{"id":2962,"date":"2025-09-06T06:11:53","date_gmt":"2025-09-05T22:11:53","guid":{"rendered":"https:\/\/moresourcing.com\/strategic-alignment-reconciles-purpose-and-profitability\/"},"modified":"2025-09-06T06:11:53","modified_gmt":"2025-09-05T22:11:53","slug":"%e6%88%98%e7%95%a5%e8%b0%83%e6%95%b4%e5%8d%8f%e8%b0%83%e4%ba%86%e7%9b%ae%e6%a0%87%e4%b8%8e%e7%9b%88%e5%88%a9","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/zh\/%e6%88%98%e7%95%a5%e8%b0%83%e6%95%b4%e5%8d%8f%e8%b0%83%e4%ba%86%e7%9b%ae%e6%a0%87%e4%b8%8e%e7%9b%88%e5%88%a9\/","title":{"rendered":"\u6218\u7565\u8c03\u6574\u517c\u987e\u76ee\u6807\u548c\u76c8\u5229\u6027"},"content":{"rendered":"<p><\/p>\n<div>\n<aside class=\"article-ad ad-300  ad-300x250 ad-desktop\">\n<\/aside>\n<aside class=\"article-ad ad-300  ad-300x250 ad-mobile\">\n<\/aside>\n<figure class=\"article-inline\">\n<img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" alt=\"\" class=\"wp-image-122480\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/Strategic-Alignment-Reconciles-Purpose-and-Profitability.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-435x290.jpg 435w\" data-lazy-sizes=\"(max-width: 1290px) 100vw, 1290px\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/Strategic-Alignment-Reconciles-Purpose-and-Profitability.jpg\"\/><img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/Strategic-Alignment-Reconciles-Purpose-and-Profitability.jpg\" alt=\"\" class=\"wp-image-122480\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/Strategic-Alignment-Reconciles-Purpose-and-Profitability.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2025\/08\/2025FALL_Trevor-1290x860-1-435x290.jpg 435w\" sizes=\"(max-width: 1290px) 100vw, 1290px\"\/><figcaption>\n<p class=\"attribution\">Otto Dettmer\/Ikon Images<\/p>\n<\/figcaption><\/figure>\n<div class=\"article-summary\"><strong class=\"article-summary__strong\">\u6458\u8981 <\/strong><\/p>\n<p>\u957f\u671f\u4ee5\u6765\uff0c\u4eba\u4eec\u4e00\u76f4\u5728\u4e89\u8bba\u516c\u53f8\u7684\u5b97\u65e8\u5e94\u8be5\u662f\u4ee5\u4ef7\u503c\u89c2\u4e3a\u57fa\u7840\u7684\u76ee\u6807\uff0c\u8fd8\u662f\u4ec5\u4ec5\u4ee5\u5b9e\u73b0\u5229\u6da6\u4e3a\u76ee\u6807\uff0c\u8fd9\u662f\u4e00\u4e2a\u9519\u8bef\u7684\u9009\u62e9\u3002\u6218\u7565\u8c03\u6574\u9700\u8981\u4e24\u8005\u517c\u987e\uff1a\u5355\u7eaf\u8ffd\u6c42\u5229\u6da6\u4e0d\u4f1a\u4ea7\u751f\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u4f01\u4e1a\uff0c\u800c\u4e0e\u5e02\u573a\u73b0\u5b9e\u8131\u8282\u7684\u5d07\u9ad8\u76ee\u6807\u6ce8\u5b9a\u4f1a\u5931\u8d25\u3002\u6210\u529f\u7684\u957f\u671f\u6218\u7565\u5fc5\u987b\u540c\u65f6\u517c\u987e\u76ee\u6807\u548c\u5229\u6da6\u3002<\/p>\n<\/div>\n<div