{"id":7667,"date":"2026-06-02T00:40:13","date_gmt":"2026-06-01T16:40:13","guid":{"rendered":"https:\/\/moresourcing.com\/three-things-to-know-about-assessing-customer-reviews\/"},"modified":"2026-06-02T00:40:13","modified_gmt":"2026-06-01T16:40:13","slug":"three-things-to-know-about-assessing-customer-reviews","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/zh\/three-things-to-know-about-assessing-customer-reviews\/","title":{"rendered":"\u8bc4\u4f30\u5ba2\u6237\u8bc4\u8bba\u9700\u77e5\u7684\u4e09\u4ef6\u4e8b"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"article-left-col\">\n<section class=\"article-topics\">\n<h4 class=\"article-topics__title\">\u4e3b\u9898<\/h4>\n<\/section>\n<section class=\"article-section\">\n<h4 class=\"article-section__title\">\u96f7\u8fbe<\/h4>\n<p>\n            \u4ece\u300a\u7ba1\u7406\u4e16\u754c\u300b\u5f00\u7bc7\u7b80\u8981\u4e86\u89e3\u7ba1\u7406\u9886\u57df\u7684\u65b0\u8d8b\u52bf <cite>\u9ebb\u7701\u7406\u5de5\u5b66\u9662\u65af\u9686\u7ba1\u7406\u8bc4\u8bba<\/cite>\u7684\u5370\u5237\u5b63\u520a\u3002        <\/p>\n<p>        <a href=\"https:\/\/sloanreview.mit.edu\/series\/radar\/\" class=\"article-section__link\"><\/p>\n<p>           \u672c\u7cfb\u5217\u4e2d\u7684\u66f4\u591a\u5185\u5bb9<br \/>\n                      <\/a><\/p>\n<\/section><\/div>\n<aside class=\"article-ad ad-300  ad-300x600 ad-desktop\">\n<\/aside>\n<aside class=\"article-ad ad-300  ad-300x250 ad-mobile\">\n<\/aside>\n<figure class=\"article-inline\">\n<img fetchpriority=\"high\" decoding=\"async\" width=\"1290\" height=\"860\" alt=\"\" class=\"wp-image-127468\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Three-Things-to-Know-About-Assessing-Customer-Reviews.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Radar_3Things-1290x860-1-300x200.jpg 300w, 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src=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Three-Things-to-Know-About-Assessing-Customer-Reviews.jpg\" alt=\"\" class=\"wp-image-127468\" srcset=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2026\/06\/Three-Things-to-Know-About-Assessing-Customer-Reviews.jpg 1290w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Radar_3Things-1290x860-1-300x200.jpg 300w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Radar_3Things-1290x860-1-150x100.jpg 150w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Radar_3Things-1290x860-1-768x512.jpg 768w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Radar_3Things-1290x860-1-764x509.jpg 764w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Radar_3Things-1290x860-1-382x255.jpg 382w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Radar_3Things-1290x860-1-870x580.jpg 