00:08-04:00\" pubdate=\"\"><br \/>\n                <abbr class=\"published updated\" title=\"2026-05-21T07:00:08-04:00\">May 21, 2026<\/abbr><br \/>\n            <\/time><br \/>\n            <span class=\"article-header__reading-time\">\u0412\u0440\u0435\u043c\u044f \u0447\u0442\u0435\u043d\u0438\u044f: 16 \u043c\u0438\u043d.\u00a0<\/span>\n        <\/div>\n<\/header>\n<div class=\"standard-content article-content\">\n<aside class=\"article-ad ad-300  ad-300x250 ad-desktop\">\n<\/aside>\n<aside class=\"article-ad ad-300  ad-300x250 ad-mobile\">\n<\/aside>\n<figure class=\"article-inline\">\n<img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" alt=\"\" class=\"wp-image-127211\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/05\/1779422668_739_Data-Transformation-Is-the-CEOs-Business.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Wixom-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Wixom-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Wixom-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Wixom-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Wixom-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Wixom-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Wixom-1290x860-1-435x290.jpg 435w\" data-lazy-sizes=\"(max-width: 1290px) 100vw, 1290px\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/05\/1779422668_739_Data-Transformation-Is-the-CEOs-Business.jpg\"\/><img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/05\/1779422668_739_Data-Transformation-Is-the-CEOs-Business.jpg\" alt=\"\" class=\"wp-image-127211\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/05\/1779422668_739_Data-Transformation-Is-the-CEOs-Business.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Wixom-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Wixom-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Wixom-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Wixom-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Wixom-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Wixom-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Wixom-1290x860-1-435x290.jpg 435w\" sizes=\"(max-width: 1290px) 100vw, 1290px\"\/><figcaption>\n<p class=\"attribution\">Aeriform\/Ikon Image<\/p>\n<\/figcaption><\/figure>\n<aside class=\"callout-info\">\n<h4>\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435<\/h4>\n<ul>\n<li>The MIT Sloan Center for Information Systems Research \ufeffconducted case study research at Caterpillar, a member of the MIT CISR research consortium since 2007.<\/li>\n<li>From July 2023 to December 2024, the authors conducted 56 interviews with 42 stakeholders. Interview participants also reviewed the case narrative as it was developed by the researchers and provided supplementary information.<\/li>\n<li>The authors supplemented the interviews with information from documents provided by Caterpillar and publicly available sources.<\/li>\n<\/ul>\n<\/aside>\n<div class=\"article-summary\"><strong class=\"article-summary__strong\">\u0420\u0435\u0437\u044e\u043c\u0435: <\/strong><\/p>\n<p>A multiyear data transformation project at Caterpillar that has made the company AI-ready provides an exemplary case for what leadership commitment to such a technology project involves. CEOs must go beyond communicating abstract support, by setting a tangible, strategic business goal that the transformation will support; giving teams realistic time horizons and adequate resources; and assigning meaningful, instrumental roles to members of the leadership team.<\/p>\n<\/div>\n<p><span class=\"smr-leadin\">Caterpillar\u2019s CEO had a problem.<\/span> Jim Umpleby had stepped into the chief executive role in 2017 with a vision of achieving more profitable growth by selling more services and parts to the company\u2019s heavy-equipment customers. Because offering real-time fleet management information services and selling parts online would depend on digital technologies, he set up a new division called Cat Digital. But \ufeffthe division\u2019s head soon had unwelcome news for Umpleby: The company didn\u2019t know its customers well enough to deliver on its goal. Customer data was siloed, fragmented, and, in the case of secondhand equipment, often entirely lacking.<\/p>\n<p>That problem is one shared by countless leaders who see how digital can enable a growth strategy but are stymied by a legacy of fragmented, incomplete, and inconsistent data assets. They are frequently told that getting their data in order is a prerequisite for taking full advantage of new tools like artificial intelligence but too often see data transformation as an IT modernization project. They delegate the work to IT leaders and evaluate success based on cost, speed, and tool adoption. But when data is treated as IT infrastructure rather than as an enterprise asset, its impact is predictably limited. Companies that gain real value from their data actively involve the top management team in data transformation.<\/p>\n<p>At Caterpillar, Umpleby and his team did more than simply sign off on the proposal by Ogi Redzic, chief digital officer of Cat Digital, to build a new enterprise digital data platform. In 2019, they demonstrated long-term commitment by giving Redzic\u2019s team a generous three years to build the platform, dubbed Helios, that would allow the company, its customers, and its dealers to see consistent and complete fleet information across all applications and interactions. Executives went on to redesign data governance, elevating data ownership to senior leaders. <\/p>\n<div class=\"article-authors\" id=\"article-authors\">\n<h4 class=\"article-authors__title\">\u041e\u0431 \u0430\u0432\u0442\u043e\u0440\u0430\u0445<\/h4>\n<div class=\"article-authors__bio\">\n<p>Barbara Wixom is a principal research scientist at the MIT Center for Information Systems Research (CISR). Ogi Redzic is a senior vice president and chief digital officer at Caterpillar. Brandon Hootman is vice president of physical AI platforms and AI autonomy at Caterpillar. Joaquin Rodriguez is an assistant professor at the Grenoble Ecole de Management and a research fellow at CISR. Gabriele Piccoli is the Edward G. Schlieder Chair of Information Sciences and a member of the Cultural Computing group at the Center for Computation and Technology at Louisiana State University. Cynthia Beath is a professor emerita at the McCombs School of Business at the University of Texas at Austin.<\/p>\n<\/div><\/div>\n<div class=\"article-doi\">\n    <a href=\"https:\/\/doi.org\/10.63383\/igDH4176\" target=\"_blank\" class=\"article-doi__number\">https:\/\/doi.org\/10.63383\/igDH4176<\/a>\n<\/div>\n<\/div><\/div>\n<p>#Data #Transformation #CEOs #Business<\/p>","protected":false},"excerpt":{"rendered":"<p>Research Feature A massive, multiyear initiative to transform corporate data at Caterpillar demonstrates what top executives must do to unlock the power of their data assets.&#13; &#13; Barbara Wixom, Ogi Redzic, Brandon Hootman, Joaquin Rodriguez, Gabriele Piccoli, and Cynthia Beath May 21, 2026 Reading Time: 16 min\u00a0 Aeriform\/Ikon Image The Research The MIT Sloan Center [&hellip;]<\/p>","protected":false},"author":1,"featured_media":7507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-7506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - 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