{"id":7398,"date":"2026-05-16T17:38:11","date_gmt":"2026-05-16T09:38:11","guid":{"rendered":"https:\/\/moresourcing.com\/microsofts-path-to-adopting-and-scaling-ai-across-its-sales-organization\/"},"modified":"2026-05-16T17:38:11","modified_gmt":"2026-05-16T09:38:11","slug":"microsofts-path-to-adopting-and-scaling-ai-across-its-sales-organization","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/zh\/microsofts-path-to-adopting-and-scaling-ai-across-its-sales-organization\/","title":{"rendered":"\u5fae\u8f6f\u5728\u5176\u9500\u552e\u7ec4\u7ec7\u4e2d\u91c7\u7528\u548c\u6269\u5c55\u4eba\u5de5\u667a\u80fd\u7684\u8def\u5f84"},"content":{"rendered":"<p><\/p>\n<div id=\"transcript-section\">\n        <!-- let's remove the TRANSCRIPT header --><\/p>\n<p>BRIAN KENNY\uff1a\u5982\u4f55\u624d\u80fd\u8ba9\u6570\u4ee5\u4e07\u8ba1\u7684\u5458\u5de5\u4ece\u6839\u672c\u4e0a\u6539\u53d8\u4ed6\u4eec\u7684\u5de5\u4f5c\u65b9\u5f0f\uff1f<\/p>\n<p>\u4eca\u5929\u5728 Cold Call 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BOJINOV\uff1a\u6240\u4ee5\u4e8b\u60c5\u8fdb\u5c55\u5f97\u975e\u5e38\u975e\u5e38\u5feb\u3002<\/p>\n<p>\u5e03\u83b1\u6069\u00b7\u80af\u5c3c\uff1a\u662f\u7684\u3002<\/p>\n<p>\u4f0a\u592b\u00b7\u535a\u5409\u8bfa\u592b\uff1a \u662f\u7684\u3002<\/p>\n<p>\u5e03\u83b1\u6069\u00b7\u80af\u5c3c\uff1a\u4f46\u5c31\u4f60\u7684\u89c2\u70b9\u800c\u8a00\uff0c\u6211\u8ba4\u4e3a\u8fd9\u63d0\u51fa\u4e86\u4e00\u4e2a\u6709\u8da3\u7684\u95ee\u9898\uff0c\u7279\u522b\u662f\u9500\u552e\u4eba\u5458\uff0c\u4ed6\u4eec\u7684\u65f6\u95f4\u975e\u5e38\u5b9d\u8d35\u3002<\/p>\n<p>\u5f20\u987a\u5143\uff1a\u80af\u5b9a\u662f\u6709\u5dee\u8ddd\u7684\u3002<\/p>\n<p>\u5e03\u83b1\u6069\u00b7\u80af\u5c3c\uff1a\u662f\u7684\u3002<\/p>\n<p>IAV BOJINOV\uff1a\u662f\u7684\uff0c\u6211\u53ea\u662f\u60f3\u8865\u5145\u4e00\u70b9\uff0c\u6211\u4eec\u4ece 20 \u5e74\u7684\u6280\u672f\u91c7\u7528\u7814\u7a76\u4e2d\u77e5\u9053\uff0c\u5f53\u65b0\u6280\u672f\u51fa\u73b0\u65f6\uff0c\u8fd9\u662f Erik Brynjolfsson \u7684\u5de5\u4f5c\uff0c\u6709\u4e00\u6761\u751f\u4ea7\u529b J \u66f2\u7ebf\uff0c\u5f53\u4f60\u4e00\u5f00\u59cb\u4f7f\u7528\u5b83\u65f6\uff0c\u4f60\u5b9e\u9645\u4e0a\u4f1a\u5931\u53bb\u751f\u4ea7\u529b\u3002<\/p>\n<p>\u8be5\u4ea7\u54c1\u544a\u8bc9\u60a8\u4f7f\u7528\u8fd9\u9879\u6280\u672f\u5b9e\u9645\u4e0a\u53ef\u4ee5\u8fbe\u5230\u591a\u597d\u3002<\/p>\n<p>\u5e03\u83b1\u6069\u00b7\u80af\u5c3c\uff1a\u6709\u8da3\u3002<\/p>\n<p>IAV