class=\"article-narration\">\n<p>    <a href=\"#narration\" id=\"narrationModal\" class=\"j-audio-trigger current-speed\" title=\"\u6218\u7565\u8c03\u6574\u517c\u987e\u76ee\u6807\u548c\u76c8\u5229\u6027\"><br \/>\n        <svg 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\u548c\u8463\u4e8b\u4f1a\uff0c\u5173\u4e8e\u4f01\u4e1a\u5b97\u65e8\u7684\u8ba8\u8bba\u9677\u5165\u4e86\u51b2\u7a81\u4e4b\u4e2d\u3002\u53c2\u4e0e\u8005\u5f80\u5f80\u628a\u76ee\u6807\u548c\u5229\u6da6\u4f5c\u4e3a\u5bf9\u7acb\u7684\u4f18\u5148\u4e8b\u9879\uff0c\u8fd9\u6837\u5c31\u628a\u76ee\u6807\u4f5c\u4e3a\u6218\u7565\u8c03\u6574\u548c\u53ef\u6301\u7eed\u7ee9\u6548\u4e0d\u53ef\u6216\u7f3a\u7684\u9a71\u52a8\u529b\u653e\u5728\u4e86\u4e00\u8fb9\u3002<\/p>\n<p>\u4e00\u5bb6\u9664\u4e86\u4e3a\u80a1\u4e1c\u8d5a\u53d6\u5229\u6da6\u4e4b\u5916\u6ca1\u6709\u5176\u4ed6\u516c\u5f00\u76ee\u7684\u7684\u516c\u53f8\u662f\u4e00\u79cd\u7a7a\u6d1e\u7684\u52aa\u529b--\u5b83\u6ca1\u6709\u5236\u5b9a\u6218\u7565\u7684\u6307\u8def\u660e\u706f\uff0c\u4e5f\u51e0\u4e4e\u65e0\u6cd5\u6fc0\u53d1\u5458\u5de5\u7684\u5185\u5728\u52a8\u529b\uff0c\u800c\u5458\u5de5\u7684\u5185\u5728\u52a8\u529b\u5bf9\u5176\u53d1\u6325\u6700\u4f73\u6c34\u5e73\u81f3\u5173\u91cd\u8981\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u7ba1\u7406\u8005\u548c\u5458\u5de5\u8ba4\u4e3a\u4e0e\u65e5\u5e38\u5de5\u4f5c\u8131\u8282\u7684\u9ad8\u5ea6\u7406\u60f3\u5316\u7684\u516c\u53f8\u5b97\u65e8\u58f0\u660e\uff0c\u5f88\u53ef\u80fd\u53ea\u8d77\u5230\u88c5\u70b9\u95e8\u9762\u7684\u4f5c\u7528\u3002<a id=\"reflink1\" class=\"reflink\" href=\"#ref1\">1<\/a><\/p>\n<p>\u5728\u4f01\u4e1a\u5c42\u9762\uff0c\u76ee\u6807\u548c\u76c8\u5229\u80fd\u529b\u90fd\u662f\u6218\u7565\u8c03\u6574\u7b49\u5f0f\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff0c\u8be5\u7b49\u5f0f\u786e\u5b9a\u4e86\u516c\u53f8\u5b58\u5728\u7684\u7406\u7531\u3001\u5982\u4f55\u6839\u636e\u5e02\u573a\u9700\u6c42\u52aa\u529b\u5b9e\u73b0\u5176\u76ee\u6807\uff0c\u4ee5\u53ca\u5982\u4f55\u5b9a\u4e49\u548c\u8861\u91cf\u6210\u529f\u3002<\/p>\n<p>\u867