{"id":6507,"date":"2026-03-22T13:38:54","date_gmt":"2026-03-22T05:38:54","guid":{"rendered":"https:\/\/moresourcing.com\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/"},"modified":"2026-03-22T13:38:54","modified_gmt":"2026-03-22T05:38:54","slug":"how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy","status":"publish","type":"post","link":"https:\/\/moresourcing.com\/zh_tw\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/","title":{"rendered":"\u8edf\u9ad4\u65b0\u5275\u516c\u53f8 InsightSquared \u5982\u4f55\u52aa\u529b\u88fd\u5b9a\u6700\u4f73\u7684\u92b7\u552e\u548c\u884c\u92b7\u7b56\u7565"},"content":{"rendered":"<p><\/p>\n<div id=\"transcript-section\">\n        <!-- let's remove the TRANSCRIPT header --><\/p>\n<p>BRIAN KENNY\uff1a\u6b61\u8fce\u4f86\u5230 Cold Call\uff0c\u9019\u662f\u4e00\u500b\u64ad\u5ba2\uff0c\u6211\u5011\u5728\u9019\u88e1\u6df1\u5165\u63a2\u8a0e\u7a81\u7834\u6027\u7684\u60f3\u6cd5\u548c\u54c8\u4f5b\u5546\u5b78\u9662\u7684\u6848\u4f8b\u7814\u7a76\u3002\u4eca\u5929\u5728\u201c\u51b7\u96fb\u8a71\u201d\u7bc0\u76ee\u4e2d\uff0c\u6211\u5011\u8ac7\u8ad6\u7684\u662f\u4e00\u5bb6\u770b\u8d77\u4f86\u6b63\u5728\u7372\u52dd\u7684\u516c\u53f8\u3002\u5b83\u6709\u5ba2\u6236\u3001\u6709\u52d5\u529b\uff0c\u5728\u5e02\u5834\u4e0a\u7684\u8072\u8b7d\u8d8a\u4f86\u8d8a\u9ad8\u3002\u6536\u5165\u9032\u4f86\u4e86\uff0c\u7522\u54c1\u5f15\u8d77\u4e86\u5171\u9cf4\u3002\u5f9e\u5916\u8868\u4f86\u770b\uff0c\u9019\u6b63\u662f\u6210\u529f\u8a72\u6709\u7684\u6a23\u5b50\u3002\u4f46\u5728\u516c\u53f8\u5167\u90e8\uff0c\u8ac7\u8a71\u537b\u6709\u4e9b\u4e0d\u540c\u3002\u9818\u5c0e\u8005\u76ef\u8457\u5145\u6eff\u6578\u64da\u7684\u5100\u8868\u677f\uff0c\u4e26\u63d0\u51fa\u4e00\u500b\u5be6\u969b\u4e0a\u6c92\u6709\u660e\u986f\u7b54\u6848\u7684\u554f\u984c\u3002\u6211\u5011\u771f\u7684\u6e96\u5099\u597d\u64f4\u5145\u4e86\u55ce\uff1f\u4eca\u5929\uff0c\u6211\u5011\u5c07\u9080\u8acb\u9ad8\u7d1a\u8b1b\u5e2b Mark Roberge \u4f86\u8a0e\u8ad6\u9019\u500b\u6848\u4f8b\uff0c\u201c<a href=\"https:\/\/store.hbr.org\/product\/insightsquared-developing-the-sales-and-marketing-plan\/816074?sku=816074-PDF-ENG\">InsightSquared\uff1a\u5236\u5b9a\u92b7\u552e\u548c\u884c\u92b7\u8a08\u5283<\/a>\uff0c\u300d\u63a2\u8a0e\u7576\u6210\u9577\u51fa\u73fe\u6642\uff0c\u9818\u5c0e\u8005\u771f\u6b63\u61c9\u8a72\u5c0b\u627e\u4ec0\u9ebc\uff0c\u4ee5\u53ca\u5982\u4f55\u907f\u514d\u8b93\u65e9\u671f\u7684\u6210\u529f\u6210\u70ba\u4e00\u500b\u975e\u5e38\u6602\u8cb4\u7684\u6559\u8a13\u3002<\/p>\n<p>\u6211\u662f\u4f60\u5011\u7684\u4e3b\u6301\u4eba\u5e03\u840a\u6069\u80af\u5c3c (Brian Kenny)\uff0c\u4f60\u5011\u6b63\u5728\u6536\u807d HBR \u64ad\u5ba2\u7db2\u7d61\u4e0a\u7684 Cold Call\u3002<\/p>\n<p>\u99ac\u514b\u00b7\u7f85\u4f2f\u683c (Mark Roberge) \u5728 MBA \u8ab2\u7a0b\u4e2d\u6559\u6388\u5275\u696d\u92b7\u552e\u548c\u884c\u92b7\u3002\u9019\u662f\u6211\u5011\u5728\u300c\u63a8\u92b7\u96fb\u8a71\u300d\u4e2d\u8a0e\u8ad6\u5f97\u4e0d\u5920\u591a\u7684\u8a71\u984c\uff0c\u6240\u4ee5\u6211\u5011\u5f88\u9ad8\u8208\u4eca\u5929\u80fd\u8a0e\u8ad6\u9019\u500b\u4e3b\u984c\u3002\u5728\u52a0\u5165\u54c8\u4f5b\u5546\u5b78\u9662\u4e4b\u524d\uff0c\u99ac\u514b\u5728 HubSpot \u9818\u5c0e\u5168\u7403\u92b7\u552e\uff0c\u4ed6\u51fa\u7248\u4e86\u4e00\u672c\u65b0\u66f8\uff0c\u540d\u70ba\u300a\u7e2e\u653e\u7684\u79d1\u5b78\u300b\u3002\u73fe\u5728\u53ef\u4ee5\u4f7f\u7528\u4e86\uff0c\u99ac\u514b\uff0c\u662f\u55ce\uff1f<\/p>\n<p>\u99ac\u514b\u2027\u7f85\u4f2f\u683c\uff1a\u662f\u7684\u3002\u662f\u7684\u3002<\/p>\n<p>\u5e03\u840a\u6069\u80af\u5c3c\uff1a\u592a\u68d2\u4e86\u3002\u6211\u5011\u5c07\u6839\u64da\u66f8\u4e2d\u7684\u4e00\u4e9b\u60f3\u6cd5\u9032\u884c\u8a0e\u8ad6\u3002\u611f\u8b1d\u60a8\u56de\u5230\u300c\u51b7\u96fb\u8a71\u300d\u3002\u5e7e\u5e74\u524d\u6211\u5011\u9080\u8acb\u904e\u4f60\uff0c\u90a3\u5f88\u6709\u8da3\uff0c\u6240\u4ee5\u6211\u4e5f\u5f88\u671f\u5f85\u3002<\/p>\n<p>\u99ac\u514b\u2027\u7f85\u4f2f\u683c\uff1a\u5f88\u69ae\u5e78\u4f86\u5230\u9019\u88e1\u3002<\/p>\n<p>\u5e03\u840a\u6069\u80af\u5c3c\uff1a\u662f\u7684\u3002\u6211\u78ba\u5be6\u8a8d\u70ba\u92b7\u552e\u662f\u9019\u4e9b\u4e3b\u984c\u4e4b\u4e00\u3002\u6211\u5011\u6c92\u6709\u5728 MBA \u8ab2\u7a0b\u4e2d\u5ee3\u6cdb\u8a0e\u8ad6\u5b83\uff0c\u4f46\u5728\u6211\u5011\u8ab2\u5802\u4e0a\u505a\u7684\u4e00\u4e9b\u6848\u4f8b\u4e2d\u8a0e\u8ad6\u904e\u5b83\u3002\u4f46\u5b83\u662f\u8a31\u591a\u4f01\u696d\u7684\u91cd\u8981\u7d44\u6210\u90e8\u5206\uff0c\u4eba\u5011\u7e3d\u662f\u6e34\u671b\u6709\u95dc\u92b7\u552e\u7684\u5167\u5bb9\uff0c\u9019\u4e5f\u5c07\u5f71\u97ff\u696d\u52d9\u7684\u64f4\u5c55\u3002<\/p>\n<p>\u99ac\u514b\u7f85\u4f2f\u683c\uff1a\u81ea\u5f9e\u4e0a\u6b21\u8ac7\u8a71\u4ee5\u4f86\uff0c\u6211\u5011\u6b63\u5728\u8b8a\u5f97\u66f4\u597d\u3002\u6211\u60f3\u6211\u5011\u6700\u591a\u6709\u56db\u3001\u4e94\u500b\u73ed\u7d1a\u3002\u559c\u6b22\u72ec\u7279\u7684\u8bfe\u7a0b\u3002<\/p>\n<p>\u5e03\u840a\u6069\u80af\u5c3c\uff1a\u662f\u7684\u3002<\/p>\n<p>\u99ac\u514b\u7f85\u4f2f\u683c\uff1a\u6211\u5011\u9084\u53ef\u4ee5\u5f97\u5230\u66f4\u591a\u3002\u6211\u6703\u544a\u8a34\u4f60\u5275\u696d\u92b7\u552e\u8ab2\u7a0b\uff0c\u6709\u9ede\u50cf\u5275\u8fa6\u4eba\u92b7\u552e\uff0c\u6211\u5011\u73fe\u5728\u5df2\u7d93\u9032\u5165\u7b2c\u4e94\u90e8\u5206\u4e86\uff0c\u9084\u6709\u4e00\u500b\u7b49\u5f85\u540d\u55ae\u3002\u6211\u5011\u8ac7\u8ad6\u7684\u662f 450 \u540d\u5b78\u751f\uff0c\u6240\u4ee5\u9019\u4e9b MBA \u5c0d\u6b64\u975e\u5e38\u6e34\u671b\u3002<\/p>\n<p>\u5e03\u840a\u6069\u80af\u5c3c\uff1a\u662f\u7684\u3002\u9019\u53ea\u662f\u544a\u8a34\u4f60\u5438\u5f15\u529b\u6709\u591a\u5927\u3002\u6211\u57fa\u672c\u4e0a\u5c31\u5728\u90a3\u88e1\u3002\u6211\u76f8\u4fe1\u6211\u5011\u7684\u807d\u773e\u4e5f\u6e34\u671b\u5b83\u3002\u8b93\u6211\u5011\u958b\u59cb\u5427\u3002\u6211\u5011\u53ef\u4ee5\u958b\u59cb\u4e86\u3002\u7576\u6211\u554f\u4f60\u4ec0\u9ebc\u6848\u4f8b\u53ef\u4ee5\u6210\u70ba\u8a0e\u8ad6\u4f60\u65b0\u66f8\u4e2d\u7684\u60f3\u6cd5\u7684\u826f\u597d\u8d77\u9ede\u6642\uff0c\u4f60\u7acb\u5373\u6307\u51fa\u4e86\u9019\u500b\u6848\u4f8b\u3002\u6211\u60f3\u77e5\u9053\u70ba\u4ec0\u9ebc\u6703\u9019\u6a23\uff0c\u70ba\u4ec0\u9ebc\u4f60\u8a8d\u70ba\u9019\u662f\u4e00\u500b\u5f88\u597d\u7684\u57fa\u790e\u6587\u7ae0\u4f86\u8a0e\u8ad6\u5176\u4e2d\u7684\u4e00\u4e9b\u60f3\u6cd5 <em>\u7e2e\u653e\u7684\u79d1\u5b78<\/em>.<\/p>\n<p>\u99ac\u514b\u2027\u7f85\u4f2f\u683c\uff1a\u662f\u7684\u3002\u9019\u500b\u6848\u4f8b\u662f InsightSquared\uff0c\u6211\u5728 10 \u5e74\u524d\u5beb\u7684\uff0c\u56e0\u70ba\u5b83\u662f\u2026\u5b78\u7fd2\u76ee\u6a19\u662f\u6211\u5728\u65b0\u5275\u516c\u53f8\u7684\u64f4\u5c55\u904e\u7a0b\u4e2d\u770b\u5230\u7684\u7b2c\u4e00\u500b\u5931\u6557\u9ede\u3002\u9019\u5c31\u662f\u6211\u9078\u64c7\u5b83\u7684\u539f\u56e0\u3002\u6211\u5011\u4e0d\u8981\u88ab\u516c\u53f8\u675f\u7e1b\u3002\u7121\u8ad6\u6211\u5011\u5728\u505a\u4ec0\u9ebc\uff0c\u9019\u88e1\u7684\u539f\u5247\u90fd\u9069\u7528\u3002\u5e03\u840a\u6069\uff0c\u96d9\u64ca\u5b83\u3002\u9019\u5be6\u969b\u4e0a\u662f\u9078\u64c7\u4f55\u6642\u64f4\u5927\u92b7\u552e\u4ee5\u53ca\u4ee5\u4f55\u7a2e\u901f\u5ea6\u64f4\u5927\u92b7\u552e\u3002\u4ee4\u4eba\u760b\u72c2\u7684\u662f\uff0c\u9019\u4e9b\u554f\u984c\u548c\u7b54\u6848\u7684\u56b4\u8b39\u6027\u5982\u6b64\u4e4b\u4f4e\uff0c\u800c\u5b83\u5011\u5c0d\u65b0\u5275\u516c\u53f8\u7684\u7d50\u679c\u537b\u662f\u5982\u6b64\u91cd\u8981\u3002<\/p>\n<p>\u5e03\u840a\u6069\u80af\u5c3c\uff1a\u597d\u7684\u3002\u4e5f\u8a31\u4f60\u53ef\u4ee5\u70ba\u6211\u5011\u642d\u5efa\u4e00\u500b\u821e\u53f0\uff0c\u544a\u8a34\u6211\u5011\u6709\u95dc InsightSquared \u7684\u8cc7\u8a0a\u4ee5\u53ca\u80cc\u666f\u662f\u4ec0\u9ebc\uff0c\u8a72\u6848\u4f8b\u4e2d\u7684\u5169\u4f4d\u8ca0\u8cac\u4eba\u6b63\u5728\u95dc\u6ce8\u4ec0\u9ebc\uff0c\u4ed6\u5011\u63a5\u4e0b\u4f86\u8981\u4ea4\u6d89\u4ec0\u9ebc\u2014\u2014<\/p>\n<p>\u99ac\u514b\u2027\u7f85\u4f2f\u683c\uff1a\u662f\u7684\u3002\u5c31\u50cf\u5927\u591a\u6578\u5275\u8fa6\u4eba\u4e00\u6a23\uff0c\u4ed6\u5011\u5728\u300c\u5c0b\u627e\u9069\u5408\u5e02\u5834\u7684\u7522\u54c1\u300d\u65b9\u9762\u505a\u5f97\u5f88\u597d\u3002\u6211\u5011\u5c07\u6df1\u5165\u63a2\u8a0e\u9019\u4e00\u9ede\u3002\u90a3\u9ebc\uff0c\u597d\u5427\u3002\u4ed6\u5011\u6709\u5f88\u591a\u5ba2\u6236\uff0c\u6709\u4e00\u4e9b\u6536\u5165\uff0c\u4e26\u8aaa\u670d\u4e86\u4e00\u4f4d\u512a\u79c0\u7684\u5275\u6295\u5bb6\u7d66\u4ed6\u5011 A \u8f2a\u878d\u8cc7\u3002\u5047\u8a2d\u5728\u7576\u4eca\u6642\u4ee3\uff0c\u5927\u7d04\u662f\u516b\u767e\u842c\u7f8e\u5143\u4e4b\u985e\u7684\u3002\u73fe\u5728\uff0c\u5275\u6295\u5bb6\u7e3d\u662f\u554f\u7684\u7b2c\u4e00\u500b\u554f\u984c\u662f\uff1a\u201c\u597d\u5427\uff0c\u660e\u5e74\u7684\u6578\u5b57\u662f\u591a\u5c11\uff1f\u201d<\/p>\n<p>\u5e03\u840a\u6069\u80af\u5c3c\uff1a\u662f\u7684\u3002<\/p>\n<p>\u99ac\u514b\u00b7\u7f85\u4f2f\u683c\uff1a\u4f60\u525b\u525b\u7d50\u675f\u4e86 2025 \u5e74\uff0c\u8b93\u6211\u5011\u7528\u73fe\u4ee3\u8853\u8a9e\u4f86\u5f62\u5bb9\u5b83\u3002\u53bb\u5e74\u4f60\u5011\u7684\u6536\u5165\u5927\u7d04\u6709\u4e00\u767e\u842c\u3002\u660e\u5e74\u4f60\u6253\u7b97\u505a\u4ec0\u9ebc\uff1f\u4ee4\u4eba\u760b\u72c2\u7684\u662f\uff0c\u4eba\u5011\u5c0d\u6b64\u7684\u6295\u5165\u5982\u6b64\u4e4b\u5c11\uff0c\u751a\u81f3\u4ed6\u5011\u5982\u4f55\u8655\u7406\u9019\u500b\u554f\u984c\u3002\u9019\u78ba\u5be6\u662f\u5169\u4f4d\u5275\u8fa6\u4eba\u6b63\u5728\u8a0e\u8ad6\u5982\u4f55\u56de\u7b54\u9019\u500b\u554f\u984c\u4ee5\u53ca\u5982\u4f55\u5efa\u69cb\u7684\u968e\u6bb5\u3002\u8001\u5be6\u8aaa\uff0c\u6309\u7167\u6848\u4ef6\u7684\u767c\u5c55\u65b9\u5f0f\uff0c\u4ed6\u5011\u7684\u60f3\u6cd5\u61c9\u8a72\u5c6c\u65bc\u524d 5%\u3002\u5373\u4fbf\u5982\u6b64\uff0c\u4ed6\u5011\u7684\u65b9\u6cd5\u4e5f\u6709\u7f3a\u9677\u3002<\/p>\n<p>\u5e03\u840a\u6069\u80af\u5c3c\uff1a\u662f\u7684\u3002\u662f\u7684\u3002\u9019\u500b\u6848\u4f8b\u6e05\u695a\u5730\u8868\u660e\uff0c\u4ed6\u5011\u7684\u7522\u54c1\u4f3c\u4e4e\u975e\u5e38\u9069\u5408\u3002\u6211\u5728\u7c21\u4ecb\u4e2d\u5632\u7b11\u4e86\u9019\u4e00\u9ede\u3002\u4e8b\u60c5\u9032\u5c55\u9806\u5229\u3002\u6240\u6709\u6307\u6a19\u4f3c\u4e4e\u90fd\u986f\u793a\u4e00\u5207\u9032\u5c55\u9806\u5229\u3002\u4ed6\u5011\u77e5\u9053\u81ea\u5df1\u6b63\u8655\u65bc\u696d\u52d9\u7684\u8f49\u6298\u9ede\u3002\u5728\u60a8\u770b\u4f86\uff0c\u7576\u4e3b\u7ba1\u8655\u65bc\u6210\u9577\u904e\u7a0b\u7684\u9019\u500b\u968e\u6bb5\u6642\uff0c\u4ed6\u5011\u5f80\u5f80\u6703\u5ffd\u7565\u4ec0\u9ebc\uff1f<\/p>\n<p>MARK ROBERGE\uff1a\u5c0d\u4ed6\u5011\u4f86\u8aaa\uff0c\u9019\u662f\u4e00\u500b\u8868\u9762\u7d1a\u7684 Excel \u5de5\u4f5c\u8868\u3002\u4ed6\u5011\u53ea\u662f\u5b57\u9762\u610f\u601d\u8aaa\uff1a\u300c\u597d\u5427\uff0c\u6211\u525b\u525b\u7c4c\u96c6\u4e86\u8cc7\u91d1\u3002\u4f5c\u70ba\u7c4c\u6b3e\u904e\u7a0b\u7684\u4e00\u90e8\u5206\uff0c\u6211\u5fc5\u9808\u9032\u884c\u4f30\u503c\u3002\u6b63\u56e0\u70ba\u5982\u6b64\uff0c\u6211\u5728\u6211\u7684\u4e94\u5e74\u8a08\u5283\u4e2d\u4ee3\u8868\u4e86\u4e00\u4e9b\u975e\u5e38\u5927\u7684\u6578\u5b57\u3002\u6709\u4eba\u8cb7\u4e86\u5b83\uff0c\u73fe\u5728\u6211\u5fc5\u9808\u53bb\u4ea4\u4ed8\u3002\u300d\u6240\u4ee5\uff0c\u73fe\u5728\u4ed6\u5011\u5c31\u50cf\uff0c\u2019\u597d\u5427\uff0c\u597d\u5427\uff0c\u4eca\u5e74\u6211\u5fc5\u9808\u5f9e 100 \u842c\u589e\u52a0\u5230 500 \u842c\u3002\u6211\u4e0d\u77e5\u9053\u3002\u6211\u807d\u8aaa\u92b7\u552e\u4eba\u54e1\u6bcf\u4eba\u80fd\u8cfa 80 \u842c\u7f8e\u5143\u3002 \u300c\u6240\u4ee5\u6211\u53ef\u80fd\u53ea\u662f\u5728\u8166\u5b50\u88e1\u7b97\u4e86\u4e00\u4e0b\uff0c\u7136\u5f8c\u767c\u73fe\u6211\u9700\u8981\u4e03\u540d\u92b7\u552e\u4eba\u54e1\uff0c\u6211\u5c07\u5728\u4e0b\u9031\u50f1\u7528\u4ed6\u5011\uff0c\u9019\u5c31\u662f\u6211\u7684\u8a08\u5283\u3002<\/p>\n<p>\u5e03\u840a\u6069\u80af\u5c3c\uff1a\u662f\u7684\u3002\u662f\u7684\u3002\u4ed6\u5011\u5f9e\u54ea\u88e1\u7372\u5f97\u7dda\u7d22\uff1f\u4ed6\u5011\u8981\u53bb\u54ea\u88e1\u2026\u2026\u70ba\u9019\u4e9b\u92b7\u552e\u4eba\u54e1\u6253\u958b\u5927\u9580\u7684\u610f\u8b58\u5f9e\u4f55\u800c\u4f86\uff1f<\/p>\n<p>\u99ac\u514b\u2027\u7f85\u4f2f\u683c\uff1a\u9019\u9ebc\u591a\u554f\u984c\uff0c\u5176\u4e2d\u4e00\u500b\u662f\u5b83\u68b3\u7406\u51fa\u4f86\u7684\u3002\u4f46\u4e00\u5207\u90fd\u4f86\u81ea\u65bc\uff0c\u7b2c\u4e00\uff0c\u6211\u5011\u53bb\u5e74\u50f1\u7528\u4e86\u591a\u5c11\u92b7\u552e\u4eba\u54e1\uff0c\u4e00\u5169\u500b\uff1f<\/p>\n<p>\u5e03\u840a\u6069\u80af\u5c3c\uff1a\u662f\u7684\u3002<\/p>\n<p>\u99ac\u514b\u2027\u7f85\u4f2f\u683c\uff1a\u60a8\u77e5\u9053\u9700\u8981\u4ec0\u9ebc\u6a23\u7684\u62db\u52df\u529b\u91cf\u624d\u80fd\u5438\u5f15\u5982\u6b64\u512a\u79c0\u7684\u4eba\u624d\u55ce\uff1f\u771f\u6b63\u6b63\u78ba\u8a55\u4f30\u9019\u4e9b\u4eba\u7684\u99ac\u529b\u3002\u4ee5\u53ca\u5165\u8077\u65b9\u6cd5\u3002\u60a8\u662f\u5426\u77e5\u9053\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\u4ee3\u8868\u8207\u7d93\u7406\u7684\u5e73\u5747\u6bd4\u4f8b\u662f\u516b\u6bd4\u4e00\uff1f\u6240\u4ee5\u73fe\u5728\u6211\u5011\u9084\u9700\u8981\u4e00\u540d\u7d93\u7406\u3002\u6211\u5011\u8981\u5230\u54ea\u88e1\u53bb\u627e\u90a3\u500b\u4eba\u5462\uff1f\u5c31\u60a8\u800c\u8a00\uff0c\u9700\u6c42\u751f\u6210\u60c5\u6cc1\u3002\u5931\u6557\u7684\u539f\u56e0\u9084\u6709\u5f88\u591a\u3002<\/p>\n<p>\u5e03\u840a\u6069\u80af\u5c3c\uff1a\u662f\u7684\u3002\u8b93\u6211\u5011\u7a0d\u5fae\u770b\u4e00\u4e0b\u9019\u672c\u66f8\uff0c\u56e0\u70ba\u6211\u5e0c\u671b\u80fd\u5920\u904e\u6e21\u4e26\u4e86\u89e3\u60a8\u66f8\u4e2d\u7684\u4e00\u4e9b\u60f3\u6cd5\uff0c\u4ee5\u53ca\u9019\u4e9b\u60f3\u6cd5\u5982\u4f55\u9069\u61c9 InsightSquared \u6240\u8655\u7684\u60c5\u6cc1\u3002<\/p>\n<p>BRIAN KENNY\uff1a\u672c\u66f8\u7684\u6838\u5fc3\u8ad6\u9ede\u4e4b\u4e00\u662f\uff0c\u7522\u54c1\u5e02\u5834\u5951\u5408\u5ea6\u7684\u5b9a\u7fa9\u5f80\u5f80\u904e\u65bc\u5bec\u9b06\u3002\u5982\u679c\u6211\u5011\u5728 InsightSquared \u7684\u80cc\u666f\u4e0b\u4f7f\u7528\u60a8\u7684\u6846\u67b6\u4f86\u770b\u5f85\u9019\u500b\u554f\u984c\uff0c\u60a8\u5e0c\u671b\u9818\u5c0e\u968e\u5c64\u4ee5\u4e0d\u540c\u7684\u65b9\u5f0f\u770b\u5f85\u4ec0\u9ebc\uff1f\u4ed6\u5011\u61c9\u8a72\u6e2c\u91cf\u4ec0\u9ebc\uff1f<\/p>\n<p>\u99ac\u514b\u00b7\u7f85\u4f2f\u683c\uff1a\u4f60\u7684\u6536\u5165\u6a5f\u5668\u7684\u7d42\u9ede\u4e0d\u662f\u4ed6\u5011\u7d66\u4f60\u9322\u4e26\u7c3d\u7f72\u5408\u7d04\u7684\u6642\u5019\uff0c\u800c\u662f\u4ed6\u5011\u5b89\u88dd\u4e86\u7522\u54c1\u4e26\u770b\u5230\u4f60\u5411\u4ed6\u5011\u627f\u8afe\u7684\u50f9\u503c\u7684\u6642\u5019\u3002\u9019\u662f\u4eba\u5011\u641e\u7838\u7684\u5927\u4e8b\u3002\u9019\u53ef\u4ee5\u8207\u6211\u5011\u5982\u4f55\u770b\u5f85\u7522\u54c1\u5e02\u5834\u5951\u5408\u5ea6\u6709\u95dc\u3002\u7576\u6211\u6559\u6388\u9019\u9580\u8ab2\u7a0b\u6216\u8d70\u904d\u5168\u570b\u6216\u4e16\u754c\u5404\u5730\u4e26\u5411\u5275\u59cb\u4eba\u767c\u8d77\u6311\u6230\u6642\uff0c\u4f8b\u5982\u300c\u563f\uff0c\u4f60\u4ec0\u9ebc\u6642\u5019\u6e96\u5099\u597d\u64f4\u5927\u898f\u6a21\uff1f\u300d\u4f60\u5011\u4e2d\u7684\u4e00\u4e9b\u4eba\u66fe\u7d93\u5750\u5728\u6211\u5011\u525b\u624d\u8ac7\u5230\u7684\u90a3\u500b\u5ea7\u4f4d\u4e0a\uff0c\u4f60\u5011\u525b\u525b\u5b8c\u6210\u4e86\u5927\u578b A \u8f2a\u878d\u8cc7\uff0c\u98a8\u6295\u8981\u6c42\u63d0\u4f9b\u8a08\u5283\u3002\u4f60\u5011\u6240\u6709\u4eba\u90fd\u6e34\u671b\u5728\u90a3\u88e1\u3002\u4f60\u600e\u9ebc\u56de\u7b54\u9019\u500b\u554f\u984c\uff1f\u5927\u591a\u6578\u4eba\u90fd\u6703\u8aaa\uff0c\u300c\u7522\u54c1\u9069\u5408\u5e02\u5834\u3002\u7576\u6211\u6709\u9069\u5408\u5e02\u5834\u7684\u7522\u54c1\u6642\u3002\u300d\u7f8e\u9e97\u7684\u7b54\u6848\u3002\u4e5f\u8a31\u662f Eric Ries\u548c\u7cbe\u76ca\u5275\u696d\u516c\u53f8\u5728 20 \u5e74\u524d\u767c\u660e\u7684\uff0c\u9019\u662f\u4e00\u500b\u7f8e\u9e97\u7684\u7b54\u6848\uff0c\u4e5f\u662f\u6211\u5011\u4f5c\u70ba\u4e00\u500b\u5275\u696d\u751f\u614b\u7cfb\u7d71\u7684\u7f8e\u9e97\u6f14\u8b8a\u3002<\/p>\n<p>\u4f46\u96a8\u5f8c\u4f60\u56de\u904e\u982d\u4f86\u8aaa\uff1a\u300c\u4ec0\u9ebc\u662f\u9069\u5408\u5e02\u5834\u7684\u7522\u54c1\uff1f\u300d\u6bcf\u500b\u5275\u8fa6\u4eba\u90fd\u6709\u4e0d\u540c\u7684\u5b9a\u7fa9\u3002\u5176\u4e2d\u4e00\u534a\u5de6\u53f3\uff0c\u4f8b\u5982\u7576\u4f60\u6709 20 \u500b\u5ba2\u6236\u6216 100 \u842c\u6536\u5165\u6642\u3002\u6211\u5be6\u5728\u662f\u592a\u4e0d\u540c\u610f\u4e86\u3002\u56e0\u70ba\u7522\u54c1\u5e02\u5834\u5951\u5408\u5ea6\u662f\u6307\u4f60\u4f5c\u70ba\u5ba2\u6236\u6240\u7372\u5f97\u7684\u5927\u591a\u6578\u4eba\u90fd\u770b\u5230\u4e86\u4f60\u5411\u4ed6\u5011\u627f\u8afe\u7684\u50f9\u503c\u3002\u7c3d\u8a02\u5408\u7d04\u4e26\u7d66\u4f60\u9322\u8207\u6b64\u7121\u95dc\u3002<\/p>\n<p>\u5e03\u840a\u6069\u80af\u5c3c\uff1a\u4f46\u662f\u7576\u4f60\u627e\u5230\u90a3\u500b\u6295\u8cc7\u8005\u6642\uff0c\u8acb\u8ac7\u8ac7\u6295\u8cc7\u8005\u5728\u63a5\u53d7\u4f60\u7684\u60f3\u6cd5\u548c\u696d\u52d9\u5f8c\u53ef\u4ee5\u65bd\u52a0\u4ec0\u9ebc\u6a23\u7684\u58d3\u529b\u3002\u90a3\u6642\u4f60\u5fc5\u9808\u807d\u4ed6\u5011\u7684\u3002\u4ed6\u5011\u6703\u6709\u671f\u671b\u2014\u2014<\/p>\n<p>\u99ac\u514b\u2027\u7f85\u4f2f\u683c\uff1a\u9019\u592a\u96e3\u4e86\u3002<\/p>\n<p>BRIAN KENNY\uff1a\u2026\u95dc\u65bc\u4f60\u61c9\u8a72\u505a\u4ec0\u9ebc\u548c\u4e0d\u61c9\u8a72\u505a\u4ec0\u9ebc\u3002<\/p>\n<p>\u99ac\u514b\u2027\u7f85\u4f2f\u683c\uff1a\u9019\u592a\u96e3\u4e86\u3002<\/p>\n<p>\u5e03\u840a\u6069\u80af\u5c3c\uff1a\u4f60\u5982\u4f55\u5e73\u8861\u9019\u4e00\u9ede\uff1f<\/p>\n<p>\u99ac\u514b\u2027\u7f85\u4f2f\u683c\uff1a\u5728\u5f88\u591a\u60c5\u6cc1\u4e0b\uff0c\u4f60\u662f\u4e00\u500b 29 \u6b72\u7684\u4eba\uff0c\u4f60\u7562\u696d\u65bc\u54c8\u4f5b\u5927\u5b78\u6216\u9ebb\u7701\u7406\u5de5\u5b78\u9662\uff0c\u4f60\u662f\u4e00\u540d\u6f02\u4eae\u7684\u6280\u8853\u4eba\u54e1\uff0c\u73fe\u5728\u4f60\u767c\u73fe\u81ea\u5df1\u8eab\u8655\u57f7\u884c\u9577\u7684\u8fa6\u516c\u5ba4\u3002\u8fd8\u6709\u4e00\u4e9b\u51fa\u8272\u7684\u6295\u8d44\u8005\uff0c\u4ed6\u8fdb\u884c\u4e86 3 \u6b21 IPO\uff0c\u53ea\u7ed9\u4e86\u4f60 800 \u4e07\u7f8e\u5143\uff0c\u6bd4\u4f60\u5728\u94f6\u884c\u8d26\u6237\u4e0a\u89c1\u8fc7\u7684\u94b1\u8fd8\u8981\u591a\u3002\u4ed6\u4eec\u5c31\u50cf\uff0c\u201c\u4e0b\u4e2a\u6708\u96c7\u7528\u5341\u540d\u4ee3\u8868\u3002\u201d\u4f60\u5f53\u7136\u4f1a\u8fd9\u4e48\u505a\u3002 50 \u6b21\u4e2d\u6709\u4e00\u6b21\u5b83\u80fd\u594f\u6548\uff0c\u56e0\u4e3a\u4ea7\u54c1\u7684\u5e02\u573a\u5951\u5408\u5ea6\u975e\u5e38\u9ad8\uff0c\u800c\u5176\u4ed6\u65f6\u5019\u5219\u4e0d\u7136\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u6211\u4eec\u6709\u4e0d\u5fc5\u8981\u7684\u5931\u8d25\u7387\uff0c\u56e0\u4e3a\u6211\u4eec\u6ca1\u6709\u6b63\u786e\u5206\u6790\u8fd9\u79cd\u60c5\u51b5\u3002<\/p>\n<p>\u662f\u7684\uff0c\u9019\u662f\u4e00\u500b\u8271\u96e3\u7684\u963b\u529b\uff0c\u4f46\u6700\u597d\u7684\u65b9\u6cd5\u662f\u5148\u63a1\u7528\u81ea\u4e0b\u800c\u4e0a\u7684\u6536\u5165\u6a21\u5f0f\uff0c\u9019\u4e00\u9ede\u5728\u300cInsightSquared\u300d\u6848\u4f8b\u4e2d\u5f97\u5230\u4e86\u5f37\u8abf\u3002\u800c\u4e0d\u662f\u53ea\u662f\u81ea\u4e0a\u800c\u4e0b\u5730\u8aaa\uff0c\u300c\u563f\uff0c\u6211\u5011\u61c9\u8a72\u5be6\u73fe 5 \u500d\u7684\u6536\u5165\uff0c\u56e0\u70ba\u9019\u5c31\u662f Snowflake \u5728\u7b2c\u4e00\u5e74\u6240\u505a\u7684\u3002\u8b93\u6211\u5011\u9019\u6a23\u505a\uff0c\u7136\u5f8c\u8a08\u7b97\u6211\u5011\u9700\u8981\u591a\u5c11\u4ee3\u8868\u548c\u914d\u984d\u3002\u300d\u4f60\u9700\u8981\u81ea\u4e0b\u800c\u4e0a\u5730\u601d\u8003\u4e00\u4e0b\uff0c\u6211\u5011\u6bcf\u500b\u6708\u5275\u9020\u4e86\u591a\u5c11\u6a5f\u6703\uff1f\u9500\u552e\u5468\u671f\u662f\u600e\u6837\u7684\uff1f\u6709\u591a\u5c11\u8f49\u63db\u5230\u7b2c\u4e8c\u968e\u6bb5\u548c\u7b2c\u4e09\u968e\u6bb5\uff0c\u7136\u5f8c\u6700\u7d42\u95dc\u9589\uff1f\u50f1\u7528\u4e00\u540d\u92b7\u552e\u4eba\u54e1\u9700\u8981\u591a\u9577\u6642\u9593\uff1f\u5176\u4e2d\u6709\u591a\u5c11\u4eba\u5c06\u88ab\u89e3\u96c7\uff1f<\/p>\n<p>\u9019\u4e9b\u90fd\u66f4\u52a0\u8907\u96dc\u3002\u6240\u4ee5\u6211\u5011\u5fc5\u9808\u5f9e\u9019\u500b\u958b\u59cb\u3002\u7136\u5f8c\u6211\u5011\u53ef\u4ee5\u5c07\u9019\u4e9b\u6307\u6a19\u8207\u6211\u5011\u7684\u6b77\u53f2\u8868\u73fe\u9023\u7d50\u8d77\u4f86\u3002\u7136\u5f8c\u4f60\u958b\u59cb\u807d\u5230\u9019\u6a23\u7684\u5c0d\u8a71\uff1a\u300c\u597d\u5427\uff0c\u5982\u679c\u6211\u4e0b\u500b\u5b63\u5ea6\u8981\u5be6\u73fe 2 \u500d\uff0c\u90a3\u9ebc\u6211\u9700\u8981\u5728\u4e09\u5929\u5167\u5c07\u6210\u4ea4\u7387\u63d0\u9ad8\u5169\u500d\u3002\u300d\u65bc\u662f\u4f60\u958b\u59cb\u559c\u6b61\u2014\u2014<\/p>\n<p>\u5e03\u840a\u6069\u80af\u5c3c\uff1a\u73fe\u5be6\u958b\u59cb\u4e86\u3002<\/p>\n<p>\u99ac\u514b\u2027\u7f85\u4f2f\u683c\uff1a\u662f\u7684\uff0c\u73fe\u5be6\u958b\u59cb\u4e86\u3002\u986f\u7136\uff0c\u7136\u5f8c\u5275\u6295\u5bb6\u6703\u8aaa\uff0c\u300c\u597d\u5427\uff0c\u9019\u4e0d\u6703\u767c\u751f\u3002\u300d\u597d\u5427\uff0c\u90a3\u6211\u5011\u8981\u804a\u4ec0\u9ebc\u5462\uff1f\u73fe\u5728\uff0c\u6211\u5011\u5c07\u9019\u7a2e\u5c0d\u8a71\u5e36\u5165\u66f4\u5177\u6230\u8853\u6027\u7684\u6578\u64da\u9a45\u52d5\u74b0\u5883\u3002\u53e6\u4e00\u4ef6\u771f\u6b63\u6709\u7528\u7684\u6771\u897f\u662f\u6211\u5011\u7a31\u4e4b\u70ba\u300c\u7559\u3001\u8d70\u3001\u6162\u300d\u7684\u6846\u67b6\u3002\u9019\u5c31\u662f\u6839\u6e90\u2026\u2026\u672c\u8cea\u4e0a\uff0c\u9019\u53ea\u662f\u610f\u5473\u8457\u6bcf\u500b\u5b63\u5ea6\u6211\u5011\u90fd\u6703\u91cd\u65b0\u8a55\u4f30\u6211\u5011\u6240\u8655\u7684\u4f4d\u7f6e\u3002\u6211\u5011\u6703\u554f\u81ea\u5df1\uff0c\u6839\u64da\u6211\u5011\u6240\u770b\u5230\u7684\u60c5\u6cc1\uff0c\u6211\u5011\u662f\u5426\u61c9\u8a72\u8d70\u5f97\u66f4\u5feb\uff1f\u6211\u5011\u61c9\u8a72\u4fdd\u6301\u4e0d\u8b8a\u55ce\uff1f\u6216\u8005\u6211\u5011\u61c9\u8a72\u653e\u6162\u8173\u6b65\uff1f\u9019\u8207\u8a31\u591a\u65b0\u5275\u516c\u53f8\u7684\u60f3\u6cd5\u622a\u7136\u4e0d\u540c\u3002\u4e0d\u7ba1\u51fa\u65bc\u4ec0\u9ebc\u539f\u56e0\uff0c\u9019\u662f\u4e00\u500b\u65b0\u5275\u516c\u53f8\u4e0d\u6070\u7576\u5730\u6a21\u4eff\u5927\u578b\u4e0a\u5e02\u516c\u53f8\u7684\u9818\u57df\u3002\u5927\u578b\u4e0a\u5e02\u516c\u53f8\uff0c\u4f60\u5fc5\u9808\u5236\u5b9a\u5e74\u5ea6\u8a08\u5283\uff0c\u56e0\u70ba\u4f60\u9700\u8981\u4e00\u6574\u5e74\u624d\u80fd\u627e\u5230\u5408\u9069\u7684\u54e1\u5de5\u548c\u8af8\u5982\u6b64\u985e\u7684\u6771\u897f\u3002\u5c0d\u65bc\u65b0\u5275\u516c\u53f8\u4f86\u8aaa\uff0c\u9019\u592a\u7cdf\u7cd5\u4e86\u3002<\/p>\n<p>\u5f88\u591a\u6642\u5019\uff0c\u6211\u5011\u90fd\u5728\u60f3\uff0c\u597d\u5427\uff0c\u6211\u5011\u7b2c\u4e00\u5b63\u7684\u8868\u73fe\u843d\u5f8c\u4e86 20%\u3002\u8463\u4e8b\u6703\u7684\u53cd\u61c9\u662f\uff0c\u300c\u50f1\u7528\u66f4\u591a\u92b7\u552e\u4eba\u54e1\u3002\u300d\u9019\u53ea\u662f\u706b\u4e0a\u52a0\u6cb9\u3002\u9019\u6771\u897f\u58de\u4e86\u3002\u627e\u51fa\u54ea\u88e1\u58de\u4e86\u4e26\u4fee\u5fa9\u5b83\u3002\u901a\u5e38\uff0c\u6211\u6307\u5c0e\u5275\u59cb\u4eba\u8207\u8463\u4e8b\u6703\u9032\u884c\u5065\u5eb7\u5c0d\u8a71\u7684\u53e6\u4e00\u7a2e\u6280\u5de7\u662f\uff0c\u201c\u597d\u5427\uff0c\u8b93\u6211\u5011\u5236\u5b9a\u4e00\u500b\u8a08\u5283\uff0c\u8b93\u6211\u5011\u9054\u5230 4 \u500d\u3002\u8b93\u6211\u5011\u5c31\u7b2c\u4e00\u5b63\u5ea6\u5f8c\u5c07\u770b\u5230\u7684\u60c5\u6cc1\u9054\u6210\u4e00\u81f4\uff0c\u5982\u679c\u6211\u5011\u770b\u5230\u9019\u4e00\u9ede\uff0c\u6211\u5011\u6703\u8d70\u5f97\u66f4\u5feb\uff0c\u8b93\u81ea\u5df1\u9054\u5230 6 \u500d\u3002\u201d\u5c31\u50cf\uff0c\u201c\u54e6\uff0c\u90a3\u592a\u597d\u4e86\u3002\u201d \u300c\u5982\u679c\u6211\u5011\u770b\u5230\u9019\u4e00\u9ede\uff0c\u6211\u5011\u5c07\u4fdd\u6301\u4e0d\u8b8a\u3002\u5982\u679c\u6211\u5011\u770b\u5230\u9019\u4e00\u9ede\uff0c\u986f\u7136\u4e8b\u60c5\u771f\u7684\u5f88\u7cdf\u7cd5\uff0c\u6211\u5011\u5c07\u505c\u6b62\u62db\u8058\u4e26\u4fee\u5fa9\u5b83\u4e26\u56de\u5230\u6b63\u8ecc\u3002\u300d\u9019\u5f80\u5f80\u662f\u8207\u98a8\u96aa\u6295\u8cc7\u4eba\u9032\u884c\u66f4\u597d\u3001\u66f4\u5065\u5eb7\u7684\u5c0d\u8a71\u3002<\/p>\n<p>BRIAN KENNY\uff1a\u662f\u7684\uff0c\u4f46\u95dc\u9375\u662f\u9032\u884c\u9019\u4e9b\u5c0d\u8a71\uff0c\u5c0d\u55ce\uff1f<\/p>\n<p>\u99ac\u514b\u7f85\u4f2f\u683c\uff1a\u5b8c\u5168\u53ef\u4ee5\u3002<\/p>\n<p>BRIAN KENNY\uff1a\u7d93\u5e38\u5411\u4ed6\u5011\u89e3\u91cb\u4f60\u5728\u505a\u4ec0\u9ebc\uff0c\u800c\u4e0d\u662f\u7b49\u8457\u5411\u67d0\u4eba\u50b3\u9054\u58de\u6d88\u606f\u3002\u9019\u53ef\u80fd\u662f\u500b\u5931\u6557\u7684\u7b56\u7565\u3002\u4ec0\u9ebc\u662f\u597d\u7684\u6307\u6a19\uff1f\u56e0\u70ba\u4f60\u5728\u66f8\u4e2d\u8ac7\u5230\u4e86\u4fdd\u7559\u7387\u7684\u9818\u5148\u6307\u6a19\uff0c\u800c\u4f60\u4eca\u5929\u5df2\u7d93\u5728\u9019\u88e1\u8ac7\u8ad6\u4e86\u5f88\u591a\u95dc\u65bc\u6536\u5165\u7684\u5167\u5bb9\u3002\u4eba\u5011\u662f\u5426\u61c9\u8a72\u4ee5\u4e0d\u540c\u7684\u65b9\u5f0f\u770b\u5f85\u7559\u5b58\u7387\u548c\u6536\u5165\uff1f\u9019\u4e9b\u6771\u897f\u662f\u514d\u8cbb\u7684\u55ce\uff1f\u6b63\u78ba\u7684\u601d\u8003\u65b9\u5f0f\u662f\u4ec0\u9ebc\uff1f<\/p>\n<p>\u99ac\u514b\u2027\u7f85\u4f2f\u683c\uff1a\u662f\u7684\uff0c\u5b83\u5011\u975e\u5e38\u76f8\u95dc\u3002\u5982\u679c\u4f60\u7684\u6de8\u7f8e\u5143\u7559\u5b58\u7387\u4f4e\u65bc 100%\uff0c\u4f60\u771f\u7684\u7121\u6cd5\u64f4\u5c55\u696d\u52d9\u3002\u56e0\u70ba\u6de8\u7f8e\u5143\u7559\u5b58\u7387\u57fa\u672c\u4e0a\u662f\u6307\u7576\u60a8\u5728\u5e74\u521d\u6642\u6709 100 \u5bb6\u516c\u53f8\u5411\u60a8\u652f\u4ed8 100 \u842c\u7f8e\u5143\u7684\u5ba2\u6236\u3002\u9019\u610f\u5473\u8457\uff0c\u5230\u4e86\u5e74\u5e95\uff0c\u5047\u8a2d\u60a8\u5931\u53bb\u4e86 10 \u500b\u5ba2\u6236\uff0c\u73fe\u5728\u60a8\u5df2\u7d93\u64c1\u6709\u4e86 90 \u500b\u3002\u6211\u5011\u5b8c\u5168\u5ffd\u7565\u4e86\u60a8\u5728\u4e00\u5e74\u5167\u95dc\u9589\u7684\u6240\u6709\u5ba2\u6236\u3002\u5728\u4f60\u958b\u59cb\u7684 100 \u500b\u5ba2\u6236\u4e2d\uff0c\u4f60\u6709 90 \u500b\u3002\u4f46\u4ed6\u5011\u6b63\u5728\u4ed8\u9322\u7d66\u4f60\uff0c\u90a3 90 \u500b\u5ba2\u6236\u4ed8\u7d66\u4f60 120 \u842c\uff0c\u56e0\u70ba\u9019\u4e9b\u5ba2\u6236\u7684\u64f4\u5f35\u548c\u6210\u529f\u62b5\u6d88\u4e86\u4f60\u7684\u640d\u5931\u3002<\/p>\n<p>\u4f60\u7684\u6de8\u7f8e\u5143\u7559\u5b58\u7387\u5fc5\u9808\u9ad8\u65bc 100% \u624d\u80fd\u6210\u529f\u64f4\u5c55\uff0c\u56e0\u70ba\u5230\u4e86\u67d0\u500b\u6642\u5019\uff0c\u4f60\u7684\u898f\u6a21\u6703\u8b8a\u5f97\u5f88\u5927\uff0c\u4ee5\u81f3\u65bc\u7121\u6cd5\u5f4c\u88dc\u640d\u5931\u3002\u5047\u8a2d\u60a8\u7684\u6de8\u95dc\u6ce8\u5ea6\u70ba 90%\u3002\u597d\u5427\uff0c\u4f60\u6709 100 \u4e07\u7f8e\u5143\uff0c\u6240\u4ee5\u4f60\u635f\u5931\u4e86 10 \u4e07\u7f8e\u5143\u3002\u60a8\u53ef\u4ee5\u8f7b\u677e\u5730\u7528\u9500\u552e\u989d\u6765\u62b5\u6d88\u8fd9\u4e00\u70b9\u3002\u4f46\u6709\u4e00\u5929\u4f60\u4e00\u89c9\u9192\u6765\uff0c\u53ef\u80fd\u4f1a\u53d1\u73b0\u81ea\u5df1\u7684\u6536\u5165\u8fbe\u5230\u4e86 1 \u4ebf\u7f8e\u5143\u3002\u5982\u679c\u60a8\u7684\u51c0\u7f8e\u5143\u7559\u5b58\u7387\u4e3a 90%\uff0c\u5219\u610f\u5473\u7740\u60a8\u5c06\u635f\u5931 1000 \u4e07\u7f8e\u5143\u3002\u56e0\u6b64\uff0c\u4f60\u5fc5\u987b\u5356\u51fa 1000 \u4e07\u7f8e\u5143\u624d\u80fd\u4fdd\u6301\u5e73\u7a33\uff0c\u66f4\u4e0d\u7528\u8bf4\u5b9e\u73b0\u589e\u957f\u4e86\u3002<\/p>\n<p>\u56de\u5230\u4f60\u7684\u554f\u984c\uff0c\u5e03\u840a\u6069\uff0c\u597d\u5427\uff0c\u6211\u5011\u9700\u8981\u7522\u54c1\u9069\u5408\u5e02\u5834\u624d\u80fd\u505a\u597d\u64f4\u5c55\u7684\u6e96\u5099\u3002\u5927\u591a\u6578\u5275\u8fa6\u4eba\u90fd\u660e\u767d\u9019\u4e00\u9ede\uff0c\u4f46\u5c0d\u6b64\u4e26\u6c92\u6709\u4e00\u81f4\u7684\u826f\u597d\u5b9a\u7fa9\u3002\u8a31\u591a\u5275\u8fa6\u4eba\u5c07\u5176\u6839\u6e90\u5728\u65bc\u6536\u5165\u7372\u53d6\u548c\u5ba2\u6236\u7372\u53d6\uff0c\u6211\u8a8d\u70ba\u9019\u662f\u975e\u5e38\u932f\u8aa4\u7684\u3002\u5b83\u61c9\u8a72\u690d\u6839\u65bc\u60a8\u7684\u5ba2\u6236\u662f\u5426\u770b\u5230\u60a8\u5411\u4ed6\u5011\u627f\u8afe\u7684\u50f9\u503c\u3002\u8861\u91cf\u6211\u5011\u7d93\u5e38\u8ac7\u8ad6\u7684\u4e16\u754c\uff08\u4f8b\u5982\u8edf\u9ad4\uff09\u7684\u6700\u4f73\u6307\u6a19\u662f\u6536\u5165\u4fdd\u7559\u3001\u5ba2\u6236\u4fdd\u7559\u3002<\/p>\n<p>\u73fe\u5728\u7684\u554f\u984c\u662f\u4f60\u6c92\u6709\u771f\u6b63\u7684\u5224\u65b7\u529b\u3002\u5982\u679c\u60a8\u5728\u672c\u5b63\u5ea6\u7372\u5f97\u4e86\u5927\u7d04 20 \u500b\u5ba2\u6236\uff0c\u90a3\u9ebc\u60a8\u4e0d\u77e5\u9053\u9019\u4e9b\u5ba2\u6236\u5728\u4e00\u5e74\u5167\u7684\u4fdd\u7559\u7387\u662f\u591a\u5c11\u3002\u5c0d\u65bc\u65b0\u5275\u4f01\u696d\u4f86\u8aaa\uff0c\u9019\u4e00\u5e74\u5be6\u5728\u592a\u9577\u4e86\u3002\u9019\u5c31\u662f\u4fdd\u7559\u7387\u9818\u5148\u6307\u6a19\u6982\u5ff5\u7684\u4f86\u6e90\uff0c\u5373\u5728\u5ba2\u6236\u8207\u60a8\u63a5\u89f8\u7684\u7b2c\u4e00\u5468\u6216\u7b2c\u4e00\u500b\u6708\u4e2d\uff0c\u6211\u5011\u53ef\u4ee5\u770b\u5230\u4ec0\u9ebc\uff0c\u5982\u679c\u6211\u5011\u770b\u5230\u8a72\u4e8b\u4ef6\u6216\u884c\u70ba\uff0c\u4ed6\u5011\u53ef\u80fd\u6703\u6c38\u9060\u8207\u6211\u5011\u5728\u4e00\u8d77\u4e26\u5177\u6709\u5f88\u9ad8\u7684\u4fdd\u7559\u7387\uff1f\u5982\u679c\u6211\u5011\u770b\u4e0d\u5230\u9019\u4e00\u9ede\uff0c\u4ed6\u5011\u53ef\u80fd\u6703\u6d41\u5931\u3002\u6211\u5011\u53ef\u4ee5\u91cf\u5316\u9019\u4e00\u9ede\u3002<\/p>\n<p>\u4e00\u500b\u975e\u5e38\u8457\u540d\u7684\u4f8b\u5b50\u662f Slack\u3002\u4ed6\u5011\u7684\u5047\u8a2d\u662f\u5ba2\u6236\u6bcf\u6708\u767c\u9001 2,000 \u5247\u5718\u968a\u8a0a\u606f\u3002\u5049\u5927\u7684\u3002\u5b83\u5011\u662f\u4e00\u6b3e\u5354\u4f5c\u8edf\u9ad4\u3002\u5982\u679c\u4ed6\u5011\u6bcf\u6708\u767c\u9001 2,000 \u689d\u5718\u968a\u8a0a\u606f\uff0c\u6211\u5011\u53ef\u4ee5\u6aa2\u67e5\u6211\u5011\u7684\u9818\u5148\u4fdd\u7559\u6307\u6a19 (LIR)\uff0c\u4e26\u5047\u8a2d\u4ed6\u5011\u5c07\u6c38\u9060\u8207\u6211\u5011\u5728\u4e00\u8d77\u3002\u5982\u679c\u4ed6\u5011\u4e0d\u9019\u6a23\u505a\uff0c\u4ed6\u5011\u53ef\u80fd\u6703\u6d41\u5931\u3002\u5b83\u4e26\u4e0d\u7e3d\u662f\u5b8c\u7f8e\u7684\uff0c\u4f46\u5b83\u5728\u7d71\u8a08\u4e0a\u975e\u5e38\u76f8\u95dc\u3002\u9019\u662f\u6211\u5011\u5373\u6642\u9328\u5b9a\u548c\u8861\u91cf\u7522\u54c1\u5e02\u5834\u5951\u5408\u5ea6\u4ee5\u53ca\u6211\u5011\u662f\u5426\u64c1\u6709\u5b83\u7684\u597d\u65b9\u6cd5\u3002<\/p>\n<p>BRIAN KENNY\uff1a\u9019\u6703\u70ba\u60a8\u7684\u7522\u54c1\u7ba1\u7406\u5718\u968a\u5e36\u4f86\u58d3\u529b\uff0c\u4ee5\u78ba\u4fdd\u7522\u54c1\u7b26\u5408\u5ba2\u6236\u9700\u6c42\u3002\u5b83\u7d66\u60a8\u7684\u5ba2\u6236\u670d\u52d9\u5718\u968a\u5e36\u4f86\u58d3\u529b\uff0c\u4ee5\u78ba\u4fdd\u5ba2\u6236\u6210\u529f\u4e26\u4f7f\u7528\u8a72\u7522\u54c1\u3002\u56e0\u6b64\uff0c\u5b83\u5728\u6574\u500b\u7d44\u7e54\u4e2d\u8a2d\u5b9a\u4e86\u4e00\u7cfb\u5217\u8d85\u8d8a\u92b7\u552e\u7684\u6307\u6a19\u3002<\/p>\n<p>\u99ac\u514b\u2027\u7f85\u4f2f\u683c\uff1a\u975e\u5e38\u5168\u9762\u3002<\/p>\n<p>\u5e03\u840a\u6069\u80af\u5c3c\uff1a\u662f\u7684\u3002<\/p>\n<p>\u99ac\u514b\u2027\u7f85\u4f2f\u683c\uff1a\u5c0d\u55ce\uff1f\u5c31\u597d\u50cf\u5b83\u8b93\u6bcf\u500b\u4eba\u90fd\u4fdd\u6301\u4e00\u81f4\u3002\u5f88\u591a\u4eba\u8a8d\u70ba\uff0c\u7576\u4f60\u6c92\u6709\u64ca\u7403\u6642\uff0c\u4f60\u5c31\u662f\u5728\u6e2c\u91cf LI\u3002\u4f60\u662f Slack\uff0c\u4f60\u6703\u8aaa\uff0c\u300c\u54e6\uff0c\u53ea\u6709 20% \u7684\u4eba\u767c\u9001\u4e86 2,000 \u689d\u5718\u968a\u8a0a\u606f\u3002\u6211\u5011\u7684\u7522\u54c1\u4e0d\u9069\u5408\u5e02\u5834\u3002\u300d\u5927\u591a\u6578\u4eba\u8a8d\u70ba\u9019\u662f\u7522\u54c1\u554f\u984c\u3002\u5927\u591a\u6642\u5019\u662f\u92b7\u552e\u554f\u984c\u3002\u5927\u591a\u6578\u6642\u5019\uff0c\u92b7\u552e\u4eba\u54e1\u9078\u64c7\u5411\u932f\u8aa4\u7684\u4eba\u92b7\u552e\u7522\u54c1\uff0c\u800c\u9019\u4e9b\u4eba\u5be6\u969b\u4e0a\u4e26\u4e0d\u662f\u6211\u5011\u70ba\u5176\u88fd\u9020\u7522\u54c1\u7684\u4eba\u3002\u56e0\u6b64\uff0c\u9019\u78ba\u5be6\u5f88\u5feb\u5c31\u8868\u660e\u4e86\u6b63\u5728\u767c\u751f\u7684\u4e8b\u60c5\u3002<\/p>\n<p>\u5e03\u840a\u6069\u80af\u5c3c\uff1a\u662f\u7684\u3002\u662f\u7684\u3002\u4e8b\u5be6\u4e0a\uff0c\u9019\u5f88\u597d\u5730\u5ef6\u7e8c\u4e86\u6211\u7684\u4e0b\u4e00\u500b\u554f\u984c\uff0c\u9019\u500b\u554f\u984c\u8207\u6642\u9593\u6709\u95dc\u3002\u56e0\u70ba\u9019\u88e1\u6709\u99ac\u8eca\u7684\u5834\u666f\u3002\u4f60\u9700\u8981\u92b7\u552e\u4eba\u54e1\u4f86\u92b7\u552e\u7522\u54c1\uff0c\u4f46\u4f60\u9700\u8981\u8208\u8da3\u3001\u610f\u8b58\u548c\u7dda\u7d22\u4f86\u70ba\u92b7\u552e\u4eba\u54e1\u63d0\u4f9b\u4e00\u4e9b\u53ef\u4ee5\u4eab\u53d7\u7684\u6771\u897f\u3002\u4f60\u5982\u4f55\u7b97\u51fa\u9019\u500b\u7b49\u5f0f\uff1f\u4f60\u4ec0\u9ebc\u6642\u5019\u771f\u6b63\u50f1\u7528\u92b7\u552e\u4eba\u54e1\uff1f<\/p>\n<p>\u99ac\u514b\u2027\u7f85\u4f2f\u683c\uff1a\u662f\u7684\u3002\u8fd9\u662f\u672c\u4e66\u4e2d\u7684\u53e6\u4e00\u4e2a\u5927\u6846\u67b6\uff0c\u6211\u4e0d\u4ec5\u5217\u51fa\u4e86\u4e86\u89e3\u60a8\u662f\u5426\u51c6\u5907\u597d\u6269\u5c55\u7684\u6b65\u9aa4\u3002\u6211\u5011\u73fe\u5728\u8a0e\u8ad6\u7684\u662f\u7522\u54c1\u5e02\u5834\u5951\u5408\u5ea6\u3002\u4f46\u6211\u9084\u5b9a\u7fa9\u4e86\u4e00\u500b\u9032\u5165\u5e02\u5834\u7cfb\u7d71\uff0c\u6211\u5011\u5c07\u6536\u5165\u8996\u70ba\u4e00\u500b\u7cfb\u7d71\uff0c\u5176\u4e2d\u5305\u62ec\u6211\u5011\u50f1\u7528\u7684\u92b7\u552e\u4eba\u54e1\u3001\u6211\u5011\u5411\u4ed6\u5011\u652f\u4ed8\u5831\u916c\u7684\u65b9\u5f0f\u3001\u6211\u5011\u7684\u5b9a\u50f9\u6a21\u578b\u3001\u6211\u5011\u5982\u4f55\u7522\u751f\u9700\u6c42\u3001\u6211\u5011\u7684\u92b7\u552e\u65b9\u6cd5\u3001\u6211\u5011\u7684\u76ee\u6a19\u5e02\u5834\u548c\u7406\u60f3\u7684\u5ba2\u6236\u6a94\u6848\u3002\u5bf9\u4e8e\u4f60\u7684\u95ee\u9898\uff0c\u4e0a\u5e02\u7cfb\u7edf\u7684\u7ec4\u6210\u90e8\u5206\u4e0e\u4e1a\u52a1\u76f8\u5173\u3002\u6211\u5011\u8981\u8ce3\u7d66\u8ab0\uff1f\u6211\u5011\u8ce3\u4ec0\u9ebc\uff1f\u6211\u5011\u8ce3\u7684\u662f\u925b\u7b46\u9084\u662f\u5674\u5c04\u6a5f\uff1f\u6211\u4eec\u662f\u5411\u8425\u9500\u4eba\u5458\u8fd8\u662f\u8d22\u52a1\u4eba\u5458\u9500\u552e\u4ea7\u54c1\uff1f\u6211\u4eec\u662f\u5426\u4ee5\u6587\u5316\u7684\u65b9\u5f0f\u63a8\u9500\u6211\u4eec\u7684\u4e1a\u52a1\uff1f\u6211\u5011\u662f\u5728\u65e5\u672c\u9084\u662f\u5df4\u897f\uff1f\u975e\u5e38\u91cd\u8981\u7684\u662f\uff0c\u5c31\u672c\u4e66\u7684\u80cc\u666f\u800c\u8a00\uff0c\u6211\u4eec\u5904\u4e8e\u54ea\u4e2a\u9636\u6bb5\uff1f<\/p>\n<p>\u5c31\u4f60\u7684\u89c0\u9ede\u800c\u8a00\uff0c\u5982\u679c\u6211\u5011\u8ffd\u6c42\u7522\u54c1\u5e02\u5834\u5951\u5408\u5ea6\uff0c\u90a3\u9ebc\u9019\u500b\u7cfb\u7d71\u7684\u8a2d\u8a08\u5c31\u6703\u6709\u6240\u4e0d\u540c\u3002\u6211\u5011\u5c0d\u5982\u4f55\u7522\u751f\u9700\u6c42\u3001\u6211\u5011\u50f1\u7528\u7684\u92b7\u552e\u4eba\u54e1\u985e\u578b\u3001\u6211\u5011\u5982\u4f55\u5411\u4ed6\u5011\u652f\u4ed8\u5de5\u8cc7\u3001\u6211\u5011\u5982\u4f55\u5c0d\u7522\u54c1\u5b9a\u50f9\u4ee5\u53ca\u6211\u5011\u4f7f\u7528\u7684\u92b7\u552e\u65b9\u6cd5\u6709\u622a\u7136\u4e0d\u540c\u7684\u770b\u6cd5\u3002\u7576\u6211\u5011\u9032\u5165\u4e0b\u4e00\u500b\u968e\u6bb5\uff0c\u9032\u5165\u898f\u6a21\u968e\u6bb5\u6642\uff0c\u60c5\u6cc1\u5c31\u6703\u6539\u8b8a\u3002<\/p>\n<p>\u5c31\u4f60\u5173\u4e8e\u62db\u8058\u7684\u89c2\u70b9\u800c\u8a00\uff0c\u6211\u7684\u6bcd\u6821 HubSpot \u76ee\u524d\u7684\u5934\u53f7\u9500\u552e\u4eba\u5458\u53ef\u80fd\u662f\u4e00\u4e2a\u7cdf\u7cd5\u7684\u62db\u8058\u3002\u5118\u7ba1\u76f4\u89ba\u4e0a\u4ed6\u5011\u6703\u8aaa\uff0c\u300c\u54e6\uff0c\u5929\u54ea\uff0c\u90a3\u592a\u597d\u4e86\u3002\u300d\u4f46\u5982\u679c\u4f60\u73fe\u5728\u8003\u616e\u5275\u696d\uff0c\u800c\u4e14\u4f60\u6b63\u8655\u65bc\u7522\u54c1\u5e02\u5834\u9069\u61c9\u968e\u6bb5\uff0c\u90a3\u9ebc\u50f1\u7528\u4ed6\u5011\u5c07\u662f\u4e00\u500b\u7cdf\u7cd5\u7684\u9078\u64c7\u3002<\/p>\n<p>\u56e0\u70ba\u7576\u4ed6\u5011\u5169\u5e74\u524d\u52a0\u5165 HubSpot \u6642\uff0c\u4ed6\u5011\u7d93\u6b77\u4e86\u4e00\u500b\u6708\u7684\u57f9\u8a13\uff0c\u6db5\u84cb\u4e86\u6240\u6709\u7684\u5957\u724c\u548c\u6240\u6709\u7684\u76ee\u6a19\uff0c\u4ed6\u5011\u6709\u4e00\u4f4d\u57f9\u8a13\u5e2b\u548c\u4e00\u4f4d\u7d93\u7406\u4f86\u5e6b\u52a9\u4ed6\u5011\uff0c\u4e26\u200b\u200b\u4e14\u5b9a\u7fa9\u4e86\u65b9\u6cd5\u8ad6\u4e26\u5b9a\u7fa9\u4e86\u6240\u6709\u7570\u8b70\u8655\u7406\u3002\u7576\u4ed6\u5011\u52a0\u5165\u4f60\u7684\u516c\u53f8\u6642\uff0c\u4f60\u4ec0\u9ebc\u90fd\u6c92\u6709\u4e86\u3002\u6b64\u5916\uff0c\u4f60\u751a\u81f3\u4e0d\u77e5\u9053\u4f60\u7684\u7522\u54c1\u662f\u5426\u9069\u5408\u5e02\u5834\u3002\u4f60\u9700\u8981\u4e00\u500b\u5177\u6709\u5ba2\u6236\u7d93\u7406\u5546\u696d\u7d93\u9a57\u7684\u4eba\uff0c\u4f46\u4ed6\u5011\u7684\u54c1\u724c\u6709\u4e00\u534a\u66f4\u50cf\u662f\u7522\u54c1\u7d93\u7406\u3002\u9019\u662f\u60a8\u8981\u96c7\u7528\u7684\u7b2c\u4e00\u500b\u4eba\uff0c\u4ed6\u8207\u5e02\u5834\u7684\u5c0d\u8a71\u6b21\u6578\u5c07\u662f\u60a8\u7684 20 \u500d\u3002\u8eab\u70ba\u7522\u54c1\u5275\u8fa6\u4eba\uff0c\u4f60\u6c92\u6709\u6642\u9593\u3002\u9019\u500b\u4eba\u6bcf\u9031\u6703\u8207\u5e02\u5834\u4ea4\u8ac7 20 \u5230 30 \u6b21\u3002\u4ed6\u5011\u9700\u8981\u80fd\u5920\u9000\u5f8c\u4e00\u6b65\uff0c\u67e5\u770b\u6a21\u5f0f\uff0c\u4e26\u5c07\u5176\u50b3\u9054\u7d66\u60a8\u7684\u5de5\u7a0b\u5718\u968a\u3002\u9019\u662f\u4e00\u9805\u8207\u76ee\u524d\u50f9\u503c\u6578\u5341\u5104\u7f8e\u5143\u7684\u516c\u53f8\u4e2d\u8868\u73fe\u6700\u4f73\u7684\u54e1\u5de5\u622a\u7136\u4e0d\u540c\u7684\u6280\u80fd\u3002<\/p>\n<p>\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u9019\u88e1\u7d93\u5e38\u4f7f\u7528\u5275\u59cb\u4eba\u92b7\u552e\u7684\u539f\u56e0\u3002\u5275\u8fa6\u4eba\u610f\u8b58\u5230\u4ed6\u5011\u4e0d\u5fc5\u6210\u70ba\u5c08\u696d\u8ce3\u5bb6\uff0c\u4ed6\u5011\u9700\u8981\u5177\u5099\u4e00\u4e9b\u57fa\u790e\u77e5\u8b58\uff0c\u4f46\u4ed6\u5011\u50be\u5411\u65bc\u5c07\u9019\u5169\u5957\u5927\u8166\u5e36\u5230\u684c\u9762\u4e0a\u3002<\/p>\n<p>\u5e03\u840a\u6069\u80af\u5c3c\uff1a\u662f\u7684\u3002\u6211\u60f3\u6211\u5011\u53ef\u80fd\u5728\u4e0a\u6b21\u8ac7\u8a71\u6642\u4e5f\u8a0e\u8ad6\u904e\u9019\u500b\u554f\u984c\u3002\u6211\u5011\u53ea\u8ac7\u5275\u8fa6\u4eba\uff0c\u56e0\u70ba\u5f88\u591a\u6642\u5019\u5275\u8fa6\u4eba\u5728\u7d44\u7e54\u4e2d\u8b8a\u5f97\u6709\u9ede\u500b\u4eba\u5d07\u62dc\u3002\u4ed6\u5011\u5275\u9020\u4e86\u7522\u54c1\u3002\u5728\u5f88\u591a\u60c5\u6cc1\u4e0b\uff0c\u4ed6\u5011\u6bd4\u5176\u4ed6\u4eba\u66f4\u4e86\u89e3\u9019\u4e00\u9ede\u3002\u4ed6\u5011\u6709\u81ea\u5df1\u7684\u9858\u666f\u4e26\u4e14\u7406\u89e3\u5b83\u3002\u4e5f\u8a31\u4ed6\u5011\u6c92\u6709\u4ee5\u540c\u6a23\u6709\u7528\u7684\u65b9\u5f0f\u95e1\u660e\u9019\u4e00\u9ede\u6216\u8f49\u79fb\u9019\u4e9b\u77e5\u8b58\u3002\u5728\u9019\u7a2e\u60c5\u6cc1\u4e0b\uff0c\u5275\u8fa6\u4eba\u8a72\u505a\u4ec0\u9ebc\uff1f\u7576\u4ed6\u5011\u5617\u8a66\u5efa\u7acb\u92b7\u552e\u5718\u968a\u6642\uff0c\u4ed6\u5011\u7684\u89d2\u8272\u61c9\u8a72\u662f\u4ec0\u9ebc\uff1f<\/p>\n<p>MARK ROBERGE\uff1a\u5927\u591a\u6578\u5275\u8fa6\u4eba\u8a8d\u70ba\u4ed6\u5011\u7684\u5287\u672c\u5c31\u662f 20 \u5f35\u6295\u5f71\u7247\uff0c\u63cf\u8ff0\u4ed6\u5011\u5275\u8fa6\u516c\u53f8\u7684\u539f\u56e0\u4ee5\u53ca\u7522\u54c1\u5982\u4f55\u904b\u4f5c\u3002\u5c0d\u6bcf\u500b\u89d2\u843d\u90fd\u9032\u884c\u4e86\u6975\u5176\u56b4\u683c\u7684\u7814\u7a76\uff0c\u7d50\u679c\u8868\u660e\uff0c\u884c\u696d\u4e2d\u7684\u9802\u7d1a\u92b7\u552e\u4eba\u54e1\u5728\u7b2c\u4e00\u6b21\u901a\u8a71\u6642\u767c\u8a00\u7684\u6642\u9593\u4e0d\u5230\u4e00\u534a\u3002\u7576\u6211\u5411\u6211\u7684 MBA \u5b78\u751f\u5c55\u793a\u9019\u500b\uff0c\u6216\u8005\u7576\u6211\u53bb\u6280\u8853\u6703\u8b70\u4e0a\u505a\u5275\u59cb\u4eba\u7684\u6f14\u8b1b\u548c\u8853\u8a9e\u6642\uff0c\u4ed6\u5011\u6703\u8aaa\uff0c\u201c\u4ec0\u9ebc\uff1f\u6211\u60f3\u6211\u61c9\u8a72\u53bb\u2026\u2026\u201d\u201c\u92b7\u552e\u96fb\u8a71\u9032\u884c\u5f97\u600e\u9ebc\u6a23\uff1f\u201d \u201c\u592a\u68d2\u4e86\u3002\u6211\u5011\u770b\u5b8c\u4e86\u6240\u6709 20 \u5f35\u5e7b\u71c8\u7247\u3002\u4ed6\u5011\u5f88\u559c\u6b61\u3002\u201d\u60a8\u7684\u8868\u73fe\u5c31\u50cf\u6392\u540d\u6700\u5f8c 25% \u7684\u92b7\u552e\u5c08\u696d\u4eba\u58eb\u4e00\u6a23\u3002\u5728\u7b2c\u4e00\u6b21\u6703\u8b70\u4e2d\u4f60\u7684\u5de5\u4f5c\u662f\u767c\u73fe\u4e26\u78ba\u5b9a\u8cc7\u683c\u3002\u5728\u4f60\u544a\u8a34\u8cb7\u5bb6\u6709\u95dc\u4f60\u7684\u7522\u54c1\u7684\u4efb\u4f55\u8cc7\u8a0a\u4e4b\u524d\uff0c\u8981\u554f\u4e00\u4e9b\u958b\u653e\u5f0f\u554f\u984c\uff0c\u570d\u7e5e\u4f60\u7684\u8cb7\u5bb6\u5982\u4f55\u770b\u5f85\u4f60\u89e3\u6c7a\u7684\u9019\u500b\u554f\u984c\u3002\u4ed6\u5011\u7684\u512a\u5148\u9806\u5e8f\u662f\u4ec0\u9ebc\uff0c\u4ed6\u5011\u7684\u7406\u60f3\u89e3\u6c7a\u65b9\u6848\u662f\u4ec0\u9ebc\uff0c\u9019\u5c31\u662f\u767c\u73fe\uff0c\u9019\u6a23\u4f60\u5c31\u77e5\u9053\u5982\u4f55\u8abf\u6574\u4f60\u7684\u5ba3\u50b3\u3002\u800c\u4e14\u4f60\u6709\u8cc7\u683c\u559c\u6b61\uff0c\u4ed6\u5011\u751a\u81f3\u512a\u5148\u8003\u616e\u9019\u500b\u55ce\uff1f\u4ed6\u5011\u7684\u6280\u8853\u68e7\u662f\u4ec0\u9ebc\uff1f\u4ed6\u5011\u662f\u6c7a\u7b56\u8005\u55ce\uff1f\u6240\u4ee5\u4f60\u53ef\u4ee5\u6c7a\u5b9a\u662f\u5426\u61c9\u8a72\u82b1\u6642\u9593\u548c\u4ed6\u5011\u5728\u4e00\u8d77\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u512a\u79c0\u7684\u92b7\u552e\u4eba\u54e1\u767c\u8a00\u6642\u9593\u4e0d\u5230\u4e00\u534a\u7684\u539f\u56e0\uff0c\u56e0\u70ba\u4ed6\u5011\u5229\u7528\u7b2c\u4e00\u6b21\u6703\u8b70\u7684\u5927\u90e8\u5206\u6642\u9593\u4f86\u767c\u73fe\u548c\u78ba\u5b9a\u8cc7\u683c\u3002<\/p>\n<p>BRIAN KENNY\uff1a\u9019\u662f\u820a\u7684\u5169\u96bb\u8033\u6735\uff0c\u4e00\u5f35\u5634\u7684\u8868\u60c5\u3002<\/p>\n<p>\u99ac\u514b\u2027\u7f85\u4f2f\u683c\uff1a\u51fa\u73fe\u4e26\u5614\u5410\uff0c\u8ce3\u9c77\u9b5a\uff0c\u4e00\u5f35\u5927\u5634\uff0c\u5169\u96bb\u5c0f\u8033\u6735\u3002\u5e03\u840a\u6069\uff0c\u4f60\u77e5\u9053\u6240\u6709\u9019\u4e9b\u6f2b\u756b\u548c\u77ed\u8a9e\u3002<\/p>\n<p>BRIAN KENNY\uff1a\u70ba\u4ec0\u9ebc\u6211\u5011\u4e0d\u52a0\u5feb\u901f\u5ea6\u5462\uff0c\u56e0\u70ba\u9019\u672c\u66f8\u78ba\u5be6\u662f\u95dc\u65bc\u7e2e\u653e\u79d1\u5b78\u7684\u3002\u4f60\u61c9\u8a72\u4ec0\u9ebc\u6642\u5019\u958b\u59cb\uff1f\u4e00\u65e6\u4f60\u9019\u9ebc\u505a\u4e86\uff0c\u4f60\u600e\u9ebc\u77e5\u9053\u8981\u79fb\u52d5\u591a\u5feb\uff1f\u6211\u5011\u5728\u300cCold Call\u300d\u4e0a\u9032\u884c\u4e86\u5f88\u591a\u6b64\u985e\u5c0d\u8a71\uff0c\u56e0\u70ba\u6211\u5011\u7684\u8a31\u591a\u6848\u4f8b\u90fd\u96c6\u4e2d\u5728\u5275\u696d\u4f01\u696d\u548c\u5275\u8fa6\u4eba\u8eab\u4e0a\uff0c\u8a66\u5716\u627e\u51fa\u6b63\u78ba\u7684\u901f\u5ea6\u662f\u4ec0\u9ebc\uff0c\u4ed6\u5011\u61c9\u8a72\u95dc\u6ce8\u4ec0\u9ebc\u3002\u7121\u8ad6\u662f\u6536\u5165\u6210\u9577\u3001\u53ef\u64f4\u5c55\u7684\u6210\u9577\u9084\u662f\u53ef\u7ba1\u7406\u7684\u6210\u9577\uff0c\u7121\u8ad6\u4f60\u60f3\u5982\u4f55\u770b\u5f85\u5b83\u3002\u6839\u64da\u60a8\u7684\u4f30\u8a08\uff0c\u5982\u679c\u60a8\u8003\u616e\u9019\u672c\u66f8\u4e26\u8003\u616e