BOJINOV\uff1a\u56e0\u4e3a\u4ed6\u4eec\u53ef\u80fd\u62e5\u6709\u6240\u6709\u7684\u5feb\u6377\u65b9\u5f0f\uff0c\u6240\u4ee5\u4ed6\u4eec\u77e5\u9053\u4e00\u5207\uff0c\u5982\u4f55\u5b8c\u7f8e\u5730\u4f7f\u7528\u6bcf\u4e2a\u7cfb\u7edf\u3002<\/p>\n<p>\u5e03\u83b1\u6069\u00b7\u80af\u5c3c\uff1a\u662f\u7684\u3002<\/p>\n<p>IAV BOJINOV\uff1a\u662f\u7684\uff0c\u6211\u8ba4\u4e3a\u8fd9\u53c8\u56de\u5230\u4e86\u90a3\u4e2a\u5b9e\u9a8c\u3002<\/p>\n<p>\u6211\u4eec\u5728\u8fd9\u4e2a\u6848\u4f8b\u7814\u7a76\u4e2d\u770b\u5230\u7684\u4e00\u4ef6\u4ee4\u4eba\u7740\u8ff7\u7684\u4e8b\u60c5\u662f\uff0c\u5f53\u6211\u4eec\u4e0e\u4e0d\u540c\u7684\u9886\u5bfc\u8005\u4ea4\u8c08\u65f6\uff0c\u5176\u4e2d\u4e00\u4f4d\u63d0\u5230\uff0c\u4ed6\u4eec\u6240\u505a\u7684\u662f\uff0c\u4ed6\u4eec\u5c06\u6700\u8d44\u6df1\u3001\u6700\u6709\u7ecf\u9a8c\u3001\u6700\u53cd\u4eba\u5de5\u667a\u80fd\u3001\u53cd\u6280\u672f\u7684\u4eba\u5b89\u7f6e\u4e3a\u6536\u517b\u51a0\u519b\uff0c\u5e76\u8ba9\u4ed6\u4eec\u4e0e\u4e00\u4e2a\u613f\u610f\u5c1d\u8bd5\u3001\u5c1d\u8bd5\u6240\u6709\u8fd9\u4e9b\u75af\u72c2\u4e8b\u60c5\u7684\u200b\u200b\u5e74\u8f7b\u5b69\u5b50\u5408\u4f5c\u3002<\/p>\n<p>\u5e03\u83b1\u6069\u00b7\u80af\u5c3c\uff1a\u662f\u7684\u3002<\/p>\n<p>IAV BOJINOV\uff1a \u786e\u5b9e\u5982\u6b64\u3002<\/p>\n<p>BRIAN KENNY\uff1a\u4f60\u4eec\u90fd\u8c08\u5230\u4e86\u8fd9\u6837\u4e00\u4e2a\u4e8b\u5b9e\uff0c\u5373\u6b63\u5728\u5411\u4e00\u7fa4\u7cbe\u901a\u6280\u672f\u7684\u52b3\u52a8\u529b\u63a8\u51fa\u8fd9\u4e00\u670d\u52a1\u3002<\/p>\n<p>\u5f20\u987a\u5143\uff1a\u6211\u8ba4\u4e3a\u6211\u4eec\u4ece\u8fd9\u4e2a\u6848\u4f8b\u4e2d\u5b66\u5230\u4e86\u4ec0\u4e48\uff0c\u4ee5\u53ca\u5fae\u8f6f\u6700\u7ec8\u505a\u4e86\u4ec0\u4e48\uff0c\u6709\u4e0d\u540c\u7684\u3001\u51e0\u4e2a\u6760\u6746\uff0cIav\u5b9e\u9645\u4e0a\u6db5\u76d6\u4e86\u5176\u4e2d\u7684\u5927\u90e8\u5206\uff0c\u6709\u4e00\u4e2a\u57f9\u8bad\u6760\u6746\uff0c\u4f60\u9700\u8981\u57fa\u672c\u6280\u80fd\uff0c\u4eba\u4eec\u9700\u8981\u4e86\u89e3\u4eba\u5de5\u667a\u80fd\u53ef\u4ee5\u505a\u4ec0\u4e48\u4ee5\u53ca\u5982\u4f55\u8981\u6c42\u5b83\u3002<\/p>\n<p>\u5e03\u83b1\u6069\u00b7\u80af\u5c3c\uff1a\u4ed6\u4eec\u8fd9\u6837\u505a\u4e86\u5417\uff1f<\/p>\n<p>\u5f20\u987a\u5143\uff1a\u55ef\uff0c\u6211\u786e\u4fe1\u516c\u53f8\u5185\u90e8\u5df2\u7ecf\u8fdb\u884c\u4e86\u4e00\u4e9b\u5bf9\u8bdd\uff0c\u5426\u5219\u4f60\u5c06\u65e0\u6cd5\u8ba9\u4eba\u4eec\u8212\u9002\u5730\u8fdb\u884c\u5b9e\u9a8c\u5e76\u7ecf\u5386\u5b66\u4e60\u66f2\u7ebf\u7684\u4f4e\u8c37\u3002<\/p>\n<p>BRIAN KENNY\uff1a\u4ece\u6211\u5728\u54c8\u4f5b\u5546\u5b66\u9662\u7684\u7ecf\u5386\u6765\u770b\uff0cIav\uff0c\u4f60\u53c2\u52a0\u4e86\u4e00\u4e2a\u6211\u4eec\u79f0\u4e4b\u4e3a\u4eba\u5de5\u667a\u80fd\u5b66\u9662\u7684\u9879\u76ee\uff0c\u8fd9\u662f\u6211\u4eec\u6b63\u5728\u6574\u4e2a\u5b66\u6821\u63a8\u51fa\u7684\u9879\u76ee\u3002<\/p>\n<p>IAV