{"id":8065,"date":"2026-06-24T08:13:43","date_gmt":"2026-06-24T00:13:43","guid":{"rendered":"https:\/\/moresourcing.com\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/"},"modified":"2026-06-24T08:13:43","modified_gmt":"2026-06-24T00:13:43","slug":"the-5-types-of-ai-investment-and-how-to-capture-their-value","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/ru\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/","title":{"rendered":"5 \u0442\u0438\u043f\u043e\u0432 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u0418\u0418 \u2013 \u0438 \u043a\u0430\u043a \u0438\u0437\u0432\u043b\u0435\u0447\u044c \u0438\u0437 \u043d\u0438\u0445 \u0432\u044b\u0433\u043e\u0434\u0443"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"Paragraph-module-scss-module__UwInRW__text\" data-first-paragraph=\"true\">\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0442 \u0431\u0435\u0441\u043f\u043e\u043a\u043e\u0438\u0442\u044c\u0441\u044f \u043e \u0434\u043e\u0445\u043e\u0434\u043d\u043e\u0441\u0442\u0438 \u2013 \u0438\u043b\u0438 \u0435\u0435 \u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0438 \u2013 \u0441\u0432\u043e\u0438\u0445 \u043d\u0435\u0434\u0430\u0432\u043d\u0438\u0445 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u0418\u0418. <a href=\"https:\/\/www.mckinsey.com\/capabilities\/quantumblack\/our-insights\/the-state-of-ai\" class=\"ContentLink-module-scss-module__qKDjGa__anchor\">\u0413\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0439 \u043e\u043f\u0440\u043e\u0441 McKinsey 2025 \u0433\u043e\u0434\u0430<\/a> \u043f\u043e\u043a\u0430\u0437\u0430\u043b, \u0447\u0442\u043e 88% \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0439 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0418\u0418 \u0445\u043e\u0442\u044f \u0431\u044b \u0432 \u043e\u0434\u043d\u043e\u0439 \u0431\u0438\u0437\u043d\u0435\u0441-\u0444\u0443\u043d\u043a\u0446\u0438\u0438, \u043d\u043e \u0442\u043e\u043b\u044c\u043a\u043e 39% \u0441\u043e\u043e\u0431\u0449\u0430\u044e\u0442 \u043e \u043a\u0430\u043a\u043e\u043c-\u043b\u0438\u0431\u043e \u0432\u043b\u0438\u044f\u043d\u0438\u0438 \u043d\u0430 EBIT, \u0438 \u0434\u0430\u0436\u0435 \u0441\u0440\u0435\u0434\u0438 \u043d\u0438\u0445 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043e\u0431\u044b\u0447\u043d\u043e \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043c\u0435\u043d\u0435\u0435 5%. <a href=\"https:\/\/media-publications.bcg.com\/The-Widening-AI-Value-Gap-Sept-2025.pdf\" class=\"ContentLink-module-scss-module__qKDjGa__anchor\">\u0410\u043d\u0430\u043b\u0438\u0437 BCG<\/a> \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0447\u0442\u043e 60% \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439, \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0443\u044e\u0449\u0438\u0445 \u0432 \u0418\u0418, \u043d\u0435 \u043f\u043e\u043b\u0443\u0447\u0430\u044e\u0442 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u044c\u043d\u043e\u0439 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u0438 \u0442\u043e\u043b\u044c\u043a\u043e 5% \u0441\u043e\u0437\u0434\u0430\u044e\u0442 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u0443\u044e \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0432 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0435. <a href=\"https:\/\/www.deloitte.com\/global\/en\/issues\/generative-ai\/ai-roi-the-paradox-of-rising-investment-and-elusive-returns.html\" class=\"ContentLink-module-scss-module__qKDjGa__anchor\">\u041e\u043f\u0440\u043e\u0441 Deloitte<\/a> \u0441\u0440\u0435\u0434\u0438 \u043f\u043e\u0447\u0442\u0438 2000 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0447\u0442\u043e \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u0442\u0438\u043f\u0438\u0447\u043d\u044b\u0439 \u0432\u0430\u0440\u0438\u0430\u043d\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0418\u0418 \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442 \u043e\u0442 \u0434\u0432\u0443\u0445 \u0434\u043e \u0447\u0435\u0442\u044b\u0440\u0435\u0445 \u043b\u0435\u0442, \u0447\u0442\u043e \u043d\u0430\u043c\u043d\u043e\u0433\u043e \u0434\u043e\u043b\u044c\u0448\u0435, \u0447\u0435\u043c \u043e\u0436\u0438\u0434\u0430\u0435\u043c\u044b\u0439 \u0441\u0440\u043e\u043a \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u0438 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u0441\u0435\u043c\u044c-\u0434\u0432\u0435\u043d\u0430\u0434\u0446\u0430\u0442\u044c \u043c\u0435\u0441\u044f\u0446\u0435\u0432.