InsightSquared \u6848\u4f8b\uff0c\u90a3\u9ebc\u5728\u901f\u5ea6\u548c\u64f4\u5c55\u901f\u5ea6\u65b9\u9762\uff0c\u516c\u53f8\u901a\u5e38\u72af\u7684\u6700\u5927\u932f\u8aa4\u662f\u4ec0\u9ebc\uff1f<\/p>\n<p>\u99ac\u514b\u00b7\u7f85\u4f2f\u683c\uff1a\u4ed6\u5011\u5c07\u5176\u8996\u70ba\u5728\u878d\u8cc7\u5f8c\u7684\u8ca1\u653f\u5e74\u5ea6\u958b\u59cb\u6642\u4e00\u6b21\u6027\u62db\u8058\u3002\u7136\u5f8c\u4ed6\u5011\u6703\u8aaa\uff0c\u300c\u597d\u5427\uff0c\u9177\u3002\u6211\u5f97\u5230\u4e86 5X\u3002\u9019\u662f\u6211\u7684\u4ee3\u8868\u7684\u914d\u984d\u3002\u6211\u5fc5\u9808\u50f1\u7528 12 \u540d\u4ee3\u8868\u3002\u8b93\u6211\u5011\u4e0b\u9031\u958b\u59cb\u5427\uff0c\u7948\u79b1\u9019\u4e00\u5e74\u4e00\u5207\u9806\u5229\u3002\u300d\u7a81\u7834\u5728\u65bc\u5982\u4f55\u6539\u8b8a\u7bc0\u594f\u800c\u4e0d\u662f\u4e00\u6b21\u6027\u62db\u8058\u3002\u56e0\u6b64\uff0c\u5c31\u60a8\u800c\u8a00\uff0c\u9019\u672c\u66f8\u7684\u526f\u6a19\u984c\u662f\uff1a\u201c\u4f7f\u7528\u6578\u64da\u4f86\u78ba\u5b9a\u64f4\u5c55\u7684\u6642\u9593\u548c\u901f\u5ea6\u3002\u201d<\/p>\n<p>\u6211\u5011\u5df2\u7d93\u8a0e\u8ad6\u904e\u4e00\u4e9b\u95dc\u65bc\u6642\u9593\u7684\u554f\u984c\u3002\u5927\u591a\u6578\u4eba\u90fd\u6703\u8aaa\uff0c\u300c\u597d\u5427\uff0c\u6211\u5011\u5df2\u7d93\u6e96\u5099\u597d\u64f4\u5927\u898f\u6a21\u4e86\u3002\u8b93\u6211\u5011\u50f1\u7528 12 \u540d\u4ee3\u8868\uff0c\u5e0c\u671b\u6211\u5011\u9019\u4e00\u5e74\u4e00\u5207\u9806\u5229\u3002\u300d\u4e26\u5c07\u5176\u66ff\u63db\u70ba\uff0c\u8b93\u6211\u5011\u6bcf\u5b63\u5ea6\u505a\u5169\u6b21\u3002\u8b93\u6211\u5011\u6bcf\u5b63\u50f1\u7528\u5169\u540d\u4ee3\u8868\uff0c\u7136\u5f8c\u4f7f\u7528\u300c\u7559\u4e0b\u6216\u96e2\u958b\u6216\u7de9\u6162\u6a21\u578b\u300d\u4f86\u770b\u770b\u662f\u5426\u61c9\u8a72\u589e\u52a0\u5b83\u3002\u8b93\u6211\u5011\u5728\u5169\u500b\u5b63\u5ea6\u5f8c\u91cd\u65b0\u5be9\u8996\u9019\u4e00\u9ede\u3002\u5982\u679c\u6211\u5011\u8655\u65bc\u6709\u5229\u7684\u4e00\u65b9\uff0c\u90a3\u9ebc\u6211\u5011\u6bcf\u5b63\u9032\u884c\u56db\u6b21\u3002\u5e0c\u671b\u6211\u5011\u57f7\u884c\u5f97\u5f88\u597d\uff0c\u5169\u500b\u5b63\u5ea6\u5f8c\u6211\u5011\u5c31\u80fd\u518d\u6b21\u524d\u9032\u3002\u73fe\u5728\u6211\u5011\u6bcf\u5b63\u8981\u9032\u884c\u516b\u6b21\u4ee3\u8868\u3002\u5169\u500b\u5b63\u5ea6\u4e4b\u5f8c\uff0c\u6211\u5011\u5c07\u6bcf\u5b63\u9032\u884c 16 \u6b21\u91cd\u8907\u3002\u606d\u559c\uff0c\u73fe\u5728\u4f60\u662f\u7368\u89d2\u7378\u4e86\uff0c\u800c\u4e14\u4f60\u4ee5\u4e00\u7a2e\u975e\u5e38\u53ef\u63a7\u7684\u65b9\u5f0f\u505a\u5230\u4e86\u9019\u4e00\u9ede\u3002<\/p>\n<p>\u6211\u5f9e\u672a\u898b\u904e\u4e00\u5bb6\u4f01\u696d\u6c92\u6709\u4e0a\u5e02\u7cfb\u7d71\u4f86\u7a81\u7834\u9019\u4e00\u6b77\u7a0b\u3002\u4f46\u7576\u4f60\u4f7f\u7528\u9019\u7a2e\u65b9\u6cd5\u6642\uff0c\u4f60\u6703\u6bd4\u540c\u696d\u63d0\u524d\u5169\u500b\u5b63\u5ea6\u627e\u51fa\u5b83\u7684\u7a81\u7834\u9ede\u3002\u6240\u4ee5\u4f60\u53ef\u4ee5\u5728\u4e00\u5468\u6216\u5169\u9031\u5167\u4fee\u5fa9\u5b83\uff0c\u7121\u8ad6\u4ec0\u9ebc\uff0c\u7136\u5f8c\u8b93\u5b83\u56de\u5230\u6b63\u8ecc\u3002<\/p>\n<p>BRIAN KENNY\uff1a\u4f60\u6709\u770b\u904e\u6295\u8cc7\u4eba\u653e\u68c4\u6295\u8cc7\u55ce\uff1f\u4f60\u6709\u770b\u904e\u6295\u8cc7\u4eba\u9a5a\u614c\u5931\u63aa\u55ce\uff1f\u60a8\u5982\u4f55\u7ba1\u7406\u9019\u4e9b\u5c0d\u8a71\uff1f<\/p>\n<p>\u99ac\u514b\u2027\u7f85\u4f2f\u683c\uff1a\u4e00\u76f4\u90fd\u662f\u3002\u5c31\u50cf\u662f\uff0c\u300c\u54e6\uff0c\u5929\u54ea\uff0c\u6211\u5011\u843d\u5f8c\u4e86 20%\u3002\u8b93\u6211\u5011\u50f1\u7528\u66f4\u591a\u7684\u4ee3\u8868\u4f86\u8d95\u4e0a\u5427\u3002\u300d\u56e0\u70ba\u8b93\u6211\u544a\u8a34\u4f60\u5275\u6295\u7684\u5fc3\u614b\u662f\u4ec0\u9ebc\u3002\u4ed6\u5011\u6709\u4e00\u500b\u7279\u5b9a\u7684 IRR\uff0c\u5373\u4ed6\u5011\u6b63\u5728\u70ba\u5176\u8cc7\u7522\u985e\u5225\u89e3\u6c7a\u7684\u56de\u5831\u60c5\u6cc1\u3002\u4ed6\u5011\u6709\u4e00\u500b\u5b63\u5ea6\u4ee5\u4e0a\u7684\u6210\u9577\u7387\uff0c\u4f60\u9700\u8981\u4fdd\u6301\u9019\u500b\u6210\u9577\u7387\u4ee5\u5339\u914d\u4ed6\u5011\u7684\u5167\u90e8\u5831\u916c\u7387\u3002\u4ed6\u5011\u5e0c\u671b\u4f60\u505a\u5927\u6216\u56de\u5bb6\u3002\u800c\u751f\u614b\u7cfb\u7d71\u4e0d\u6b23\u8cde\u7684\u662f\u6211\u5011\u6301\u6709\u4e94\u5e74\u6216\u5341\u5e74\u7684\u9019\u4e9b\u65b0\u5275\u516c\u53f8\u3002\u6211\u5011\u5f88\u5c11\u80fd\u5f88\u5feb\u8ce3\u6389\u5b83\u5011\u3002\u7576\u4f60\u5728\u4e03\u5e74\u5167\u51fa\u552e\u9019\u5bb6\u516c\u53f8\u6642\uff0c\u6c92\u6709\u4eba\u6703\u554f\u4f60\u4e03\u5e74\u524d\u7b2c\u4e8c\u5b63\u5230\u7b2c\u4e09\u5b63\u7684\u6210\u9577\u7387\u662f\u591a\u5c11\u3002\u4f60\u6709\u4e00\u4e9b\u8ff4\u65cb\u9918\u5730\uff0c\u53ef\u4ee5\u5728\u4e00\u500b\u6708\u5167\u653e\u6162\u901f\u5ea6\uff0c\u4fee\u5fa9\u5b83\uff0c\u7136\u5f8c\u8b93\u5b83\u56de\u5230\u6b63\u8ecc\u3002<\/p>\n<p>\u73fe\u5728\uff0c\u7576\u7136\uff0c\u662f\u7684\uff0c\u6211\u5011\u5fc5\u9808\u53bb\u505a B \u7cfb\u5217\uff0c\u4f46\u5e0c\u671b\u6211\u5011\u6709\u4e00\u4e9b\u6642\u9593\u53ef\u4ee5\u505a\u5230\u9019\u4e00\u9ede\u3002 B \u8f2a\u6295\u8cc7\u8005\u95dc\u5fc3\u7684\u662f\u6700\u5f8c\u5169\u500b\u5b63\u5ea6\uff0c\u800c\u6536\u8cfc\u65b9\u53ef\u80fd\u95dc\u5fc3\u7684\u662f\u6700\u5f8c 18 \u500b\u6708\u3002<\/p>\n<p>\u5e03\u840a\u6069\u80af\u5c3c\uff1a\u662f\u7684\u3002\u662f\u7684\u3002\u60a8\u9084\u8ac7\u5230\u4e86\u5efa\u7acb\u8b77\u57ce\u6cb3\u4ee5\u53ca\u5c07\u8b77\u57ce\u6cb3\u4f5c\u70ba\u6230\u7565\u4e00\u90e8\u5206\u7684\u91cd\u8981\u6027\u3002\u4e5f\u8a31\u4f60\u53ef\u4ee5\u5411\u90a3\u4e9b\u4e0d\u9075\u5faa\u8b77\u57ce\u6cb3\u7684\u807d\u773e\u89e3\u91cb\u4ec0\u9ebc\u662f\u8b77\u57ce\u6cb3\uff0c\u4ee5\u53ca\u70ba\u4ec0\u9ebc\u5728\u4f60\u6cbf\u8457\u9019\u689d\u9053\u8def\u524d\u9032\u6642\u9047\u5230\u9019\u7a2e\u5012\u9000\u5f88\u91cd\u8981\u3002<\/p>\n<p>\u99ac\u514b\u2027\u7f85\u4f2f\u683c\uff1a\u662f\u7684\u3002\u8b77\u57ce\u6cb3\u5b9a\u7fa9\u4e86\u5225\u4eba\u8907\u88fd\u4f60\u7684\u96e3\u5ea6\u3002\u7121\u8ad6\u73fe\u4efb\u8005\u662f\u5426\u6703\u8aaa\uff0c\u300c\u54e6\uff0c\u9019\u662f\u500b\u597d\u4e3b\u610f\u3002\u8907\u88fd\u5b83\u3002\u300d\u6216\u8005\uff0c\u5982\u679c\u6709\u4e00\u5bb6\u65b0\u5275\u516c\u53f8\u9032\u5165\uff0c\u9700\u8981\u591a\u9577\u6642\u9593\u4ee5\u53ca\u6703\u6709\u591a\u56f0\u96e3\u3002\u6bcf\u7576\u6211\u554f\u5275\u8fa6\u4eba\u300c\u4f60\u7684\u8b77\u57ce\u6cb3\u662f\u4ec0\u9ebc\uff1f\u300d\u4ed6\u5011\u4e2d\u7684\u5927\u591a\u6578\u4eba\u90fd\u63d0\u5230\u4e86\u4ed6\u5011\u64c1\u6709\u7684\u8207\u7af6\u722d\u5c0d\u624b\u4e0d\u540c\u7684\u529f\u80fd\u3002\u6211\u7684\u4e0b\u4e00\u500b\u554f\u984c\u662f\uff0c\u300c\u597d\u5427\uff0c\u5047\u8a2d\u4f60\u662f\u5c0d\u7684\uff0c\u4f60\u6709\u5169\u500b\u5049\u5927\u7684\u5b63\u5ea6\uff0c\u6d88\u606f\u50b3\u958b\u3002\u4f60\u7684\u7af6\u722d\u5c0d\u624b\uff0c\u7121\u8ad6\u662f\u73fe\u4efb\u516c\u53f8\u9084\u662f\u521d\u5275\u516c\u53f8\uff0c\u90fd\u6703\u770b\u5230\u4f60\u8d0f\u5f97\u4e86\u8207\u4ed6\u5011\u7684\u4ea4\u6613\uff0c\u4ed6\u5011\u770b\u5230\u8cb7\u5bb6\u8aaa\u9019\u662f\u56e0\u70ba\u4ed6\u5011\u6709\u9019\u500b\u529f\u80fd\u3002\u4ed6\u5011\u9700\u8981\u591a\u9577\u6642\u9593\u4f86\u69cb\u5efa\u9019\u500b\u529f\u80fd\uff1f\u300d\u4ed6\u5011\u8aaa\uff0c\u300c\u6211\u4e0d\u77e5\u9053\uff0c\u53ef\u80fd\u662f\u56db\u5206\u4e4b\u4e00\u3002\u300d\u6211\u60f3\u9019\u4e0d\u662f\u8b77\u57ce\u7684\u3002\u4f60\u9700\u8981\u4e00\u689d\u53ef\u6301\u7e8c\u7684\u8b77\u57ce\u6cb3\u3002<\/p>\n<p>\u6211\u8a8d\u70ba\u6211\u5011\u9019\u88e1\u4e00\u4f4d\u53d7\u4eba\u5c0a\u656c\u7684\u6559\u6388\u9081\u514b\u723e\u00b7\u6ce2\u7279\uff08Michael Porter\uff09\u5c0d\u8b77\u57ce\u6cb3\u548c\u4ed6\u7684\u7814\u7a76\u6709\u8457\u6700\u56b4\u683c\u7684\u7814\u7a76\u3002 <a href=\"https:\/\/hbr.org\/2008\/01\/the-five-competitive-forces-that-shape-strategy\">\u6ce2\u7279\u7684\u4e94\u529b<\/a>\u3002\u4ed6\u7684\u4e94\u652f\u529b\u91cf\u4e4b\u4e00\u662f\u8fdb\u5165\u8005\u3002 1970\u5e74\u4ee3\uff0c\u4ed6\u5728\u300a\u54c8\u4f5b\u5546\u696d\u8a55\u8ad6\u300b\u4e0a\u767c\u8868\u4e86\u4e00\u7bc7\u975e\u51e1\u7684\u8ad6\u6587\u3002<\/p>\n<p>\u5e03\u840a\u6069\u80af\u5c3c\uff1a\u662f\u7684\uff0c\u5f88\u4e45\u4ee5\u524d\u4e86\u3002<\/p>\n<p>\u99ac\u514b\u2027\u7f85\u4f2f\u683c\uff1a\u5b9a\u7fa9\u5f9e\u7db2\u8def\u6548\u61c9\u5230\u8f49\u63db\u6210\u672c\u5230\u54c1\u724c\u7684\u4e0d\u540c\u5143\u7d20\uff0c\u6211\u500b\u4eba\u5e6b\u52a9\u5275\u8fa6\u4eba\u5728\u6211\u5011\u4eca\u5929\u8ac7\u8ad6\u7684\u4e16\u754c\u4e2d\u73fe\u4ee3\u5316\u3002\u7576\u4eca\u4e16\u754c\u4eba\u5de5\u667a\u6167\u4ee3\u7406\u7684\u4e00\u500b\u4f8b\u5b50\u662f\uff0c\u4eba\u5de5\u667a\u6167\u6a21\u578b\u958b\u767c\u4e2d\u5b58\u5728\u4e00\u4e9b\u4ed6\u6240\u8aaa\u7684\u300c\u898f\u6a21\u7d93\u6fdf\u300d\u8b77\u57ce\u6cb3\u3002\u5047\u8a2d\u5728 InsightSquared \u6848\u4f8b\u4e2d\uff0c\u60a8\u5efa\u7acb\u4e86\u4e00\u500b AI \u6a21\u578b\u4f86\u5206\u6790\u92b7\u552e\u96fb\u8a71\u4e26\u70ba\u60a8\u63d0\u4f9b\u6307\u5c0e\u3002\u4e00\u9031\u904e\u53bb\u4e86\uff0c\u4e00\u500b\u6708\u904e\u53bb\u4e86\uff0c\u4e09\u500b\u5b63\u5ea6\u904e\u53bb\u4e86\uff0c\u5169\u5e74\u904e\u53bb\u4e86\uff0c\u60a8\u73fe\u5728\u5df2\u7d93\u5206\u6790\u4e86\u6a21\u578b\u4e2d\u5305\u542b\u7684\u5341\u5104\u6b21\u92b7\u552e\u96fb\u8a71\u3002\u73fe\u5728\u73fe\u4efb\u8005\u8aaa\uff0c\u201c\u54e6\uff0c\u6211\u5011\u61c9\u8a72\u9019\u6a23\u505a\u3002\u201d\u6216\u8005\u4e00\u5bb6\u521d\u5275\u516c\u53f8\u6703\u8aaa\uff0c\u201c\u54e6\uff0c\u6211\u5011\u61c9\u8a72\u9019\u6a23\u505a\u3002\u201d<\/p>\n<p>\u4f60\u9084\u662f\u8d0f\u4e86\u3002\u4ed6\u5011\u9700\u8981\u6578\u5e74\u6642\u9593\u624d\u80fd\u8d95\u4e0a\u5341\u5104\u3002\u5c31\u50cf\uff0c\u300c\u563f\uff0c\u6709\u4eba\u8aaa\u4ed6\u5011\u6709\u548c\u4f60\u4e00\u6a23\u7684\u7522\u54c1\uff0c\u800c\u4e14\u4ed6\u5011\u4ee5\u4e00\u534a\u7684\u50f9\u683c\u7d66\u6211\u3002\u300d\u6211\u8aaa\uff0c\u300c\u662f\u7684\uff0c\u4f60\u53ef\u4ee5\u8ddf\u4ed6\u5011\u4e00\u8d77\u53bb\uff0c\u4f46\u662f\u554f\u554f\u4ed6\u5011\u8655\u7406\u4e86\u591a\u5c11\u500b\u92b7\u552e\u96fb\u8a71\uff0c\u56e0\u70ba\u4e0d\u5230 10,000 \u500b\uff0c\u800c\u6211\u5011\u5df2\u7d93\u8655\u7406\u4e86 10 \u5104\u500b\u3002\u6240\u4ee5\u5982\u679c\u4f60\u60f3\u7bc0\u7701 50%\uff0c\u9019\u5c31\u662f\u4f60\u60f3\u8981\u52a0\u901f\u7684<\/p>\n<p>BRIAN