d\u7136\u5229\u6da6\u662f\u8861\u91cf\u4e00\u5bb6\u516c\u53f8\u662f\u5426\u5f88\u597d\u5730\u6267\u884c\u4e86\u5176\u5b97\u65e8\u7684\u91cd\u8981\u6807\u51c6\uff0c\u4f46\u5b83\u6c38\u8fdc\u4e0d\u53ef\u80fd\u662f\u5b97\u65e8\u672c\u8eab\u3002\u4e00\u4e2a\u4f01\u4e1a\u7684\u5b97\u65e8\u5c31\u662f\u5b83\u4f5c\u4e3a\u4e00\u4e2a\u7ec4\u7ec7\u5b58\u5728\u7684\u76ee\u7684\uff0c\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u8981\u505a\u597d\u8fd9\u4ef6\u4e8b\u3002\u4e00\u4e2a\u7406\u89e3\u900f\u5f7b\u3001\u610f\u4e49\u6df1\u8fdc\u7684\u5b97\u65e8\u5e94\u8be5\u662f\u4f01\u4e1a\u5185\u5916\u6240\u6709\u4eba\u5171\u540c\u7684\u51dd\u805a\u529b\u3002\u5b83\u80fd\u5e2e\u52a9\u5458\u5de5\u76f4\u89c2\u5730\u7406\u89e3\u4e3a\u4ec0\u4e48\u4ed6\u4eec\u5728\u66f4\u5927\u7684\u80cc\u666f\u4e0b\u662f\u91cd\u8981\u7684\u3002<a id=\"reflink2\" class=\"reflink\" href=\"#ref2\">2<\/a> \u5b83\u8fd8\u63d0\u4f9b\u4e86\u6218\u7565\u6210\u529f\u7684\u6700\u7ec8\u5b9a\u4e49\uff0c\u7edd\u4e0d\u80fd\u5c06\u5176\u4e0e\u5305\u62ec\u76c8\u5229\u80fd\u529b\u5728\u5185\u7684\u6210\u529f\u8861\u91cf\u6807\u51c6\u6df7\u4e3a\u4e00\u8c08\u3002<\/p>\n<p>\u8bb8\u591a\u9ad8\u7ba1\u90fd\u5f88\u96be\u6709\u610f\u4e49\u5730\u9610\u660e\u516c\u53f8\u7684\u76ee\u6807\uff0c\u8fd9\u9650\u5236\u4e86\u4ed6\u4eec\u5728\u4f01\u4e1a\u5185\u90e8\u5efa\u7acb\u6218\u7565\u4e00\u81f4\u6027\u7684\u6f5c\u529b\u3002\u5728\u5176\u4ed6\u56e0\u7d20\u76f8\u540c\u7684\u60c5\u51b5\u4e0b\uff0c\u534f\u8c03\u6027\u8f83\u597d\u7684\u4f01\u4e1a\u5f80\u5f80\u6bd4\u534f\u8c03\u6027\u8f83\u5dee\u7684\u540c\u884c\u8868\u73b0\u66f4\u597d\u3002<a id=\"reflink3\" class=\"reflink\" href=\"#ref3\">3<\/a> \u5728\u672c\u6587\u4e2d\uff0c\u6211\u5c06\u6982\u8ff0\u9886\u5bfc\u8005\u5982\u4f55\u5728\u6218\u7565\u4e0a\u534f\u8c03\u76ee\u6807\u548c\u6218\u7565\uff0c\u4ee5\u63a8\u52a8\u53ef\u6301\u7eed\u7ee9\u6548\u7684\u65b9\u6cd5\u3002<\/p>\n<h3>\u5e02\u573a\u9700\u6c42\u7684\u9a8c\u8bc1\u4f5c\u7528<\/h3>\n<p>\u65e0\u8bba\u516c\u53f8\u7684\u76ee\u6807\u8868\u8ff0\u5f97\u591a\u4e48\u6e05\u695a\uff0c\u5b83\u7684\u4ef7\u503c\u90fd\u53d6\u51b3\u4e8e\u5916\u90e8\u5bf9\u5b83\u7684\u91cd\u89c6\u7a0b\u5ea6\uff0c\u5373\u5728\u4efb\u4f55\u4ef7\u503c\u4ea4\u6362\u4e2d\u5bf9\u4f01\u4e1a\u4ea7\u54c1\u7684\u9700\u6c42\u3002\u5426\u5219\uff0c\u4f01\u4e1a\u5c31\u6709\u53ef\u80fd\u53d8\u5f97\u5185\u5411\u800c\u96be\u4ee5\u4e3a\u7ee7\u3002<\/p>\n<div