870w, https:\/\/sloanreview.mit.edu\/wp-content\/uploads\/2026\/05\/2026SUMMER_Radar_3Things-1290x860-1-435x290.jpg 435w\" sizes=\"(max-width: 1290px) 100vw, 1290px\"\/><figcaption>\n<p class=\"attribution\">master1305\/Getty Images<\/p>\n<\/figcaption><\/figure>\n<div class=\"article-summary\"><strong class=\"article-summary__strong\">\u6458\u8981 <\/strong><\/p>\n<p>\u7528\u6237\u53ef\u4ee5\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u4ea7\u54c1\u89c1\u89e3\uff0c\u4f46\u5728\u6839\u636e\u5ba2\u6237\u53cd\u9988\u6539\u53d8\u4ea7\u54c1\u6216\u670d\u52a1\u4e4b\u524d\uff0c\u516c\u53f8\u9700\u8981\u8003\u8651\u4e00\u4e9b\u6ce8\u610f\u4e8b\u9879\u3002\u7814\u7a76\u4eba\u5458\u53d1\u73b0\uff0c\u5973\u6027\u6bd4\u7537\u6027\u66f4\u5c11\u7559\u4e0b\u8d1f\u9762\u53cd\u9988\uff1b\u81ea\u6211\u9009\u62e9\u7684\u8bc4\u8bba\u8005\u4e0d\u80fd\u4ee3\u8868\u66f4\u5e7f\u6cdb\u7684\u7528\u6237\u504f\u597d\uff1b\u800c\u9ad8\u4e13\u5bb6\u8bc4\u5206\u53ef\u80fd\u5bfc\u81f4\u5ba2\u6237\u4e0d\u5207\u5b9e\u9645\u7684\u671f\u671b\u3002<\/p>\n<\/div>\n<div class=\"article-narration\">\n<p>    <a href=\"#narration\" id=\"narrationModal\" class=\"j-audio-trigger current-speed\" title=\"\u8bc4\u4f30\u5ba2\u6237\u8bc4\u8bba\u9700\u77e5\u7684\u4e09\u4ef6\u4e8b\"><br \/>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"50\" height=\"50\" viewbox=\"0 0 50 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<span>\u6536\u542c\u201c\u8bc4\u4f30\u5ba2\u6237\u8bc4\u8bba\u9700\u77e5\u7684\u4e09\u4ef6\u4e8b\u201d <span>(03:27)<\/span><\/span><br \/>\n    <\/a>\n<\/div>\n<p><span class=\"smr-leadin\">\u516c\u53f8\u5e94\u5982\u4f55<\/span> \u6709\u6548\u5229\u7528\u6216\u56de\u5e94\u5927\u91cf\u4e14\u96be\u4ee5\u7ba1\u7406\u7684\u5ba2\u6237\u610f\u89c1\uff1f\u867d\u7136\u6d88\u8d39\u8005\u53cd\u9988\u53ef\u80fd\u975e\u5e38\u5b9d\u8d35\uff0c\u4f46\u6700\u8fd1\u7684\u4e09\u7bc7\u7814\u7a76\u6587\u7ae0\u8868\u660e\uff0c\u5b83\u4e5f\u53ef\u80fd\u53d7\u5230\u6027\u522b\u3001\u5c0f\u4f17\u504f\u597d\u6216\u8fc7\u9ad8\u671f\u671b\u7684\u5f71\u54cd\uff0c\u4ece\u800c\u4f7f\u516c\u53f8\u662f\u5426\u4ee5\u53ca\u5982\u4f55\u56de\u5e94\u53d8\u5f97\u590d\u6742\u3002<\/p>\n<p><strong>1. \u5e76\u975e\u6240\u6709\u7528\u6237\u90fd\u4f1a\u53d1\u5e03\u6279\u8bc4\u6027\u8bc4\u8bba\u3002<\/strong> \u4e00\u9879\u5bf9\u4e94\u5927\u5e73\u53f0\u4e0a12\u4ebf\u6761\u5728\u7ebf\u8bc4\u8bba\u7684\u7814\u7a76\u53d1\u73b0\u4e86\u4e00\u4e2a\u4e00\u81f4\u4e14\u663e\u8457\u7684\u6027\u522b\u5dee\u5f02\u3002\u5973\u6027\u7684\u8bc4\u5206\u5e73\u5747\u6bd4\u7537\u6027\u66f4\u6709\u5229\uff0c\u5c3d\u7ba1\u4e24\u7ec4\u4eba\u7684\u201c\u771f\u5b9e\u201d\u6001\u5ea6\u51e0\u4e4e\u6ca1\u6709\u5dee\u5f02\u3002\u7814\u7a76