<\/p>\n<\/div>\n<p><script async=\"\" defer=\"\" crossorigin=\"anonymous\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#version=v19.2&amp;appId=1761258887507575&amp;xfbml=false&amp;status=true\"><\/script><\/p>\n<p>#\u0422\u0438\u043f\u044b #\u0418\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 #\u0418\u0437\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0438\u0439 \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0442 \u0431\u0435\u0441\u043f\u043e\u043a\u043e\u0438\u0442\u044c\u0441\u044f \u043e \u0434\u043e\u0445\u043e\u0434\u043d\u043e\u0441\u0442\u0438 \u2014 \u0438\u043b\u0438 \u0435\u0451 \u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0438 \u2014 \u0441\u0432\u043e\u0438\u0445 \u043d\u0435\u0434\u0430\u0432\u043d\u0438\u0445 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u0418\u0418. \u0413\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u043e\u0435 \u0438\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 McKinsey 2025 \u0433\u043e\u0434\u0430 \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u043e, \u0447\u0442\u043e 88% \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0439 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0418\u0418 \u0445\u043e\u0442\u044f \u0431\u044b \u0432 \u043e\u0434\u043d\u043e\u0439 \u0431\u0438\u0437\u043d\u0435\u0441-\u0444\u0443\u043d\u043a\u0446\u0438\u0438, \u043d\u043e \u0442\u043e\u043b\u044c\u043a\u043e 39% \u0441\u043e\u043e\u0431\u0449\u0430\u044e\u0442 \u043e \u043a\u0430\u043a\u043e\u043c-\u043b\u0438\u0431\u043e \u0432\u043b\u0438\u044f\u043d\u0438\u0438 \u043d\u0430 EBIT, \u0438 \u0434\u0430\u0436\u0435 \u0441\u0440\u0435\u0434\u0438 \u043d\u0438\u0445 \u044d\u0442\u043e \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043e\u0431\u044b\u0447\u043d\u043e \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043c\u0435\u043d\u0435\u0435 5%. \u0410\u043d\u0430\u043b\u0438\u0437 BCG \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442, \u0447\u0442\u043e [&hellip;]<\/p>","protected":false},"author":1,"featured_media":8066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-8065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 5 Types of AI Investment\u2013and How to Capture Their Value - MORE SOURCING LTD<\/title>\n<meta name=\"description\" content=\"There are five types of AI investments\u2014two tactical to maintain market position and three strategic to build durable advantage\u2014and none can be measured against traditional ROI calculation tools. Tactical investments include ones made for competitive parity and option value, while strategic investments focus on unique integration, data flywheels and lock-in ecosystems, and organizational capability building. Each has its own financial logic and strategic implications.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moresourcing.com\/ru\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 5 Types of AI Investment\u2013and How to Capture Their Value\" \/>\n<meta property=\"og:description\" content=\"There are five types of AI investments\u2014two tactical to maintain market position and three strategic to build durable advantage\u2014and none can be measured against traditional ROI calculation tools. Tactical investments include ones made for competitive parity and option value, while strategic investments focus on unique integration, data flywheels and lock-in ecosystems, and organizational capability building. Each has its own financial logic and strategic implications.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moresourcing.com\/ru\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/\" \/>\n<meta property=\"og:site_name\" content=\"MORE SOURCING LTD\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-24T00:13:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Jun26_18_2223356696.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"MS\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u043c\u0438\u043d\u0443\u0442\u0430\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/moresourcing.com\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/moresourcing.com\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/\"},\"author\":{\"name\":\"MS\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69\"},\"headline\":\"The 5 Types of AI Investment\u2013and How to Capture Their Value\",\"datePublished\":\"2026-06-24T00:13:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/moresourcing.com\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/\"},\"wordCount\":119,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/moresourcing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/moresourcing.com\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Jun26_18_2223356696.jpg\",\"articleSection\":[\"Management\"],\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/moresourcing.com\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/moresourcing.com\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/\",\"url\":\"https:\/\/moresourcing.com\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/\",\"name\":\"The 5 Types