class=\"article-authors\" id=\"article-authors\">\n<h4 class=\"article-authors__title\">\u5173\u4e8e\u4f5c\u8005<\/h4>\n<div class=\"article-authors__bio\">\n<p>\u4e54\u7eb3\u68ee-\u7279\u96f7\u5f17\u662f\u725b\u6d25\u5927\u5b66\u8d5b\u5fb7\u5546\u5b66\u9662\u526f\u9662\u957f\u517c\u7ba1\u7406\u5b9e\u8df5\u6559\u6388\u3002\u4ed6\u5bf9\u53c2\u4e0e\u5176\u7814\u7a76\u7684\u516c\u53f8\u4ee5\u53ca\u4f26\u6566\u7ecf\u6d4e\u5b66\u9662\u7684\u4e9a\u5386\u5c71\u5927-\u4f69\u73c0\u6559\u6388\u8868\u793a\u611f\u8c22\uff0c\u611f\u8c22\u4ed6\u4eec\u5bf9\u7814\u7a76\u7684\u6177\u6168\u652f\u6301\u3002<\/p>\n<\/div><\/div>\n<div class=\"article-ref\" id=\"article-ref\">\n<h4 class=\"article-ref__title\">\u53c2\u8003\u8d44\u6599<\/h4>\n<div class=\"article-ref__list\">\n<p id=\"ref1\"><b>1.<\/b> S.L. Hart\uff0c\"<a href=\"https:\/\/sloanreview.mit.edu\/article\/how-to-embed-purpose-at-every-level\/\">\u5982\u4f55\u5728\u5404\u4e2a\u5c42\u9762\u5d4c\u5165\u76ee\u6807<\/a>\u9ebb\u7701\u7406\u5de5\u5b66\u9662\u65af\u9686\u7ba1\u7406\u8bc4\u8bba\u300b\u7b2c 66 \u5377\u7b2c 3 \u671f\uff082025 \u5e74\u6625\uff09\uff1a\"MIT Sloan Management Review 66, no.3 (spring 2025)\uff1a58-64.<\/p>\n<p id=\"ref2\"><b>2.<\/b> J.\u67ef\u6797\u65af\uff0c\u300a\u4ece\u4f18\u79c0\u5230\u5353\u8d8a\uff1a\u4e3a\u4ec0\u4e48\u6709\u4e9b\u516c\u53f8\u80fd\u5b9e\u73b0\u98de\u8dc3\uff0c\u800c\u6709\u4e9b\u516c\u53f8\u5374\u4e0d\u80fd\"\uff08\u7ebd\u7ea6\uff1a\u54c8\u73c0\u5546\u4e1a\u51fa\u7248\u793e\uff0c2001 \u5e74\uff09\u3002<\/p>\n<p id=\"ref3\"><b>3.<\/b> J.J. Trevor \u548c B. Varcoe\uff0c\u300a\u6d4b\u8bd5\u516c\u53f8\u6218\u7565\u8c03\u6574\u7684\u7b80\u5355\u65b9\u6cd5\u300b\uff0c\u300a\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u300b\uff0c2016 \u5e74 5 \u6708 16 \u65e5\uff0chttps:\/\/hbr.org\u3002<\/p>\n<p id=\"ref4\"><b>4.<\/b> J.J. Trevor \u548c B. Varcoe\uff0c\"\u4f60\u7684\u7ec4\u7ec7\u7edf\u4e00\u6027\u5982\u4f55\uff1f\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u300b\uff0c2017 \u5e74 2 \u6708 7 \u65e5\uff0chttps:\/\/hbr.org\u3002<\/p>\n<p id=\"ref5\"><b>5.<\/b> J.\u7279\u96f7\u5f17\uff0c\"\u76ee\u7684\u4e3a\u4f55\u91cd\u8981\"\uff0c\u300a\u6218\u795e\u4e0e\u96c5\u5178\u5a1c\u300b20\uff082022 \u5e74 6 \u6708\uff09\uff1a6-11\u3002<\/p>\n<p id=\"ref6\"><b>6.<\/b> S.