\u4eba\u5458\u53d1\u73b0\uff0c\u5973\u6027\u5728\u4e0d\u6ee1\u65f6\u66f4\u5c11\u5206\u4eab\u8d1f\u9762\u8bc4\u8bba\u2014\u2014\u8fd9\u5f88\u53ef\u80fd\u662f\u56e0\u4e3a\u793e\u4f1a\u6027\u522b\u671f\u671b\u3002\u5973\u6027\u62c5\u5fc3\u53ef\u80fd\u7684\u53cd\u5f39\uff1a\u5728\u53d1\u5e03\u4e0d\u5229\u8bc4\u8bba\u540e\u81ea\u5df1\u4f1a\u53d7\u5230\u8d1f\u9762\u8bc4\u4ef7\u3002<\/p>\n<p>\u7136\u800c\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u5f53\u7528\u6237\u9996\u5148\u88ab\u63d0\u793a\u533f\u540d\u62a5\u544a\u4ed6\u4eec\u7684\u610f\u89c1\uff0c\u7136\u540e\u624d\u88ab\u8981\u6c42\u63d0\u4ea4\u5728\u7ebf\u8bc4\u8bba\u65f6\uff0c\u6027\u522b\u8bc4\u5206\u5dee\u8ddd\u6d88\u5931\u4e86\u3002\u7814\u7a76\u4eba\u5458\u5efa\u8bae\uff0c\u4f01\u4e1a\u53ef\u4ee5\u901a\u8fc7\u5f15\u5165\u7c7b\u4f3c\u6d41\u7a0b\u6765\u9f13\u52b1\u5973\u6027\u66f4\u516c\u5f00\u5730\u5206\u4eab\u610f\u89c1\u3002<\/p>\n<p><strong>2. \u91c7\u7eb3\u7528\u6237\u793e\u533a\u53cd\u9988\u53ef\u80fd\u4f1a\u5bf9\u4e3b\u6d41\u7528\u6237\u4ea7\u751f\u53cd\u6548\u679c\u3002<\/strong> \u4ea7\u54c1\u5f00\u53d1\u8005\u53ef\u4ee5\u901a\u8fc7\u54a8\u8be2\u7528\u6237\u793e\u533a\u83b7\u5f97\u5b9d\u8d35\u89c1\u89e3\uff0c\u4f46\u6700\u8fd1\u7684\u7814\u7a76\u53d1\u73b0\uff0c\u6839\u636e\u6b64\u7c7b\u793e\u533a\u53cd\u9988\u91c7\u53d6\u884c\u52a8\u6709\u65f6\u4f1a\u635f\u5bb3\u5546\u4e1a\u6210\u529f\u3002\u4e00\u9879\u5bf9\u89c6\u9891\u6e38\u620f\u7684\u5206\u6790\u663e\u793a\uff0c\u90a3\u4e9b\u5f00\u53d1\u53d7\u5230\u65e9\u671f\u8bbf\u95ee\u7528\u6237\u53cd\u9988\u5f71\u54cd\u7684\u6e38\u620f\uff0c\u5176\u81ea\u6211\u9009\u62e9\u7684\u793e\u533a\u6210\u5458\u81ea\u613f\u5206\u4eab\u7684\u504f\u597d\u53ef\u80fd\u4e0e\u66f4\u4e3b\u6d41\u7684\u6d88\u8d39\u8005\u5927\u76f8\u5f84\u5ead\u3002<\/p>\n<p>\u8fd9\u4e9b\u4e0d\u5177\u4ee3\u8868\u6027\u7684\u504f\u597d\u5728\u4f4e\u4ef7\u6e38\u620f\u6216\u5177\u6709\u5c0f\u4f17\u5438\u5f15\u529b\u7684\u6e38\u620f\u4e2d\u5c24\u4e3a\u7a81\u51fa\uff0c\u8fd9\u8868\u660e\u516c\u53f8\u5e94\u5ffd\u7565\u6b64\u7c7b\u4ea7\u54c1\u7684\u793e\u533a\u53cd\u9988\uff0c\u76f4\u5230\u5b83\u4eec\u5438\u5f15\u5230\u66f4\u5177\u4ee3\u8868\u6027\u7684\u7528\u6237\u4e3a\u6b62\u3002<\/p>\n<p><strong>3. \u4e13\u5bb6\u8bc4\u5206\u53ef\u80fd\u62ac\u9ad8\u6d88\u8d39\u8005\u671f\u671b\u2014\u2014\u5e76\u62c9\u4f4e\u8bc4\u8bba\u3002<\/strong> \u5728\u4eab\u6709\u76db\u8a89\u7684\u7c73\u5176\u6797\u6307\u5357\u4e2d\uff0c\u4e13\u5bb6\u6388\u4e88\u661f\u7ea7\u4ee5\u8868\u793a\u9910\u5385\u8d28\u91cf\u3002\u6709\u5229\u7684\u4e13\u5bb6\u610f\u89c1\u2014\u2014\u66f4\u591a\u661f\u7ea7\u2014\u2014\u786e\u5b9e\u6709\u5229\u4e8e\u9500\u552e\uff0c\u4f46\u6700\u8fd1\u7684\u4e00\u9879\u7814\u7a76\u8