BOJINOV\uff1a \u662f\u7684\uff0c\u7edd\u5bf9\u5982\u6b64\u3002<\/p>\n<p>\u5e03\u83b1\u6069\u00b7\u80af\u5c3c\uff1a\u6ca1\u6709\u53cc\u5173\u8bed\u7684\u610f\u601d\u3002<\/p>\n<p>\u4f0a\u592b\u00b7\u535a\u5409\u8bfa\u592b\uff1a \u662f\u7684\u3002<\/p>\n<p>\u5e03\u83b1\u6069\u00b7\u80af\u5c3c\uff1a\u662f\u7684\u3002<\/p>\n<p>\u5f20\u987a\u5143\uff1a\u662f\u7684\uff0c\u7edd\u5bf9\u662f\u3002<\/p>\n<p>\u5e03\u83b1\u6069\u00b7\u80af\u5c3c\uff1a\u662f\u7684\u3002<\/p>\n<p>IAV BOJINOV\uff1a \u662f\u7684\uff0c\u7edd\u5bf9\u5982\u6b64\u3002<\/p>\n<p>\u5e03\u83b1\u6069\u00b7\u80af\u5c3c\uff1a\u662f\u7684\u3002<\/p>\n<p>IAV 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BOJINOV\uff1a\u55ef\uff0c\u8fd9\u5f88\u53ef\u6015\uff0c\u4f46\u8fd9\u5bf9\u4ed6\u4eec\u6765\u8bf4\u4e5f\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u673a\u4f1a\uff0c\u56e0\u4e3a\u4ed6\u4eec\u4e86\u89e3\u81ea\u5df1\u7684\u5ba2\u6237\uff0c\u5e76\u4e14\u4ed6\u4eec\u77e5\u9053\uff0c\u5982\u679c\u51fa\u73b0\u4e00\u4e2a\u5feb\u901f\u95ee\u9898\uff0c\u800c\u5ba2\u6237\u5b9e\u9645\u4e0a\u9700\u8981\u62ff\u8d77\u7535\u8bdd\u5e76\u4e0e\u771f\u4eba\u4ea4\u8c08\uff0c\u90a3\u4e48\u4ed6\u4eec\u7684\u5ba2\u6237\u4f1a\u63a5\u53d7\u4ee3\u7406\u7684\u5373\u65f6\u7b54\u590d\u3002<\/p>\n<p>BRIAN KENNY\uff1a\u597d\u5427\uff0c\u8ba9\u6211\u4eec\u7a0d\u5fae\u63a2\u8ba8\u4e00\u4e0b\u5176\u4e2d\u7684\u4e00\u4e9b\u3002<\/p>\n<p>\u5f20\u987a\u5143\uff1a\u6211\u5f88\u60f3\u62e5\u6709\u4e00\u4e2a\u3002<\/p>\n<p>\u6211\u7684\u7406\u8bba\u662f\uff0c\u5982\u679c\u6211\u4eec\u5c06\u5176\u89c6\u4e3a\u4e00\u4e2a\u9891\u8c31\u6216\u9636\u68af\uff0c\u5f53\u4eba\u5de5\u667a\u80fd\u53d8\u5f97\u8d8a\u6765\u8d8a\u81ea\u4e3b\u65f6\uff0c\u6211\u8ba4\u4e3a\u6280\u672f\u6216\u6280\u672f\u95ee\u9898\u5b9e\u9645\u4e0a\u4f1a\u53d8\u5f97\u66f4\u5bb9\u6613\uff0c\u4f46\u5176\u66f4\u56f0\u96be\u7684\u90e8\u5206\u5c06\u662f\u4eba\u7c7b\u90e8\u5206\u3002<\/p>\n<p>\u5e03\u83b1\u6069\u00b7\u80af\u5c3c\uff1a\u662f\u7684\u3002<\/p>\n<p>\u5f20\u987a\u5143\uff1a\u4eba\u5de5\u667a\u80fd\u5e94\u7528\u65b9\u9762\u7684\u6280\u672f\uff0c\u6539\u53d8\u4e1a\u52a1\u80af\u5b9a\u662f\u53ef\u80fd\u7684\uff0c\u4f46\u6280\u672f\u662f\u66f4\u5bb9\u6613\u7684\u90e8\u5206\u3002<\/p>\n<p>\u5e03\u83b1\u6069\u00b7\u80af\u5c3c\uff1a\u662f\u7684\u3002<\/p>\n<p>IAV BOJINOV\uff1a \u542c\u8d77\u6765\u5f88\u68d2\u3002<\/p>\n<p>\u5e03\u83b1\u6069\u00b7\u80af\u5c3c\uff1a\u662f\u7684\u3002<\/p>\n<p>IAV