KENNY\uff1a\u65b0\u5275\u516c\u53f8\u662f\u5426\u5c0d\u8b77\u57ce\u6cb3\u95dc\u6ce8\u592a\u4e45\u4e86\uff1f\u4ed6\u5011\u9019\u6a23\u505a\u662f\u5426\u6703\u4ee5\u72a7\u7272\u5176\u4ed6\u6771\u897f\u70ba\u4ee3\u50f9\uff1f\u56e0\u70ba\u4f60\u8ac7\u5230\u4e86\u8b93\u7cfb\u7d71\u96a8\u8457\u6642\u9593\u7684\u63a8\u79fb\u800c\u767c\u5c55\u7684\u91cd\u8981\u6027\u3002\u5982\u679c\u4f60\u904e\u5ea6\u95dc\u6ce8\u67d0\u689d\u8b77\u57ce\u6cb3\uff0c\u4f60\u662f\u5426\u5728\u50b7\u5bb3\u81ea\u5df1\uff1f<\/p>\n<p>\u99ac\u514b\u7f85\u4f2f\u683c\uff1a\u60c5\u6cc1\u53ef\u80fd\u6703\u6539\u8b8a\u3002\u5c0d\u65bc\u9032\u5165\u5e02\u5834\u7cfb\u7d71\u4f86\u8aaa\uff0c\u6700\u91cd\u8981\u7684\u4e00\u9ede\u662f\u4f60\u5fc5\u9808\u4e0d\u65b7\u5730\u9032\u884c\u8a55\u4f30\uff0c\u56e0\u70ba\u5b8f\u89c0\u74b0\u5883\u767c\u751f\u4e86\u8b8a\u5316\uff0c\u7af6\u722d\u683c\u5c40\u767c\u751f\u4e86\u8b8a\u5316\uff0c\u5ba2\u6236\u671f\u671b\u767c\u751f\u4e86\u8b8a\u5316\u3002\u6709\u6642\uff0c\u7d93\u6fdf\u6703\u96a8\u8457\u4eba\u5011\u7684\u9700\u6c42\u800c\u8b8a\u5316\uff0c\u79d1\u6280\u683c\u5c40\u4e5f\u6703\u6539\u8b8a\u3002\u6211\u8a8d\u70ba\uff0c\u4e00\u65e6\u4eba\u5011\u7372\u5f97\u4e86\u4e00\u689d\u975e\u5e38\u597d\u7684\u8b77\u57ce\u6cb3\uff0c\u4ed6\u5011\u901a\u5e38\u5c31\u53ef\u4ee5\u6ecb\u990a\u7260\u4e26\u4fdd\u6301\u9818\u5148\u3002\u6211\u60f3\u8aaa\uff0c\u73fe\u5728\u7576\u6211\u51fa\u53bb\u8a62\u554f\u672c\u571f\u4eba\u5de5\u667a\u6167\u5275\u59cb\u4eba\u4ed6\u5011\u7684\u8b77\u57ce\u6cb3\u662f\u4ec0\u9ebc\u6642\uff0c\u4ed6\u5011\u8aaa\u4ed6\u5011\u6703\u6bd4\u5176\u4ed6\u4eba\u66f4\u52aa\u529b\u5de5\u4f5c\uff0c\u9019\u6709\u9ede\u53ef\u6015\u3002\u4ed6\u5011\u8aaa\u7684\u662f\u8a8d\u771f\u7684\u3002\u4ed6\u5011\u5c31\u50cf\u662f\uff0c\u201c\u6211\u5011\u4e0d\u76f8\u4fe1\u8b77\u57ce\u6cb3\u3002\u6211\u5011\u53ea\u662f\u8981\u66f4\u52a0\u52aa\u529b\u3002\u201d<\/p>\n<p>\u53bb\u5e74\uff0c\u6bcf\u500b\u4eba\u90fd\u50cf\u2026\u5169\u5e74\u524d\uff0c\u300c\u6211\u5011\u7684\u5de5\u4f5c\u6642\u9593\u662f\u4e0a\u5348 9:00 \u5230\u665a\u4e0a 9:00\u3002\u300d\u7136\u5f8c\u6709\u4eba\u8aaa\uff0c\u300c\u54e6\uff0c\u6211\u5011\u6b63\u5728\u505a 9\u30019\u30016\u3002\u300d\u73fe\u5728\u6211\u5011\u6b63\u5728\u505a 8\u300112\u30016\u3002 \u300c\u611f\u89ba\u5c31\u50cf\u90a3\u4e00\u96c6\uff0c\u90a3\u90e8\u96fb\u5f71\uff0c\u5c31\u50cf\u4e03\u5206\u9418\u7684\u8179\u808c\u3002\u7136\u5f8c\u6709\u4eba\u6703\u8aaa\uff0c\u300c\u6211\u6709\u4e00\u500b\u4e3b\u610f\uff0c\u516d\u5206\u9418\u8179\u808c\u3002 \u300c\u611f\u89ba\u5c31\u50cf\u6211\u5011\u5728\u9019\u500b\u5009\u9f20\u8f2a\u5b50\u4e0a\u3002\u6240\u4ee5\u9019\u4e0d\u662f\u2014\u2014<\/p>\n<p>\u5e03\u840a\u6069\u80af\u5c3c\uff1a\u9019\u662f\u4e0d\u53ef\u6301\u7e8c\u7684\u3002<\/p>\n<p>\u99ac\u514b\u2027\u7f85\u4f2f\u683c\uff1a\u9019\u662f\u4e0d\u53ef\u6301\u7e8c\u7684\u3002\u9019\u4e0d\u662f\u4e00\u689d\u53ef\u6301\u7e8c\u7684\u8b77\u57ce\u6cb3\u3002\u6709\u4eba\u53ef\u4ee5\u8907\u88fd\u5b83\u3002\u6211\u60f3\u8aaa\uff0c\u5728\u8b77\u57ce\u6cb3\u5c0d\u8a71\u4e2d\uff0c\u6709\u4e00\u500b\u4e3b\u8981\u7684\u8a2d\u8a08\uff0c\u5927\uff0c\u5f9e\u5c0f\u8655\u958b\u59cb\u3002\u5728\u7522\u54c1\u5e02\u5834\u9069\u5408\u968e\u6bb5\uff0c\u4f60\u901a\u5e38\u4e0d\u6703\u89e3\u6c7a\u4f60\u7684\u8b77\u57ce\u6cb3\u6216\u5efa\u9020\u4f60\u7684\u8b77\u57ce\u6cb3\u3002\u4f60\u53ea\u662f\u60f3\u5438\u5f15\u5ba2\u6236\uff0c\u4f60\u53ea\u662f\u60f3\u8b49\u660e\u9019\u4e00\u9ede\uff0c\u4f46\u4f60\u5c0d\u8b77\u57ce\u6cb3\u6709\u4e00\u500b\u9858\u666f\u3002\u4f60\u53ea\u662f\u5728\u52aa\u529b\u5275\u9020\u5de8\u5927\u7684\u50f9\u503c\uff0c\u589e\u52a0\u6536\u5165\u3002\u7136\u5f8c\u5728\u67d0\u500b\u6642\u5019\uff0c\u60a8\u53ef\u80fd\u6703\u505a\u51fa\u4e00\u4e9b\u640d\u5bb3\u4e0b\u5b63\u5ea6\u6536\u5165\u7684\u7522\u54c1\u6c7a\u7b56\uff0c\u8b93\u60a8\u80fd\u5920\u5efa\u7acb\u66f4\u6df1\u7684\u8b77\u57ce\u6cb3\u3002\u9019\u5c31\u662f\u4f60\u5e0c\u671b\u5728\u7522\u54c1\u8def\u7dda\u5716\u4e2d\u51fa\u73fe\u7684\u90a3\u7a2e\u885d\u7a81\u3001\u81ea\u7136\u7684\u3001\u826f\u597d\u7684\u5f35\u529b\u3002<\/p>\n<p>\u5e03\u840a\u6069\u80af\u5c3c\uff1a\u662f\u7684\u3002\u60a8\u66fe\u591a\u6b21\u63d0\u5230\u4eba\u5de5\u667a\u80fd\uff0c\u66f4\u591a\u7684\u662f\u5728\u4eba\u5de5\u667a\u80fd\u521d\u521b\u516c\u53f8\u7684\u80cc\u666f\u4e0b\u3002\u6211\u60f3\u77e5\u9053\uff0c\u5f53\u60a8\u8003\u8651\u9500\u552e\u529f\u80fd\u65f6\uff0c\u8fd9\u6709\u70b9\u504f\u79bb\u6211\u4eec\u6b63\u5728\u8ba8\u8bba\u7684\u4e3b\u9898\u8def\u5f84\u3002\u4f46\u60a8\u5982\u4f55\u770b\u5f85\u4eba\u5de5\u667a\u80fd\u5bf9\u9500\u552e\u804c\u80fd\u7684\u5e2e\u52a9\u6216\u963b\u788d\u5462\uff1f<\/p>\n<p>\u99ac\u514b\u2027\u7f85\u4f2f\u683c\uff1a\u672c\u66f8\u9644\u9304\u7684\u6a19\u984c\u662f\u300c\u4eba\u5de5\u667a\u6167\u5c07\u5982\u4f55\u6539\u8b8a\u92b7\u552e\u300d\u3002<\/p>\n<p>\u5e03\u840a\u6069\u80af\u5c3c\uff1a\u54e6\uff0c\u5c31\u9019\u6a23\u3002<\/p>\n<p>\u99ac\u514b\u2027\u7f85\u4f2f\u683c\uff1a\u662f\u7684\uff0c\u6211\u5011\u53ef\u4ee5\u518d\u505a\u4e00\u500b\u64ad\u5ba2\u3002\u6211\u6703\u5617\u8a66\u505a 45 \u79d2\u7684\u56de\u7b54\u3002\u9019\u5f88\u96e3\u9810\u6e2c\u3002\u6211\u559c\u6b61\u9019\u6a23\u8868\u9054\uff0c\u6700\u56f0\u96e3\u7684\u4e8b\u60c5\u662f\u4eba\u985e\u5c07\u5f9e\u7576\u524d\u7684\u5de5\u4f5c\u9ede\u4e2d\u62bd\u96e2\u7684\u901f\u5ea6\u6709\u591a\u5feb\u3002\u6211\u8a8d\u70ba\u9019\u53ef\u80fd\u9069\u7528\u65bc\u4eba\u5de5\u667a\u6167\u5c07\u5982\u4f55\u5f71\u97ff\u5f9e\u91ab\u751f\u5230\u8ca1\u52d9\u4eba\u54e1\u518d\u5230\u92b7\u552e\u4eba\u54e1\u7684\u8a31\u591a\u8a55\u4f30\u3002\u6211\u8a8d\u70ba\u7b2c\u4e00\u968e\u6bb5\u5c07\u570d\u7e5e\u81ea\u52d5\u5316\u548c\u7c21\u5316\u7576\u524d\u6d41\u7a0b\u9032\u884c\u3002<\/p>\n<p>\u5c37\u5c2c\u7684\u662f\uff0c\u5728\u92b7\u552e\u9818\u57df\u6709\u4e00\u500b\u8853\u8a9e\u53eb\u505a\u92b7\u552e\u6642\u9593\u3002\u6bcf\u9031\u8861\u91cf\u8ce3\u5bb6\u5728\u8cb7\u5bb6\u6216\u6f5b\u5728\u5ba2\u6236\u9762\u524d\u7684\u6642\u9593\u767e\u5206\u6bd4\u3002\u5982\u679c\u4f60\u505a\u5f97\u597d\u7684\u8a71\uff0c\u5927\u6982\u662f30%\u3002\u90a3\u592a\u7cdf\u7cd5\u4e86\u3002\u4eba\u5de5\u667a\u6167\u6703\u5c07\u5176\u8b8a\u6210 80 \u6216 90\u3002\u53bb\u5e74\u6211\u5011\u5df2\u7d93\u770b\u5230\u4e00\u4e9b\u516c\u53f8\u5be6\u73fe\u4e86\u9019\u500b\u76ee\u6a19\u3002\u6240\u4ee5\u9019\u5c07\u662f\u7b2c\u4e00\u968e\u6bb5\uff0c\u5b8c\u5168\u6d88\u9664\u6240\u6709\u4e0d\u5fc5\u8981\u7684\u6587\u66f8\u5de5\u4f5c\u3001\u884c\u653f\u5de5\u4f5c\u4ee5\u53ca\u8a31\u591a\u8b93\u4f60\u9060\u96e2\u9762\u5c0d\u9762\u6703\u8b70\u7684\u4e8b\u60c5\u3002<\/p>\n<p>\u7b2c\u4e8c\u968e\u6bb5\uff0c\u6211\u8a8d\u70ba\u8ce3\u5bb6\u5c07\u6210\u70ba\u4eba\u5de5\u667a\u6167\u4ee3\u7406\u4eba\u3002\u6709\u5e7e\u5bb6\u65b0\u5275\u516c\u53f8\u6b63\u5728\u7814\u7a76\u9019\u500b\u554f\u984c\u3002\u76ee\u524d\uff0c\u4ee5\u7522\u54c1\u70ba\u4e3b\u5c0e\u7684\u6210\u9577\u7ba1\u9053\u9032\u5c55\u9806\u5229\uff0c\u8cfc\u8cb7\u975e\u5e38\u7c21\u55ae\u3002\u6211\u8a8d\u70ba\u9019\u5f88\u5feb\u5c31\u6703\u6ef2\u900f\u5230\u4e2d\u5c0f\u4f01\u696d\u548c\u4ea4\u6613\u92b7\u552e\u3002<\/p>\n<p>\u4e4b\u5f8c\uff0c\u6211\u60f3\u4f60\u4e5f\u6703\u8b93\u8cb7\u5bb6\u6210\u70ba\u4ee3\u7406\u4eba\u3002\u5927\u516c\u53f8\u88e1\u6709\u6578\u767e\u500b\u54e1\u5de5\u59d4\u54e1\u6703\u8a66\u5716\u6839\u64da\u696d\u52d9\u9700\u6c42\u5236\u5b9a RFP\uff0c\u9019\u771f\u662f\u592a\u760b\u72c2\u4e86\u3002\u4eba\u5de5\u667a\u6167\u53ef\u4ee5\u505a\u5f97\u66f4\u597d\u3002\u56e0\u6b64\uff0c\u6211\u5011\u6700\u7d42\u5c07\u8b93\u8cb7\u65b9\u4ee3\u7406\u5f9e\u8ce3\u65b9\u4ee3\u7406\u8655\u8cfc\u8cb7\uff0c\u9019\u5c07\u4f7f\u5176\u6210\u70ba\u771f\u6b63\u8aa0\u5be6\u7684\u3001\u5e0c\u671b\u662f\u9ad8\u50f9\u503c\u7684\u4ea4\u6613\u3002\u4e0d\u662f\u57fa\u65bc\u9109\u6751\u4ff1\u6a02\u90e8\u6709\u591a\u597d\uff0c\u6216\u8005\u4f60\u7684\u92b7\u552e\u4eba\u54e1\u6216\u4ed6\u5011\u5e36\u4f60\u53bb\u7684\u725b\u6392\u665a\u9910\u6709\u591a\u597d\u3002<\/p>\n<p>\u6700\u5f8c\u7684\u7d50\u679c\u5c07\u662f\u6211\u5011\u7684\u8077\u80fd\u8b8a\u5f97\u6a21\u7cca\u3002\u6211\u8a8d\u70ba\u6211\u5011\u6709\u8ca1\u52d9\u3001\u5de5\u7a0b\u548c\u92b7\u552e\u5718\u968a\u662f\u56e0\u70ba\u4eba\u8166\u7684\u9650\u5236\u3002\u7372\u5f97\u91d1\u878d\u535a\u58eb\u5b78\u4f4d\u7684\u4eba\u5f88\u5c11\u6703\u53bb\u7de8\u7a0b\uff0c\u53cd\u4e4b\u4ea6\u7136\u3002\u4f46\u9019\u4e9b\u90e8\u9580\u7d50\u69cb\u5c0e\u81f4\u7d44\u7e54\u5167\u90e8\u6548\u7387\u4f4e\u843d\u3002\u4eba\u5de5\u667a\u6167\u4f7f\u6211\u5011\u80fd\u5920\u8d85\u8d8a\u9019\u4e00\u9ede\u3002\u6211\u8a8d\u70ba\u9019\u78ba\u5be6\u662f\u300a\u661f\u969b\u722d\u9738\u6230\u300b\uff0c\u4f46\u6211\u8a8d\u70ba\u7576\u6211\u5011\u9032\u5165\u7b2c\u56db\u968e\u6bb5\u6642\uff0c\u6211\u5011\u5e38\u898b\u7684\u529f\u80fd\u5283\u5206\u5c07\u958b\u59cb\u8b8a\u5f97\u6a21\u7cca\u3002<\/p>\n<p>\u5e03\u840a\u6069\u80af\u5c3c\uff1a\u6211\u53ef\u4ee5\u60f3\u50cf\u4eba\u5011\u807d\u5230\u9019\u500b\u6d88\u606f\u53ef\u80fd\u6703\u60f3\uff0c\u300c\u662f\u7684\uff0c\u4f46\u9019\u4e0d\u9700\u8981\u90a3\u9ebc\u591a\u4eba\u3002\u300d\u6bcf\u500b\u4eba\u90fd\u6703\u56e0\u70ba\u4eba\u5de5\u667a\u6167\u70ba\u6211\u5011\u505a\u6240\u6709\u9019\u4e9b\u7e41\u5fd9\u7684\u5de5\u4f5c\u800c\u8d85\u8d8a\u55ce\uff1f\u90a3\u9ebc\u4eba\u70ba\u56e0\u7d20\u6703\u767c\u751f\u4ec0\u9ebc\u60c5\u6cc1\u5462\uff1f\u6211\u6b63\u5728\u8207\u60a8\u5efa\u7acb\u95dc\u4fc2\uff0c\u60a8\u4fe1\u4efb\u6211\uff0c\u56e0\u6b64\u60a8\u5f9e\u6211\u9019\u88e1\u8cfc\u8cb7\u3002\u90a3\u6703\u6d88\u5931\u55ce\uff1f<\/p>\n<p>\u99ac\u514b\u00b7\u7f85\u4f2f\u683c\uff1a\u5728\u67d0\u4e9b\u5730\u65b9\u3002\u6211\u8a8d\u70ba\u9019\u662f\u4e00\u4ef6\u5927\u4e8b\uff0c\u6211\u8ac7\u4e86\u5f88\u591a\uff0c\u7814\u7a76\u4e86\u5f88\u591a\u3002\u5c31\u50cf\uff0c\u4f60\u6c38\u9060\u4e0d\u60f3\u5c07\u50b7\u5bb3\u793e\u6703\u7684\u6280\u8853\u5e36\u5230\u4e16\u754c\u4e0a\u3002\u6211\u78ba\u5be6\u89ba\u5f97\u6211\u5011\u5728\u5efa\u9020\u9019\u4e9b\u6771\u897f\u4e0a\u7684\u82b1\u8cbb\u6bd4\u6211\u5011\u7406\u89e3\u7684\u542b\u7fa9\u591a\u4e00\u767e\u500d\uff0c\u9019\u9700\u8981\u6539\u8b8a\u3002\u6211\u6700\u8fd1\u8ac7\u4e86\u5f88\u591a\u9019\u500b\u554f\u984c\u3002<\/p>\n<p>\u4f46\u662f\uff0c\u662f\u7684\uff0c\u6211\u8d8a\u4f86\u8d8a\u76f8\u4fe1\uff0c\u5728\u8a31\u591a\u60c5\u6cc1\u4e0b\u4eba\u5de5\u667a\u6167\u90fd\u53ef\u4ee5\u5b8c\u6210\u9019\u9805\u5de5\u4f5c\uff0c\u4f46\u4eba\u985e\u66f4\u559c\u6b61\u6709\u4eba\u53c3\u8207\u5176\u4e2d\u3002<\/p>\n<p>\u5e03\u840a\u6069\u80af\u5c3c\uff1a\u662f\u7684\u3002\u9019\u8b93\u6211\u60f3\u8d77\u4e86\u6211\u5011\u7d93\u6b77\u65b0\u51a0\u75ab\u60c5\u7684\u60c5\u666f\u3002\u548c\u5176\u4ed6\u5b78\u6821\u4e00\u6a23\uff0c\u54c8\u4f5b\u5546\u5b78\u9662\u4e5f\u60f3\u51fa\u5982\u4f55\u4e0a\u7db2\u3002\u6bcf\u500b\u4eba\u90fd\u60f3\uff0c\u300c\u54e6\uff0c\u5c31\u662f\u9019\u6a23\u3002\u6821\u5712\u5c31\u9019\u6a23\u7d50\u675f\u4e86\u3002\u6c92\u6709\u4eba\u9700\u8981\u518d\u4f86\u6821\u5712\u4e86\u3002\u300d\u4f46\u6211\u8a8d\u70ba\u6211\u5011\u7576\u6642\u7684\u9662\u9577 