{"id":7431,"date":"2026-05-19T11:03:31","date_gmt":"2026-05-19T03:03:31","guid":{"rendered":"https:\/\/moresourcing.com\/starbucks-korea-boss-loses-job-after-tank-day-promotion-misfiresutm_sourcerss_feed\/"},"modified":"2026-05-19T11:03:31","modified_gmt":"2026-05-19T03:03:31","slug":"starbucks-korea-boss-loses-job-after-tank-day-promotion-misfiresutm_sourcerss_feed","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/zh\/starbucks-korea-boss-loses-job-after-tank-day-promotion-misfiresutm_sourcerss_feed\/","title":{"rendered":"Starbucks Korea boss loses job after \u2018Tank Day\u2019 promotion misfires"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/05\/Starbucks-Korea-boss-loses-job-after-\u2018Tank-Day-promotion-misfires.jpg\" \/><\/p>\n<div id=\"\">\n<div datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1xdhyk6 ec74h0k0\"><a target=\"_self\" class=\"e1yy41x40 ef9u0v01 css-1ankfgb ecgc78b0\" href=\"https:\/\/www.scmp.com\/topics\/south-korea?module=inline&amp;pgtype=article\" title=\"\" data-qa=\"BaseLink-renderAnchor-StyledAnchor\"><span data-qa=\"Component-Text\" class=\"css-0 ef9u0v00\">\u97e9\u56fd<\/span><\/a>\u2019s food conglomerate Shinsegae \u2060Group has \u2060fired the head \u2060of Starbucks Korea after a promotion campaign sparked public uproar on the anniversary of pro-democracy protests.<\/div>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Shinsegae, the South Korean licensee of \u200cthe US coffee chain, said in a statement on Monday that chairman Chung Yong-jin sacked Sohn Jeong-hyun, the head of Starbucks Korea, for carrying out \u201cinappropriate marketing\u201d.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Hours earlier the South Korean coffee chain launched \u2060a \u201cTank Day\u201d promotion, which South Koreans saw as a \u200creminder of military tanks ramming protesters who fought against dictatorship in 1980s.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">The promotion offered \u200cdiscounts to customers who bought tumblers. The campaign used \u2060wording \u2060that recalled a former South Korean official\u2019s explanation for the death of a \u200cstudent protester in 1987, who was found to have been tortured.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">South \u200cKorea \u200cmarked Democratisation Movement Day on Monday, the anniversary of \u200cthe student-led Gwangju uprising. Hundreds, and possibly thousands, are \u2060believed to have been killed when citizens rose up against \u2060military dictator Chun Doo-hwan on May 18, 1980.<\/p>\n<p datatype=\"p\" data-qa=\"Component-Component\" class=\"e8zc9q40 css-1c6uqr6 ec74h0k1\">Starbucks Korea posted a statement on its website \u200capologising for the promotion.<\/p>\n<\/div>\n<p>#Starbucks #Korea #boss #loses #job #Tank #Day #promotion #misfires<\/p>","protected":false},"excerpt":{"rendered":"<p>South Korea\u2019s food conglomerate Shinsegae \u2060Group has \u2060fired the head \u2060of Starbucks Korea after a promotion campaign sparked public uproar on the anniversary of pro-democracy protests. Shinsegae, the South Korean licensee of \u200cthe US coffee chain, said in a statement on Monday that chairman Chung Yong-jin sacked Sohn Jeong-hyun, the head of Starbucks Korea, for [&hellip;]<\/p>","protected":false},"author":1,"featured_media":7432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-7431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Starbucks Korea boss loses job after \u2018Tank Day\u2019 promotion misfires - MORE SOURCING LTD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moresourcing.com\/zh\/starbucks-korea-boss-loses-job-after-tank-day-promotion-misfiresutm_sourcerss_feed\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks Korea boss loses job after \u2018Tank Day\u2019 promotion misfires\" \/>\n<meta property=\"og:description\" content=\"South Korea\u2019s food conglomerate Shinsegae \u2060Group has \u2060fired the head \u2060of Starbucks Korea after a promotion campaign sparked public uproar on the anniversary of pro-democracy protests. 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