BOJINOV\uff1a \u54e6\uff0c\u5f53\u7136\u3002<\/p>\n<p>BRIAN KENNY\uff1a \u662f\u5426\u4f1a\u6709\u5173\u4e8e\u5fae\u8f6f\u7684 D \u6848\uff1f<\/p>\n<p>IAV BOJINOV\uff1a \u53ef\u80fd\u662f\u7684\u3002<\/p>\n<p>BRIAN KENNY\uff1a\u662f\u7684\uff0c\u4ed6\u4eec\u662f\u4e00\u5bb6\u5f88\u68d2\u7684\u516c\u53f8\u3002<\/p>\n<p>\u4f0a\u4e9a\u592b\u00b7\u535a\u5409\u8bfa\u592b\uff1a \u8c22\u8c22\u3002<\/p>\n<p>\u5f20\u987a\u6e90\uff1a\u8c22\u8c22\u3002<\/p>\n<p>BRIAN KENNY\uff1a\u5982\u679c\u60a8\u559c\u6b22\u201c\u964c\u751f\u7535\u8bdd\u201d\uff0c\u60a8\u53ef\u80fd\u4f1a\u559c\u6b22\u6211\u4eec\u7684\u5176\u4ed6\u64ad\u5ba2\uff1a <a href=\"https:\/\/www.hbs.edu\/environment\/podcast\/Pages\/default.aspx\" target=\"_blank\" rel=\"noopener\">\u6c14\u5019\u4e0a\u5347<\/a>, <a href=\"https:\/\/hbr.org\/podcasts\/coaching-real-leaders\" target=\"_blank\" rel=\"noopener\">\u8f85\u5bfc\u771f\u6b63\u7684\u9886\u5bfc\u8005<\/a>, <a href=\"https:\/\/hbr.org\/podcasts\/ideacast\" target=\"_blank\" rel=\"noopener\">\u521b\u610f\u64ad\u5ba2<\/a>, <a href=\"https:\/\/www.hbs.edu\/managing-the-future-of-work\/podcast\/Pages\/default.aspx\" target=\"_blank\" rel=\"noopener\">\u7ba1\u7406\u5de5\u4f5c\u7684\u672a\u6765<\/a>, <a href=\"https:\/\/www.alumni.hbs.edu\/events\/Pages\/skydeck.aspx\" target=\"_blank\" rel=\"noopener\">\u89c2\u666f\u53f0<\/a>\u548c <a href=\"https:\/\/www.hbs.edu\/news\/podcasts\/think-big-buy-small\/podcast-details?episode=3618853027\" target=\"_blank\" rel=\"noopener\">\u5927\u5904\u7740\u773c\uff0c\u5c0f\u5904\u8d2d\u4e70\u3002<\/a> \u65e0\u8bba\u60a8\u5728\u4f55\u5904\u83b7\u53d6\u64ad\u5ba2\uff0c\u90fd\u53ef\u4ee5\u627e\u5230\u5b83\u4eec\u3002<\/p>\n<p>\u5982\u679c\u60a8\u6709\u4efb\u4f55\u5efa\u8bae\u6216\u53ea\u662f\u60f3\u6253\u4e2a\u62db\u547c\uff0c\u6211\u4eec\u5e0c\u671b\u6536\u5230\u60a8\u7684\u6765\u4fe1\u3002 <a href=\"https:\/\/hbr.org\/podcast\/2026\/05\/mailto:coldcall@hbs.edu\">Coldcall@hbs.edu<\/a>\u3002<\/p>\n<\/p><\/div>\n<p>#Microsofts #Path #\u91c7\u7528#Scaling #Sales #Organization<\/p>","protected":false},"excerpt":{"rendered":"<p>BRIAN KENNY\uff1a\u5982\u4f55\u624d\u80fd\u8ba9\u6570\u4ee5\u4e07\u8ba1\u7684\u5458\u5de5\u4ece\u6839\u672c\u4e0a\u6539\u53d8\u4ed6\u4eec\u7684\u5de5\u4f5c\u65b9\u5f0f\uff1f<\/p>","protected":false},"author":1,"featured_media":3283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-7398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Microsoft\u2019s Path 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