of AI Investment\u2013and How to Capture Their Value - MORE SOURCING LTD\",\"isPartOf\":{\"@id\":\"https:\/\/moresourcing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/moresourcing.com\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/moresourcing.com\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Jun26_18_2223356696.jpg\",\"datePublished\":\"2026-06-24T00:13:43+00:00\",\"description\":\"There are five types of AI investments\u2014two tactical to maintain market position and three strategic to build durable advantage\u2014and none can be measured against traditional ROI calculation tools. Tactical investments include ones made for competitive parity and option value, while strategic investments focus on unique integration, data flywheels and lock-in ecosystems, and organizational capability building. Each has its own financial logic and strategic implications.\",\"breadcrumb\":{\"@id\":\"https:\/\/moresourcing.com\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/moresourcing.com\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/moresourcing.com\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/#primaryimage\",\"url\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Jun26_18_2223356696.jpg\",\"contentUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Jun26_18_2223356696.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/moresourcing.com\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/moresourcing.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The 5 Types of AI Investment\u2013and How to Capture Their Value\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/moresourcing.com\/#website\",\"url\":\"https:\/\/moresourcing.com\/\",\"name\":\"MORE SOURCING LTD\",\"description\":\"Your Global Trade Experts\",\"publisher\":{\"@id\":\"https:\/\/moresourcing.com\/#organization\"},\"alternateName\":\"MORE SOURCING LTD\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/moresourcing.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/moresourcing.com\/#organization\",\"name\":\"MORE SOURCING LTD\",\"url\":\"https:\/\/moresourcing.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/07\/cropped-cropped-MS-logo-02-scaled-2.png\",\"contentUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/07\/cropped-cropped-MS-logo-02-scaled-2.png\",\"width\":2558,\"height\":1273,\"caption\":\"MORE SOURCING LTD\"},\"image\":{\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/logo\/image\/\"},\"ownershipFundingInfo\":\"https:\/\/moresourcing.com\/about-us\/\",\"ethicsPolicy\":\"https:\/\/moresourcing.com\/service\/\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69\",\"name\":\"MS\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fcff4c53e422761d0d6db624cdaf171933d38385c2c22c13ce39ea3918a9cd66?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fcff4c53e422761d0d6db624cdaf171933d38385c2c22c13ce39ea3918a9cd66?s=96&d=mm&r=g\",\"caption\":\"MS\"},\"sameAs\":[\"https:\/\/moresourcing.com\"],\"url\":\"https:\/\/moresourcing.com\/ru\/author\/moresourcing\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 \u0442\u0438\u043f\u043e\u0432 \u0418\u0418-\u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u2013 \u0438 \u043a\u0430\u043a \u0438\u0437\u0432\u043b\u0435\u0447\u044c \u0438\u0437 \u043d\u0438\u0445 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c - MORE SOURCING LTD","description":"\u0421\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u043f\u044f\u0442\u044c \u0442\u0438\u043f\u043e\u0432 \u0418\u0418-\u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439: \u0434\u0432\u0430 \u0442\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0434\u043b\u044f \u0441\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u0440\u044b\u043d\u043e\u0447\u043d\u043e\u0439 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0438 \u0442\u0440\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0433\u043e \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430, \u0438 \u043d\u0438 \u043e\u0434\u0438\u043d \u0438\u0437 \u043d\u0438\u0445 \u043d\u0435\u043b\u044c\u0437\u044f \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0442\u044c \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u0440\u0430\u0441\u0447\u0435\u0442\u0430 ROI. \u0422\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438 \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0442 \u0432\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0433\u043e \u043f\u0430\u0440\u0438\u0442\u0435\u0442\u0430 \u0438 \u043e\u043f\u0446\u0438\u043e\u043d\u043d\u043e\u0439 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u0432 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0435\u043d\u044b \u043d\u0430 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438, \u0446\u0438\u043a\u043b\u0430\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0445 \u0441 \u044d\u0444\u0444\u0435\u043a\u0442\u043e\u043c \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0438, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043d\u0430 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439. \u041a\u0430\u0436\u0434\u044b\u0439 \u0438\u0437 \u043d\u0438\u0445 \u0438\u043c\u0435\u0435\u0442 \u0441\u0432\u043e\u044e \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u0443\u044e \u043b\u043e\u0433\u0438\u043a\u0443 \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u043e\u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0438\u044f.