Nitin Nohria \u5f88\u6709\u6d1e\u5bdf\u529b\uff0c\u4ed6\u8aaa\uff1a\u300c\u4e0d\uff0c\u5be6\u969b\u4e0a\uff0c\u6821\u5712\u5728\u9019\u500b\u7b49\u5f0f\u4e2d\u8b8a\u5f97\u66f4\u52a0\u91cd\u8981\u3002\u300d\u56e0\u70ba\uff0c\u662f\u7684\uff0c\u6211\u5011\u53ef\u4ee5\u5c07\u6211\u5011\u7684\u5f71\u97ff\u529b\u64f4\u5c55\u5230\u66f4\u9060\u7684\u4e16\u754c\uff0c\u4f46\u6211\u5011\u6b63\u5728\u4ee5\u4e00\u7a2e\u6211\u5011\u6c92\u6709\u7684\u65b9\u5f0f\u5229\u7528\u6280\u8853\u3002\u5b83\u8feb\u4f7f\u6211\u5011\u9019\u6a23\u505a\u662f\u70ba\u4e86\u66f4\u597d\uff0c\u4f46\u4eba\u5011\u4ecd\u7136\u5e0c\u671b\u5f7c\u6b64\u5728\u4e00\u8d77\u3002\u9019\u5c31\u662f\u4f60\u5efa\u7acb\u4eba\u8108\u3001\u95dc\u4fc2\u548c\u4e8b\u7269\u7684\u65b9\u5f0f\u2014\u2014<\/p>\n<p>\u99ac\u514b\u2027\u7f85\u4f2f\u683c\uff1a\u9019\u662f\u4e00\u500b\u5f88\u597d\u7684\u985e\u6bd4\u3002\u662f\u7684\u3002\u73fe\u8ca8\u3002<\/p>\n<p>\u5e03\u840a\u6069\u80af\u5c3c\uff1a\u662f\u7684\u3002\u5982\u679c\u6211\u5011\u518d\u6b21\u56de\u5230 InsightSquared \u6848\u4f8b\uff0c\u56e0\u70ba\u90a3\u662f\u6211\u5011\u7684\u8d77\u9ede\u3002\u5982\u679c\u4f60\u8003\u616e\u90a3\u4e9b\u5275\u8fa6\u4eba\u8a66\u5716\u505a\u51fa\u7684\u6c7a\u5b9a\uff0c\u4f60\u6703\u767c\u73fe\u771f\u6b63\u7684\u4e2d\u5fc3\u4e3b\u984c\u662f\u4ed6\u5011\u5728\u5982\u4f55\u64f4\u5c55\u65b9\u9762\u5b58\u5728\u5206\u6b67\u3002\u4ed6\u5011\u61c9\u8a72\u50f1\u7528\u66f4\u591a\u7684\u92b7\u552e\u4eba\u54e1\u55ce\uff1f\u4ed6\u5011\u61c9\u8a72\u5728\u884c\u92b7\u65b9\u9762\u6295\u5165\u66f4\u591a\u8cc7\u91d1\u55ce\uff1f\u9019\u5c31\u662f\u90a3\u88e1\u7684\u6838\u5fc3\u7dca\u5f35\u5c40\u52e2\u3002\u9019\u4e9b\u662f\u4ed6\u5011\u61c9\u8a72\u95dc\u6ce8\u7684\u4e8b\u60c5\u55ce\uff1f\u6216\u8005\u7576\u4f60\u4eca\u5929\u8b93\u4eba\u5011\u807d\u9019\u500b\u64ad\u5ba2\u6642\uff0c\u4f60\u6703\u544a\u8a34\u4ed6\u5011\u770b\u4ec0\u9ebc\uff1f<\/p>\n<p>\u99ac\u514b\u2027\u7f85\u4f2f\u683c\uff1a\u662f\u7684\u3002\u6211\u8981\u5f37\u8abf\u6211\u5011\u4f86\u9019\u88e1\u7684\u5169\u4ef6\u4e8b\u3002\u7b2c\u4e00\u500b\u662f\u5c07\u4f60\u7684\u64f4\u5f35\u6e96\u5099\u6839\u690d\u65bc\u6301\u7e8c\u5275\u9020\u9867\u5ba2\u50f9\u503c\uff0c\u800c\u4e0d\u662f\u6301\u7e8c\u7372\u53d6\u6536\u5165\u3002\u6240\u4ee5\u9019\u9ebc\u591a\u4eba\u641e\u7838\u4e86\u3002\u6211\u60f3\u6211\u5011\u5df2\u7d93\u6db5\u84cb\u4e86\u9019\u4e00\u9ede\u3002\u60a8\u9700\u8981\u67e5\u770b\u60a8\u7684\u92b7\u552e\u548c\u6536\u5165\u7ba1\u9053\uff0c\u800c\u4e0d\u662f\u5408\u7d04\u7c3d\u7f72\u6642\u6536\u5230\u4ed8\u6b3e\u7684\u7aef\u9ede\u3002\u4f46\u6700\u7d42\u7684\u76ee\u6a19\u662f\u4ed6\u5011\u5efa\u7acb\u4e86\u7522\u54c1\uff0c\u4ed6\u5011\u770b\u5230\u4e86\u50f9\u503c\uff0c\u4ed6\u5011\u6703\u8cfc\u8cb7\u66f4\u591a\uff0c\u4e26\u4e14\u4ed6\u5011\u6703\u63a8\u85a6\u5ba2\u6236\u3002\u9019\u662f\u7b2c\u4e00\u9ede\u3002<\/p>\n<p>\u7b2c\u4e8c\u9ede\u662f\uff0c\u9019\u662f\u4e00\u500b\u6bd4\u50c5\u50c5\u50f1\u7528\u4ee3\u8868\u4e26\u7d66\u4ed6\u5011\u914d\u984d\u8981\u8907\u96dc\u5f97\u591a\u7684\u7cfb\u7d71\u3002\u8a72\u7cfb\u7d71\u6709\u5f88\u591a\u7dad\u5ea6\u3002\u9019\u4e9b\u7dad\u5ea6\u6c92\u6709\u901a\u7528\u7684\u7b54\u6848\u3002\u9806\u4fbf\u8aaa\u4e00\u53e5\uff0c\u9019\u4e9b\u7dad\u5ea6\u662f\u4f60\u7684\u85aa\u916c\u8a08\u756b\u3001\u4f60\u7684\u92b7\u552e\u62db\u52df\u8cc7\u6599\u3001\u4f60\u7684\u9700\u6c42\u7522\u751f\u7b56\u7565\u3001\u4f60\u7684\u92b7\u552e\u65b9\u6cd5\u3002\u6240\u6709\u9019\u4e9b\u7d44\u4ef6\u8a2d\u8a08\u90fd\u9700\u8981\u690d\u6839\u65bc\u60a8\u7684\u74b0\u5883\u3002\u4f60\u8981\u8ce3\u7d66\u8ab0\uff1f\u7522\u54c1\u6709\u591a\u8907\u96dc\uff1f\u4f60\u5728\u54ea\u88e1\u8ce3\uff1f\u800c\u4f60\u73fe\u5728\u8655\u65bc\u4ec0\u9ebc\u968e\u6bb5\u5462\uff1f\u9700\u8981\u4e0d\u65b7\u5c0d\u5176\u9032\u884c\u8a55\u4f30\u3002\u60a8\u7684\u4e0a\u5e02\u7cfb\u7d71\u4e0d\u662f\u975c\u614b\u6700\u4f73\u5316\uff0c\u800c\u662f\u6301\u7e8c\u6700\u4f73\u5316\u3002\u9019\u662f\u6211\u5e0c\u671b\u4eba\u5011\u8a18\u5f97\u7684\u5169\u9ede\u3002<\/p>\n<p>\u5e03\u840a\u6069\u80af\u5c3c\uff1a\u597d\u7684\u3002\u597d\u7684\u3002\u6211\u60f3\u6700\u5f8c\u4e00\u500b\u554f\u984c\u662f\u91dd\u5c0d\u6b63\u5728\u6536\u807d\u6b64\u64ad\u5ba2\u7684\u4eba\u5011\u7684\u3002\u60a8\u53ef\u80fd\u8655\u65bc\u985e\u4f3c\u7684\u60c5\u6cc1\uff0c\u6216\u8005\u60a8\u80fd\u9ad4\u6703\u5230\u60a8\u6240\u8aaa\u7684\u5167\u5bb9\u3002\u8207\u60a8\u544a\u8a34\u4ed6\u5011\u61c9\u8a72\u505a\u7684\u6240\u6709\u4e8b\u60c5\u76f8\u6bd4\uff0c\u4ed6\u5011\u660e\u5929\u61c9\u8a72\u505c\u6b62\u505a\u54ea\u4e9b\u4e8b\u60c5\uff1f<\/p>\n<p>\u99ac\u514b\u2027\u7f85\u4f2f\u683c\uff1a\u516c\u53f8\u7684\u5317\u6975\u661f\u4e0d\u61c9\u8a72\u662f\u6536\u5165\u76ee\u6a19\u3002\u65e9\u671f\u61c9\u8a72\u662fLIR\u3002\u4fdd\u7559\u7387\u7684\u9818\u5148\u6307\u6a19\u3002\u96a8\u8457\u4f60\u7684\u767c\u5c55\uff0c\u4f60\u6703\u8b8a\u5f97\u66f4\u52a0\u5168\u9762\u3002\u662f\u7684\uff0c\u6211\u5011\u5fc5\u9808\u589e\u52a0\u6536\u5165\uff0c\u6211\u5011\u5fc5\u9808\u652f\u4ed8\u5e33\u55ae\uff0c\u6211\u5011\u5fc5\u9808\u652f\u6301\u4eba\u5011\uff0c\u4f46\u6700\u7d42\u9700\u8981\u690d\u6839\u65bc\u5ba2\u6236\u50f9\u503c\u3002\u56e0\u6b64\uff0c\u4e0d\u8981\u53ea\u662f\u8aaa\u300c\u6211\u5011\u9054\u5230\u4e86\u6536\u5165\u76ee\u6a19\u300d\u3002\u9019\u662f\u7b49\u5f0f\u7684\u4e00\u90e8\u5206\u3002<\/p>\n<p>BRIAN KENNY\uff1a\u5f9e\u4f60\u7684\u5634\u5507\u5230\u6295\u8cc7\u8005\u7684\u8033\u6735\u3002<\/p>\n<p>\u99ac\u514b\u2027\u7f85\u4f2f\u683c\uff1a\u92b7\u552e\u4e3b\u7ba1\u9019\u9ebc\u8aaa\u5f88\u5947\u602a\uff0c\u4f46\u9019\u662f\u4e8b\u5be6\u3002<\/p>\n<p>\u5e03\u840a\u6069\u80af\u5c3c\uff1a\u662f\u7684\u3002\u99ac\u514b\uff0c\u611f\u8b1d\u60a8\u63a5\u53d7\u6211\u7684\u51b7\u901a\u96fb\u8a71\u3002<\/p>\n<p>\u99ac\u514b\u2027\u7f85\u4f2f\u683c\uff1a\u5f88\u69ae\u5e78\uff0c\u5e03\u840a\u6069\u3002\u8b1d\u8b1d\u3002<\/p>\n<p>BRIAN KENNY\uff1a\u5982\u679c\u60a8\u559c\u6b61\u201c\u964c\u751f\u96fb\u8a71\u201d\uff0c\u60a8\u53ef\u80fd\u6703\u559c\u6b61\u6211\u5011\u7684\u5176\u4ed6\u64ad\u5ba2\uff1a <a href=\"https:\/\/www.hbs.edu\/environment\/podcast\/Pages\/default.aspx\">\u6c23\u5019\u4e0a\u5347<\/a>, <a href=\"https:\/\/hbr.org\/podcasts\/coaching-real-leaders\">\u8f14\u5c0e\u771f\u6b63\u7684\u9818\u5c0e\u8005<\/a>, <a href=\"https:\/\/hbr.org\/podcasts\/ideacast\">IdeaCast<\/a>, <a href=\"https:\/\/www.hbs.edu\/managing-the-future-of-work\/podcast\/Pages\/default.aspx\">\u7ba1\u7406\u5de5\u4f5c\u7684\u672a\u4f86<\/a>, <a href=\"https:\/\/www.alumni.hbs.edu\/events\/Pages\/skydeck.aspx\">\u89c0\u666f\u53f0<\/a>\u4ee5\u53ca <a href=\"https:\/\/www.hbs.edu\/news\/podcasts\/think-big-buy-small\/podcast-details?episode=3618853027\">\u5927\u8655\u8457\u773c\uff0c\u5c0f\u8655\u8cfc\u8cb7\u3002<\/a> \u7121\u8ad6\u60a8\u5728\u4f55\u8655\u7372\u53d6\u64ad\u5ba2\uff0c\u90fd\u53ef\u4ee5\u627e\u5230\u5b83\u5011\u3002<\/p>\n<p>\u5982\u679c\u60a8\u6709\u4efb\u4f55\u5efa\u8b70\u6216\u53ea\u662f\u60f3\u6253\u500b\u62db\u547c\uff0c\u6211\u5011\u5e0c\u671b\u6536\u5230\u60a8\u7684\u4f86\u4fe1\u3002\u7d66\u6211\u5011\u767c\u96fb\u5b50\u90f5\u4ef6\uff1a <a href=\"https:\/\/hbr.org\/podcast\/2026\/03\/mailto:coldcall@hbs.edu\">Coldcall@hbs.edu<\/a>\u3002\u518d\u6b21\u611f\u8b1d\u60a8\u52a0\u5165\u6211\u5011\u3002\u6211\u662f\u4f60\u5011\u7684\u4e3b\u6301\u4eba\u5e03\u840a\u6069\u80af\u5c3c (Brian Kenny)\uff0c\u4f60\u5011\u4e00\u76f4\u5728\u6536\u807d\u300c\u51b7\u96fb\u8a71\u300d(Cold Call)\uff0c\u9019\u662f\u54c8\u4f5b\u5546\u5b78\u9662\u7684\u5b98\u65b9\u64ad\u5ba2\uff0c\u4e5f\u662f\u54c8\u4f5b\u5546\u696d\u8a55\u8ad6\u64ad\u5ba2\u7db2\u7d61\u7684\u4e00\u90e8\u5206\u3002<\/p>\n<\/p><\/div>\n<p>#\u8edf\u9ad4 #Startup #InsightSquared #Wrestled #Creating #Optimal #Sales #Marketing #Strategy<\/p>","protected":false},"excerpt":{"rendered":"<p>BRIAN KENNY\uff1a\u6b61\u8fce\u4f86\u5230 Cold Call\uff0c\u9019\u662f\u4e00\u500b\u64ad\u5ba2\uff0c\u6211\u5011\u5728\u9019\u88e1\u6df1\u5165\u63a2\u8a0e\u7a81\u7834\u6027\u7684\u60f3\u6cd5\u548c\u54c8\u4f5b\u5546\u5b78\u9662\u7684\u6848\u4f8b\u7814\u7a76\u3002\u4eca\u5929\u5728\u201c\u51b7\u96fb\u8a71\u201d\u7bc0\u76ee\u4e2d\uff0c\u6211\u5011\u8ac7\u8ad6\u7684\u662f\u4e00\u5bb6\u770b\u8d77\u4f86\u6b63\u5728\u7372\u52dd\u7684\u516c\u53f8\u3002\u5b83\u6709\u5ba2\u6236\u3001\u6709\u52d5\u529b\uff0c\u5728\u5e02\u5834\u4e0a\u7684\u8072\u8b7d\u8d8a\u4f86\u8d8a\u9ad8\u3002\u6536\u5165\u9032\u4f86\u4e86\uff0c\u7522\u54c1\u5f15\u8d77\u4e86\u5171\u9cf4\u3002\u5f9e [\u2026]<\/p>","protected":false},"author":1,"featured_media":3283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-6507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy - MORE SOURCING LTD<\/title>\n<meta name=\"description\" content=\"Even with strong product market fit, these founders disagreed on how to best focus their strategy to scale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moresourcing.com\/zh_tw\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy\" \/>\n<meta property=\"og:description\" content=\"Even with strong product market fit, these founders disagreed on how to best focus their strategy to scale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moresourcing.com\/zh_tw\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"MORE SOURCING LTD\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-22T05:38:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/wide-cold-call-25.