868\u660e\uff0c\u8fd9\u5bf9\u98df\u5ba2\u7684\u611f\u77e5\u6709\u6df7\u5408\u5f71\u54cd\u3002\u7814\u7a76\u4eba\u5458\u6bd4\u8f83\u4e86TripAdvisor\u5e73\u53f0\u4e0a\u7c73\u5176\u6797\u661f\u7ea7\u9910\u5385\u4e0e\u5bf9\u7167\u7ec4\u9ad8\u6863\u9910\u5385\u7684\u98df\u5ba2\u8bc4\u8bba\uff0c\u53d1\u73b0\u4e86\u4e00\u4e2a\u660e\u663e\u7684\u201c\u671f\u671b\u6548\u5e94\u201d\u3002<\/p>\n<p>\u62e5\u6709\u591a\u9897\u661f\u7684\u9910\u5385\u66f4\u96be\u6ee1\u8db3\u5ba2\u6237\u88ab\u62ac\u9ad8\u7684\u671f\u671b\uff0c\u5f53\u8fd9\u4e9b\u671f\u671b\u672a\u5f97\u5230\u6ee1\u8db3\u65f6\uff0c\u5ba2\u6237\u53cd\u8fc7\u6765\u4f1a\u964d\u4f4e\u8bc4\u5206\u3002\u867d\u7136\u661f\u7ea7\u589e\u52a0\u5bf9\u6d88\u8d39\u8005\u8bc4\u5206\u6ca1\u6709\u5f71\u54cd\uff0c\u4f46\u661f\u7ea7\u51cf\u5c11\u5374\u63d0\u9ad8\u4e86\u8bc4\u5206\uff0c\u56e0\u4e3a\u6d88\u8d39\u8005\u7684\u8981\u6c42\u964d\u4f4e\u4e86\u3002<\/p>\n<p>\u603b\u4e4b\uff0c\u8fd9\u4e9b\u7814\u7a76\u7ed3\u679c\u8868\u660e\uff0c\u89e3\u91ca\u5ba2\u6237\u53cd\u9988\u5e76\u636e\u6b64\u91c7\u53d6\u884c\u52a8\u53ef\u80fd\u662f\u4e00\u9879\u68d8\u624b\u4e14\u4e0d\u5747\u8861\u7684\u5de5\u4f5c\u3002\u770b\u6765\uff0c\u5ba2\u6237\u5e76\u4e0d\u603b\u662f\u5bf9\u7684\u3002<\/p>\n<div class=\"article-left-col--footer\">\n<section class=\"article-topics\">\n<h4 class=\"article-topics__title\">\u4e3b\u9898<\/h4>\n<\/section>\n<section class=\"article-section\">\n<h4 class=\"article-section__title\">\u96f7\u8fbe<\/h4>\n<p>\n            \u4ece\u300a\u7ba1\u7406\u4e16\u754c\u300b\u5f00\u7bc7\u7b80\u8981\u4e86\u89e3\u7ba1\u7406\u9886\u57df\u7684\u65b0\u8d8b\u52bf <cite>\u9ebb\u7701\u7406\u5de5\u5b66\u9662\u65af\u9686\u7ba1\u7406\u8bc4\u8bba<\/cite>\u7684\u5370\u5237\u5b63\u520a\u3002        <\/p>\n<p>        <a href=\"https:\/\/sloanreview.mit.edu\/series\/radar\/\" class=\"article-section__link\"><\/p>\n<p>           \u672c\u7cfb\u5217\u4e2d\u7684\u66f4\u591a\u5185\u5bb9<br \/>\n                      <\/a><\/p>\n<\/section><\/div>\n<div class=\"article-authors\" id=\"article-authors\">\n<h4 class=\"article-authors__title\">\u5173\u4e8e\u4f5c\u8005<\/h4>\n<div class=\"article-authors__bio\">\n<p>\u9edb\u535a\u62c9\u00b7\u7c73\u5c14\u65af\u5766 (Deborah Milstein) \u662f\u300a <cite>MIT Sloan Management Review\u3002<\/cite><\/p>\n<\/div><\/div>\n<div class=\"article-ref\" id=\"article-ref\">\n<h4 class=\"article-ref__title\">\u53c2\u8003\u8d44\u6599<\/h4>\n<div class=\"article-ref__list\">\n<p id=\"ref1\"><b>1.<\/b> A. Bayerl, Y. Dover, H. Riemer, \u7b49\uff0c\u201c\u5728\u7ebf\u8bc4\u8bba\u4e2d\u7684\u6027\u522b\u8bc4\u5206\u5dee\u8ddd\u201d\uff0c\u300a\u81ea\u7136\u4eba\u7c7b\u884c\u4e3a\u300b\u7b2c9\u5377\u7b2c3\u671f\uff082025\u5e743\u6708\uff09\uff1a507-520\uff0c <a href=\"https:\/\/doi.org\/10.1038\/s41562-024-02003-6\" target=\"_blank\">https:\/\/doi.org\/10.1038\/s41562-024-02003-6<\/a>.