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/moresourcing.com\/ru\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/","og_locale":"ru_RU","og_type":"article","og_title":"The 5 Types of AI Investment\u2013and How to Capture Their Value","og_description":"There are five types of AI investments\u2014two tactical to maintain market position and three strategic to build durable advantage\u2014and none can be measured against traditional ROI calculation tools. Tactical investments include ones made for competitive parity and option value, while strategic investments focus on unique integration, data flywheels and lock-in ecosystems, and organizational capability building. Each has its own financial logic and strategic implications.","og_url":"https:\/\/moresourcing.com\/ru\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/","og_site_name":"MORE SOURCING LTD","article_published_time":"2026-06-24T00:13:43+00:00","og_image":[{"url":"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Jun26_18_2223356696.jpg","width":1,"height":1,"type":"image\/jpeg"}],"author":"MS","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c":"MS","\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f":"1 \u043c\u0438\u043d\u0443\u0442\u0430"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/moresourcing.com\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/#article","isPartOf":{"@id":"https:\/\/moresourcing.com\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/"},"author":{"name":"MS","@id":"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69"},"headline":"The 5 Types of AI Investment\u2013and How to Capture Their Value","datePublished":"2026-06-24T00:13:43+00:00","mainEntityOfPage":{"@id":"https:\/\/moresourcing.com\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/"},"wordCount":119,"commentCount":0,"publisher":{"@id":"https:\/\/moresourcing.com\/#organization"},"image":{"@id":"https:\/\/moresourcing.com\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/#primaryimage"},"thumbnailUrl":"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Jun26_18_2223356696.jpg","articleSection":["Management"],"inLanguage":"ru-RU","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/moresourcing.com\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/moresourcing.com\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/","url":"https:\/\/moresourcing.com\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/","name":"5 \u0442\u0438\u043f\u043e\u0432 \u0418\u0418-\u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u2013 \u0438 \u043a\u0430\u043a \u0438\u0437\u0432\u043b\u0435\u0447\u044c \u0438\u0437 \u043d\u0438\u0445 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u044c - MORE SOURCING LTD","isPartOf":{"@id":"https:\/\/moresourcing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/moresourcing.com\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/#primaryimage"},"image":{"@id":"https:\/\/moresourcing.com\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/#primaryimage"},"thumbnailUrl":"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Jun26_18_2223356696.jpg","datePublished":"2026-06-24T00:13:43+00:00","description":"\u0421\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u043f\u044f\u0442\u044c \u0442\u0438\u043f\u043e\u0432 \u0418\u0418-\u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439: \u0434\u0432\u0430 \u0442\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0434\u043b\u044f \u0441\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u0440\u044b\u043d\u043e\u0447\u043d\u043e\u0439 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0438 \u0442\u0440\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0433\u043e \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430, \u0438 \u043d\u0438 \u043e\u0434\u0438\u043d \u0438\u0437 \u043d\u0438\u0445 \u043d\u0435\u043b\u044c\u0437\u044f \u043e\u0446\u0435\u043d\u0438\u0432\u0430\u0442\u044c \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u0440\u0430\u0441\u0447\u0435\u0442\u0430 ROI. \u0422\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438 \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0442 \u0432\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u0434\u043b\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0433\u043e \u043f\u0430\u0440\u0438\u0442\u0435\u0442\u0430 \u0438 \u043e\u043f\u0446\u0438\u043e\u043d\u043d\u043e\u0439 \u0446\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u0432 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438 \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0435\u043d\u044b \u043d\u0430 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0439 \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438, \u0446\u0438\u043a\u043b\u0430\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0438 \u044d\u043a\u043e\u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0445 \u0441 \u044d\u0444\u0444\u0435\u043a\u0442\u043e\u043c \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0438, \u0430 \u0442\u0430\u043a\u0436\u0435 \u043d\u0430 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0445 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439. \u041a\u0430\u0436\u0434\u044b\u0439 \u0438\u0437 \u043d\u0438\u0445 \u0438\u043c\u0435\u0435\u0442 \u0441\u0432\u043e\u044e \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u0443\u044e \u043b\u043e\u0433\u0438\u043a\u0443 \u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u043e\u0441\u043b\u0435\u0434\u0441\u0442\u0432\u0438\u044f.","breadcrumb":{"@id":"https:\/\/moresourcing.com\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/moresourcing.com\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/moresourcing.com\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/#primaryimage","url":"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Jun26_18_2223356696.jpg","contentUrl":"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Jun26_18_2223356696.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/moresourcing.com\/the-5-types-of-ai-investment-and-how-to-capture-their-value\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/moresourcing.com\/"},{"@type":"ListItem","position":2,"name":"The 5 Types of AI Investment\u2013and How to Capture Their Value"}]},{"@type":"WebSite","@id":"https:\/\/moresourcing.com\/#website","url":"https:\/\/moresourcing.com\/","name":"\u0411\u041e\u041b\u042c\u0428\u0415 \u0421\u041e\u0420\u0421\u0418\u041d\u0413\u0410 \u041b\u0422\u0414","description":"\u0412\u0430\u0448\u0438 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u044b \u043f\u043e \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0439 \u0442\u043e\u0440\u0433\u043e\u0432\u043b\u0435","publisher":{"@id":"https:\/\/moresourcing.com\/#organization"},"alternateName":"MORE SOURCING LTD","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/moresourcing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Organization","@id":"https:\/\/moresourcing.com\/#organization","name":"\u0411\u041e\u041b\u042c\u0428\u0415 \u0421\u041e\u0420\u0421\u0418\u041d\u0413\u0410 \u041b\u0422\u0414","url":"https:\/\/moresourcing.com\/","logo":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/moresourcing.com\/#\/schema\/logo\/image\/","url":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/07\/cropped-cropped-MS-logo-02-scaled-2.png","contentUrl":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/07\/cropped-cropped-MS-logo-02-scaled-2.png","width":2558,"height":1273,"caption":"MORE SOURCING LTD"},"image":{"@id":"https:\/\/moresourcing.com\/#\/schema\/logo\/image\/"},"ownershipFundingInfo":"https:\/\/moresourcing.com\/about-us\/","ethicsPolicy":"https:\/\/moresourcing.com\/service\/"},{"@type":"Person","@id":"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69","name":"MS","image":{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/moresourcing.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fcff4c53e422761d0d6db624cdaf171933d38385c2c22c13ce39ea3918a9cd66?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fcff4c53e422761d0d6db624cdaf171933d38385c2c22c13ce39ea3918a9cd66?s=96&d=mm&r=g","caption":"MS"},"sameAs":["https:\/\/moresourcing.com"],"url":"https:\/\/moresourcing.com\/ru\/author\/moresourcing\/"}]}},"_links":{"self":[{"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/posts\/8065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/comments?post=8065"}],"version-history":[{"count":0,"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/posts\/8065\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/media\/8066"}],"wp:attachment":[{"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/media?parent=8065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/categories?post=8065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moresourcing.com\/ru\/wp-json\/wp\/v2\/tags?post=8065"}],"curies":[{"name":"WP","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}