{"id":7667,"date":"2026-06-02T00:40:13","date_gmt":"2026-06-01T16:40:13","guid":{"rendered":"https:\/\/moresourcing.com\/three-things-to-know-about-assessing-customer-reviews\/"},"modified":"2026-06-02T00:40:13","modified_gmt":"2026-06-01T16:40:13","slug":"three-things-to-know-about-assessing-customer-reviews","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/ru\/three-things-to-know-about-assessing-customer-reviews\/","title":{"rendered":"\u0422\u0440\u0438 \u0432\u0435\u0449\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0443\u0436\u043d\u043e \u0437\u043d\u0430\u0442\u044c \u043e\u0431 \u043e\u0446\u0435\u043d\u043a\u0435 \u043e\u0442\u0437\u044b\u0432\u043e\u0432 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"article-left-col\">\n<section class=\"article-topics\">\n<h4 class=\"article-topics__title\">\u0422\u0435\u043c\u044b<\/h4>\n<\/section>\n<section class=\"article-section\">\n<h4 class=\"article-section__title\">\u0420\u0430\u0434\u0430\u0440<\/h4>\n<p>\n            \u041a\u0440\u0430\u0442\u043a\u0438\u0435 \u0441\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043e \u043d\u043e\u0432\u044b\u0445 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u044f\u0445 \u0432 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0435 \u0441 \u043f\u0435\u0440\u0432\u044b\u0445 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0436\u0443\u0440\u043d\u0430\u043b\u0430 <cite>MIT Sloan Management Review<\/cite>\u0435\u0436\u0435\u043a\u0432\u0430\u0440\u0442\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u0435\u0447\u0430\u0442\u043d\u044b\u0439 \u0436\u0443\u0440\u043d\u0430\u043b.        <\/p>\n<p>        <a href=\"https:\/\/sloanreview.mit.edu\/series\/radar\/\" class=\"article-section__link\"><\/p>\n<p>           \u0414\u0440\u0443\u0433\u0438\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u0438\u0437 \u044d\u0442\u043e\u0439 \u0441\u0435\u0440\u0438\u0438<br \/>\n                      <\/a><\/p>\n<\/section><\/div>\n<aside class=\"article-ad ad-300  ad-300x600 ad-desktop\">\n<\/aside>\n<aside class=\"article-ad ad-300  ad-300x250 ad-mobile\">\n<\/aside>\n<figure class=\"article-inline\">\n<img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" alt=\"\" class=\"wp-image-127468\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Three-Things-to-Know-About-Assessing-Customer-Reviews.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Radar_3Things-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Radar_3Things-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Radar_3Things-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Radar_3Things-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Radar_3Things-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Radar_3Things-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Radar_3Things-1290x860-1-435x290.jpg 435w\" data-lazy-sizes=\"(max-width: 1290px) 100vw, 1290px\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Three-Things-to-Know-About-Assessing-Customer-Reviews.jpg\"\/><img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Three-Things-to-Know-About-Assessing-Customer-Reviews.jpg\" alt=\"\" class=\"wp-image-127468\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Three-Things-to-Know-About-Assessing-Customer-Reviews.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Radar_3Things-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Radar_3Things-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Radar_3Things-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Radar_3Things-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Radar_3Things-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Radar_3Things-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Radar_3Things-1290x860-1-435x290.jpg 435w\" sizes=\"(max-width: 1290px) 100vw, 1290px\"\/><figcaption>\n<p class=\"attribution\">master1305\/Getty Images<\/p>\n<\/figcaption><\/figure>\n<div class=\"article-summary\"><strong 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"50\" height=\"50\" viewbox=\"0 0 50 50\" fill=\"none\">\n            <g clip-path=\"url(#clip0_2534_8292)\">\n            <g clip-path=\"url(#clip1_2534_8292)\">\n            <path d=\"M25 50C38.8071 50 50 38.8071 50 25C50 11.1929 38.8071 0 25 0C11.1929 0 0 11.1929 0 25C0 38.8071 11.1929 50 25 50Z\" fill=\"#005B9C\"\/>\n            <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M19.985 25.0001V17.0708C19.985 16.5579 20.6336 16.2585 21.1033 16.5547L27.245 20.4252L33.6852 24.4837C34.0849 24.7358 34.0849 25.2645 33.6852 25.5166L27.245 29.5753L21.1033 33.4458C20.6336 33.7418 19.985 33.4423 19.985 32.9294V25.0001Z\" fill=\"white\"\/>\n            <\/g>\n            <\/g>\n            <defs>\n            <clippath id=\"clip0_2534_8292\">\n            <rect width=\"50\" height=\"50\" fill=\"white\"\/>\n            <\/clippath>\n            <clippath id=\"clip1_2534_8292\">\n            <rect width=\"50\" height=\"50\" fill=\"white\"\/>\n 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\u043c\u043d\u0435\u043d\u0438\u044f \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043e\u0432 \u2014 \u0431\u043e\u043b\u044c\u0448\u0435 \u0437\u0432\u0435\u0437\u0434 \u2014 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u043f\u043e\u043b\u044c\u0437\u0443 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c, \u043d\u043e \u043d\u0435\u0434\u0430\u0432\u043d\u0435\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u0440\u0435\u0434\u043f\u043e\u043b\u0430\u0433\u0430\u0435\u0442 \u0441\u043c\u0435\u0448\u0430\u043d\u043d\u044b\u0439 \u044d\u0444\u0444\u0435\u043a\u0442 \u043d\u0430 \u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u0435 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439. \u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0441\u0440\u0430\u0432\u043d\u0438\u043b\u0438 \u043e\u0442\u0437\u044b\u0432\u044b \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u0435\u0439 \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u043e\u0432 \u0441\u043e \u0437\u0432\u0435\u0437\u0434\u0430\u043c\u0438 Michelin \u0438 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c\u043d\u043e\u0439 \u0433\u0440\u0443\u043f\u043f\u044b \u0440\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u043e\u0432 \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u043a\u0443\u0445\u043d\u0438 \u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435 TripAdvisor \u0438 \u043e\u0431\u043d\u0430\u0440\u0443\u0436\u0438\u043b\u0438 \u0437\u0430\u043c\u0435\u0442\u043d\u044b\u0439 \u00ab\u044d\u0444\u0444\u0435\u043a\u0442 \u043e\u0436\u0438\u0434\u0430\u043d\u0438\u044f\u00bb.<\/p>\n<p>\u0420\u0435\u0441\u0442\u043e\u0440\u0430\u043d\u0430\u043c \u0441 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u043c\u0438 \u0437\u0432\u0435\u0437\u0434\u0430\u043c\u0438 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0441\u043b\u043e\u0436\u043d\u0435\u0435 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0437\u0430\u0432\u044b\u0448\u0435\u043d\u043d\u044b\u043c \u043e\u0436\u0438\u0434\u0430\u043d\u0438\u044f\u043c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435, \u0432 \u0441\u0432\u043e\u044e \u043e\u0447\u0435\u0440\u0435\u0434\u044c, \u0441\u043d\u0438\u0436\u0430\u044e\u0442 \u0441\u0432\u043e\u0438 \u043e\u0446\u0435\u043d\u043a\u0438, \u043a\u043e\u0433\u0434\u0430 \u044d\u0442\u0438 \u043e\u0436\u0438\u0434\u0430\u043d\u0438\u044f \u043d\u0435 \u043e\u043f\u0440\u0430\u0432\u0434\u044b\u0432\u0430\u044e\u0442\u0441\u044f. \u0412 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0437\u0432\u0435\u0437\u0434 \u043d\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u043e \u0432\u043b\u0438\u044f\u043d\u0438\u044f \u043d\u0430 \u043e\u0446\u0435\u043d\u043a\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439, \u0443\u043c\u0435\u043d\u044c\u0448\u0435\u043d\u0438\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0437\u0432\u0435\u0437\u0434 \u0443\u043b\u0443\u0447\u0448\u0438\u043b\u043e \u043e\u0446\u0435\u043d\u043a\u0438, \u0442\u0430\u043a \u043a\u0430\u043a \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438 \u0441\u0442\u0430\u043b\u0438 \u043c\u0435\u043d\u0435\u0435 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u043c\u0438.<\/p>\n<p>\u0412\u043c\u0435\u0441\u0442\u0435 \u044d\u0442\u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442, \u0447\u0442\u043e \u0438\u043d\u0442\u0435\u0440\u043f\u0440\u0435\u0442\u0430\u0446\u0438\u044f \u043e\u0442\u0437\u044b\u0432\u043e\u0432 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u0440\u0435\u0430\u043a\u0446\u0438\u044f \u043d\u0430 \u043d\u0438\u0445 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0441\u043b\u043e\u0436\u043d\u044b\u043c \u0438 \u043d\u0435\u0440\u0430\u0432\u043d\u043e\u043c\u0435\u0440\u043d\u044b\u043c \u0437\u0430\u043d\u044f\u0442\u0438\u0435\u043c. \u041f\u043e\u0445\u043e\u0436\u0435, \u043a\u043b\u0438\u0435\u043d\u0442 \u043d\u0435 \u0432\u0441\u0435\u0433\u0434\u0430 \u043f\u0440\u0430\u0432.<\/p>\n<div class=\"article-left-col--footer\">\n<section class=\"article-topics\">\n<h4 class=\"article-topics__title\">\u0422\u0435\u043c\u044b<\/h4>\n<\/section>\n<section class=\"article-section\">\n<h4 class=\"article-section__title\">\u0420\u0430\u0434\u0430\u0440<\/h4>\n<p>\n            \u041a\u0440\u0430\u0442\u043a\u0438\u0435 \u0441\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043e \u043d\u043e\u0432\u044b\u0445 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u044f\u0445 \u0432 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442\u0435 \u0441 \u043f\u0435\u0440\u0432\u044b\u0445 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0436\u0443\u0440\u043d\u0430\u043b\u0430 <cite>MIT Sloan Management Review<\/cite>\u0435\u0436\u0435\u043a\u0432\u0430\u0440\u0442\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u0435\u0447\u0430\u0442\u043d\u044b\u0439 \u0436\u0443\u0440\u043d\u0430\u043b.        <\/p>\n<p>        <a href=\"https:\/\/sloanreview.mit.edu\/series\/radar\/\" class=\"article-section__link\"><\/p>\n<p>           \u0414\u0440\u0443\u0433\u0438\u0435 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044b \u0438\u0437 \u044d\u0442\u043e\u0439 \u0441\u0435\u0440\u0438\u0438<br \/>\n                      <\/a><\/p>\n<\/section><\/div>\n<div class=\"article-authors\" id=\"article-authors\">\n<h4 class=\"article-authors__title\">\u041e\u0431 \u0430\u0432\u0442\u043e\u0440\u0435<\/h4>\n<div class=\"article-authors__bio\">\n<p>\u0414\u0435\u0431\u043e\u0440\u0430 \u041c\u0438\u043b\u044c\u0448\u0442\u0435\u0439\u043d \u2014 \u0441\u0442\u0430\u0440\u0448\u0438\u0439 \u043f\u043e\u043c\u043e\u0449\u043d\u0438\u043a \u0440\u0435\u0434\u0430\u043a\u0442\u043e\u0440\u0430 \u0436\u0443\u0440\u043d\u0430\u043b\u0430 <cite>MIT Sloan Management Review.<\/cite><\/p>\n<\/div><\/div>\n<div class=\"article-ref\" id=\"article-ref\">\n<h4 class=\"article-ref__title\">\u0421\u0441\u044b\u043b\u043a\u0438<\/h4>\n<div class=\"article-ref__list\">\n<p id=\"ref1\"><b>1.<\/b> A. Bayerl, Y. Dover, H. Riemer, et al., \u00abGender Rating Gap in Online Reviews\u00bb, Nature Human Behavior 9, no. 3 (March 2025): 507-520, <a href=\"https:\/\/doi.org\/10.1038\/s41562-024-02003-6\" target=\"_blank\">https:\/\/doi.org\/10.1038\/s41562-024-02003-6<\/a>.<\/p>\n<p id=\"ref2\"><b>2.<\/b> R.T. Allen, R. Bremner, and R.M. McDonald, \u00abListen to Your Users? Self-Selection in User Community Feedback and Commercial Impact\u00bb, Academy of Management Journal, In- Press, published online April 9, 2026, <a href=\"https:\/\/doi.org\/10.5465\/amj.2024.0178\" target=\"_blank\">https:\/\/doi.org\/10.5465\/amj.2024.0178<\/a>.<\/p>\n<p id=\"ref3\"><b>3.<\/b> X. Li, Y. Deng, P. Manchanda, et al., \u00abCan Lower(ed) Expert Opinions Lead to Better Consumer Ratings?: The Case of Michelin Stars\u00bb, Management Science 72, no. 3 (March 2026): 2427-2450, <a href=\"https:\/\/doi.org\/10.1287\/mnsc.2023.04302\" target=\"_blank\">https:\/\/doi.org\/10.1287\/mnsc.2023.04302<\/a>.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>#\u041e\u0446\u0435\u043d\u043a\u0430 #\u041e\u0442\u0437\u044b\u0432\u044b #\u041a\u043b\u0438\u0435\u043d\u0442\u043e\u0432<\/p>","protected":false},"excerpt":{"rendered":"<p>Topics Radar \u041a\u0440\u0430\u0442\u043a\u0438\u0435 \u0441\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043e \u043d\u043e\u0432\u044b\u0445 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u044f\u0445 \u0432 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0438 \u0438\u0437 \u0432\u0441\u0442\u0443\u043f\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0435\u0436\u0435\u043a\u0432\u0430\u0440\u0442\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0435\u0447\u0430\u0442\u043d\u043e\u0433\u043e \u0436\u0443\u0440\u043d\u0430\u043b\u0430 MIT Sloan Management Review. \u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435 \u0432 \u044d\u0442\u043e\u0439 \u0441\u0435\u0440\u0438\u0438 master1305\/Getty Images \u041a\u0440\u0430\u0442\u043a\u043e\u0435 \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435: \u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0446\u0435\u043d\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0435, \u043d\u043e \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0442 \u043e\u0433\u043e\u0432\u043e\u0440\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c \u043f\u0435\u0440\u0435\u0434 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435\u043c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0438 \u0432 \u043e\u0442\u0432\u0435\u0442 \u043d\u0430 \u043e\u0442\u0437\u044b\u0432\u044b \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432. \u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043e\u0431\u043d\u0430\u0440\u0443\u0436\u0438\u043b\u0438 [&hellip;]<\/p>","protected":false},"author":1,"featured_media":7668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-7667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Three Things to Know About Assessing Customer Reviews - MORE SOURCING LTD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moresourcing.com\/ru\/three-things-to-know-about-assessing-customer-reviews\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three Things to Know About Assessing Customer Reviews\" \/>\n<meta property=\"og:description\" content=\"Topics Radar Brief insights on emerging trends in management from the opening pages of MIT Sloan Management Review\u2019s quarterly print magazine. 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