<\/p>\n<p id=\"ref2\"><b>2.<\/b> R.T. Allen, R. Bremner, \u548c R.M. McDonald\uff0c\u201c\u503e\u542c\u7528\u6237\uff1f\u7528\u6237\u793e\u533a\u53cd\u9988\u4e2d\u7684\u81ea\u6211\u9009\u62e9\u4e0e\u5546\u4e1a\u5f71\u54cd\u201d\uff0c\u300a\u7ba1\u7406\u5b66\u4f1a\u6742\u5fd7\u300b\uff0c\u5df2\u5f55\u7528\uff0c2026\u5e744\u67089\u65e5\u5728\u7ebf\u53d1\u8868\uff0c <a href=\"https:\/\/doi.org\/10.5465\/amj.2024.0178\" target=\"_blank\">https:\/\/doi.org\/10.5465\/amj.2024.0178<\/a>.<\/p>\n<p id=\"ref3\"><b>3.<\/b> X. Li, Y. Deng, P. Manchanda, \u7b49\uff0c\u201c\u964d\u4f4e\u7684\u4e13\u5bb6\u610f\u89c1\u80fd\u5426\u5e26\u6765\u66f4\u597d\u7684\u6d88\u8d39\u8005\u8bc4\u5206\uff1f\uff1a\u4ee5\u7c73\u5176\u6797\u661f\u7ea7\u4e3a\u4f8b\u201d\uff0c\u300a\u7ba1\u7406\u79d1\u5b66\u300b\u7b2c72\u5377\u7b2c3\u671f\uff082026\u5e743\u6708\uff09\uff1a2427-2450\uff0c <a href=\"https:\/\/doi.org\/10.1287\/mnsc.2023.04302\" target=\"_blank\">https:\/\/doi.org\/10.1287\/mnsc.2023.04302<\/a>.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>#\u8bc4\u4f30 #\u5ba2\u6237 #\u8bc4\u8bba<\/p>","protected":false},"excerpt":{"rendered":"<p>\u8bdd\u9898\u96f7\u8fbe \u4ece\u9ebb\u7701\u7406\u5de5\u5b66\u9662\u65af\u9686\u7ba1\u7406\u8bc4\u8bba\u5b63\u520a\u5370\u5237\u7248\u7684\u5f00\u7bc7\u9875\u9762\u4e2d\uff0c\u7b80\u8981\u6d1e\u5bdf\u7ba1\u7406\u9886\u57df\u7684\u65b0\u5174\u8d8b\u52bf\u3002\u66f4\u591a\u672c\u7cfb\u5217\u5185\u5bb9 master1305\/Getty Images \u6458\u8981\uff1a\u7528\u6237\u53ef\u4ee5\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u4ea7\u54c1\u89c1\u89e3\uff0c\u4f46\u516c\u53f8\u5728\u6839\u636e\u5ba2\u6237\u53cd\u9988\u6539\u53d8\u4ea7\u54c1\u6216\u670d\u52a1\u4e4b\u524d\u5e94\u8003\u8651\u4e00\u4e9b\u6ce8\u610f\u4e8b\u9879\u3002\u7814\u7a76\u4eba\u5458\u53d1\u73b0[&hellip;]<\/p>","protected":false},"author":1,"featured_media":7668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-7667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Three Things to Know About Assessing Customer Reviews - MORE SOURCING LTD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moresourcing.com\/zh\/three-things-to-know-about-assessing-customer-reviews\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three Things to Know About Assessing Customer Reviews\" \/>\n<meta property=\"og:description\" content=\"Topics Radar Brief insights on emerging trends in management from the opening pages of MIT Sloan Management Review\u2019s quarterly print magazine. 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