\u6208\u6c99\u5c14\uff0c\"<a href=\"https:\/\/doi.org\/10.1002\/smj.4250080503\" target=\"_blank\">\u5168\u7403\u6218\u7565\uff1a\u7ec4\u7ec7\u6846\u67b6<\/a>\u6218\u7565\u7ba1\u7406\u6742\u5fd7\u300b\u7b2c 8 \u671f\uff0c\u7b2c 5 \u53f7\uff081987 \u5e74 9 \u6708-10 \u6708\uff09\uff1a\"\u300a\u6218\u7565\u7ba1\u7406\u6742\u5fd7\u300b\u7b2c 8 \u671f\uff0c\u7b2c 5 \u53f7\uff081987 \u5e74 9 \u6708-10 \u6708\uff09\u30025 (September-October 1987)\uff1a425-440, https:\/\/doi.org\/10.1002\/smj.4250080503.<\/p>\n<p id=\"ref7\"><b>7.<\/b> J.Trevor, \"Re:Align: A Leadership Blueprint for Overcoming Disruption and Improving Performance\" (London: Bloomsbury Business, 2022).<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"article-doi\">\n    <a href=\"https:\/\/doi.org\/10.63383\/BNdV7035\" target=\"_blank\" class=\"article-doi__number\">https:\/\/doi.org\/10.63383\/BNdV7035<\/a>\n<\/div>\n<\/div>\n<p>#S \u6218\u7565 #A \u6821\u51c6 #R \u6807\u51c6 #P \u76ee\u7684 #P \u76c8\u5229\u80fd\u529b<\/p>","protected":false},"excerpt":{"rendered":"<p>Otto Dettmer\/Ikon Images \u6458\u8981\uff1a\u5173\u4e8e\u516c\u53f8\u7684\u5b97\u65e8\u5e94\u8be5\u662f\u4ee5\u4ef7\u503c\u89c2\u4e3a\u57fa\u7840\u7684\u76ee\u6807\uff0c\u8fd8\u662f\u4ec5\u4ec5\u4ee5\u5b9e\u73b0\u5229\u6da6\u4e3a\u76ee\u6807\u7684\u4e89\u8bba\u7531\u6765\u5df2\u4e45\uff0c\u8fd9\u662f\u4e00\u4e2a\u9519\u8bef\u7684\u9009\u62e9\u3002\u6218\u7565\u8c03\u6574\u9700\u8981\u4e24\u8005\u517c\u987e\uff1a\u5355\u7eaf\u8ffd\u6c42\u5229\u6da6\u4e0d\u4f1a\u4ea7\u751f\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u4f01\u4e1a\uff0c\u800c\u4e0e\u5e02\u573a\u73b0\u5b9e\u8131\u8282\u7684\u5d07\u9ad8\u76ee\u6807\u6ce8\u5b9a[......\uff3d<\/p>","protected":false},"author":1,"featured_media":2963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategic Alignment Reconciles Purpose and Profitability - MORE SOURCING LTD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moresourcing.com\/zh\/\u6218\u7565\u8c03\u6574\u534f\u8c03\u4e86\u76ee\u6807\u4e0e\u76c8\u5229\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic Alignment Reconciles Purpose and Profitability\" \/>\n<meta property=\"og:description\" content=\"Otto Dettmer\/Ikon Images Summary: The long-running debate about whether a company\u2019s purpose should be a values-based goal or simply the goal of turning a profit presents a false choice. 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