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"676\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"MS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005:\" \/>\n\t<meta name=\"twitter:data1\" content=\"MS\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u4f30\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"34 \u5206\u9418\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/moresourcing.com\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/moresourcing.com\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/\"},\"author\":{\"name\":\"MS\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69\"},\"headline\":\"How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy\",\"datePublished\":\"2026-03-22T05:38:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/moresourcing.com\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/\"},\"wordCount\":6858,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/moresourcing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/moresourcing.com\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/wide-cold-call-25.png\",\"articleSection\":[\"Management\"],\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/moresourcing.com\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/moresourcing.com\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/\",\"url\":\"https:\/\/moresourcing.com\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/\",\"name\":\"How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy - MORE SOURCING LTD\",\"isPartOf\":{\"@id\":\"https:\/\/moresourcing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/moresourcing.com\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/moresourcing.com\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/wide-cold-call-25.png\",\"datePublished\":\"2026-03-22T05:38:54+00:00\",\"description\":\"Even with strong product market fit, these founders disagreed on how to best focus their strategy to scale.\",\"breadcrumb\":{\"@id\":\"https:\/\/moresourcing.com\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/#breadcrumb\"},\"inLanguage\":\"zh-TW\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/moresourcing.com\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\/\/moresourcing.com\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/#primaryimage\",\"url\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/wide-cold-call-25.png\",\"contentUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/wide-cold-call-25.png\",\"width\":1200,\"height\":676},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/moresourcing.com\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/moresourcing.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/moresourcing.com\/#website\",\"url\":\"https:\/\/moresourcing.com\/\",\"name\":\"MORE SOURCING LTD\",\"description\":\"Your Global Trade Experts\",\"publisher\":{\"@id\":\"https:\/\/moresourcing.com\/#organization\"},\"alternateName\":\"MORE SOURCING LTD\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/moresourcing.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-TW\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/moresourcing.com\/#organization\",\"name\":\"MORE SOURCING LTD\",\"url\":\"https:\/\/moresourcing.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/07\/cropped-cropped-MS-logo-02-scaled-2.png\",\"contentUrl\":\"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/07\/cropped-cropped-MS-logo-02-scaled-2.png\",\"width\":2558,\"height\":1273,\"caption\":\"MORE SOURCING LTD\"},\"image\":{\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/logo\/image\/\"},\"ownershipFundingInfo\":\"https:\/\/moresourcing.com\/about-us\/\",\"ethicsPolicy\":\"https:\/\/moresourcing.com\/service\/\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69\",\"name\":\"MS\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-TW\",\"@id\":\"https:\/\/moresourcing.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fcff4c53e422761d0d6db624cdaf171933d38385c2c22c13ce39ea3918a9cd66?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fcff4c53e422761d0d6db624cdaf171933d38385c2c22c13ce39ea3918a9cd66?s=96&d=mm&r=g\",\"caption\":\"MS\"},\"sameAs\":[\"https:\/\/moresourcing.com\"],\"url\":\"https:\/\/moresourcing.com\/zh_tw\/author\/moresourcing\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u8edf\u9ad4\u65b0\u5275\u516c\u53f8 InsightSquared \u5982\u4f55\u52aa\u529b\u88fd\u5b9a\u6700\u4f73\u7684\u92b7\u552e\u548c\u884c\u92b7\u7b56\u7565 - MORE SOURCING LTD","description":"\u5373\u4f7f\u7522\u54c1\u5177\u6709\u5f88\u5f37\u7684\u5e02\u5834\u5951\u5408\u5ea6\uff0c\u9019\u4e9b\u5275\u8fa6\u4eba\u5c0d\u65bc\u5982\u4f55\u6700\u597d\u5730\u96c6\u4e2d\u7b56\u7565\u4ee5\u5be6\u73fe\u898f\u6a21\u5316\u4ecd\u5b58\u5728\u5206\u6b67\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/moresourcing.com\/zh_tw\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/","og_locale":"zh_TW","og_type":"article","og_title":"How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy","og_description":"Even with strong product market fit, these founders disagreed on how to best focus their strategy to scale.","og_url":"https:\/\/moresourcing.com\/zh_tw\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/","og_site_name":"MORE SOURCING LTD","article_published_time":"2026-03-22T05:38:54+00:00","og_image":[{"width":1200,"height":676,"url":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/wide-cold-call-25.png","type":"image\/png"}],"author":"MS","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005:":"MS","\u9810\u4f30\u95b1\u8b80\u6642\u9593":"34 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/moresourcing.com\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/#article","isPartOf":{"@id":"https:\/\/moresourcing.com\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/"},"author":{"name":"MS","@id":"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69"},"headline":"How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy","datePublished":"2026-03-22T05:38:54+00:00","mainEntityOfPage":{"@id":"https:\/\/moresourcing.com\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/"},"wordCount":6858,"commentCount":0,"publisher":{"@id":"https:\/\/moresourcing.com\/#organization"},"image":{"@id":"https:\/\/moresourcing.com\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/wide-cold-call-25.png","articleSection":["Management"],"inLanguage":"zh-TW","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/moresourcing.com\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/moresourcing.com\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/","url":"https:\/\/moresourcing.com\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/","name":"\u8edf\u9ad4\u65b0\u5275\u516c\u53f8 InsightSquared \u5982\u4f55\u52aa\u529b\u88fd\u5b9a\u6700\u4f73\u7684\u92b7\u552e\u548c\u884c\u92b7\u7b56\u7565 - MORE SOURCING LTD","isPartOf":{"@id":"https:\/\/moresourcing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/moresourcing.com\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/#primaryimage"},"image":{"@id":"https:\/\/moresourcing.com\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/wide-cold-call-25.png","datePublished":"2026-03-22T05:38:54+00:00","description":"\u5373\u4f7f\u7522\u54c1\u5177\u6709\u5f88\u5f37\u7684\u5e02\u5834\u5951\u5408\u5ea6\uff0c\u9019\u4e9b\u5275\u8fa6\u4eba\u5c0d\u65bc\u5982\u4f55\u6700\u597d\u5730\u96c6\u4e2d\u7b56\u7565\u4ee5\u5be6\u73fe\u898f\u6a21\u5316\u4ecd\u5b58\u5728\u5206\u6b67\u3002","breadcrumb":{"@id":"https:\/\/moresourcing.com\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/#breadcrumb"},"inLanguage":"zh-TW","potentialAction":[{"@type":"ReadAction","target":["https:\/\/moresourcing.com\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/moresourcing.com\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/#primaryimage","url":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/wide-cold-call-25.png","contentUrl":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/09\/wide-cold-call-25.png","width":1200,"height":676},{"@type":"BreadcrumbList","@id":"https:\/\/moresourcing.com\/how-software-startup-insightsquared-wrestled-with-creating-an-optimal-sales-and-marketing-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/moresourcing.com\/"},{"@type":"ListItem","position":2,"name":"How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy"}]},{"@type":"WebSite","@id":"https:\/\/moresourcing.com\/#website","url":"https:\/\/moresourcing.com\/","name":"\u66f4\u591a\u63a1\u8cfc\u6709\u9650\u516c\u53f8","description":"\u60a8\u7684\u5168\u7403\u8cbf\u6613\u5c08\u5bb6","publisher":{"@id":"https:\/\/moresourcing.com\/#organization"},"alternateName":"MORE SOURCING LTD","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/moresourcing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-TW"},{"@type":"Organization","@id":"https:\/\/moresourcing.com\/#organization","name":"\u66f4\u591a\u63a1\u8cfc\u6709\u9650\u516c\u53f8","url":"https:\/\/moresourcing.com\/","logo":{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/moresourcing.com\/#\/schema\/logo\/image\/","url":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/07\/cropped-cropped-MS-logo-02-scaled-2.png","contentUrl":"https:\/\/moresourcing.com\/wp-content\/uploads\/2025\/07\/cropped-cropped-MS-logo-02-scaled-2.png","width":2558,"height":1273,"caption":"MORE SOURCING LTD"},"image":{"@id":"https:\/\/moresourcing.com\/#\/schema\/logo\/image\/"},"ownershipFundingInfo":"https:\/\/moresourcing.com\/about-us\/","ethicsPolicy":"https:\/\/moresourcing.com\/service\/"},{"@type":"Person","@id":"https:\/\/moresourcing.com\/#\/schema\/person\/2c9a233f0ad18413717419291cacdf69","name":"MS","image":{"@type":"ImageObject","inLanguage":"zh-TW","@id":"https:\/\/moresourcing.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fcff4c53e422761d0d6db624cdaf171933d38385c2c22c13ce39ea3918a9cd66?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fcff4c53e422761d0d6db624cdaf171933d38385c2c22c13ce39ea3918a9cd66?s=96&d=mm&r=g","caption":"MS"},"sameAs":["https:\/\/moresourcing.com"],"url":"https:\/\/moresourcing.com\/zh_tw\/author\/moresourcing\/"}]}},"_links":{"self":[{"href":"https:\/\/moresourcing.com\/zh_tw\/wp-json\/wp\/v2\/posts\/6507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moresourcing.com\/zh_tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moresourcing.com\/zh_tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moresourcing.com\/zh_tw\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/moresourcing.com\/zh_tw\/wp-json\/wp\/v2\/comments?post=6507"}],"version-history":[{"count":0,"href":"https:\/\/moresourcing.com\/zh_tw\/wp-json\/wp\/v2\/posts\/6507\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moresourcing.com\/zh_tw\/wp-json\/wp\/v2\/media\/3283"}],"wp:attachment":[{"href":"https:\/\/moresourcing.com\/zh_tw\/wp-json\/wp\/v2\/media?parent=6507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moresourcing.com\/zh_tw\/wp-json\/wp\/v2\/categories?post=6507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moresourcing.com\/zh_tw\/wp-json\/wp\/v2\/tags?post=6507"}],"curies":[{"name":"\u53ef\u6fd5\u6027\u7c89\u5291","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}